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Content Management
The driving Factor for successful E-Business
Dr. Ulrich Kampffmeyer
Association for Information and Ima...
Agenda
 The Business Drivers
• Content Management as component of a successful
E-Business Strategy
 From Document Manage...
AIIM International
Association for Information and Image
Management International
 AIIM North-America, Silver Springs, US...
Business Drivers
Content Management as Component of a
successful E-Business Strategy
Business Drivers
Technologies Driving E-Business
1. The Business Drivers -- Why do organizations
need to think strategical...
Business Drivers
Drowned by the E-Mail Flood
101 Billion: Emails sent
worldwide in 1995.
2.6 Trillion: Emails sent
world...
Business Drivers
Explosion of Unstructured Information
 Radically new IT challenges…
• Rampaging technology obsolescence....
Business Drivers
Too Much, Too Fast
 “The Internet is creating opportunities for
consumers and companies at a breathtakin...
Business Drivers
Technologies Driving E-Business
1. The Business Drivers -- Why do organizations
need to think strategical...
Applications
Security
Systems
Employees
RDBMS
Source:
Marimba
Inside the Enterprise
Within 4 walls.
Management focuses on ...
Business Drivers
TWO Architectures in Competition:
SecuritySecurity
SystemsSystems
RDBMSRDBMS
Remote
EmployeesEmployees
CustomersCustomers
BusinessBusiness
PartnersPartners
...
Business Drivers
e-Documents are crucial
 Companies run on documents.
 Documents communicate product details, describe
n...
Business Drivers
“Core to the success of a sell-side
B2B e-commerce site is the ability
to make the technical content tha...
Business Drivers
Think strategically
1. The Business Drivers -- Why do organizations need
to think strategically about con...
Business Drivers
The E-Business Iceberg
 “Amidst the onslaught of B2B applications that have
emerged over the last couple...
Business Drivers
THREE Architectures in Competition:
Business Drivers
Stages of Web Development
Web
Markets
Web
Commerce
Web
Publishing
Business Drivers
The Web & E-Business
 “The Internet [and enterprise content management!]
is like high school sex…
• Ever...
Business Drivers
The E-Business Iceberg
Infrastructure
Fulfillment
Content
Commerce
“What’s needed
now is software
that c...
From Document-Management
to Content Management
Document Related Technologies
From Document-Management to Content Management
AIIM’s definition of ECM
Enterprise Content Management
“The technologies us...
From Document-Management to Content Management
AIIM’s definition of ECM
So, what`s the Difference between
Enterprise Conte...
From Document-Management to Content Management
AIIM’s definition of ECM
Only a
Marketing & Positioning Problem
or
a comple...
From Document-Management to Content Management
What is Web Content Management ?
 WCM Editing
• WCM Editing Solutions main...
From Document-Management to Content Management
What is Enterprise Content Management ?
 ECM Portal
• Browser-based, perso...
WEB CONTENT MGT. DOCUMENT MGT. IMAGING
EAI
E-PROCESS MGT. DATA MINING PORTALSSTORAGE
MOBILE APPLIANCE
CONTENT MGT. COLLABO...
WEB CONTENT MGT. DOCUMENT MGT. IMAGING
EAI
E-PROCESS MGT. DATA MINING PORTALSSTORAGE
MOBILE APPLIANCE
CONTENT MGT. COLLABO...
WEB CONTENT MGT. DOCUMENT MGT. IMAGING
EAI
E-PROCESS MGT. DATA MINING PORTALSSTORAGE
MOBILE APPLIANCE
CONTENT MGT. COLLABO...
WEB CONTENT MGT. DOCUMENT MGT. IMAGING
EAI
E-PROCESS MGT. DATA MINING PORTALSSTORAGE
MOBILE APPLIANCE
CONTENT MGT. COLLABO...
From Document-Management to Content Management
What topics does Content Management embrace?
 Capture, creation, collectio...
From Document-Management to Content Management
What is Enterprise Content Management ?
 DM roots
• Documentum, Filenet, I...
From Document-Management to Content Management
The PORTAL Star
Internet
Information
Aggregation
&Publishing
Knowledge
Mana...
Enterprise
apps
Create Manage Deliver
Capture
-email
-paper
-feeds
Office
apps
Web
apps
Consumer
Enterprise
Personalizedco...
Enterprise
apps
Create Manage Deliver
Capture
-email
-paper
-feeds
Office
apps
Web
apps
Consumer
Enterprise
Personalizedco...
