SlideShare a Scribd company logo
1 of 56
Guiding principles




         Social Media and the
         Energy industry



Copyright Deer Digital Ltd. 2012
2012




                                   It’s nothing new...




Copyright Deer Digital Ltd. 2012
2012




Copyright Deer Digital Ltd. 2012
2012




Copyright Deer Digital Ltd. 2012
2012




        Social media amplifies
        traditional word of mouth.




Copyright Deer Digital Ltd. 2012
2012




        Ignoring social can cause a
        more serious threat.




Copyright Deer Digital Ltd. 2012
2012




Copyright Deer Digital Ltd. 2012
2012




Copyright Deer Digital Ltd. 2012
2012




Copyright Deer Digital Ltd. 2012
2012




Copyright Deer Digital Ltd. 2012
2012




        Oil and energy firms are the
        most technologically
        innovative businesses in
        the world, but are they
        embracing social?

Copyright Deer Digital Ltd. 2012
Guiding principles




         Stakeholder behaviour
         is changing.




Copyright Deer Digital Ltd. 2012
2012




        Where do buyers get
        information?




Copyright Deer Digital Ltd. 2012
2012



          Supplier websites                                                                                         68%
                 Web searches                                                                                   65%
  Industry press (print)                                                              45%
             Supplier emails                                                    40%
               Word of mouth                                             33%
                      Direct mail                                       31%
           Press advertising                                      27%
Online events/webinars                                      21%

Offline events/seminars                                18%                              Traditional online         88%
                         Facebook                    15%

                                   Blogs        12%                                            Any offline         74%
                              Twitter          10%
                                                                                            New online/social
       Other Social Media                      10%
                                                                                                 media             40%
                                           0               17.5                35                  52.5                    70

       4 in 10 decision makers are incorporate new online/
       social media tools into the decision making process.
Copyright Deer Digital Ltd. 2012                                                             Source: Buyersphere Report 2011
2012




          B2B stakeholders want
          information that is easy to
          get to, can be easily
          transferred within their
          organisation, and is relevant
          to their needs.

Copyright Deer Digital Ltd. 2012
Guiding principles




         Analysing the top 10.




Copyright Deer Digital Ltd. 2012
2012




                                                                               1

                                                                    2

                                                                3

                                                            4

                                                        5

                                                    6

                                                7

                                            8

                                        9
                                   10

Copyright Deer Digital Ltd. 2012
2012




        Which social networks are
        the most utilised amongst
        the top 10?



Copyright Deer Digital Ltd. 2012
2012




   50%                             60%   80%     90%      100%




                                               Platform adoption
Copyright Deer Digital Ltd. 2012
2012




        Are energy companies
        blogging?




Copyright Deer Digital Ltd. 2012
2012


                                   Only 1 out of 10 has a
                                      company blog



No 90%                             10%   Yes




Copyright Deer Digital Ltd. 2012
2012




        Integrating existing web
        activity with social.




Copyright Deer Digital Ltd. 2012
2012




                                   ✘ Don’t!




  ✓ Integrated campaign

  ✓ Using Facebook ‘actions’



Copyright Deer Digital Ltd. 2012
2012




        LinkedIn most popular
        platform for energy
        businesses.



Copyright Deer Digital Ltd. 2012
2012




                                   All 10 have company
                                   profiles on LinkedIn.




Copyright Deer Digital Ltd. 2012
2012




                                         No careers
                                            tab


                                          Limited
                     80%           20%   careers tab



                                         Full careers
                                              tab




           Missed Opportunity:
                                             Missed Opportunity:
          Only 2 companies utilising
                                                     Recruitment
          Products and Services tabs


Copyright Deer Digital Ltd. 2012
2012




                                   ✓ Utilising all tabs

                                   ✓ Testing new ad format

                                   ✓ Consistent branding




      ✓ Posting jobs

     ✓ Making it easy to get in
    contact
Copyright Deer Digital Ltd. 2012
2012




                                   ✓ Detailing products/services




        ✓ Using groups to reach
       specific audiences



Copyright Deer Digital Ltd. 2012
2012




        How are the top 10 using
        Facebook?




