Red Bull Global Rallycross is a motorsports racing series that features high-powered cars racing on challenging short courses with jumps and tight turns. It aims to attract younger audiences through its fusion of motorsports and action sports. Key points: - Races will air on NBC and NBCSN through a new broadcasting deal, expanding the series' reach. - Red Bull is a new title partner, providing financial support and marketing resources to further grow the series. - The series features famous action sports stars and drivers to appeal to younger audiences through their large social media followings. It averages 660,000 viewers per race.

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2. Video Highlights
Red Bull GRC Sizzle http://bit.ly/RedBullGRCReel
Red Bull GRC at Washington DC – June 22nd, 2014
http://bit.ly/2014_RBGRCDC_NBC
Red Bull GRC in Las Vegas, Nevada – November 7th, 2013
http://bit.ly/2013GRCLasVegas
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3. Recent Highlights
NBC Broadcast Partnership
 Multi-year broadcasting deal with the NBC Sports Group, beginning with
the 2014 season
 9 GRC race events will be broadcast on NBC, with rebroadcasts taking
place on the NBC Sports Network
 X Games event to continue on ESPN
Red Bull Partnership
 A multi-year deal includes a financial investment by Red Bull, GRC
access to on-site branding and activation assets, content capturing and
sharing, infrastructure and distribution channels
 GRC receives increased exposure via Red Bull’s regional marketing
teams 4-5 weeks prior to race events, gaining access to regional
retail partnerships and the Red Bull social media platforms
 GRC series exposure also increased through the Red Bull Media on-line worldwide digital platform
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4. A Valuable Partner
 ENGAGE YOUNG INFLUENTIALS
Unlike other traditional motorsports properties, Global Rallycross fuses motorsports with action sports so captures the
younger adult enthusiasts
 RELEVANT SCALE
With new NBC Broadcast TV partnership committing cross NBCUniversal promotion and title partner Red Bull’s
unprecedented marketing/ activation capabilities, GRC is poised for exponential growth in 2014. In 2013 GRC averaged
660,000 viewers for races aired on ABC Broadcast.
 GETTING INATGROUND FLOOR:LOWCOSTOF ENTRY
A relatively young series, going into our fourth season, off ering direct connection to an ideal unexploited audience and
unencumbered environment with multiple platforms. Cost of entry is
lower that traditional motorsports properties.
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5. OVERVIEW
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6. Red Bull Global Rallycross Overview
Red Bull Global Rallycross is designed to produce the fastest and most
exciting racing in motorsports, pitting small production-based cars against
each other in explosive, fast- paced heats, featuring huge jumps, intense
drifts and hairpin turns
 A fusion of motorsports and action sports that resonates with younger audiences
 Cars produce 600 horsepower accelerating from 0-60 miles per hour in
less than two seconds
 Athletes are household name action sports superstars and world famous
drivers from F1, NASCAR and IndyCar, all with major social followings
 Events provide a festival experience with open-access paddock and
fan/activation area with staged music
 Races broadcast live on NBCTV with rebroadcasts on NBCSN
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8. Dates Locations Original Re- Air
5/17-18 Barbados NBC NBCSN
6/7 Austin (X-Games) ESPN ESPN/ABC
6/21-22 Washington DC NBC NBCSN
7/19-20 New York NBC NBCSN
7/25-26 Charlotte NBC NBCSN
8/22-23 Daytona NBC NBCSN
9/19-20 LA NBC NBCSN
9/21 LA NBC NBCSN
9/26-27 Seattle NBC NBCSN
11/5 Las Vegas NBC NBCSN
2014 Season
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9. CREATING A NEWYOUTH BRAND
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10. Superstars
Drivers from NASCAR,
Formula 1, X Games and
household name cross- over
action sports athletes
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11. Superstar Reach
Ken Block
(USA)
Bucky Lasek
(USA)
Tanner Foust
(USA)
Brian Deegan
(USA)
• 2013 GlobalRallycrossLas Vegas event
winner
• Starof“Gymkhana”videoseries with over 250
million YouTube views
• Co-founder, DC Shoes
• Four-time X Games Rally Car Racing Medalist
• Facebook likes: 3,960,000
• Instagram followers: 632,000
• 2013 GlobalRallycross Sportsmanship
Award winner
• 19-time X Games Skateboarding Medalist
• Swept all four X Games Skateboarding Vert
events in 2013
• Character in 7 “Tony Hawk’s Pro Skater”
video games
• Facebook likes: 61,750
• Twitter followers: 75,000
• Instagram followers: 94,500
• 2011 and 2012 Global Rallycross
champion
• Four-time GlobalRallycross event
winner
• Seven-time X Games Rally Car Racing
medalist (most all-time)
• Host of “Top Gear” (History Channel),
2010-present
• Facebook likes: 347,500
• Twitter followers: 127,000
• Instagram followers: 118,000
• 2012 Global Rallycross runner-up
• Founder, Metal Mulisha
• Four-time X Games Rally Car Racing medalist
• Four-time Lucas Oil Off Road Racing Series
champion
• Facebook likes: 185,000
• Twitter followers: 70,000
• Instagram followers: 191,000
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12. Dynamic Competition
 Compelling races held in major market areas on unexpected and unusual courses
 4 to 10 drivers piloting 600HP compact cars through race traffic over the challenging short
course, with multiple obstacles and surface transitions
 Actual finish order determines advancement through a series of heat eliminations,
culminating with a winner- take-all main event
 The action is non-stop and strategy is critical
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13. Relevant Racecars
 Every major automotive race series talks about trying to reach a younger audience, yet GRC is the only one
specifically created for it
 GRC showcases the performance capabilities and durability of small and mid-sized vehicles, and connects those
cars with well known action sports athletes relevant to the young audience..