Understanding user issues and concerns
Content Management as the backbone of modern
applications
Understanding user issues and concerns
Hot Topics
 Linking technologies to applications – E-Business
Automation
 Effecti...
Understanding user issues and concerns
ECM – Key Issues
Integration of Front and Back Offices
 Kbkids.com, Macys.com, Toy...
Key Technologies -- Creation and Capture
Forms Processing Software Imaging, Scanning, & Hybrid Systems
Application Dev Too...
Key Technologies – Management
Data Warehousing
Storage Systems, SAN, WORM, RAID, MO, DVD, CD-ROM
Archiving/Preservation
Co...
Understanding user issues and concerns
Delivery and Customization (1)
Database
Images
App files
Data
Other
Process
Outcome...
Database
Images
App files
Data
Other
Process
Outcome
Web
Server
Business Process
Customer
Request
Voice App
files Paper
We...
And lastly – and perhaps most
importantly – how do you optimize
your content management strategies
ACROSS processes so tha...
Understanding user issues and concerns
Intranet, Extranet Content issues
 How many types and classifications of data?
 H...
Understanding user issues and concerns
Legality (1)
 Signature Formalities -
• Digital Signatures - legal standing in US ...
Understanding user issues and concerns
Legality (2)
 Document and Record Preservation
• In the old world, key question wa...
 Integrity of Systems/Databases
• Hard tradeoffs between ubiquitous access and vulnerability
• Survey of 288 CIOs (John J...
Understanding user issues and concerns
Migration/Legacy Systems
 For the foreseeable future, users will be managing a
com...
Understanding user issues and concerns
Time to Market
 Be nimble, or be gone!
 Develop and implement E-business solution...
 Security
 Bandwidth
 Longterm Information Availibilty
 Customization
 Implementation and Integration
 The Financial...
Understanding user issues and concerns
Implementation Issues
 Definition of meta-data, policies, procedures
 Import, con...
Trends in Content Management
AIIM / Gartner Industry Study Review
Trends in Content Management
AIIM / Gartner Worldwide Industry Study
Enterprise Applications:
Adoption of E-Business and D...
Trends in Content Management
AIIM / Gartner Worldwide Industry Study
Regional Scope
North America Europe Pacific Rim Latin...
0%
10%
20%
30%
40%
50%
60%
North
America
Europe Pacific
Rim
Latin
America
Worldwide
Small
Medium
Large
Trends in Content M...
Trends in Content Management
AIIM / Gartner Worldwide Industry Study
Worldwide technology implementation status
Technology...
Trends in Content Management
AIIM / Gartner Worldwide Industry Study
Worldwide Content-Management implementation status,
b...
Trends in Content Management
AIIM / Gartner Worldwide Industry Study
Content-Management Implementation Status,
by world re...
Trends in Content Management
AIIM / Gartner Worldwide Industry Study
Usage of Web for B2B for e-business, by industry
Tota...
Trends in Content Management
AIIM / Gartner Worldwide Industry Study
Usage of Web for extranets to partners for e-business...
Trends in Content Management
AIIM / Gartner Worldwide Industry Study
Usage of Web for B2C for e-business, by world region
...
Thank You for your attention!
for further information :
Dr. Ulrich Kampffmeyer
E-Mail: ulrich.kampffmeyer@PROJECT-CONSULT....
