Presentation from Procter & Gamble Brand Manager Dave Knox (www.hardknoxlife.com) on how to win through Youth Marketing.

1. Source - http://www.flickr.com/photos/tatianacardeal/36956189 / Youth is no longer a demographic …it’s a mindset

2. A look at how youth are leading a rapid transformation of how consumers interact and engage with brands Dave Knox Brand Manager Procter & Gamble Youth is no longer a demographic …it’s a mindset

3. Source (Quote) - http://brandnoise.typepad.com/brand_noise/2008/01/insight-found-i.html Source (Picture) - http://www.flickr.com/photos/localandbitter/1144303177/ “ Looking at Gen Y is not about demographics. It’s about what this generation can tell you about the market as a whole and give you insight as to how the others will behave. Gen Y is only the tip of the spear.” – Brand Noise

4. GENERATION TRENDS Generation Trends

9. MOTIVATING FACTORS Motivating Factors My Media Generation Source – Yahoo Truly Madly Deeply Engaged Study

17. So which brands are doing youth marketing the right way? Source (pic) - http://www.flickr.com/photos/haani/2056702546/sizes/l/

25. Any Questions? For a copy of this presentation, visit my blog at www.hardknoxlife.com or email me at [email_address] or [email_address]