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Using Analytics to Target your Customer Score Business Conference, Anaheim, CA April 2011  Dan Tyre dtyre@hubspot.com @dantyre
 Why bother to track your customers online?  2
 What to measure? Traffic, Keywords & Inbound Links Social Media- FB, Linked In &  twitter  Blog subscribers, links & comments Leads, Conversions & Conversion Rates Prospect Call ins Customers 3
How to measure analytics on your site   4
Another free analytic tool
 How to measure analytics on your site  6
 How do you get started? 7
Find Me dtyre@hubspot.com 16 free tools to monitor your website Free website grade analysis @dantyre on twitter Dan Tyre- Executive at HubSpot LinkedIN Blog.hubspot.com 8
About Hubspot Founded 2006 – MIT Sloan School Inbound Marketing – Drive Qualified Traffic & Leads 200+ Employees, 4,400+ Customers $65 Million Funding
About Hubspot

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SCORE SMB presentation

Editor's Notes

  1. Helpful & Easy & FreeProvides important information about your business & industry & customerData is better than opinionYou might be surprised at what you findIt helps you turn into customers
  2. Remarkable ContentConsumers going online earlierBetween full service and do it yourself with no toolsSoftware, Methodology, and Education