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[EN] Content Management | Ulrich Kampffmeyer | Marcus Evans Conference | Berlin 30.05.2001

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Some early history of ECM ... 2001 ... one of the first slide presentations explaning ECM Enterprise Content Management. Markus Evans Senior Executive Forum: "Web Content Management - Vom Content Management zum Change Management", Berlin, Germany, 30.05.2001, Keynote by Dr. Ulrich Kampffmeyer, PROJECT CONSULT, at tthat time vice chair of AIIM Europe. (c) AIIM 2001 & PROJECT CONSULT Unternehmensberatung 2001. The term ECM Enterprise Content Management emerged late in the year 2000. AIIM, the international ECM association choose ECM as their new message and focus when Web Content Management started to overcome traditional document management. One of the first presentations in Europe was held by Dr. Ulrich Kampffmeyer, member of the board of directors of AIIM Europe in those days, in Berlin at the Markus Evans Senior Executive Forum "WEB CONTENT MANAGEMENT - Vom Content Management zum Change Management" (30th May until 1st June, 2001) at the Hotel Inter-Continental in Berlin. In 2001 the term Enterprise Content Management was explained as follows: "The technologies used to create, capture, customize, deliver, and manage enterprise content to support business processes”. This presentation already contains the basic settings of ECM which where later on enhanced to todays perception of ECM Enterprise Content Management by AIIM ( http://www.aiim.org/about-ecm.asp ): "Enterprise Content Management (ECM) is the technologies used to capture, manage, store, preserve, and deliver content and documents related to organizational processes. ECM tools and strategies allow the management of an organization's unstructured information, wherever that information exists." (c) CopyRight PROJECT CONSULT Unternehmensberatung GmbH, Hamburg, 2001

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[EN] Content Management | Ulrich Kampffmeyer | Marcus Evans Conference | Berlin 30.05.2001

  1. 1. Content Management The driving Factor for successful E-Business Dr. Ulrich Kampffmeyer Association for Information and Image Management International Executive Director and Vice Chair AIIM Europe PROJECT CONSULT Unternehmensberatung Dr. Ulrich Kampffmeyer GmbH President European Commission, DLM-Forum Chair of the ICT/DML Steering Committee PROJECT CONSULT Unternehmensberatung Dr. Ulrich Kampffmeyer GmbH
  2. 2. Agenda  The Business Drivers • Content Management as component of a successful E-Business Strategy  From Document Management to Content Management • Document Related Technologies  Understanding user issues and concerns • Content Management as the backbone of modern applications  Trends in Content Management • AIIM/Gartner Industry Study preview
  3. 3. AIIM International Association for Information and Image Management International  AIIM North-America, Silver Springs, USA  AIIM Europe, Datchet, UK Mission Statement: AIIM is the global industry association that connects the users and suppliers of document and business process management technologies and services
  4. 4. Business Drivers Content Management as Component of a successful E-Business Strategy
  5. 5. Business Drivers Technologies Driving E-Business 1. The Business Drivers -- Why do organizations need to think strategically about content? Why now? • Volume and complexity of unstructured content.
  6. 6. Business Drivers Drowned by the E-Mail Flood 101 Billion: Emails sent worldwide in 1995. 2.6 Trillion: Emails sent worldwide in 2000. 9.2 Trillion: Emails sent worldwide in 2005. –IDC 101 Billion: Emails sent worldwide in 1995. 2.6 Trillion: Emails sent worldwide in 2000. 9.2 Trillion: Emails sent worldwide in 2005. –IDC 2.7 Billion: Number of web pages. 5 Million: Number of new pages per day. –NEC Research 2.7 Billion: Number of web pages. 5 Million: Number of new pages per day. –NEC Research 66%: Percentage of web addresses that lead to live sites. –Network Solutions 66%: Percentage of web addresses that lead to live sites. –Network Solutions Many companies are stuck in the creation phase -- they're still more focused on getting content online, and figuring out how to manage it is an afterthought. –Jane M. Falla, E-Business Advisor Magazine Many companies are stuck in the creation phase -- they're still more focused on getting content online, and figuring out how to manage it is an afterthought. –Jane M. Falla, E-Business Advisor Magazine
  7. 7. Business Drivers Explosion of Unstructured Information  Radically new IT challenges… • Rampaging technology obsolescence. • Systems now handling far more than just structured transactional data – often without a plan... • Unstructured information far more complicated than data and needs to be managed differently. Unstructured Structured
  8. 8. Business Drivers Too Much, Too Fast  “The Internet is creating opportunities for consumers and companies at a breathtaking pace. But change is coming so rapidly that we all too often find ourselves in an online Tower of Babel.” • Lawrence A. Weinbach, Chairman, Unisys
  9. 9. Business Drivers Technologies Driving E-Business 1. The Business Drivers -- Why do organizations need to think strategically about content? Why now? 1. Volume and complexity of unstructured content. 2. It’s not about “taking your business to the web.” It’s about bringing the web into your business.
