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DANIEL	
  P.	
  CARVER	
  
TEL 	
  303.523.3847	
  
EMAIL dcarver556@gmail.com
	
  
GOAL-­‐ORIENTED	
  MARKETING	
  MANAGER	
  |	
  10	
  Years	
  of	
  Experience	
  
• Experienced	
  professional	
  offering	
  a	
  diverse	
  marketing	
  background	
  with	
  a	
  proven	
  record	
  of	
  accomplishment	
  in	
  the	
  
areas	
  of	
  strategy,	
  management,	
  budgeting,	
  project	
  implementation,	
  and	
  event	
  execution.	
  	
  
• Strong	
  organizational	
  abilities	
  combined	
  with	
  excellent	
  interpersonal,	
  communication	
  and	
  leadership	
  skills,	
  
allowing	
  me	
  to	
  work	
  effectively	
  with	
  others	
  at	
  all	
  levels.	
  
• Outgoing,	
  personable	
  communicator,	
  leader,	
  and	
  relationship-­‐builder.	
  Creative	
  self-­‐starter	
  who	
  works	
  well	
  under	
  
pressure	
  and	
  learns	
  new	
  concepts	
  quickly.	
  
• Proficient	
  in	
  both	
  Microsoft	
  and	
  Apple	
  applications,	
  Adobe	
  Creative	
  Suite,	
  and	
  various	
  social	
  media,	
  CRM	
  and	
  
website	
  platforms.	
  
	
  
	
  
CAREER	
  OBJECTIVE	
  
Utilize	
  my	
  prior	
  marketing	
  and	
  management	
  experience	
  with	
  a	
  vendor	
  serving	
  oil	
  &	
  gas	
  companies	
  to	
  join	
  a	
  growing	
  
industry	
  leader	
  and	
  positively	
  impact	
  company	
  growth.	
  	
  
	
  
	
  
PROFESSIONAL	
  EXPERIENCE	
  
CHECKERS	
  INDUSTRIAL	
  SAFETY	
  PRODUCTS,	
  Broomfield,	
  CO	
   2014	
  -­‐	
  Present	
  
Marketing	
  &	
  Trade	
  Show	
  Manager	
  
Position	
  Functions	
  Include:	
  	
  Department	
  and	
  Trade	
  Show	
  Management,	
  Budget	
  Management,	
  Website	
  
Development/Management,	
  Graphic	
  Design/Print	
  Advertising/Digital	
  Advertising,	
  Vendor	
  Management	
  
• Reduced	
  marketing	
  spend	
  by	
  over	
  $100K/yr.	
  within	
  the	
  first	
  4	
  months	
  of	
  employment.	
  
• Manage	
  the	
  creation,	
  execution	
  and	
  ROI	
  of	
  marketing	
  projects	
  and	
  initiatives.	
  
• Develop,	
  coordinate,	
  and	
  execute	
  all	
  digital	
  and	
  print	
  advertising,	
  including	
  press	
  releases,	
  ads,	
  web	
  site	
  and	
  online	
  
listings,	
  print	
  collateral,	
  social	
  media,	
  direct	
  mail,	
  and	
  videos	
  using	
  the	
  Adobe	
  Suite.	
  
• Manage	
  and	
  monitor	
  marketing	
  and	
  trade	
  show	
  budgets.	
  
• Aid	
  in	
  national	
  and	
  international	
  sales	
  growth	
  campaigns	
  through	
  marketing	
  programs.	
  
• Manage	
  trade	
  show	
  coordinator’s	
  activities,	
  including	
  booth	
  design,	
  messaging	
  
	
  
VISIBILITY	
  SIGNAGE	
  EXPERTS,	
  Windsor,	
  CO	
   2009	
  -­‐	
  2014	
  
Marketing	
  Manager	
  
Position	
  Functions	
  Include:	
  	
  Management,	
  Company	
  Growth/Business	
  Development,	
  Event	
  Coordination,	
  Social	
  
Media,	
  Website/Media	
  Management	
  
• Manage	
  company’s	
  message	
  continuity	
  across	
  all	
  channels	
  to	
  ensure	
  it	
  is	
  appropriate	
  to	
  the	
  customer,	
  resulting	
  in	
  
a	
  clear,	
  concise,	
  targeted	
  message.	
  
• Assisted	
  in	
  over	
  400%	
  company	
  revenue	
  growth	
  by	
  implementing	
  new	
  marketing	
  programs	
  to	
  capture	
  more	
  
market	
  share	
  of	
  existing	
  clients	
  as	
  well	
  as	
  new	
  clients.	
  
