Digital Market Update. A compelling case for tablet marketing.
1
Presented by:Pug Life Ad Solutions.
Damus Chu | Director.
Prepared on:30thAugust 2014.

1.Executive Summary.
2.Online Snapshot.
3.Nascent Tablets Growing Rapidly.
4.Multi-device usage for Tablets.
5.More News Consumed Digitally.
6.Next-generation using tablets.
7.Tablets are used in lean-back settings.
8.Greater demand in automotive industry.
9.Bigger sessions on web/apps.
2

8m iPad owners & 3m Android tablet owners in Australia (more than half the online population).
57% of children who use tablets today will turn into young drivers in 2017.
40% tablet owners research on tablet before purchase. 19% purchased on tablet in 2013.
31% of tablet users also use TV, 21% with Mobile, 15% with Laptop and 14% with Desktop.
Living room, bedroom, travelling and kitchen are common areas Australians use tablets.
Total automotive web/app sessions on tablet grew faster than industry (+15% vs 12% growth).
57% Carsales sessions come from mobile & tablet web/app.
3

6 out of 10 people
multi-screen (1) 17,337,000surf the net (1)
8out of 10 people purchased in store after seeing relevant online content (1)
60%
40%
60% of Australians purchased online in 2013 (2)
1.Nielsen: The Australian Online Landscape Review June 2014
2.E-Marketer: Tablets Rival Smartphone Mobile Buying–July 2013 4

8m Users(1) 3m Users(1) 15hrs/mth34% Australians owned tablets in 2012, now almost 50% in 2013!
1)Nielsen -Mobile Panel Pilot Results –June 2014
2)E-Marketer: Tablets Rival Smartphone Mobile Buying–July 2013
3)E-Marketer: Mobile Landscape 2013
4 out of 10 people researchon phone / tablet before purchasing19% made purchaseson their tablet in 2013(2) 65% made purchaseson their tablet in 2013(3)
5

Source: IAB -Multi Screening Briefing -2013Compliment your advertising campaigns across TV, Desktop and Mobile with a portable research & purchase device.
6

Source: Roy Morgan –Cross Platform Newspaper Audience–June 2014.
71%
73%
49%
43%
48%
37%
36%
41%
34%
36%
38%
0%
77%
74%
53%
49%
49%
49%
47%
45%
43%
43%
42%
33%
0%
40%
80%
120%
160%
0
1500
3000
4500
Web / App Audience
(Audience in '000)
Cross-Platform Audience for Newspapers.
Print Jun14
Web/Apps Jun14
% Digital 13
% Digital 14
7

57% of children using tablets today will turn into young adult drivers in 2017.
+20% pts.
+16% pts.
+25% pts.
+18% pts.
+11% pts.
+25% pts.
Source: Roy Morgan –Tablets Mainstream Amongst Young Australians –December 2013
8

Source: IAB/InMobi -Mobile Trends –2014Offering a glossy magazine-like experience on a glass screen while the user is in a relaxed state of mind.
9

7 out of 10 automotive site traffic grew +5% month on month. (1) Tablet automotive sessions grow faster. (1)
Source: Nielsen -Australian Online Landscape –Automotive Deep Dive –May 2014 10

57% of auto intenders’ Carsales sessions came from a mobile/tablet device.
Source: Nielsen/Carsales –Apps on the Up –April 2014
11

Thank You.
12
Contact.
damus@puglifeadsolutions.com.au
0405 355 188
Follow me on: