How to Evoke Global Change...

Transforming Lives
SOCIAL CAPITAL CULTURAL SHIFT GLOBAL CHANGE
bringing together industry experts to create change on a
fundamental level…is that something you’d feel proud of?

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©INTENSIFY YOUTH LTD 122 Ealing Village, London, W5 2EB / P. 0203 086 8436 / info@intensifyyouth.com

1

Contact Us
122 Ealing Village, London, W5 2EB / T. 0203 086 8436 / info@intensifyyouth.com

2

OUR MISSION
To bring together a team
of experts to
engage, inspire and
transform the lives of
EVERY young person on
the planet.

www.intensifyyouth.com

Contact Us
122 Ealing Village, London, W5 2EB / T. 0203 086 8436 / iinfo@intensifyyouth.com

3

WHY?
Because they need it, Society
needs it. We all know it, yet
there are very few solutions to
fundamental youth problems.

But with your help we can and
will evoke global change.


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4

CONNECTING HEARTS
FOSTERING DREAMS…
 We believe in young people and have developed a series
of solutions designed to engage, inspire and transform their
lives.

 Now we’re looking for partners who share common
values and dreams to develop, deliver and leverage their
expertise in order to change the world at a fundamental
level.

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5

SO…HOW DO WE DO IT?

 SOCIAL CAPITAL

 CULTURAL SHIFT

 GLOBAL CHANGE

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6

SOCIAL CAPITAL
We’ve created TWO exciting solutions designed to engage
and inspire young people. Our goal is to collaborate with as
many people and organisations as possible to scale both.

1) Superhero Mindset is a 14 day personal development
programme designed to teach young people to grow up with
the right mindset for success.

2) High School Superstar is a National talent contest for
every High School / College in the country.

Contact Us
122 Ealing Village, London, W5 2EB / T. 0203 086 8436 / info@intensifyyouth.com .

THE

SUPERHERO MINDSET

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7

SUPERHERO MINDSET
What is it?
It’s a 14 day personal
development programme
designed to teach young
people to grow up with the
right mindset for success.

www.superheromindset.com

Contact Us
122 Ealing Village, London, W5 2EB / T. 0203 086 8436 / i nfo@intensifyyouth.com

7

SUPERHERO MINDSET
What’s included?
 14 x Daily online lessons,
* Video lessons (2-5mins)
* Online pdf editable workbook
* Email support
* Monthly Teleseminar access
* Access to Online Trainers

Nb. A hard copy version is being created.

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7

SUPERHERO MINDSET
Who it’s for?
The programme is designed to
teach 13 – 22 year olds the
essential personal
development skills and tools
that are so crucial in life.


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7

SUPERHERO MINDSET
How is it different?
Essentially the core programme
is delivered online. That way
the scaleability is massive and
means we can reduce the costs
to a fraction so that the
programme is affordable for
everyone on the planet.

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7

SUPERHERO MINDSET
Who will benefit?
• Anyone that wants to improve their life
• Youths that lack direction and focus
• Those labelled as N.E.E.T
• Youth Offenders / Probation Service
• Gifted and Talented youths that
want to excel in their particular field
• Anyone that has a dream but
doesn’t know how to get there.


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7

SUPERHERO MINDSET
Who’s involved?
Our core team includes:-
Dan Atkins
(High School Teacher 8 years)
Andre Carter
(International speaker and living
Superhero)
Genevieve Boast
(Ex BSkyB CSR Project Co-ordinator)


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7

SUPERHERO MINDSET
Who’s the Target Market?
• End users (young people)
• Parents
• Affiliates
• Teachers / Schools
• Youth Groups / Organisations
• Youth Offending Teams
• Local and Central Governments
• Board’s of Education
• Oprah

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7

PRICING STRUCTURE
There are various pricing strategies and channels of
distribution.

 Individuals (affiliate marketing) $29.99
 School Students $14.99
 Charities & Youth Organisations $ 7.99
Doing it online means we can easily pass on promotional codes and licenses for
schools, charities or other youth organisations that wish to purchase products in bulk.