Copyright Deer Digital Ltd. 2012
2012


200000                                           11250



150000
                                                 7500


100000

                                                 3750
 50000



          0                                         0
                                   No. of Fans            No. of fans ‘Talking about’


         Half of the top 10 have active              Engagement varies vastly with
               Facebook profiles                        Maersk above the rest

Copyright Deer Digital Ltd. 2012
2012




        What’s working on
        Facebook?




Copyright Deer Digital Ltd. 2012
2012




                                   ✓ Utilising custom apps panel


                                   ✓ Using ‘timeline’ to tell the
                                   Shell story


                                   ✓ Lots of photos
Copyright Deer Digital Ltd. 2012
2012




                                   ✓ Content tailored to different
                                   target groups



                                   ✓ Integrated with other social
                                   channels



                                   ✓ Engaging content -
                                   multimedia and poll


Copyright Deer Digital Ltd. 2012
2012




        Lack of strategy on
        Twitter.




Copyright Deer Digital Ltd. 2012
2012




                                           Not active


                                         10%


Limited profiles
                                                Active profiles
                                   60%
                                               30%




Copyright Deer Digital Ltd. 2012
2012




        Common mistakes on
        Twitter.




Copyright Deer Digital Ltd. 2012
2012




                                    ✘ Linking to press
                                   releases




        ✘ Lack of multimedia               ✘ Infrequent posts


      ✘ No direct
      conversation (@)

Copyright Deer Digital Ltd. 2012
2012




        Shell tests new ad format.




Copyright Deer Digital Ltd. 2012
2012




Copyright Deer Digital Ltd. 2012
2012




        Engaging work on
        YouTube.




Copyright Deer Digital Ltd. 2012
2012
                                      ✓ Consistent
                                     branding


                                      ✓ Commenting
                                     enabled




   ✓ Content tailored to different
   target audiences

Copyright Deer Digital Ltd. 2012
2012




        Brand protection on
        Google+.




Copyright Deer Digital Ltd. 2012
2012




                                   Placeholder profiles

                                   Just 2 out of 10 sharing

                                   Lack of integration




Copyright Deer Digital Ltd. 2012
Guiding principles




         Maersk make social work.




Copyright Deer Digital Ltd. 2012
2012




                                    ✓ Social links on
                                   every page
Copyright Deer Digital Ltd. 2012
2012




                                   ✓ Social links




✓ Audience need
driven content


Copyright Deer Digital Ltd. 2012
2012




                                    AIM: Get closer to our
                                   customers




Copyright Deer Digital Ltd. 2012
2012




                                   ✓ Integrated activity
Copyright Deer Digital Ltd. 2012
2012




          275,022 Vs 260,687 Fans

Copyright Deer Digital Ltd. 2012
Guiding principles




         What do energy
         companies need to do?




Copyright Deer Digital Ltd. 2012
2012




        1. Devise a social media
        strategy.




Copyright Deer Digital Ltd. 2012
2012




        2. Integrate with other
        comms channels.




Copyright Deer Digital Ltd. 2012
2012




        3. Monitor digital
        developments.




Copyright Deer Digital Ltd. 2012
2012




        4. Measure and improve.




Copyright Deer Digital Ltd. 2012
2012




        5. Rinse and repeat.




Copyright Deer Digital Ltd. 2012
Guiding principles




        Let’s discuss!



                                      www.deerdigital.com
                                         t: @DeerDigital
Copyright Deer Digital Ltd. 2012
                                   f: facebook.com/DeerDigital

More Related Content

What's hot

Social media for small business
Social media for small businessSocial media for small business
Social media for small business
Cogo Interactive
 

What's hot (20)

Attack of the Customers!
Attack of the Customers!Attack of the Customers!
Attack of the Customers!
 
