Seminar Dec 5, 2012. Presented by Dorian Karthauser, My Pandamonium Marketing-SEO, Sponsored by Collin College Small Business Development Center Collin College Small Business Development Center, 4800 Preston Park Blvd Suite 114, Plano, TX 75093. This information-packed seminar offers a basic overview of SEO strategies and Best Practices needed in 2012 – and going forward - for any business or organization to rank well in Google. The seminar will cover: . What is SEO? Why is it still so important? . In 2012, Google once again changed the rules for Google Search with the ‘Penguin’ Updates. . Ranking Well in Google Search After the Google Panda and Penguin Search Algorithm Updates: . What Your Business Needs to Know. . New in the Google Search Algorithm: Social Media now a ranking factor; how to optimize. . Essential SEO Best Practices: on-site and off-site.

1. Basic SEO:
What Does Google Want?
AP: After Panda and Penguin

2. Basic SEO:What Does Google Want?
Presented by My Pandamonium Marketing-SEO
www.mypandamonium.com
Panda:
Updat es t o t he Googl e Sear ch Al gor i t hm
i n 2011
Pengui n:
Updat es t o t he Googl e Sear ch Al gor i t hm
i n 2012

3. Basic SEO:What Does Google Want?
Presented by My Pandamonium Marketing-SEO
www.mypandamonium.com
Panda Survival Tips
1. Remove Low Quality Content
2. Focus On Unique Content
3. Concentrate On Trust and Authority
4. Keep Advertising Ratio Healthy
5. Recognize, Understand and Track Panda Updates