2. Hungry Nation: Our
First Food Network
Not your everyday food network, Hungry Nation dives into the online community
of food lovers and information seekers with fresh, daily, original perspectives on
how anyone can shop, cook, entertain and dine out on a budget and still
experience wonderful, exciting meals.
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3. Hungry Nation
Fresh, daily, original perspectives on how anyone can
shop, cook, entertain and dine out on a budget and
still experience wonderful, exciting meals.
Branded destination hub at Downloadable iTunes podcast
YouTube.com/HungryNation
Outreach to leading food
Website at HungryNation.tv sites and blogs like Serious
Eats and Chowhound
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4. Programming Summary
Hungry Nation: Seasons 1 - 2
‣ Season 1 (September 2009) ‣ Season 2 In Development
(2010)
‣ Vendr TV
‣ The Daily Meal
‣ Working Class Foodies
‣ Season 1 In Development ‣ Community Cookbook
( Late 2009) ‣ Kitchen Caravan
‣ The Sweetness
‣ Tamra Davis Cooking Show
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5. VendrTV
Season 1 - 2009
VendrTV covers the best of the best curbside cuisine the world has to offer. Hosted by
Daniel Delaney, the show consists of 7-10 minute episodes each individually highlighting
a vendor, their food, and locale.
A combination of interviews with vendors, travel to awesome cities, and real people
eating real food, Daniel Delaney is tackling Americaʼs obsession with street food.
Already featured on numerous food blogs and internationally on the CBC, Daniel, the
Anthony Bourdain of street food, is willing to try and eat anything as long as itʼs on the
the street!
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6. Working Class Foodies
Season 1 - 2009
Working Class Foodies follows a pair of siblings on their
quest to eat local and organic for under $10 a meal. Weʼll
follow the hosts, both food enthusiasts with no formal
culinary training, to the greenmarket and watch as they
compose meals on the fly.
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7. The Sweetness
Season 1 - In Development
The Sweetness is a weekly fix for all those with a
sweet tooth. Weʼll visit bakeries, ice cream parlors,
and candy stores to discover the best sweet treats
and get the most sugar in our system in the shortest
amount of time.
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8. Tamra Davis Cooking
Show
Season 1 - In Development
Follow successful film, TV and music video director
Tamra Davis (Billy Madison, “Greyʼs Anatomy,” The
Beastie Boys) on her quest to provide fun, healthy
food for her growing family. Cooking. Kids. Music.
Fun. Itʼs the Tamra Davis Cooking Show.
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9. The Daily Meal
Season 2 - In Development
With new segments each Tuesday, the Daily Meal is
a fun, irreverent newscast that highlights foodie
news and fun, interesting food videos from across
the web. Whatever the nationʼs talking about (like,
what is President Obama eating?) weʼll cover on the
Daily Meal.
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10. Community Cookbook
Season 2 - In Development
We curate the best cooking and food videos from
YouTube. The web 2.0 version of Moosewood or your
motherʼs Junior League cookbook. Weekly, weʼre
going to feature local cooks and food fans from
across the YouTube nation.
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11. Kitchen Caravan
Season 2 - In Development
Emma and Sophia met in their first year at Georgetown University in 2001.
After graduation, Emma turned her focus to film, and was off to Greece to
direct her first movie. Meanwhile, Sophia decided to go to New York City to
attend culinary school and study nutrition. In the fall of 2006, they found
themselves together again, and were inspired to combine their passions. The
result of this collaboration is Kitchen Caravan.
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12. Case Study: Nite Fite
Sponsored by Starburst “… the (Starburst) brand’s entry into the online video business
Objective: is one of the first big bets by a name advertiser on independent
Web video…It’s a signal to the marketplace.”—TV Week
Drive awareness and brand favorability for Starburst Candy and its
message of “Share Something Juicy.”
Solution:
A unique partnership with agency Digitas, Next New Networks created
an innovative content initiative: Nite Fite, the first ever animated
comedy show for the web.
Starburst brand was integrated into the 20 episodes over 5 months
with its own story arc; series characters discussed the Starburst
sponsorship in and organic and authentic way.
Rich banner media accompanied the series, including YouTube
homepage takeover.
Custom series development.
Results:
Delivered over 5 million views.
Cross-network promotion and distributed on Starburst.com
Critical acclaim from key ad industry press.
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13. Case Study: $99 Music Videos
Sponsored by Verizon FiOS
“... one of the most innovative ideas we’ve seen yet from Next
Objective: New Networks. –NewTeeVee
Develop a memorable component to the Verizon FiOS media campaign
that delivers their brand message of quality high speed internet.
Solution:
Next New Networks launched $99 Music Videos - a series showcasing
emerging bands and musical artists paired with talented filmmakers
to create music videos for just $99 - with Verizon FiOS as the
exclusive launch sponsor.
Verizon promoted their FiOS network in 24 episodes, boosting
awareness around Verizonʼs fiber optic Internet service.
Campaign integrated brand sponsor elements such as the “FiOS Fast
Clip featuring exclusive behind the scenes footage.
Results:
Over 9.5 million brand impressions delivered.
Critical acclaim from a variety of media outlets including Advertising
Age, WSJ, CNET and WIRED.
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14. Homepage Media
Placements
‣ Leaderboard 728x90
Leaderboard 728x90
‣ Large rectangle 300x250
Large Rectangle
300x250
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15. Watch Page Media
Placements
‣ Leaderboard 728x90
Leaderboard 728x90
‣ Large rectangle 300x250
‣ In-video Overlay 480x70
Large Rectangle
300x250
In-video Overlay 480x70
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16. Watch Page Media
Placements
‣ Leaderboard 728x90
Leaderboard 728x90
‣ Large Rectangle 300x250
‣ In-Stream Video Ad Units:
Sponsorship Bumper Pre-Roll
Large Rectangle
300x250
In-Stream Video Ad Units
Sponsorship Bumper Pre-roll
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17. YouTube Programming
Integration
‣ Showcase your message in a trusted
environment - wrapped around Next
New Networks programming.
‣ Key ad products: 480x70 in-video
overlay and 300x250 companion banner
In-Stream Video Ad Units
on Next New Networks content watch
Sponsorship Bumper Pre-roll pages on YouTube.
‣ YouTube ad products, combined with in-
stream video ad units offer a unique
In-video Overlay
Large Rectangle brand integrated platform.
300x250
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18. YouTube Programming
Integration
‣ Showcase your message in a trusted
environment - wrapped around Next
New Networks programming.
‣ Key ad products: 480x70 in-video
overlay and 300x250 companion banner
Large Rectangle on Next New Networks content watch
300x250 pages on YouTube.
In-Stream Video Ad Units
Sponsorship Bumper Pre-roll
‣ YouTube ad products, combined with in-
stream video ad units offer a unique
brand integrated platform.
In-video Overlay
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