Social media forum - Gavin Heaton
Social media forum - Gavin HeatonSocial media forum - Gavin Heaton
Social media forum - Gavin Heaton
 
The Social Organization - IBM - The Business Value of Social Software CIO Forum
The Social Organization - IBM - The Business Value of Social Software CIO ForumThe Social Organization - IBM - The Business Value of Social Software CIO Forum
The Social Organization - IBM - The Business Value of Social Software CIO Forum
 
The Evolution of the Social Brand - ITAC Digital Commerce Forum
The Evolution of the Social Brand - ITAC Digital Commerce ForumThe Evolution of the Social Brand - ITAC Digital Commerce Forum
The Evolution of the Social Brand - ITAC Digital Commerce Forum
 
Cutter Summit 2012: Roundtable on ESN Adoption
Cutter Summit 2012: Roundtable on ESN AdoptionCutter Summit 2012: Roundtable on ESN Adoption
Cutter Summit 2012: Roundtable on ESN Adoption
 
Building B2B Online Communities- Best practices
Building B2B Online Communities- Best practicesBuilding B2B Online Communities- Best practices
Building B2B Online Communities- Best practices
 
Social media for small business
Social media for small businessSocial media for small business
Social media for small business
 
Reputation and Brand in an Instantly Connected World
Reputation and Brand in an Instantly Connected WorldReputation and Brand in an Instantly Connected World
Reputation and Brand in an Instantly Connected World
 
Social Media Governance, Tools and Employee Certification
Social Media Governance, Tools and Employee CertificationSocial Media Governance, Tools and Employee Certification
Social Media Governance, Tools and Employee Certification
 
Listening and engaging in the digital marketing age
Listening and engaging in the digital marketing ageListening and engaging in the digital marketing age
Listening and engaging in the digital marketing age
 
IBM Social Media Marketing
IBM Social Media MarketingIBM Social Media Marketing
IBM Social Media Marketing
 
Powering the Possible through Social Media
Powering the Possible through Social MediaPowering the Possible through Social Media
Powering the Possible through Social Media
 
Intranet 2.0 Becomes Mandatory July 21, 2009
Intranet 2.0 Becomes Mandatory July 21, 2009Intranet 2.0 Becomes Mandatory July 21, 2009
Intranet 2.0 Becomes Mandatory July 21, 2009
 
Marie swift social media
Marie swift social mediaMarie swift social media
Marie swift social media
 
5 Ways to Ratchet Up Your Fundraising Using LinkedIn
5 Ways to Ratchet Up Your Fundraising Using LinkedIn5 Ways to Ratchet Up Your Fundraising Using LinkedIn
5 Ways to Ratchet Up Your Fundraising Using LinkedIn
 
Embedding Social Media to Become a Better Business via Training
Embedding Social Media to Become a Better Business via TrainingEmbedding Social Media to Become a Better Business via Training
Embedding Social Media to Become a Better Business via Training
 
Getting Real About Enterprise 2.0
Getting Real About Enterprise 2.0Getting Real About Enterprise 2.0
Getting Real About Enterprise 2.0
 
Enterprise 2.0: Boosting Employee Productivity With Social Media
Enterprise 2.0: Boosting Employee Productivity With Social MediaEnterprise 2.0: Boosting Employee Productivity With Social Media
Enterprise 2.0: Boosting Employee Productivity With Social Media
 
Becoming a social business
Becoming a social businessBecoming a social business
Becoming a social business
 
Web 2.0 At Work - Simple And Social Collaboration Between Coworkers
Web 2.0 At Work - Simple And Social Collaboration Between CoworkersWeb 2.0 At Work - Simple And Social Collaboration Between Coworkers
Web 2.0 At Work - Simple And Social Collaboration Between Coworkers
 

Viewers also liked

Portfolio. Yen Hoang-1
Portfolio. Yen Hoang-1Portfolio. Yen Hoang-1
Portfolio. Yen Hoang-1
Yen Hoang
 