  10. 10. Applications Security Systems Employees RDBMS Source: Marimba Inside the Enterprise Within 4 walls. Management focuses on physical infrastructure and network. Client-server computing added complexity. Emergence of information silos. Business Drivers Systems Management before the Internet:
  11. 11. Business Drivers TWO Architectures in Competition:
  12. 12. SecuritySecurity SystemsSystems RDBMSRDBMS Remote EmployeesEmployees CustomersCustomers BusinessBusiness PartnersPartners ApplicationsApplications DocumentsDocuments DataData Application ServerApplication Server Web Server Web Server Source: Marimba Information created inside and outside the enterprise, by employees and non- employees, in a wide variety of formats, for delivery to multiple devices. Business Drivers Management in the Internet Age:
  13. 13. Business Drivers e-Documents are crucial  Companies run on documents.  Documents communicate product details, describe new innovations, carry bids and quotes, confirm terms, and handle payment.  Documents teach customers how to use products, provide informative analysis, seal agreements between companies, and between companies and customers.  Documents are the foundation of business. • Interleaf
  14. 14. Business Drivers “Core to the success of a sell-side B2B e-commerce site is the ability to make the technical content that drives the e-commerce transactions readily available to the user…in a way that is integrated with transactions and decision-support systems.” –CAP Ventures “Core to the success of a sell-side B2B e-commerce site is the ability to make the technical content that drives the e-commerce transactions readily available to the user…in a way that is integrated with transactions and decision-support systems.” –CAP Ventures “Commerce and content are converging because the actual transaction is only 10% of the dialogue one has with a customer. The other 90%…is information.” –Hollis Bischoff, VP, META Group “Commerce and content are converging because the actual transaction is only 10% of the dialogue one has with a customer. The other 90%…is information.” –Hollis Bischoff, VP, META Group
  15. 15. Business Drivers Think strategically 1. The Business Drivers -- Why do organizations need to think strategically about content? Why now? 1. Volume and complexity of unstructured content. 2. It’s not about “taking your business to the web.” It’s about bringing the web into your business. 3. Web-based processes require integration of front-end e- business applications with the rest of the infrastructure and supply chain.
  16. 16. Business Drivers The E-Business Iceberg  “Amidst the onslaught of B2B applications that have emerged over the last couple of years, many have lacked the organization and orchestration of business processes in any comprehensive manner…  The temptation is to put a portal in place, build an exchange, and then consider the job complete. These users are suffering from iceberg vision – 90% of the problem is still below the surface.” • Carl Frappaolo, Delphi Group
  17. 17. Business Drivers THREE Architectures in Competition:
  18. 18. Business Drivers Stages of Web Development Web Markets Web Commerce Web Publishing
  19. 19. Business Drivers The Web & E-Business  “The Internet [and enterprise content management!] is like high school sex… • Everyone thinks everyone else is doing it. • Everyone wishes they were doing it. • Only a few are actually doing it. • And the few that are, aren’t doing it well.” • Kate Muldoon, line56 magazine
  20. 20. Business Drivers The E-Business Iceberg Infrastructure Fulfillment Content Commerce “What’s needed now is software that connects web selling and self service with the work folders and business processes necessary for fulfillment.” –Bruce Silver, KM World “What’s needed now is software that connects web selling and self service with the work folders and business processes necessary for fulfillment.” –Bruce Silver, KM World
  21. 21. From Document-Management to Content Management Document Related Technologies
  22. 22. From Document-Management to Content Management AIIM’s definition of ECM Enterprise Content Management “The technologies used to create, capture, customize, deliver, and manage enterprise content to support business processes”.
  23. 23. From Document-Management to Content Management AIIM’s definition of ECM So, what`s the Difference between Enterprise Content Management and Web Content Management ?
  24. 24. From Document-Management to Content Management AIIM’s definition of ECM Only a Marketing & Positioning Problem or a completely new Approach ?
  25. 25. From Document-Management to Content Management What is Web Content Management ?  WCM Editing • WCM Editing Solutions mainly create content and support the editing process with workflow functionality  WCM Repository • Internal management of information and runtime provision  WCM Publication • These solutions offer the „push principle“ with specific distribution of informations in addition to „pulled“ information  WCM eBusiness • The integrated systems provide more than adaption, management and distribution of the content. Further functions also allow direct interaction and individualized use.
