1. Digital Innovation Asia,in collaboration with PATA and TAT to explore and recognize
forward-thinking digital trends in travel and tourism
Bangkok, April 12, 2013: Digital Innovation Asia has partnered with the Pacific Asia Travel
Association (PATA), as well as the Tourism Authority of Thailand (TAT) to increase relevance to the
industry when it comes to digital innovation in travel and tourism in the Asia Pacific region.
Digital Innovation Asia is endorsed and supported by the Pacific Asia Travel Association (PATA), the
Tourism Authority of Thailand (TAT), the World Tourism Organization (UNWTO), the Association of
South East Asian Nation (ASEAN), the Mekong Tourism Coordinating Office (MTCO), the Tourism
Technology Association (TTA), the Global Business Travel Association (GBTA), the International
Federation of IT in Travel and Tourism (IFITT), and the International Association of Travel and Tourism
Professionals (SKAL).
Located alongside, the Digital Innovation Asia events are deliberately timed to lead into and support the
PATA Summit at the end of April, and follow TTM+ in June, to stage digital events, which include the
Digital Innovation Asia Awards, Digital Aid Asia, Blogger Match-Up Asia, Speak-Out Asia. Kicking off
the series of events in April and June, the China Boot Camp will help travel companies understand the
Chinese travel market, and how to market to affluent Chinese consumers. On April 24th, the inaugural DIA
Awards will be hosted at the famous Bed Supperclub in Bangkok. On June 10-12, Digital Innovation Asia
continues in Bangkok, after Thailand's tourism trade show TTM+ in Bangkok, the World Islamic Tourism
Mart (WITM) and Malaysia International Tourism Exchange (MITE) in Malaysia, and the World
Economic Forum East Asia in Myanmar. On June 10th and 11th, the first ever Blogger Match-up in Asia,
and DIA's flagship digital innovation summit Speak-Out Asia will be hosted at lebua Hotel at State Tower.
Relevant and interested organizations and individuals are invited to contact us for speaking engagements
and sponsorship opportunities. Bloggers and media professionals are invited to apply for accreditation
privileges. We encourage nominations for the DIA Awards – nominations are free to submit.
With China being the fastest growing source market for many destinations in Asia and all over the world,
and the complex social media and digital landscape being the most influential medium in modern China,
learning how to adapt to marketing to this new group of tourists is vital for any travel and tourism
organization today. On April 23rd at Pullman Hotel G, and on June 12th, the China Boot Camp helps
companies understand how to reach and connect with affluent and sophisticated Chinese consumers.
Taking a deep dive into the complex and unique digital and social media landscape in China, the April 23 rd
China Boot Camp will feature the unique opportunity to engage with three top Chinese bloggers, sponsored
by Chinese Travel social media website Tripshow.com.
On April 24th, The Digital Aid Asia Forum is the first ever conference focusing on helping emerging
tourism regions across Asia to learn how to leverage technology and digital media for capacity building to
develop tourism in a responsible way and drive poverty alleviation. Linked with the 2013 PATA Annual
Summit (PAS) in Bangkok from April 25-26, Digital Innovation Asia (DIA) is organizing the first ever
Digital Aid Asia Forum on April 24th at trendy zuma Restaurant at the St Regis Hotel in Bangkok.Emceed
by media and global tourism personality Ms. Anita Mendiratta of CNN T.A.S.K Group, speakers will

2. discuss the issues from crisis management, human trafficking, human resources development, capacity
building from micro-financing and e-Visa, and how internet and emerging technologies, mobile, and social
media can act as an enabler and catalyst to drive positive economic growth supporting the visitor economy.
In the evening, the first Digital Innovation Asia Awards (or DIA Awards) recognize the best in digital
innovation in the travel and tourism industry from the region. Hosted by Bed Supperclub Bangkok, one of
the most innovative nightlife entertainment venues in Asia, the awards will recognize in the following
categories: “Most Engaging Website”, “Most Viral Campaign”, “Most Creative Use of Technology”,
“Most Inspiring Content”, and “Most Innovative Digital Organization”.
The DIA Awards are overseen by members of the new Digital Innovation Asia Council, an invite-only
forum of the most senior e-commerce executives and digital marketing thought-leaders from hotels,
airlines, and tourist boards from all corners of the Asia Pacific region. We still are open to receiving
nominations, and encourage all travel and tourism organizations to submit their best digital work, and work
they have admired over the past 15 months from January 2012 to April 2013. Please visit our DIA Awards
partner TravelDailyNews.Asia to submit your nominations at http://goo.gl/rRVwS.
On June 10th, the first Blogger Match-Up Asia will connect bloggers, instagrammers,and digital
influencers from the region and from all over the world with travel and tourism providers from Asia via
speed-dating sessions. Workshops on how to deal and leverage citizen journalists provide vital knowledge
and insight. We encourage bloggers to contact us to participate in DIA and the Blogger Match-Up Asia.
Accreditation allows for free entry to other DIA events, and participation at the Bangkok Blogger Tour by
Bangkok 101 Magazine, as well as the Isaan Blogger Trip by Smiling Albino and TAT.
On June 11th, DIA's inaugural flagship digital innovation summit Speak-Out Asia, hosted by the Tourism
Authority of Thailand, will launch at lebua Hotel at State Tower, and emceed by blogger, Thai-TV Show
host, and co-founder of tour operator Smiling Albino, Daniel Fraser. The vision of the event is to wow,
inspire, engage, and stimulate the audience, feature respected and well-known digital revolutionaries,
showcase technology solutions, and source innovations from across the region. Other than normal online
travel conferences, Speak-Out Asia focuses on digital innovation, and how organizations can leverage
technologies, learn about a new concept “SoPhoMo”, which inspires and empowers travelers on sharing
visual content via mobile devices on social platforms.
Mr. Martin Craigs, CEO of PATA says, we are naturally motivated to partner with Digital Innovation Asia.
This event is a perfect primer for next gen minded mentors the day before our summit. Mobile, digital, and
social media in Asia are "m-powering" the complete Visitor Economy, clearly a catalyst for balanced travel
and tourism growth in the region. The China Boot Camp and Digital Aid Asia will be inspirational, thought
provoking covering issues like crisis management, e-Visa, and human trafficking.
Mr. SuraphonSvetasreni, Govenor of the Tourism Authority of Thailand (TAT) comments, TAT, which has
made the use of social media a priority in marketing Thailand as an amazing tourism destination, is proud
to be the country host of the first Digital Innovation Asia in June. Thailand is excited to welcome digital
thought leaders from all over the world. Exchanging ideas with bloggers and influencers on social media
platforms at the Blogger-Match-Up is the way forward for any travel and tourism organization, being it
small or large.
The complete DIA/PAS program:
April 23: China Boot Camp – Pullman Hotel G (10:30 am – 4:30pm)
April 23: DIA Pop-Up Party – Pullman Hotel G (6 pm – 8 pm)
April 24: Digital Aid Asia – zuma Restaurant (10:30 am – 4:30 pm)
April 24: DIA Awards - Bed Supperclub (8 pm – 10 pm)
DIA Awards VIP Reception (by invitation) – Bed Supperclub (7pm – 8 pm)
April 25: PATA Youth Forum - Thammasat University (9 am – 3 pm)