Viewers also liked (19)

Portfolio. Yen Hoang-1
Portfolio. Yen Hoang-1Portfolio. Yen Hoang-1
Portfolio. Yen Hoang-1
 
Fx legion
Fx legion Fx legion
Fx legion
 
Lesson plan 3
Lesson plan 3Lesson plan 3
Lesson plan 3
 
藤沢 湘南台店 ヨセミテ 車両紹介
藤沢 湘南台店 ヨセミテ 車両紹介藤沢 湘南台店 ヨセミテ 車両紹介
藤沢 湘南台店 ヨセミテ 車両紹介
 
Analisis del noticiero televisivo
Analisis del noticiero televisivoAnalisis del noticiero televisivo
Analisis del noticiero televisivo
 
Unos se enamoran de la gente otros de ibiza
Unos se enamoran de la gente otros de ibizaUnos se enamoran de la gente otros de ibiza
Unos se enamoran de la gente otros de ibiza
 
Asko Presentation
Asko PresentationAsko Presentation
Asko Presentation
 
8
88
8
 
Outubro rosa base
Outubro rosa   baseOutubro rosa   base
Outubro rosa base
 
Paper mídia e mercado 2
Paper mídia e mercado 2Paper mídia e mercado 2
Paper mídia e mercado 2
 
Estudo sobre percepção dos recifenses quanto ao atendimento médico em hospita...
Estudo sobre percepção dos recifenses quanto ao atendimento médico em hospita...Estudo sobre percepção dos recifenses quanto ao atendimento médico em hospita...
Estudo sobre percepção dos recifenses quanto ao atendimento médico em hospita...
 
Estudo Carros
Estudo CarrosEstudo Carros
Estudo Carros
 
Palestra Corretores Na Era da Transformação Digital
Palestra Corretores Na Era da Transformação DigitalPalestra Corretores Na Era da Transformação Digital
Palestra Corretores Na Era da Transformação Digital
 
O Brasil Digital do Futuro 2016
O Brasil Digital do Futuro 2016O Brasil Digital do Futuro 2016
O Brasil Digital do Futuro 2016
 
Degree Hector Delgado
Degree Hector DelgadoDegree Hector Delgado
Degree Hector Delgado
 
BP Energy Outlook 2035: 2014 Booklet
BP Energy Outlook 2035: 2014 BookletBP Energy Outlook 2035: 2014 Booklet
BP Energy Outlook 2035: 2014 Booklet
 
ACTFL Boston 2016
ACTFL Boston 2016ACTFL Boston 2016
ACTFL Boston 2016
 
Raconteur Magazine Launch
Raconteur Magazine Launch Raconteur Magazine Launch
Raconteur Magazine Launch
 
Content marketing in the energy sector final
Content marketing in the energy sector finalContent marketing in the energy sector final
Content marketing in the energy sector final
 

Similar to Social Media and the Energy Industry May 2012

Raddon Chart of the Day August 2, 2012
Raddon Chart of the Day August 2, 2012Raddon Chart of the Day August 2, 2012
Raddon Chart of the Day August 2, 2012
Raddon Financial Group
 
Social: Session 6: Social CRM Tools: What Makes Sense and What Doesn't
Social: Session 6: Social CRM Tools: What Makes Sense and What Doesn't Social: Session 6: Social CRM Tools: What Makes Sense and What Doesn't
Social: Session 6: Social CRM Tools: What Makes Sense and What Doesn't
SugarCRM
 
Raddon Chart of the Day August 7, 2012
Raddon Chart of the Day August 7, 2012Raddon Chart of the Day August 7, 2012
Raddon Chart of the Day August 7, 2012
Raddon Financial Group
 
Raddon Chart of the Day August 13, 2012
Raddon Chart of the Day August 13, 2012Raddon Chart of the Day August 13, 2012
Raddon Chart of the Day August 13, 2012
Raddon Financial Group
 