  26. 26. From Document-Management to Content Management What is Enterprise Content Management ?  ECM Portal • Browser-based, personalized display for information access of different internal and external sources as well as replacement of old host and/or client user displays  ECM Data/Document-Warehouse • Applets, middleware and meta databases for combination and compression of unstructured informations from different sources of the company  ECM Workflow • Process managed compression of information  ECM Knowledge Management • Adaption of structured and unstructured information, including EBT
  27. 27. WEB CONTENT MGT. DOCUMENT MGT. IMAGING EAI E-PROCESS MGT. DATA MINING PORTALSSTORAGE MOBILE APPLIANCE CONTENT MGT. COLLABORATION KNOWLEDGE MGT. ENTERPRISE CONTENT MANAGMENT ORDER PROCESSING WAREHOUSE MANAGEMENT ERP SHIPPING SYSTEMS ELECTRONIC BILL PRES./PAYMENT FULFILLMENT (BACK-OFFICE APPLICATIONS DATABASES STORAGE NETWORK INFRASTRUCTURE E-COMMERCEE-COMMERCE SALES AUTOMATION SALES AUTOMATION CRMCRM SUPPLY-CHAIN MGT. SUPPLY-CHAIN MGT. MARKETING CAMPAIGN MGT. MARKETING CAMPAIGN MGT. COMMERCE (FRONT-END APPLICATIONS PORTALS B2E B2C B2B BROWSERS From Document-Management to Content Management Enterprise Content Management
  28. 28. WEB CONTENT MGT. DOCUMENT MGT. IMAGING EAI E-PROCESS MGT. DATA MINING PORTALSSTORAGE MOBILE APPLIANCE CONTENT MGT. COLLABORATION KNOWLEDGE MGT. ENTERPRISE CONTENT MANAGMENT ORDER PROCESSING WAREHOUSE MANAGEMENT ERP SHIPPING SYSTEMS ELECTRONIC BILL PRES./PAYMENT FULFILLMENT (BACK-OFFICE APPLICATIONS DATABASES STORAGE NETWORK INFRASTRUCTURE E-COMMERCEE-COMMERCE SALES AUTOMATION SALES AUTOMATION CRMCRM SUPPLY-CHAIN MGT. SUPPLY-CHAIN MGT. MARKETING CAMPAIGN MGT. MARKETING CAMPAIGN MGT. COMMERCE (FRONT-END APPLICATIONS PORTALS B2E B2C B2B BROWSERS From Document-Management to Content Management Enterprise Content Management Basic Idea No. 1 Enterprise Content Management as integrative Middleware
  29. 29. WEB CONTENT MGT. DOCUMENT MGT. IMAGING EAI E-PROCESS MGT. DATA MINING PORTALSSTORAGE MOBILE APPLIANCE CONTENT MGT. COLLABORATION KNOWLEDGE MGT. ENTERPRISE CONTENT MANAGMENT ORDER PROCESSING WAREHOUSE MANAGEMENT ERP SHIPPING SYSTEMS ELECTRONIC BILL PRES./PAYMENT FULFILLMENT (BACK-OFFICE APPLICATIONS DATABASES STORAGE NETWORK INFRASTRUCTURE E-COMMERCEE-COMMERCE SALES AUTOMATION SALES AUTOMATION CRMCRM SUPPLY-CHAIN MGT. SUPPLY-CHAIN MGT. MARKETING CAMPAIGN MGT. MARKETING CAMPAIGN MGT. COMMERCE (FRONT-END APPLICATIONS PORTALS B2E B2C B2B BROWSERS From Document-Management to Content Management Enterprise Content Management Basic Idea No. 2 Enterprise Content Management as independant Services, usable by any Application
  30. 30. WEB CONTENT MGT. DOCUMENT MGT. IMAGING EAI E-PROCESS MGT. DATA MINING PORTALSSTORAGE MOBILE APPLIANCE CONTENT MGT. COLLABORATION KNOWLEDGE MGT. ENTERPRISE CONTENT MANAGMENT ORDER PROCESSING WAREHOUSE MANAGEMENT ERP SHIPPING SYSTEMS ELECTRONIC BILL PRES./PAYMENT FULFILLMENT (BACK-OFFICE APPLICATIONS DATABASES STORAGE NETWORK INFRASTRUCTURE E-COMMERCEE-COMMERCE SALES AUTOMATION SALES AUTOMATION CRMCRM SUPPLY-CHAIN MGT. SUPPLY-CHAIN MGT. MARKETING CAMPAIGN MGT. MARKETING CAMPAIGN MGT. COMMERCE (FRONT-END APPLICATIONS PORTALS B2E B2C B2B BROWSERS From Document-Management to Content Management Enterprise Content Management Basic Idea No. 3 Enterprise Content Management as one unified, federated Enterprise Repository for every Type of Information
  31. 31. From Document-Management to Content Management What topics does Content Management embrace?  Capture, creation, collection  Management, collaboration, process  Documents, data, meta-data, repository  Publication, distribution, syndication, intranet, extranet,  Localization, presentation, personalization
  32. 32. From Document-Management to Content Management What is Enterprise Content Management ?  DM roots • Documentum, Filenet, Intranet Solutions  E-Business roots • Broadvision, Vignette, Interwoven, Open Market, eBT  Web roots • Eprise, Ncompass Labs, Six Open Systems
