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Life in an early
stage SaaS
startup
Dan Moore
… as the
technical co-
founder
When I joined
First steps
Ship!
Technology
What you should
expect
Finding
Customers
Makin’ Money
Co-Founder
When I left
Dan Moore
@mooreds
www.mooreds.com/weblog
mooreds@culturefoundry.com
Director of Engineering
www.culturefoundry.com
We’re Hiring

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Life at an early stage SaaS company as a technical co-founder

Editor's Notes

  1. My journey of two years.
  2. Idea + powerpoint + Excel projections + research + pilot You want someone to execute
  3. Vesting Agreements – pay a lawyer Get to know your partner (lunches, spouses) Reference checks Product direction
  4. Our beta process timeline Feb join Mar roll off contract Apr research/product direction May beta June launch Charge from the get go Discounts are fine Build community
  5. Business or tech risk. Derisk tech. What do you know? What can you buy or get as a gem? Sharetribe Bullettrain Not the time to try your microservices idea or to learn a new database (unless it is key) Test
  6. On call Sole technical troubleshooter Stay calm Exercise Focus on your long term goal Co-founder Find community (rands) Don’t work 100 hour weeks
  7. Not your problem. Strategy: Co-founder! Domain expert! Playing the long game Tactic: Content marketing, facebook group, building lists, discount for deadline signup
  8. Charge Discount for non profits Raise prices over time (grandfather) because they are getting more value Stripe for subscriptions
  9. So thankful. Up when down, down when up Split work Hats off to Adam
  10. Tens of paying clients, raised money, converted to a C corp. Still around and kicking.