1. Click on the icon below to insert a key image showing the project as a whole... Choose the most characteristic, recognisable image to make the cover of the presentation... Insert also the logos/names of the main institutions involved in the project... Design and Social Innovation Identification and co-creation within creative communities of Santa Catarina, Brazil NAS DESIGN Federal University of Santa Catarina Florianopolis, Santa Catarina, Brazil

2. Click on the icon below to insert one or more images showing the context... Where the project is starting from, what the situation or problem that triggered its development? Local productions are leaded by families or groups of people organized in cooperatives, in order to increase their income and perpetuate traditions. Usually, they have low aesthetic and technical finish, without competitive value in the market.

3. Identifying social innovations in the territory of Santa Catarina, Brazil, facilitates the visualization of opportunities and necessities in a systemic scale for these communities. Access in: http://www.g2i.com.br/desis/

4. The co-creative action within creative communities induces people to express their capacities and difficulties. The visual identity’s creation that represents the local product identity promotes social motivation, the ‘feeling of belonging” and let them opened to new design actions. More information at: http://www.nasdesign.ufsc.br