  33. 33. From Document-Management to Content Management The PORTAL Star Internet Information Aggregation &Publishing Knowledge Management Retrieval Groupware ERP Dokumenten- Management Business Intelligence Excalibur PC DOCS FULCRUM Dataware grapeVine Hyperwave Intraspect Meta Systems Guild Semia Verity Autonomy Knowledge Track Verge Perspecta Datachannel Sagemaker Giyphica Powerize.com Coextant USU Aaneid Microsoft Lotus/IBM Radnet InfoImageSAP (mySAP) PeopleSoft J.D.Edwards Oracle Ariba Yahoo! AOL/Netscape Infoseek Inktomi Portera EpicentricIntranet Solutions OpenText Documentum Ceyoniq SER Systems Viador Hummingbird Sqribe Information Advantage Top Tiar
  34. 34. Enterprise apps Create Manage Deliver Capture -email -paper -feeds Office apps Web apps Consumer Enterprise Personalizedcontent Mobile Properties Meta data Databases Documents bases Federated repository Automatedprocesses EDMServices Intranet/extranet infrastructure CM Products Templates&styles Design&devices Courtesy Strategy Partners Government From Document-Management to Content Management ECM Architecture
  35. 35. Enterprise apps Create Manage Deliver Capture -email -paper -feeds Office apps Web apps Consumer Enterprise Personalizedcontent Mobile Properties Meta data Databases Documents bases Federated repository Automatedprocesses EDMServices Intranet/extranet infrastructure CM Products Templates&styles Design&devices Courtesy Strategy Partners Government From Document-Management to Content Management ECM Architecture One future basic Technology XML
  36. 36. Understanding user issues and concerns Content Management as the backbone of modern applications
  37. 37. Understanding user issues and concerns Hot Topics  Linking technologies to applications – E-Business Automation  Effective Management of Web Content - Intranet, Extranet Content issues  Legality, Preservation, and Data Migration  Accelerating Time to Market – Considering an ASP Solution  Implementation Issues
  38. 38. Understanding user issues and concerns ECM – Key Issues Integration of Front and Back Offices  Kbkids.com, Macys.com, ToysRus.com fined $1.5M for failure to meet shipment schedules. Key question they did not address… • How do front office applications (CRM, supply chain management, electronic commerce, procurement, etc.) INTEGRATE WITH … Back office applications (ERP, database management, inventory management, shipping systems, etc.)?  Do your business processes align with the new e-business technologies being implemented?
  39. 39. Key Technologies -- Creation and Capture Forms Processing Software Imaging, Scanning, & Hybrid Systems Application Dev Tools Handwriting Recognition Publishing ICR/OCR/Voice Recognition Authoring Software Voice Recognition Web Authoring Streaming Media Process Outcome Business Process Customer Request Voice App files Paper Web Database Images App files Data Other Web Server Understanding user issues and concerns Creation and Capture
  40. 40. Key Technologies – Management Data Warehousing Storage Systems, SAN, WORM, RAID, MO, DVD, CD-ROM Archiving/Preservation Compression Workflow Database Images App files Data Other Process Outcome Web Server Business Process Customer Request Voice App files Paper Web Understanding user issues and concerns Management of Information
  41. 41. Understanding user issues and concerns Delivery and Customization (1) Database Images App files Data Other Process Outcome Web Server Business Process Customer Request Voice App files Paper Web Key Technologies – Delivery and Customization Portals Data Mining Search Engines Wireless/WAP/Blue Tooth Web Caching Print Systems/Print Utilities XML Electronic Data Interchange (EDI) Public Key Infrastructure (PKI) P3P, Encryption, Authenticity, Digital Signature/Notarization
  42. 42. Database Images App files Data Other Process Outcome Web Server Business Process Customer Request Voice App files Paper Web Key Technologies – Delivery and Customization Portals Data Mining Search Engines Wireless/WAP/Blue Tooth Web Caching Print Systems/Print Utilities XML Electronic Data Interchange (EDI) Public Key Infrastructure (PKI) P3P, Encryption, Authenticity, Digital Signature/Notarization Understanding user issues and concerns Delivery and Customization (2)