DM Event Facebook Ecosystem 2
DM Event Facebook Ecosystem 2DM Event Facebook Ecosystem 2
DM Event Facebook Ecosystem 2
loukerner4
 
Introducing the New Look for Company Pages
Introducing the New Look for Company PagesIntroducing the New Look for Company Pages
Introducing the New Look for Company Pages
LinkedIn
 

Similar to Social Media and the Energy Industry May 2012 (20)

Raddon Chart of the Day July 31, 2012
Raddon Chart of the Day July 31, 2012Raddon Chart of the Day July 31, 2012
Raddon Chart of the Day July 31, 2012
 
Raddon Chart of the Day August 2, 2012
Raddon Chart of the Day August 2, 2012Raddon Chart of the Day August 2, 2012
Raddon Chart of the Day August 2, 2012
 
Smarter Workplace of the Future
Smarter Workplace of the FutureSmarter Workplace of the Future
Smarter Workplace of the Future
 
Rethinking global supply chain and social media
Rethinking global supply chain and social mediaRethinking global supply chain and social media
Rethinking global supply chain and social media
 
Social: Session 6: Social CRM Tools: What Makes Sense and What Doesn't
Social: Session 6: Social CRM Tools: What Makes Sense and What Doesn't Social: Session 6: Social CRM Tools: What Makes Sense and What Doesn't
Social: Session 6: Social CRM Tools: What Makes Sense and What Doesn't
 
What Law Firms Need to Know About Their Clients
What Law Firms Need to Know About Their ClientsWhat Law Firms Need to Know About Their Clients
What Law Firms Need to Know About Their Clients
 
Engagement Everywhere :: The Future of Digital
Engagement Everywhere :: The Future of DigitalEngagement Everywhere :: The Future of Digital
Engagement Everywhere :: The Future of Digital
 
Social Media for Accountants - II -
Social Media for Accountants - II -Social Media for Accountants - II -
Social Media for Accountants - II -
 
Business gateway - Get more interaction from your business social profiles
Business gateway - Get more interaction from your business social profilesBusiness gateway - Get more interaction from your business social profiles
Business gateway - Get more interaction from your business social profiles
 
Raddon Chart of the Day August 7, 2012
Raddon Chart of the Day August 7, 2012Raddon Chart of the Day August 7, 2012
Raddon Chart of the Day August 7, 2012
 
Raddon Chart of the Day August 13, 2012
Raddon Chart of the Day August 13, 2012Raddon Chart of the Day August 13, 2012
Raddon Chart of the Day August 13, 2012
 
201206 IASA Session 673 - Mining Social Data
201206 IASA Session 673 - Mining Social Data201206 IASA Session 673 - Mining Social Data
201206 IASA Session 673 - Mining Social Data
 
Raddon Chart of the Day June 26, 2012
Raddon Chart of the Day June 26, 2012Raddon Chart of the Day June 26, 2012
Raddon Chart of the Day June 26, 2012
 
Executing on Social Business Transformation @ Tieto
Executing on Social Business Transformation @ TietoExecuting on Social Business Transformation @ Tieto
Executing on Social Business Transformation @ Tieto
 
DM Event Facebook Ecosystem 2
DM Event Facebook Ecosystem 2DM Event Facebook Ecosystem 2
DM Event Facebook Ecosystem 2
 
Raddon Chart of the Day June 28, 2012
Raddon Chart of the Day June 28, 2012Raddon Chart of the Day June 28, 2012
Raddon Chart of the Day June 28, 2012
 
Raddon Chart of the Day July 10, 2012
Raddon Chart of the Day July 10, 2012Raddon Chart of the Day July 10, 2012
Raddon Chart of the Day July 10, 2012
 
Introducing the New Look for Company Pages
Introducing the New Look for Company PagesIntroducing the New Look for Company Pages
Introducing the New Look for Company Pages
 
