This document discusses the growth and impact of social media platforms like Facebook, Twitter, and LinkedIn. It notes that Facebook has over 500 million active users who spend 8 billion minutes on the site daily. Twitter sees 300,000 new users per day and 600 million tweets daily. LinkedIn has 75 million members and adds a new one every second. The document advocates that social media can provide valuable outreach and marketing benefits to organizations, but should be part of an overall marketing strategy rather than the only tool used.

1. Social Media 2011 Where are we now? Where are we going? How can you get there? Points of View on Social Media Utilization for Companies, Associations and Non-Profits.

12. If there is one thing you remember from this presentation, what is it? Social media is a valuable tool in any marketing campaign. It is not the entire toolbox.

18. How can social media help your organization? How much is a Facebook fan worth? A social media measurement firm called Syncapse has come up with an actual dollar value. The answer? An average fan is apparently worth about $136.38.

19. How can social media help your organization? Dell is #38 on the Fortune 500 list. Dell is #5 on Fortune’s most admired list in its category. Dell claims $3,000,000 in added profit directly from Twitter.

20. How can social media help your organization? Look how it helped me. I wouldn’t be here working for The Milenthal Group speaking to you right now were it not for social media.

21. How can social media help your organization? What is the value of your e-mail? What is the value of your phone? Social Media is a communication platform. Its return on investment goes well beyond dollars.

22. How can social media help you?

28. If there is one thing you remember from this presentation, what is it? Social media is a valuable tool in any marketing campaign. It is not the entire toolbox.

29. Thanks for being here. [email_address] Phone: 614-429-5907 LinkedIn: http://www.linkedin.com/in/danfarkasinteractive Twitter: http://www.twitter.com/ danfarkas www.slideshare.net .