3 paul rawson rullion

1. What does it mean in the age of the gig economy, freelancing and the end of the permanent job? Paul Rawson Employer Brand

2. Why Employer Brand is important to recruitment companies

3. 250 10,000 300,000 Placements a year Clients’ Jobs a year Applications a year Representing Client Employer Brands Managing Candidate Careers

4. Q1 Who owns Employer Brand?

5. Brand vs Branding

6. Q What does Volvo’s brand stand for?

7. Q What colour is Volvo’s brand?

9. Brand vs Branding

10. “A brand is a set of expectations, memories, stories and relationships that taken together account for a consumer’s decision to choose one service or another” Seth Godin

11. Your employer brand is what people say about when you’re not in the room .. … the stories

12. The Candidate Pulse 2018 67% in contractor/ temporary roles 22% 366 in permanent roles candidates

13. Why are stories important ? Reputation & research TBC Permanent Contract

14. Why are stories important ? Candidates are researching and defining who they want to work for Manage what the candidates see and feel

15. 4 things to remember in building a brand (evp)

16. Brand & Branding are different Brands use stories … so should EVP EVP is important for all workers …. the rise of the contingent workforce Brand is owned by people, branding by marketing

17. What’s happening now? of CEOs said they find it difficult to get the creativity and innovation skills they need 77% of CEOs said that they see availability of key skills as the biggest threat to their business 73%

18. 3.3 million 12% of workforce 2001 4.8 million 15.1% of workforce 2017 Some estimates At 20 to 25% of workforce 2025 The rise of the contingent, temp & flexible workforce

19. Q How many have a separate EVP for temporary vs permanent ?

20. It’s more than money The Candidate Pulse 2018

21. What’s important? Permanent Contract 0 10 20 30 40 50 60 Work-life balance Salary/bonus/Rate Employer reputation Job Security Location Flexible working options Job description Career progression Work experience Access to specific project Making a difference/ethics Technology Office culture Worked there in the past Perks Other Top 3 elements that attract you to work for a company (%) Employer Brand is important for contractors Flexible working Making a difference

22. Contractors are more likely to rely on recruitment agencies than permanent employees 48% of contractors consider employer branding to be either the most important or a top priority Contractors are just as likely to research an employer as those in a permanent role 71% of contractors would reject a role if the interview or application process was unpleasant 51% of contractors would tell others if they had a negative brand experience Contractors and employer brand

23. Takeaways Brand is not branding Stories make the difference and it’s how PEOPLE research and connect The changing workforce means that EVP needs to be right for everyone

24. Market and competitive insight and analysis Job advertising strategy and management Large scale multi-media attraction campaigns Careers microsites,housed on our award-winning recruitment website Candidate journey enhancement Employer brand consultancy Employer brand content strategy and creation Candidate attraction events and meetups Unlock the potential of your employer brand

3 paul rawson rullion

3 paul rawson rullion

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