5 Portal Problems and Their Solutions
5 Portal Problems and Their Solutions5 Portal Problems and Their Solutions
5 Portal Problems and Their Solutions
 
Business Gateway - Social Media Crisis Management
Business Gateway - Social Media Crisis ManagementBusiness Gateway - Social Media Crisis Management
Business Gateway - Social Media Crisis Management
 

Recently uploaded

Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
daisycvs
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Sheetaleventcompany
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Abortion pills in Kuwait Cytotec pills in Kuwait
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
lizamodels9
 
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
amitlee9823
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
allensay1
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
lizamodels9
 
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service NoidaCall Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
dlhescort
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
amitlee9823
 

Recently uploaded (20)

Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business Growth
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
 
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
 
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investorsFalcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
 
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort ServiceMalegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
Malegaon Call Girls Service ☎ ️82500–77686 ☎️ Enjoy 24/7 Escort Service
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
 
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
 
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ❤️8448577510 ⊹Best Escorts Service In 24/7 Delh...
 
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
Call Girls Zirakpur👧 Book Now📱7837612180 📞👉Call Girl Service In Zirakpur No A...
 
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service NoidaCall Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
 
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service BangaloreCall Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangalore
 
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
 

Social Media and the Energy Industry May 2012

  • 1. Guiding principles Social Media and the Energy industry Copyright Deer Digital Ltd. 2012
  • 2. 2012 It’s nothing new... Copyright Deer Digital Ltd. 2012
  • 5. 2012 Social media amplifies traditional word of mouth. Copyright Deer Digital Ltd. 2012
  • 6. 2012 Ignoring social can cause a more serious threat. Copyright Deer Digital Ltd. 2012
  • 11. 2012 Oil and energy firms are the most technologically innovative businesses in the world, but are they embracing social? Copyright Deer Digital Ltd. 2012
  • 12. Guiding principles Stakeholder behaviour is changing. Copyright Deer Digital Ltd. 2012
  • 13. 2012 Where do buyers get information? Copyright Deer Digital Ltd. 2012
  • 14. 2012 Supplier websites 68% Web searches 65% Industry press (print) 45% Supplier emails 40% Word of mouth 33% Direct mail 31% Press advertising 27% Online events/webinars 21% Offline events/seminars 18% Traditional online 88% Facebook 15% Blogs 12% Any offline 74% Twitter 10% New online/social Other Social Media 10% media 40% 0 17.5 35 52.5 70 4 in 10 decision makers are incorporate new online/ social media tools into the decision making process. Copyright Deer Digital Ltd. 2012 Source: Buyersphere Report 2011
  • 15. 2012 B2B stakeholders want information that is easy to get to, can be easily transferred within their organisation, and is relevant to their needs. Copyright Deer Digital Ltd. 2012
  • 16. Guiding principles Analysing the top 10. Copyright Deer Digital Ltd. 2012
  • 17. 2012 1 2 3 4 5 6 7 8 9 10 Copyright Deer Digital Ltd. 2012
