Segmentation

Apex
Apex Executive in Apex system à Apex
SEGMENTATION,[object Object]
Mass Marketing,[object Object],Same product to all consumers ,[object Object],(no segmentation),[object Object],Segment Marketing,[object Object],Different products to one or more segments,[object Object],(some segmentation),[object Object],Step 1. Market SegmentationLevels of Market Segmentation,[object Object],Niche Marketing,[object Object],Different products to subgroups within segments,[object Object],( more segmentation),[object Object],Micromarketing,[object Object],Products to suit the tastes of individuals or locations ,[object Object],(complete segmentation),[object Object]
Step 1. Market SegmentationBases for Segmenting Consumer Markets,[object Object],Geographic,[object Object],Nations, states, ,[object Object],regions or cities,[object Object],Demographic,[object Object],Age, gender, 		family size and life cycle,        	or income ,[object Object],Psychographic,[object Object],Social class, lifestyle, 	or personality,[object Object],Behavioral,[object Object],Occasions, benefits, uses, or responses,[object Object]
 Measurable,[object Object],Step 1. Market SegmentationRequirements for Effective Segmentation,[object Object],Accessible,[object Object],Substantial,[object Object],[object Object]
of segments can be measured. Differential,[object Object],[object Object]
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Segmentation