2. Bastille – Warmth: Cover
This draft cover of Bastille’s Warmth contains the
Lemon/Milk font typeface which is the closes font to
the official Bastille font. In the centre is the
WWCOMM’s icon/logo what is featured throughout
the whole marketing campaign for the Wild Worlds
Album and also in other videos. Both the font and
the logo are white (#ffffff) and have a very small
black drop shadow on them just to make them stand
out, even when on a light background. For the
background I used a stock image of a street with the
setting sun as this represents the industrial styles
and also the ‘warmth’. I added a grain effect to the
image to make it fit with the general style of Bastille
covers and themes. I also altered the brightness and
the contrasts in the image to make the sun brighter
and the surrounding streets darker and more
shadowed to put greater emphasis on the light and
the ‘warmth’.
3. Bastille – Font Styles
Bastille use a particular font layout on their covers,
as shown on the 2 images on the right, where they
cross over the title name and the band name. On the
left you can see the two ways in which we could do it
for our song. I prefer the top layout as this is a shape
which will better fill the cover and will leave space
on the rest of the cover for us to put and image with
focus on the empty space where there is no text.
The layout on the bottom is an awkward shape and
does not allow us to place it on the cover in a space
where it will leave room for an image without
reducing the size of the text.
4. 6 Panel Digipack Layout
The image on the right is a draft for the
layout of the 6 panel digipack we are going
to create as part of the single for Warmth.
It will also contain a Live Performance DVD,
a Warmth mini-poster and a WWCOMMS
news broadcast script. On the front we will
most likely use the same text and logo as
shown but the background will be changed
to an image of the main actor and the same
will be done to all of the black space which
will be replaced by images taken on set.
The text is placed as it will be on the final
digipack (other than if we have to move it
to better fit the panel with the selected
image).
5. Bastille Custom Font - Logo
The font that best fits the Bastille
font that I can find online is the
Lemon/Milk typeface and is the font
used in the logo which I created on
the bottom image. I could have just
used the official Bastille logo from
online but as I cant find the exact
font which they use it would not look
completely correct. Therefore I
created my own version so
everything will look the same. I did
this by typing Bastille in the
Lemon/Milk font and then adding a
rounded corners effect and after
altering the ‘A’ into the triangle.
Official Logo
Custom Logo
6. Bastille Poster Draft
This is my poster draft for the Bastille Warmth launch
poster. It is very basic and is only black and white but
features everything I want in the final version. This sticks
very closely to the common features of Bastilles marketing
however I would like to add some new styles and effects
into the final version by using images taken on set to make it
slightly different and creative.
At the bottom I have featured a 5 Star review by NME and I
have used various different font sizes for the headlines
dependent on their importance. The Lemon/Milk typeface is
used throughout.