3. April 25: PATA Opening Party (open for DIA delegates) – Siam Discovery Plaza (6 pm – 7:30 pm)
April 26: PATA Annual Summit - Centara Grand Hotel (9 am - 8 pm)
April 26: DIA Council (by invitation) - PATA HQ (2 pm – 3:30 pm)
June 10: Blogger Match-up – lebua Hotel at State Tower (10:30 am – 4:30 pm)
June 10: DIA Council Meeting (by invitation) - PATA HQ
June 11: Speak-Out Asia – lebua Hotel at State Tower (10 pm – 5 pm)
June 11: The Last Byte - (by TDN.asia) - TBD
June 12: China Boot Camp - (10:30 am – 4:30pm)
June 12: Bangkok Blogger Tour (by Bangkok 101) – for accredited bloggers
June 13-16: Isaan Influencer Trip (by Smiling Albino / TAT) - for accredited bloggers
For more information on how to get engaged in Digital Innovation Asia from April 23-24 and June 10-12
in Bangkok, please visit www.DigitalInnovationAsia.com and follow-us on Twitter @DIAsiaTourism
(hashtag #DIAsiaTourism). Tickets are limited, and a PATA member rate, as well as a package prize with
the PATA Annual Summit exists. Register at http://DIAsiatourism.eventbrite.com/. Please visit our DIA
Awards partner TravelDailyNews.Asia to submit your nominations at http://goo.gl/rRVwS. More information
about the PATA Annual Summit on April 25-27 at the Centara Grand Bangkok can be found at
www.PATA.org.
- ENDS -
About Digital Innovation Asia (DIA)
Digital Innovation Asia (DIA) is a new initiative promoting excellence and knowledge sharing when it
comes to leveraging digital, social, and mobile in the travel and tourism industry to promote the complete
Asian Visitor Economy. Aligned with the Pacific Asia Travel Association (PATA), it includes a new
platform www.DigitalInnovationAsia.com, the Digital Innovation Asia Council, the Digital Innovation
Asia Awards, Speak-Out Asia, Blogger-Match Up, Digital Aid Asia, China Boot Camp, the Digital
Innovation Asia Challenge, and year-round program of workshops and seminars. Get inspired and engaged
at: www.DigitalInnovationAsia - Facebook: DIAsiaTourism – Twitter: @DIAsiaTourism (hashtag
#DIAsiaTourism) - LinkedIn: http://linkd.in/ZPKhpB - Register at
http://DIAsiatourism.eventbrite.com/.Please visit our DIA Awards partner TravelDailyNews.Asia to submit
your nominations at http://goo.gl/rRVwS
About Pacific Asia Travel Association (PATA)
Since its foundation in 1951, the Pacific Asia Travel Association (PATA), a not-for profit membership
association, has achieved international acclaim by acting as a catalyst for the responsible development of
travel and tourism to, from and within the Asia Pacific region.
The Association provides aligned advocacy, leadership and events to its members, comprising 90
government, state and city tourism bodies, nearly 30 international airlines, airports and cruise lines, 57
educational institutions, and hundreds of travel industry companies in Asia Pacific and beyond.
Thousands of travel professionals belong to dozens of local PATA chapters worldwide. The chapters
organise travel industry training and business development events. PATA's „Next Generation' mPOWER
platform delivers unrivalled data, forecasts and insights from the PATA Strategic Intelligence Centre to
members' mobile devices anywhere in the world. PATA's headquarters is in Bangkok.
Media Contacts:
Pacific Asia Travel Association (PATA)
Ms. ParitaNiemwongse
E-mail: communications@PATA.org

4. Web: www.pata.org
Digital Innovation Asia (DIA)
Ms. KwangNuchpoom
E-Mail: info@digitalinnovationasia.com
Web: www.DigitalInnovationAsia.com