Contact Us
Contact Us
122 Ealing Village, London, W5 2EB / T. 0203 086 8436 / info@highschoolsuperstar.co.uk

7

SUPERHERO MINDSET
Who we’re speaking with
• Initial contact has been made to
Will Smith, Oprah Winfrey, David
Beckham’s management, as well as
the White House
• David Cameron’s Youth Advisor
• Other Youth Organisations
• Curriculum Boards
• Personal Development Companies
• Schools and National Databases

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7

SUPERHERO MINDSET
How can you support...
• Expert Internet Marketer
• Introductions to passionate people
& those that can support our dream
• Introductions to publishers, PR
companies and other youth orgs
• World’s best salespeople
• Intro’s to potential Interviews
• Corporate Sponsorship Proposals
• Affiliates

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8

OUR VISION…
 To help EVERY young person on the
planet grow up with the right mindset for
success
 To show them the action steps they can
take in order to reach whatever level of
success they desire, and to
 Support them throughout their life
journey.
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HIGH SCHOOL SUPERSTAR

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10

What is it?
A Talent Competition for EVERY
High School and College in the
Country. With 2 phases, initial
online competition then winners
of various rounds progress to
regional and national finals.

www.highschoolsuperstar.co.uk

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10

Who it’s for?
 Every single High School &
College Student in the country
 11 – 24 year old viewers and
fans of the site.
 Music organisations and youth
groups involved in music
 High Schools & Colleges
 Teachers and Education Boards

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10

How is it different?
 There’s not one common talent
competition in schools yet every
school has the facilities and faculty to
make it happen.
 The project is aimed at engaging
the more creatively focussed youth in
schools through the curriculum.


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10

Who will benefit?
 Young people themselves
 Teachers and Schools – more
engagement less behaviour management
issues as a result of identifying and
encouraging young talented people
 Those being failed by the current
school system
 Gifted and Talented youths that
want to excel in their particular field
 Local communities and youth orgs

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10

SIX STAGES OF COMPETITION
Stage Six – Top 5/10 Final
Top 5 or 10 performers enter final. Voted for by public with
the overall winner crowned Britain’s High School Superstar.
Stage Five – Top 20 Live Competition
Top 20 get entered to a live competition judged by industry
experts.
Stage Four – Top 40 Regional Competition
The Top 40 overall performances will enter an online
regional competition voted for online by users of the site.
Stage Three – 10,000 Views
Once the views hit 10,000 and votes are 3.5+ / 5 the videos
will progress to the featured section.
Stage Two – 1,000 Views
Is the first hurdle. 1,000 views, 10 comments, generating
interest.
Stage Five

Stage One – Starting Out
Starting out when you first upload your video.

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10

What does the winner get?
 The winners of each category will be
introduced to key industry professionals.
 Win development deals
 Cash Prizes / Sponsored Products
 Supported throughout their journey

 Those that don’t win, introduced to
other ways to get involved in the industry


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10

POSSIBLE MONTHLY PRIZES
 Song Recorded / Produced
 Distributed
 HSSS Clothing
 Trainers – JD / Footlocker (Vouchers)
 iPhone / Blackberry / Playstation / Xbox etc
 Featured Interview – HSSS
 Song / Video Feature on HSSS for a Month
Played on the Radio
 Discounted Music Video Rate
 Discounted Website Rate
The aim is to attract major sponsors and encourage daily interaction on the site
hence why we want to have monthly winners and give them prizes.

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10

Who’s involved?
Dan Atkins
(Strategic Develop and Key Partnerships)
Dominic Guise
(Operations Director)
Winston Hammill
(Sponsorship and Mobile Media)
Gina Odey
(Funding and Grant Specialist)

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10

How do we Monetise it?
 Grants & Match funding
 Sponsorship & Advertising Space
 Merchandising
 Selling “How To” Products
 Launching Download Store
 Link to Online Shop www.intensifyinc.com
 Selling HSSS Course into Schools
 Signing, developing and on-selling talented
youth to major labels
 TV licensing

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10

Who we’re speaking with
 Curriculum Boards
 Schools and Teachers
 Online Media Channels
 Major record labels
 Key industry people
 Youth
 Sponsorship companies
 Joint ventures / partners

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10

FUTURE

KEY PEOPLE & COLLABORATIONS
 Simon Cowell  Youth Music Org
 Kanya King  Rolling Sound
 Dizzee / Leona etc  AIM
 Upper 11 Records  Access to Music
 Westwood  Arts Council
 SBTV  MixFarm Productions
 MTV  Princes Trust
 Major Labels
 Blast Beat  TV Production Companies

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10

How you can Support...
• Introductions to passionate people
& those that can support our dream
• Intro’s to Potential
Sponsors, Advertisers and Investors
• Introductions to PR companies
• Help to perfect the offering to all of
the above


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11

OUR VISION…
 To have EVERY High School in the country
competing in High School Superstar, then scale
worldwide.

 To ensure the project fits into the curriculum
for total buy in from schools.

 To follow in the success of other competitions.

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12

SOCIAL CAPITAL
 Once we’ve perfected both models we can scale
them into every English speaking country in the world
by partnering with existing organisations. Then translate
the content into every different language / country in
the world.

 Not only that we can continue developing and
delivering additional content and modules and scale
them worldwide. Thus creating massive value on a
global scale.