  • 18. 2012 Which social networks are the most utilised amongst the top 10? Copyright Deer Digital Ltd. 2012
  • 19. 2012 50% 60% 80% 90% 100% Platform adoption Copyright Deer Digital Ltd. 2012
  • 20. 2012 Are energy companies blogging? Copyright Deer Digital Ltd. 2012
  • 21. 2012 Only 1 out of 10 has a company blog No 90% 10% Yes Copyright Deer Digital Ltd. 2012
  • 22. 2012 Integrating existing web activity with social. Copyright Deer Digital Ltd. 2012
  • 23. 2012 ✘ Don’t! ✓ Integrated campaign ✓ Using Facebook ‘actions’ Copyright Deer Digital Ltd. 2012
  • 24. 2012 LinkedIn most popular platform for energy businesses. Copyright Deer Digital Ltd. 2012
  • 25. 2012 All 10 have company profiles on LinkedIn. Copyright Deer Digital Ltd. 2012
  • 26. 2012 No careers tab Limited 80% 20% careers tab Full careers tab Missed Opportunity: Missed Opportunity: Only 2 companies utilising Recruitment Products and Services tabs Copyright Deer Digital Ltd. 2012
  • 27. 2012 ✓ Utilising all tabs ✓ Testing new ad format ✓ Consistent branding ✓ Posting jobs ✓ Making it easy to get in contact Copyright Deer Digital Ltd. 2012
  • 28. 2012 ✓ Detailing products/services ✓ Using groups to reach specific audiences Copyright Deer Digital Ltd. 2012
  • 29. 2012 How are the top 10 using Facebook? Copyright Deer Digital Ltd. 2012
  • 30. 2012 200000 11250 150000 7500 100000 3750 50000 0 0 No. of Fans No. of fans ‘Talking about’ Half of the top 10 have active Engagement varies vastly with Facebook profiles Maersk above the rest Copyright Deer Digital Ltd. 2012
  • 31. 2012 What’s working on Facebook? Copyright Deer Digital Ltd. 2012
  • 32. 2012 ✓ Utilising custom apps panel ✓ Using ‘timeline’ to tell the Shell story ✓ Lots of photos Copyright Deer Digital Ltd. 2012
  • 33. 2012 ✓ Content tailored to different target groups ✓ Integrated with other social channels ✓ Engaging content - multimedia and poll Copyright Deer Digital Ltd. 2012
  • 34. 2012 Lack of strategy on Twitter. Copyright Deer Digital Ltd. 2012
  • 35. 2012 Not active 10% Limited profiles Active profiles 60% 30% Copyright Deer Digital Ltd. 2012
  • 36. 2012 Common mistakes on Twitter. Copyright Deer Digital Ltd. 2012
  • 37. 2012 ✘ Linking to press releases ✘ Lack of multimedia ✘ Infrequent posts ✘ No direct conversation (@) Copyright Deer Digital Ltd. 2012
  • 38. 2012 Shell tests new ad format. Copyright Deer Digital Ltd. 2012
  • 40. 2012 Engaging work on YouTube. Copyright Deer Digital Ltd. 2012
  • 41. 2012 ✓ Consistent branding ✓ Commenting enabled ✓ Content tailored to different target audiences Copyright Deer Digital Ltd. 2012
  • 42. 2012 Brand protection on Google+. Copyright Deer Digital Ltd. 2012
  • 43. 2012 Placeholder profiles Just 2 out of 10 sharing Lack of integration Copyright Deer Digital Ltd. 2012
  • 44. Guiding principles Maersk make social work. Copyright Deer Digital Ltd. 2012
  • 45. 2012 ✓ Social links on every page Copyright Deer Digital Ltd. 2012
  • 46. 2012 ✓ Social links ✓ Audience need driven content Copyright Deer Digital Ltd. 2012
  • 47. 2012 AIM: Get closer to our customers Copyright Deer Digital Ltd. 2012
  • 48. 2012 ✓ Integrated activity Copyright Deer Digital Ltd. 2012
  • 49. 2012 275,022 Vs 260,687 Fans Copyright Deer Digital Ltd. 2012
  • 50. Guiding principles What do energy companies need to do? Copyright Deer Digital Ltd. 2012
  • 51. 2012 1. Devise a social media strategy. Copyright Deer Digital Ltd. 2012
  • 52. 2012 2. Integrate with other comms channels. Copyright Deer Digital Ltd. 2012
  • 53. 2012 3. Monitor digital developments. Copyright Deer Digital Ltd. 2012
  • 54. 2012 4. Measure and improve. Copyright Deer Digital Ltd. 2012
  • 55. 2012 5. Rinse and repeat. Copyright Deer Digital Ltd. 2012
  • 56. Guiding principles Let’s discuss! www.deerdigital.com t: @DeerDigital Copyright Deer Digital Ltd. 2012 f: facebook.com/DeerDigital