  43. 43. And lastly – and perhaps most importantly – how do you optimize your content management strategies ACROSS processes so that there is consistency of approach and sharing of information. Understanding user issues and concerns Optimization
  44. 44. Understanding user issues and concerns Intranet, Extranet Content issues  How many types and classifications of data?  How much is there and how much will it grow. What’s the lifecycle?  Sites, syndication, sharing …federated repositories  Level of sophistication - language, localization, searching, personalization, document management
  45. 45. Understanding user issues and concerns Legality (1)  Signature Formalities - • Digital Signatures - legal standing in US Oct 1 2000 - “E-Sign” Act • Media neutral…Agencies retain implementing flexibility…No e-record exemption  Authenticity & Authority • Who really sent the message? • Who can commit a company to a $1M purchase?  Document Integrity • Has the document been altered en route and is it complete? • Non-repudiation
  46. 46. Understanding user issues and concerns Legality (2)  Document and Record Preservation • In the old world, key question was… • What can be thrown away? • With paper, you could always get to it “someday.” • In the new world, key questions… • What must be saved…and in what form?…before it is lost forever. • How do you document with certainty the context in which a web transaction takes place? Have documents been associated with metadata attributes? • How do you manage risk of litigation against the ability of the technology to save almost everything?
  47. 47.  Integrity of Systems/Databases • Hard tradeoffs between ubiquitous access and vulnerability • Survey of 288 CIOs (John J. Davis Associates)… • 92% said they need to improve system security • Security spending – 1999 (IDC) • Anti-viral software -- $1.2B • Firewall software -- $537M • Admin, authentication -- $2.1B • Encryption -- $134M • Worldwide Security Market (Yankee Group) • 2000 ($5B), 2001 ($6.7B), 2002 ($8.7B), 2003 ($10.8B) • Wireless Security • The new frontier -- fraught with unsolved security issues • Privacy • No international standard Understanding user issues and concerns Security
  48. 48. Understanding user issues and concerns Migration/Legacy Systems  For the foreseeable future, users will be managing a complex mix of file types, created by multiple sources, for delivery in multiple places.  A common customer view is critical.  To be successful at ECM you need to understand existing processes and repositories.  “A paperless office is about as useful as a paperless toilet.” • Unknown
  49. 49. Understanding user issues and concerns Time to Market  Be nimble, or be gone!  Develop and implement E-business solutions in- house, or  Buy a best-of-breed solution, or  Outsource.  The Growing Role of ASPs… • 2004 – Varying analyst forecasts, but >$5B. • 60% of ASPs will fail by end of 2001 – Gartner
  50. 50.  Security  Bandwidth  Longterm Information Availibilty  Customization  Implementation and Integration  The Financials… • Are they willing to share risk? • Are they willing to tie fees to achieving business objectives? • What happens if it doesn’t work? Understanding user issues and concerns Questions to Ask Your ASP
  51. 51. Understanding user issues and concerns Implementation Issues  Definition of meta-data, policies, procedures  Import, conversion, migration  Platform, database, browser, client  Desktop integration, application integration, back office integration  Process and workflow modelling  Cultural limitations on online vs. offline work  How do all the components connect? (EAI Enterprise Application Integration)
  52. 52. Trends in Content Management AIIM / Gartner Industry Study Review