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14

CULTURAL SHIFT
 Let’s shift society’s focus onto raising youth
aspirations.

 Let teach young people the essential inter and
intra-personal skills that our school system doesn’t.

 Let’s develop alternative curriculums and
harness cutting edge technology to revolutionize our
future generations development

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14

CULTURAL SHIFT
 Let’s engage them through things they love

 Let’s support them in transforming their
mindsets

 Let’s share in their dreams, and help them reach
whatever it is they want to achieve in life

 Let’s do all we can now to ensure their success.

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15

GLOBAL CHANGE
 Then let’s attract a team of experts to develop and deliver
additional on / offline content that furthers their personal
growth

 Let’s interview the top people in their field to teach young
people their “Superhero Mindset” and then the “Action Steps”
they took in order to reach their level of success.

 Then let’s package these “Blueprints for Success” and
deliver it through the internet so we can massively reduce the
cost and make it affordable for EVERY young person on the
planet to follow in the footsteps of their idols.

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15

GLOBAL CHANGE
 Let’s create ways to ENGAGE and EMPOWER young people
through the things and the mediums they love

 Let’s teach them how to harness current technology so they
create successful businesses and become the next wave of
global entrepreneurs

 Let’s create a team where we become the global experts in
youth development, and

 Let’s create the number one brand for all things youth.

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16

BLUEPRINTS FOR SUCCESS…
 The following is a conceptualised
“Blueprints for Success” Programme
that young people will undertake.

 Experts will be engaged to develop
and deliver these courses to support
the learning and the dreams of young
people.

 Young people will progress through
the programme over an estimated 3
year period.

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LET’S TEACH YOUNG PEOPLE TO LOOK AT THESE 10 LETTERS

I M P O S S I B L E AND SEE...

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“I M”P O S S I B L E
A SLIGHT CHANGE OF MINDSET.... YET A REVOLUTION IN POSSIBILITIES!

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17

OUR VISION:
“To create a world where every young
person on this planet grows up with the
right mindset for success. Knows the action
To evoke GLOBAL CHANGE. ”
steps they need to take in order to reach
whatever level of success they desire.
To leverage networks and support our
future leaders in their journey of life... and
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18

OUR MISSION
To bring together a team
of experts to
engage, inspire and
transform the lives of
EVERY young person on
the planet…

and that’s why we turned to you.

Contact Us

19

WHY YOU?
 The most resounding thing is the person you are. A person
that is true in their core values and belief and is excited about
embracing change and making a long and lasting difference.

 Model the Masters: To become the best we have to play
with the best. You’re a very successful entrepreneur and
someone I would love to learn from and partner with

 Introductions to people of influence – the projects are
ready, now we need help perfecting the model and sharing
our gift with the world

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20

WHERE TO FROM HERE?
 We would love to sit down and discuss things in more
detail.

 Please take a look at our sites to determine if they’re of
acceptable standard. Any advice is appreciated. Constructive
criticism is good!

 If there’s anything you would like to get involved in or
anyone that we can collaborate with that’d be great.

 Look for ways where we can support you and your dream

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21

WIN : WIN : WIN
 Getting involved and supporting our projects would be
massively beneficial for everyone

 As a successful entrepreneur you have the
skills, tools, knowledge and leverage to help scale our
projects widely.

 As a result we could create massive value for
Yourselves, Intensify and most importantly for our future
generations.

 Have your name and your brand associated with evoking
global change, and have a boat load of fun doing it!
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22

SOURCES OF REVENUE
There is a multitude of different revenue sources across our
projects. What we are looking for is to partner with experts to
engage and develop each source of revenue to its full
potential

 We’re all about collaboration and working with the best to
become the best
 And rightly so those people or organisations should be
valued and rewarded both with profit share and equity in our
projects
 We are more than happy to discuss opportunities further

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Please help us share our dream…
and support Global Change.

Contact Us
122 Ealing Village, London, W5 2EB / P. 0203 086 8436 / info@intensifyyouth.com

24

GET IN TOUCH
CONTACT US
Pick up the phone for a chin wag…
Need more information, or want to get involved?
Please feel free to pick up the phone, drop us an email
or send us a carrier pigeon to either of the contact
points below. Google Map

f facebook.com/intensifyyouths Address:
122 Ealing Village,
t twitter.com/superhero_mind London, W5 2EB.

Phone:
+44 203 086 8436

Email:
info@intensifyyouth.com

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KEY WEBSITES
For further information on each site please click
the following links.
 http://www.superheromindset.com/about/share-the-dream

 www.highschoolsuperstar.co.uk

 www.intensifyyouth.com

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Thank you from the bottom of
ourWe hope itallowing us to
hearts for inspired you.
share our dream…

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