This document provides an overview and introduction to using Twitter. It discusses when Twitter should be used for purposes like customer service, promotions, broadcasts, and personal networking. It also outlines how to get started on Twitter by securing a username, uploading a profile, and writing an introductory tweet. The document describes how to search Twitter and save searches. It recommends ways to engage on Twitter, such as retweeting, starting conversations, following others, and sharing information.
9. Mandi Bateson | April 2010 Twitter 101 Secure a username Upload a profile image (stylised logo, photo, hero pic) Write an introductory tweet (acknowledge if you’re in for a slow start Write a bio and link to a page with more information
10. Mandi Bateson | April 2010 Twitter 101 For multiple search terms, put quotations around exact phrases Search by location
11. Mandi Bateson | April 2010 Twitter 101 Enter search query and hit enter Save the search to your dashboard
12. Mandi Bateson | April 2010 Twitter 101 Retweet interesting and relevant information Start conversations Follow other accounts Share your information Have some fun!
13. Mandi Bateson | April 2010 Twitter 101 Visit us at daemongroupblog.com and follow us @daemondigital Mandi Bateson | Digital Planning Director | @mab397
When the client is ready Customer service – bigpond during faults in service, proactively seeking out negative comments Within promotion – personal branding, campaigns Broadcast – traffic updates, news, blog posts, jobs Celebrities – verified accounts Personal/Networking – sharing information, link to what reading, blogs, interesting industry news, SAP and Comm Bank reps Twitter 101
Involve those not attending (Ad:tech San Fran) Filter out noise Search - Gathers information on people’s experiences with products and services. Brands searching on mentions real time feedback Difficulties – hard to track back to info Twitter 101