4035 3835 3827 42
Average age of audience
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15. GROWTH
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16. Unprecedented Manufacturer Support
Car Manufacturers
GRC has secured partnerships with five premier car manufacturers, all of which will
showcase their cars in the GRC series. The series and teams are further promoted
through dealer collateral, social media campaigns and event activation programs.
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17. Growth in Major Sponsor Support
Growing Number of Sponsors
2012 2013 2014
6
4
11
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18. MEDIA
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19. 19

20. Facebook Highlights: Instagram Highlights:
Ken Block: 3.9M Ken Block: 632,000
Tanner Foust: 347,500 Tanner Foust 118,000
Travis Pastrana: 4.9M Travis Pastrana: 468,500
Brian Deegan: 185,000 Brian Deegan: 191,000
Twitter Highlights:
Ken Block: 333,000
Tanner Foust: 127,000
Travis Pastrana: 803,000
Brian Deegan: 110,000
Social Media Network
 Over 45 million combined Facebook, Twitter and Instagram followers
 GRC social media platforms provide engaging content throughout the season, as well as race day updates, to
deliver fans unprecedented social media access to drivers, teams and races
Ken Block YouTube:
250 million
(Including Hoonigan Racing and
Gymkhana)
Key Driver Highlights Overall Highlights
Category Facebook Likes Twitter Followers Instagram Followers
Drivers 9,534,800 1,855,500 1,538,750
Manufacturers 5,565,000 550,000 216,860
ESPN/X-Games 13,950,00 8,820,000 820,000
NBC 3,636,000 1,540,000 428,900
Sponsors
Redbull 42,150,000 1,322,500 1,065,000
GoPro 7,000,000 848,500 1,439,500
Puma 10,287,500 333,500 225,500
Royal Purple 530,000 13,500 1,200
Total: 92,653,300 15,283,500 5,735,710
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21. Social Media
Highlights
Facebook
Footprint
70,779,460
Total of our top-10 partner FB likes
Organic Impressions
11,364,072
Number of times content was
Displayed in a user’s feed, ticker or page
Viral Impressions
45,125,179
Number of times content associated with page was
displayed in a story published by a friend. Stories
can include linking, commenting or sharing on
pages, answering a question or responding
Total Reach
32,291,349
Measures the number of unique people who saw
content
Views
YouTube
2,500,000
TV Viewers
4,104,000
Other Social
Twitter Follower Growth in 2013
+146.43%
Instagram Follower Growth in 2013
+616.32%
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22. Age 13-17 18-24 25-34 35-44 44-54 55-64 65+
Facebook: Who Likes Global Rallycross
Leading audience of GRC are males 18-34, accounting for 63% of total fans
Target Audience
Men 15.6% 38.2% 24.6% 9.7% 3.1% 0.8% 1.1%
Women 0.7% 1.9% 2.0% 1.1% 0.6% 0.2% 0.1%
93%7%
MenWomen
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23. TV Profile
Relevant Scale
*Average viewership and rating for 2014 events through 7/26/14 NBC broadcast
*Base: 2012, Persons 2+; US Total Day TV Usage based on Live PUT (Includes DVR Playback) in Dual Feed 2013 Global X Source: Neilsen Media Research, Mar-Jun
2013 Network Source: 2012
Age cell Index
A18-24 137
A25-34 141
A35-54 112
A55+ 64
Gender %
Male 68
Female 32
Male key demo Index
Men 18-24 225
Men 18-49 196
TV 2014 average per race
viewership
660,000
TV 2014 average HH rating
.58
HH Income $100K+ Index
135
College 4+ years Index
120
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24. 24
NUR ALI MOTORSPORTS

25. PROFILE
Growing up in Germany, surrounded by Formula 1 Racing, Nur developed his passion for racing at
a very young age. He knew education had to be his main priority, so he attended American
University in Washington D.C., where he studied Politics, and received a Bachelors of Arts in
International Relations in 1998. He never gave up on his dream, though, and upon graduation
enrolled in the Skip Barber School of Racing.
