The document discusses using social media for marketing strategies. It outlines commonly used social media channels like LinkedIn, Twitter, blogs and videos. It provides reasons to use each channel, such as creating visibility, engaging customers and building influence. Specific tips are provided for setting up profiles on each channel and engaging audiences. The goal of using social media in discussed as helping brands build awareness, generate leads and improve customer retention.

1. Social Technology
Marketing Strategies
Deb Evans

2. http://www.debevans.org Deb Evans, 2010 2
Growth Stalled
• Has this happened to you?
• Are you stuck?
• What should you do next?
• McKee outlines how you
can focus on solutions
for growth

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Think about how Social Media
can help
• A video with the truth and a few facts
about social media.
• http://www.youtube.com/watch?v=NB
_P-_NUdLw&feature=related

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Commonly Used Channels
Source: Michael Selzner Marketing Report
Source: Social Media Industry Marketing Report 2010 by Michael SleznerSource: Social Media Industry Marketing Report 2010 by Michael Slezner

5. Why Use Social Media?
• Specific Audience
• Information is easily shared
• Most times free or very inexpensive
• There are 250+ unique monthly users on the top
8 social networks
• 61% of internet users have a profile on at least
1 site
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What’s the ROI
• Brogan & Smith say Social Media:
– Builds Influence
– BuildsTrust
– Build/Improve Reputation

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Build/Create Brand
Awareness
• Relationships
• Known as an Industry Expert
• Generate Leads
• Learn about Competitors
• Retain/Improve Customer Retention
• Improve Search Engine Optimization

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Personal Branding
• Everyone has a chance to stand out
– What makes YOU different?
– What’s the pitch for YOU?
– What’s the real power of YOU?

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Personal Branding Page

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What’s YOUR reputation?
• Good
• Bad
• None at all?
To find out visit: Addict-o-matic

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Channels

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LinkedIn Profile
• Should include a professional photo
• List a vanity URL
• List current and past work experience
• Make connections!
• Add keywords for your website
• Give and ask for recommendations

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LinkedIn Applications
• Reading recommendations
• Link to your blog
• Slide Share
• Groups
– Join a group
– Start a group

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Sample: Status, Vanity URL, Keywords …

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Linked
LinkedIn is a business-
related social networking
site.

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.
• Allows you to create a local profile for
your business
• Opportunity to share information with
your community
• Outlet to interact with existing
customers and build network of new
customers

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What to say
• Articles of Interest
• New Employee Information
• Local Activities
• Testimonials, Customer Stories
• New Partnerships
• Invitations to Connect to Website

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Engage
“When you Engage, you will build a social
network that increases your visibility,
relevance and influence”
Brian Sollis

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Why Join Twitter?
• Create Visibility
• Prospecting New Business
• Participate in Conversations Relevant to
your Industry

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Twitter Profiles
• Lead with your company info
• Want to be known as thought leader or
industry expert
• Does NOT need complete sentences
• Use phrases to describe yourself and
your interests

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Why won’t they follow?
• You don’t have a photo
• Your profile is self-serving
• You don’t have a profile at all!

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Who to follow?
• Tweetfind.com – Twitter directory
• Twellow.com - category directory
• Wefollow.com – categories organized
by rankings
• Twibs.com – search engine of
businesses

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What to Tweet?
• Links
• Live tweet from events
• Promotions
• Ask Questions
• Read Hollis Thomases
Twitter Marketing

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Why Use Video?
• Video can be your infomercial
• Allows you to engage with your
audience
• Link videos to Facebook,
LinkedIn, Twitter, etc.
• Great marketing use

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Why Have A Blog?
• Ability to comment on industry specific
articles
• Use the same way you publish
newsletters
• Allows readers to post comments and
to engage with readers

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Blog Services
• Wordpress.com
• Blogger.com
• Livejournal.com
• Posterious.com

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Mobile Marketing
• Location sharing mobile game

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foursquare
• Adding 15,000 users daily
• Averages 700,000 check-ins daily!
• Share experiences with friends
• Users collect points to unlock badges
• Become Mayor!

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Don’t over think it.

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Thank you!
Deb Evans, CFE
President & CEO
COMPUTER EXPLORERS
Co-host Social Geek Radio
Learn more about me: www.debevans.org
Meet the COMPUTER EXPLORERS www.computerexplorers.com
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