• Implemented	
  new	
  strategies	
  to	
  identify	
  B2B	
  and	
  B2C	
  opportunities	
  through	
  call	
  campaigns,	
  trade	
  show	
  events,	
  
and	
  referrals,	
  then	
  strategized	
  follow-­‐through	
  with	
  team	
  members	
  to	
  cater	
  our	
  approach	
  to	
  each	
  lead.	
  	
  These	
  
strategies	
  have	
  grown	
  VSE’s	
  client	
  base	
  by	
  4X.	
  
• Responsible	
  for	
  strategizing	
  timing	
  of	
  campaigns	
  and	
  marketing	
  touches	
  to	
  optimize	
  impact	
  of	
  customer	
  
interaction	
  to	
  coincide	
  with	
  sales	
  goals.	
  
• Solely	
  responsible	
  for	
  creation	
  of	
  all	
  content	
  across	
  marketing	
  channels,	
  including	
  imagery,	
  HTML	
  coding,	
  and	
  
video	
  production	
  of	
  multiple	
  websites,	
  regular	
  social	
  media	
  updates,	
  direct	
  mailers,	
  email	
  campaigns,	
  and	
  
tradeshow	
  materials.	
  
• Manage	
  global	
  customer	
  experience	
  through	
  the	
  website,	
  product	
  pricing,	
  online	
  sales/promotions,	
  social	
  media,	
  
and	
  inside	
  sales,	
  resulting	
  in	
  customer	
  satisfaction	
  and	
  timely	
  order	
  fulfillment.	
  
linkedin.com/in/dancarver	
  
	
  
THE	
  RMH	
  GROUP,	
  Lakewood,	
  CO	
   	
   2006	
  -­‐	
  2008	
  
Marketing	
  Assistant	
  
Position	
  Functions	
  Included:	
  	
  Company	
  Growth/Business	
  Development,	
  Sale	
  Presentations,	
  Graphic	
  Design/Copy	
  
Writing,	
  Vendor	
  Management	
  
• Responsible	
  for	
  research	
  to	
  identify	
  and	
  qualify	
  leads.	
  Wrote,	
  edited,	
  laid	
  out	
  and	
  submitted	
  qualification	
  and	
  
proposal	
  documents	
  to	
  seek	
  out	
  new	
  company	
  projects	
  valued	
  up	
  to	
  $20M.	
  
• Supported	
  sales	
  team	
  by	
  developing	
  PowerPoint	
  presentations	
  and	
  collateral	
  material	
  that	
  detailed	
  our	
  company’s	
  
strengths	
  and	
  highlighted	
  past	
  projects	
  to	
  support	
  sales	
  pursuits.	
  
• Created	
  and	
  produced	
  print	
  advertisements	
  for	
  a	
  variety	
  of	
  published	
  press	
  releases,	
  project	
  submittals,	
  and	
  
website	
  content,	
  which	
  included	
  page	
  layout,	
  image	
  creation,	
  and	
  writing	
  copy.	
  
• Maintained	
  relationships	
  with	
  external	
  vendors	
  and	
  teaming	
  partner	
  companies	
  to	
  maintain	
  good	
  industry	
  standing.	
  
	
  
IPOINT-­‐TECH,	
  Fort	
  Collins,	
  CO	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
   	
   2005	
  -­‐	
  2006	
  
Sales	
  &	
  Marketing	
  Intern	
  
Position	
  Functions	
  Included:	
  	
  Market	
  Research,	
  Sales	
  Presentations,	
  E-­‐marketing	
  Campaign
• Performed	
  market	
  research	
  to	
  identify	
  and	
  qualify	
  sales	
  leads	
  and	
  business	
  opportunities,	
  then	
  prepared	
  and	
  
executed	
  sales	
  presentations.	
  
• Developed/wrote	
  and	
  edited	
  all	
  content	
  for	
  quarterly	
  e-­‐newsletter	
  campaign.	
  	
  
	
  
	
  
EDUCATION	
  
COLORADO	
  STATE	
  UNIVERSITY,	
  Fort	
  Collins,	
  CO	
   2002	
  -­‐	
  2006	
  
• Bachelor	
  of	
  Science,	
  Business	
  Administration,	
  Marketing	
  Concentration	
  
	
  