Through his fifteen year career, Nur has amassed two Championships in the Southwest Formula
Mazda Regional Series and a 2014 Championship in the Legends Series.
He has also raced in twelve countries for the A1 Grand Prix Series - The World Cup of Motorsport,
with a top ten finish in Durban, South Africa in 2006.
In late 2007, Nur shifted his focus to stock car racing and made his NASCAR Nationwide Series
debut at Kansas Speedway in late October 2012.
QUICK FACTS
• Years in Racing: 15
• Fluent in 3 languages: English, German and Urdu
• First and only Asian American to compete in the ARCA Racing Series
• First and only Pakistani American to compete in any of the top 3 nascar sanctioned series
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27. Business Opportunity
U.S. Convenience Store Industry
A to Z Wholesale
www.atoz-wholesale.com
(Asian American Owned) is one of the
largest distributors to independent c-
stores in the state of Texas
4 warehouses, 5,000 customer
database from independent c-stores
to franchises
Strong relationships with Asian
American c-store owners not only in
TX but throughout the country
151,282 US c-stores posting
$200+ Billion in sales other than fuel
Dominated by single-store operators,
which account for 62.8% of all
convenience stores (95,056 stores
total)
60% of the C-Stores are
independents and not tied to a top
100 franchise
South Asians own around 70,000 C-
stores
Currently 3 large Asian American C-
Store Associations in the US. (NY
Area, Mid Atlantic, FL)
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28. Business Opportunity
U.S. Convenience Store Industry
Idea: Primary
Sponsorship of Nur Ali
Motosports to field a
Global Rally Cross Lites
car with C-store activation
program targeted toward
independent c-store
owners
Result: Establish
dominance and loyalty in
the independent C-store
market across the US and
build brand awareness
among Millennials in the
Automotive Market, your
future customers
Opportunity: A to Z
currently grosses 100K
cases of oils (currently
carrying Pennzoil).
In addition AtoZ can scale
that up with their
partnerships with 10 other
wholesalers in TX.
Conservatively another
200K cases of oil could be
distributed in TX thru AtoZ
Additional Markets: With DC, NY, FL,
and LA on the GRC schedule and
each market dominated by Asian
American independent C-store
owners with associations and
relationships with AtoZ.
Conservatively estimated another
200K cases of oil to be distributed.
Challenge: Target independent
C-stores for oil placement and
build brand awareness among the
male age group of 18-25
Total opportunity could reach into the 500K cases of oil 28

29. Business Opportunity Case Study
U.S. Convenience Store Industry-Budweiser of TX
Challenge: Attain premiere cold vault space
and prime end cap presence at independent C-
stores throughout TX
Idea: Sponsor Nur Ali and align with A to Z
Wholesale to build and execute a POS
program
Result: 14 year sponsorship program that
reported great results year after year and
consistently outperformed Budweiser’s
competitors with shelf presence at c-stores
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30. PARTNERSHIP
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31. Media Barbados 5/17-18
Race Team Branding Austin 6/7
Race Car Branding Washington DC 6/21-22
VenueAssets New York 7/19-20
B to B Opportunities Charlotte 7/25-26
Onsite Activation Daytona 8/22-23
OnsiteProductSales LosAngeles 9/19-20
Retail Activation LosAngeles 9/21
Hospitality Seattle 9/26-27
CustomPromotion
Category Exclusivity
LasVegas 11/5
Official Partner Levels:
Primary/Title
Associate
alacarte
Partnership
Team/Series
Sponsorship
Local Event
Sponsorship
Media Partner
NBC - NBCSN
Commercial Units In- Broadcast
Integration Billboards
RedBullGlobalRallycross.com
Social Platform
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