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Design Sprint 3.0 vs Design Sprint 1.0 (SPRINT Book)

Design Sprints have become widely adopted globally by companies as a tool for #innovation and problem-solving and one of the most hyped processes around.

We designed Design Sprint 3.0 as a response to being in Sprints where we realised our clients did not know what the problem was, or if it even existed. Or alternatively, the problems we were tackling were too broad to allow a practical solution or too narrow to be worth the investment.

So we have re-engineered the Design Sprint framework to conclusively define the problem before the sprint, get the stakeholder buy-in, and ensure the sprint team is working on a problem worth the investment.
Here's how it differs from the original process popularised by the book SPRINT by Jake Knapp, that we will refer to as Design Sprint 1.0.

Find out more by clicking the link on our profile!

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Design Sprint 3.0 vs Design Sprint 1.0 (SPRINT Book)

  1. 1. What’s the difference? DESIGN SPRINT 1.0 3.0vs
  2. 2. A 5-phase process that reduces the risks of failure when launching a new product to market. Design Sprint 1.0 - 1 -
  3. 3. A 6-phase process that solves real, complex or complicated business & customer problems worth the investment. Design Sprint 3.0 - 2-
  4. 4. PURPOSE - 3 - Useful to… Solve Problems Define Problems Solve Problems 1.0 3.0 -3-
  5. 5. USED BY - 3 - Suitable for… Start-ups Start-ups Enterprises Large- organisations 1.0 3.0 -4-
  6. 6. INCEPTION - 3 - Created by… Google Ventures & Google X 2016 - “SPRINT” book by Jake Knapp Design Sprint Academy 2018 - “Problem Framing” launched at Google, SF 1.0 3.0 -5-
  7. 7. STRUCTURE - 3 - Map Sketch Storyboard Prototype Test Problem Framing Map-to-map Sketch & storyboard Prototype Test 1.0 3.0 Day 1 Day 2 Day 3 Day 4 Day 5 Day 0 (2-3 weeks before the sprint) Day 2 Day 3 Day 4 Day 1 -6-
  8. 8. TEAM - 3 - Cross-functional Team of makers Team of decision-makers 1.0 3.0 Team of makers 7-9 experts in the sprint team 5-7 stakeholders in the Problem Framing Workshop 7-9 experts in the sprint team -7-
  9. 9. TIMELINE - 3 - Time sensitive… 5-day 1-day 1.0 3.0 4-day Problem Framing Workshop Design Sprint Workshop Design Sprint Workshop -8-
  10. 10. OUTCOMES - 3 - Innovative solutions Validated/ invalidated ideas User insights Alignment on the core business opportunity Stakeholder buy- in Innovative solutions Validated/ invalidated ideas User insights 1.0 3.0 -9-
  11. 11. Follow us on LinkedIn @ The Design Sprint Group Join the official Berlin & London GOOGLE Want to learn more about Design Sprints?

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