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Carver Resume 2015

  • 1. DANIEL  P.  CARVER   TEL  303.523.3847   EMAIL dcarver556@gmail.com   GOAL-­‐ORIENTED  MARKETING  MANAGER  |  10  Years  of  Experience   • Experienced  professional  offering  a  diverse  marketing  background  with  a  proven  record  of  accomplishment  in  the   areas  of  strategy,  management,  budgeting,  project  implementation,  and  event  execution.     • Strong  organizational  abilities  combined  with  excellent  interpersonal,  communication  and  leadership  skills,   allowing  me  to  work  effectively  with  others  at  all  levels.   • Outgoing,  personable  communicator,  leader,  and  relationship-­‐builder.  Creative  self-­‐starter  who  works  well  under   pressure  and  learns  new  concepts  quickly.   • Proficient  in  both  Microsoft  and  Apple  applications,  Adobe  Creative  Suite,  and  various  social  media,  CRM  and   website  platforms.       CAREER  OBJECTIVE   Utilize  my  prior  marketing  and  management  experience  with  a  vendor  serving  oil  &  gas  companies  to  join  a  growing   industry  leader  and  positively  impact  company  growth.         PROFESSIONAL  EXPERIENCE   CHECKERS  INDUSTRIAL  SAFETY  PRODUCTS,  Broomfield,  CO   2014  -­‐  Present   Marketing  &  Trade  Show  Manager   Position  Functions  Include:    Department  and  Trade  Show  Management,  Budget  Management,  Website   Development/Management,  Graphic  Design/Print  Advertising/Digital  Advertising,  Vendor  Management   • Reduced  marketing  spend  by  over  $100K/yr.  within  the  first  4  months  of  employment.   • Manage  the  creation,  execution  and  ROI  of  marketing  projects  and  initiatives.   • Develop,  coordinate,  and  execute  all  digital  and  print  advertising,  including  press  releases,  ads,  web  site  and  online   listings,  print  collateral,  social  media,  direct  mail,  and  videos  using  the  Adobe  Suite.   • Manage  and  monitor  marketing  and  trade  show  budgets.   • Aid  in  national  and  international  sales  growth  campaigns  through  marketing  programs.   • Manage  trade  show  coordinator’s  activities,  including  booth  design,  messaging     VISIBILITY  SIGNAGE  EXPERTS,  Windsor,  CO   2009  -­‐  2014   Marketing  Manager   Position  Functions  Include:    Management,  Company  Growth/Business  Development,  Event  Coordination,  Social   Media,  Website/Media  Management   • Manage  company’s  message  continuity  across  all  channels  to  ensure  it  is  appropriate  to  the  customer,  resulting  in   a  clear,  concise,  targeted  message.   • Assisted  in  over  400%  company  revenue  growth  by  implementing  new  marketing  programs  to  capture  more   market  share  of  existing  clients  as  well  as  new  clients.   • Implemented  new  strategies  to  identify  B2B  and  B2C  opportunities  through  call  campaigns,  trade  show  events,   and  referrals,  then  strategized  follow-­‐through  with  team  members  to  cater  our  approach  to  each  lead.    These   strategies  have  grown  VSE’s  client  base  by  4X.   • Responsible  for  strategizing  timing  of  campaigns  and  marketing  touches  to  optimize  impact  of  customer   interaction  to  coincide  with  sales  goals.   • Solely  responsible  for  creation  of  all  content  across  marketing  channels,  including  imagery,  HTML  coding,  and   video  production  of  multiple  websites,  regular  social  media  updates,  direct  mailers,  email  campaigns,  and   tradeshow  materials.   • Manage  global  customer  experience  through  the  website,  product  pricing,  online  sales/promotions,  social  media,   and  inside  sales,  resulting  in  customer  satisfaction  and  timely  order  fulfillment.  
  • 2. linkedin.com/in/dancarver     THE  RMH  GROUP,  Lakewood,  CO     2006  -­‐  2008   Marketing  Assistant   Position  Functions  Included:    Company  Growth/Business  Development,  Sale  Presentations,  Graphic  Design/Copy   Writing,  Vendor  Management   • Responsible  for  research  to  identify  and  qualify  leads.  Wrote,  edited,  laid  out  and  submitted  qualification  and   proposal  documents  to  seek  out  new  company  projects  valued  up  to  $20M.   • Supported  sales  team  by  developing  PowerPoint  presentations  and  collateral  material  that  detailed  our  company’s   strengths  and  highlighted  past  projects  to  support  sales  pursuits.   • Created  and  produced  print  advertisements  for  a  variety  of  published  press  releases,  project  submittals,  and   website  content,  which  included  page  layout,  image  creation,  and  writing  copy.   • Maintained  relationships  with  external  vendors  and  teaming  partner  companies  to  maintain  good  industry  standing.     IPOINT-­‐TECH,  Fort  Collins,  CO                                             2005  -­‐  2006   Sales  &  Marketing  Intern   Position  Functions  Included:    Market  Research,  Sales  Presentations,  E-­‐marketing  Campaign • Performed  market  research  to  identify  and  qualify  sales  leads  and  business  opportunities,  then  prepared  and   executed  sales  presentations.   • Developed/wrote  and  edited  all  content  for  quarterly  e-­‐newsletter  campaign.         EDUCATION   COLORADO  STATE  UNIVERSITY,  Fort  Collins,  CO   2002  -­‐  2006   • Bachelor  of  Science,  Business  Administration,  Marketing  Concentration