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Measuring social networking
So you know that the corporate website  is where good  content   goes to  die .
and you have your engagement strategy… ©  Daemon Group 2008
and you’re following the seven point plan…
 
 
 
 
 
 
… but how?
Social networking drives word of mouth…
… word of mouth drives increased unit sales…
… is measuring word of mouth a measure of social networking success?
80% of CEOs believe their customers love their products… yet only 8% of their customer’s agree with them.
Satisfied customers tell their friends about their experiences…
… but how many people do they tell through a social network?
 
Net Promoter Score ,[object Object],[object Object],[object Object],[object Object],[object Object],All information on NPS sourced from Bain & Co
Net promoter score (NPS) 1 2 3 4 5 6 7 8 9 10 Detractors Passives Promoters Likelihood to recommend  % promoters  minus  % detractors = net promoter score
 

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Measuring The Impact Of Social Networking