Vynl is a marketplace for people to discover small wineries with heart, and winemakers with a passion for wine.

1. Changing how people think, drink, talk, and buy wine

2. INSIGHT
PROBLEM
MARKET
LANDSCAPE
OPPORTUNITY
Generational shift. Younger consumers want to
discover more, forge relationships
Wineries focus on physical discovery, but a
growing segment is discovering online
Direct to consumer is about to explode. Small
wineries are battling larger wineries for RTM and
shelf space. A new DTC channel can be their key
to success.
Make wine, and wineries, more accessible,
approachable, and forge relationships
between consumers and wine makers

3. Less products in traditional channels means most
DTC sales are by small wineries
US$Billions
2017 2018 2019 2020 2021 2022
$6.5
$5.4
$4.6
$3.9
$3.3
$2.8
This segment is experiencing18.5% growth
and could become worth US $6.5 BILLION
BY 2022
DIRECT TO CONSUMER MARKET LANDSCAPE

4. For small wineries, 60% of sales come
from the direct consumer channel
Online sales are only 5%, but if wineries can get it
to 15-20% it will be the next major
revenue stream ***
SMALL WINERIES RELY ON DIRECT SALES
To do this they need a new way of getting to
consumers, and taking advantage of how they
search, how they choose, and how they buy
*** Rob McMillan - Executive Vice President and Co-Founder - Sillicon Valley Bank Wine Division

5. THE WINE MARKETPLACE (an Etsy for wine)
We create an environment for people to explore at
their will, and for wineries to tell their stories and
offer their products. We build the experience, we
set the tone, allowing buyers to wander and sellers
to flourish.

6. THE BUYERS
No matter how much they know
about wine, they seek unique
experiences that enhance their
lives. Good wines with stories
are of interest because they are
relatable, sharable.

7. THE SELLERS
Micro to small wineries who are
looking to further their
business. Want to stand out
from the crowd and be unique.

8. OUR VALUES DEFINE US
This is not a guide, but an adventure. We are friends
who inspire, who open doors, who show you paths
that help you create your own story.

9. SHARING A LOVE FOR WINE
Celebrating wine as a part
of our lives. Sharing the
stories of awesome
people, amazing wines,
and great adventures.

10. Driven by discovery and
forging relationships
between the wine buyer and
the winemaker. We make
wine accessible,
approachable, creating
opportunity for sellers to
grow on their own terms.
FORGING RELATIONSHIPS

11. THE SELLERS
Micro to small wineries who are
looking to further their
business. Experience and
relationships are vital for them
to compete and thrive
CAPTURING VALUE
ListingsSubscription
Wineries subscribe for access to the
marketplace, at a price based on
their intended sales on the
marketplace. We remain
independent, and free to operate
without licensing.
Listings will come and go in this
business, it is vital to both capture
that value but also promote them
appropriately. By charging per
listing we can capture the value of
higher priced items.

12. Innovation to drive growth.
Our philosophy focuses on growing the
businesses of our winery clients,
delighting our consumer clients, and and
always looking at new ways to bring
those to sides closer together.
SEEING THE FUTURE

13. Raising $250K seed capital to achieve three
goals
1. Launch the Vynl Marketplace
$10,000 to build the MVP. Additional features as
we progress will be budgeted for as well.
TAKING OVER THE WINE WORLD
2. Grow the team
2-3 key hires that can oversee marketplace
development, buyer growth, and sales to small
wineries.
3. Expand both sides of the market
A balanced growth rate of buyers and sellers is
key, but also making sure that we can retain those
consumers over time.