The E-Tourism Asia Boot-Camp will provide hands-on practical training for the travel and tourism industry in the areas of digital marketing trends, social media, mobile, distribution, search, influencer marketing, and China digital marketing. Leveraging digital, social, and mobile to drive PROFITABILITY for your business – from small to large, restaurant to hotel, retail store to tourism organization, travel agency to airline – the digital landscape has transformed how we do business today, and more importantly, it has changed how consumers research, make decisions, and purchase. The E-Tourism Asia Boot-Camp is focused on hands-practical content that will help your business to be relevant to today’s consumer. VISIT: http://www.diasiaevents.com/events/e-tourism-asia/

1. digitalinnovationasia
CONFERENCE & AWARDS 2014
DIA AWARDS
DIA BOOT-CAMP
BLOGGER MATCHUP
BANGKOK I JUNE 2-3, 2014

2. WHAT IS…
DIGITAL INNOVATION ASIA?

3. WWW.DIGITALINNOVATIONASIA.COM WWW.BLOGGERMATCHUP.COM WWW.DIASIAEVENTS.COM WWW.DIGITALAIDASIA.COM WWW.DIASIAAWARDS.COM

6. Schedule at a Glance - DIA THAILAND 2014 Agenda:
June 2: Blogger Matchup Speed-Dating – 9am to 5pm
June 2: DIA Awards – 9pm to 11.30pm
June 3: E-Tourism Asia Boot-Camp – 9am to 5pm

7. INTERESTED IN…
BLOGGERMATCHUP?

9. DIA Blogger Matchup
Speed-Dating & Seminar
Bangkok/Thailand, June 2013

10. DIA BLOGGER MATCHUP
Over 30 Screened Top Influential Bloggers from all over the World
• BOOT-CAMP
– How Travel Bloggers Impact the Booking Funnel
– How Bloggers Are Reshaping PR and Digital Marketing Strategies
– What to Look For When Seeking Out Bloggers Who Are the Perfect Fit
– What Should Brands Offer Bloggers in Exchange for Posts?
– What is the difference between a blogger and a journalist
– Case Studies of Blogger Campaigns
– How to organize a successful Blogger Trip
– How to calculate ROI of Blogger Engagement
– Blogging for Pay: Should Brands Pay for Mentions?
– Is travel blogging a real tool in ASEAN?
• SPEED-DATING
– Blogger Outreach, leveraging the Blogger Matchup Database
– 30 Top Bloggers connect with 30 Travel Brands
– 6 Minutes of high-energy engagement
– Relationship Building for future business development
• Blogger Storytelling Trip & Blogger Whispers Tours (Bangkok)
– Content Development and distribution via social media and blogs
– Content being aggregated, packaged, and published in an innovative way

11. > FIRST PERSON: THB 9,900
> UP TO TWO ADDITIONAL PEOPLE
FROM THE SAME COMPANY: THB 6,900
INCLUDES:
> BLOGGER MATCHUP SEMINAR
> BLOGGER MATCHUP SPEED DATING
> BLOGGER MATCHUP EBOOK
> DIA AWARDS TICKET
LIMITED AVAILABILITY: UNIQUE OPPORTUNITY FOR 30 COMPANIES

12. INTERESTED IN…
E-TOURISMASIA?

14. E-Tourism Asia Boot Camp
Bangkok/Thailand, June 2013
@ Digital Innovation Asia

15. DIA BOOT-CAMP: FOUR Workshop Rotations with THREE sessions.
TWELVE interactive and engaging sessions with hands-on practical content!
• STRATEGIZE
– The Social Traveler
• DIGITIZE
– MOBILE
– WEB DESIGN FOR MULTI-SCREEN
– CONTENT STRATEGY
• OPTIMIZE
– REPUTATION MANAGEMENT
– ONLINE REVIEWS
– SOCIAL NETWORKING
• MONETIZE
– SEARCH MARKETING
– DISTRIBUTION
– BIG DATA
• REGIONALIZE
– CHINA
– ASEAN
– EUROPE

16. > FIRST PERSON: THB 3,900
> 50% OFF FOR MEMBERS OF PATA, SKAL,
AMERICAN CHAMBER OF COMMERCE
INCLUDES:
> E-TOURISM ASIA BOOTCAMP
> DIA AWARDS TICKET

17. CELEBRATE DIGITAL INNOVATION…
AT THE DIAAWARDS!

19. Digital Innovation Asia Awards
Bangkok/Thailand, June 2013
@ Digital Innovation Asia

22. GET ENGAGED & SUPPORT
DIGITAL INNOVATION ASIA

23. FIVETHOUSANDDOLLARS
THREE DIA AWARD TICKETS
THREE E-TOURISM ASIA TICKETS
ONE TABLE TOP AT E-TOURISM ASIA
ACCESS TO DELEGATE LIST
LOGO ON DIA EVENT WEBSITES
LOGO ON DIA AWARDS WEBSITE
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26. CONTACT:
JENS THRAENHART–FOUNDER, DIGITAL INNOVATION ASIA
E: JENS@DIGITALINNOVATIONASIA.COM T: +66-8555.44234
FACEBOOK/LINKEDIN: THRAENHART – TWITTER: @JENSTHRAENHART