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Patrick Keane Keynote
- 1. A New Content Ecosystem
- 3. The content market opportunity Source: Online Publishers Association, Internet Activity Index, April 2008, Wall Street research Engagement (% of user time spent) Monetization (% of online ad market) 5% 43% 50% 43%
- 4. Traditional web publishing today
- 5. Web publishing 2010 and beyond . . . Story ROI? Search Terms? Writer Profitability?
- 7. $4.13 $3.23 $4.76 $3.40 $4.05 $2.87
- 8. “ Quality” q 0 + 1 1 + 2 2 + … + k k +
- 9. Types of Content Mom in Iowa who writes about the economy.
- 10. A new definition of scale 2,000 Reviewed pieces 58,681 Topics Publisher X Associated Content 20 200 150 1500 1000 10000
- 11. Mine the library 90% of 1+million pieces of content viewed at least once a month 1 Million + Page Views
- 12. Ecosystem of Content Creation 2010 Publisher Your Readers Community Evangelists
- 14. Wither the destination Blue-ray players auto insurance buying strollers wood flooring skateboards best drugstore sunscreen cheap fares single parent adoption agency workouts shiny hair 1,104,390 Keywords and keyword combos
- 15. The new content analytics PV’s per week CTR
- 17. Thank you. Patrick Keane [email_address]
Notes de l'éditeur
- I am not going to blow your minds with a bunch of Web 2.0 lingo . . . I know you all know the importance of community . . . The importance of yield management and arbitrage with respect to pricing and targeting your advertising inventory. With this presentation I hope to provide a blue print for applying some of these strategies and tactics with respect to content creation and content optimization.