  53. 53. Trends in Content Management AIIM / Gartner Worldwide Industry Study Enterprise Applications: Adoption of E-Business and Document Technologies April 2001 Industry Scope:  Workflow/Process Management  Data Warehousing/Mining  Content Management  Electronic Document Imaging  Collaborative Tools Application Scope:  Customer Relationship Management (CRM)  Enterprise Resource Planning (ERP)  Records Management/Archiving (RM/A)  Accounts Payable/Accounts Receivable (AP/AR)  Human Resource Management (HRM)
  54. 54. Trends in Content Management AIIM / Gartner Worldwide Industry Study Regional Scope North America Europe Pacific Rim Latin America United States United Kingdom Japan Brazil Canada France Singapore Argentina Mexico Germany Hong Kong Austria Australia Switzerland New Zealand Denmark Norway Sweden Finland Netherlands Belgium Spain Italy
  55. 55. 0% 10% 20% 30% 40% 50% 60% North America Europe Pacific Rim Latin America Worldwide Small Medium Large Trends in Content Management AIIM / Gartner Worldwide Industry Study User sample by company size, by region
  56. 56. Trends in Content Management AIIM / Gartner Worldwide Industry Study Worldwide technology implementation status Technology Installed Plan to use Considering Don’t plan to use Don’t know Workflow/Process Mgmt. 36% 27% 10% 24% 2% Data Warehousing/Mining 37% 21% 13% 27% 2% Content Management 31% 21% 12% 32% 5% Electronic Doc. Imaging 58% 17% 9% 15% 1% Collaborative Tools 45% 17% 10% 25% 3%
  57. 57. Trends in Content Management AIIM / Gartner Worldwide Industry Study Worldwide Content-Management implementation status, by industry Overall Mfg Gvt Insur Health Utils Telecom Trans Finan Legal other Use 31% 28% 28% 28% 26% 48% 34% 20% 49% 46% 30% Plan to use 21% 18% 30% 28% 28% 17% 17% 14% 17% 15% 20% Considering 12% 14% 12% 14% 7% 12% 20% 11% 5% 15% 12% Don’t plan to use 32% 36% 25% 26% 37% 17% 23% 46% 28% 15% 35% Don’t know 5% 4% 6% 5% 2% 7% 6% 9% 1% 8% 4% N= 1014 245 163 43 43 42 35 35 82 13 309
  58. 58. Trends in Content Management AIIM / Gartner Worldwide Industry Study Content-Management Implementation Status, by world region Total North America Europe Pacific Rim Latin America Use 31% 30% 36% 27% 24% Plan to use 21% 21% 18% 24% 24% Considering 12% 11% 11% 21% 11% Don’t plan to use 32% 33% 29% 25% 39% Don’t know 5% 5% 6% 3% 2% N= 1014 604 253 111 46
  59. 59. Trends in Content Management AIIM / Gartner Worldwide Industry Study Usage of Web for B2B for e-business, by industry Total Mfg Gvt Insur Health Utility Telco Trans Finace Legal Other Fully active 30% 35% 15% 34% 23% 38% 45% 21% 38% 22% 30% Planning 30% 37% 29% 20% 23% 28% 21% 39% 22% 33% 28% Considering 14% 16% 14% 14% 16% 16% 21% 12% 14% 11% 11% Not involved 24% 11% 36% 26% 32% 13% 10% 27% 17% 33% 30% No response 1% 0% 2% 0% 3% 0% 0% 0% 1% 0% 0% Don’t know 2% 1% 3% 6% 3% 6% 3% 0% 8% 0% 1% N= 804 194 123 35 31 32 29 33 72 9 246
  60. 60. Trends in Content Management AIIM / Gartner Worldwide Industry Study Usage of Web for extranets to partners for e-business users, by industry Total Mfg Gvt Insur Health Utility Telco Trans Finance Legal Other Fully active 25% 27% 23% 31% 19% 22% 34% 30% 36% 33% 21% Planning 22% 23% 19% 23% 26% 22% 28% 18% 14% 33% 25% Considering 11% 17% 8% 6% 13% 9% 7% 3% 13% 11% 11% Not involved 34% 30% 37% 29% 32% 31% 24% 48% 28% 22% 39% No response 1% 1% 2% 0% 3% 0% 0% 0% 3% 0% 0% Don’t know 6% 2% 12% 11% 6% 16% 7% 0% 7% 0% 4% N= 804 194 123 35 31 32 29 33 72 9 246
  61. 61. Trends in Content Management AIIM / Gartner Worldwide Industry Study Usage of Web for B2C for e-business, by world region Total North America Europe Pacific Rim Latin America Fully active 34% 32% 38% 38% 24% Planning 23% 24% 22% 21% 14% Considering 10% 10% 8% 13% 14% Not involved 31% 31% 30% 27% 49% No response 1% 1% 1% 0% 0% Don’t know 2% 2% 1% 0% 0% N= 804 499 179 89 37
  62. 62. Thank You for your attention! for further information : Dr. Ulrich Kampffmeyer E-Mail: ulrich.kampffmeyer@PROJECT-CONSULT.com WebSite, Newsletter, ... www.PROJECT-CONSULT.com

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