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Dang	Ying	(dangying)
Niantic	Inc.
• An	American	software	company	based	in	San	Francisco
• Best	known	for	developing	the	augmented	reality	mobil...
History
• 2010:	John	Hanke founded	Niantic	Labs	 as	an internal	
startup within Google
• 2012:	first	product:	Field	trip
•...
Idea	of	Pokemon Go
• An	April	Fool’s	joke	by	Google	in	2014
Investors
Business	Model
In-game	virtual	goods
Business	Model
Sponsored	Pokestops and	Pokegyms
Business	Model
Sponsored	Pokestops and	Pokegyms
Profits	and	Earnings
Profits	and	Earnings
• Pokémon	Go	earned	$125	million	in	the	first	month
• Pokémon	Go	generated	an	estimated	$950	million	...
Growth
Growth
Secret	Sauce
• Augmented	Reality
• Big	Data
Competition
Company Game User base Online AR Big Data
Prediction
• Hard	to	maintain	the	popularity
• But	won’t	die	very	soon
• Have	to	make	more	innovative	features
References
• http://venturebeat.com/2017/03/15/gamesbeat-is-hiring-a-guest-
posts-editor-for-pc-gaming-channel/
• http://w...
Questions?
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Company preso dangying_niantic

  1. 1. Dang Ying (dangying)
  2. 2. Niantic Inc. • An American software company based in San Francisco • Best known for developing the augmented reality mobile games Ingress Pokemon Go Field Trip
  3. 3. History • 2010: John Hanke founded Niantic Labs as an internal startup within Google • 2012: first product: Field trip • 2013: second product, first augmented reality game: Ingress • Oct 2015: spinout from Google to become an independent company • July 2016: third product: Pokemon Go
  4. 4. Idea of Pokemon Go • An April Fool’s joke by Google in 2014
  5. 5. Investors
  6. 6. Business Model In-game virtual goods
  7. 7. Business Model Sponsored Pokestops and Pokegyms
  8. 8. Business Model Sponsored Pokestops and Pokegyms
  9. 9. Profits and Earnings
  10. 10. Profits and Earnings • Pokémon Go earned $125 million in the first month • Pokémon Go generated an estimated $950 million in revenues in 2016 (<6 months)
  11. 11. Growth
  12. 12. Growth
  13. 13. Secret Sauce • Augmented Reality • Big Data
  14. 14. Competition Company Game User base Online AR Big Data
  15. 15. Prediction • Hard to maintain the popularity • But won’t die very soon • Have to make more innovative features
  16. 16. References • http://venturebeat.com/2017/03/15/gamesbeat-is-hiring-a-guest- posts-editor-for-pc-gaming-channel/ • http://www.siliconera.com/2016/07/11/nintendo-sees-biggest-stock- jump-since-1983-thanks-pokmon-go/ • https://dmlcentral.net/secret-sauce-pokemon-go/ • http://venturebeat.com/2017/01/17/pokemon-go-generated- revenues-of-950-million-in-2016/ • https://en.wikipedia.org/wiki/Niantic_(company)
  17. 17. Questions?

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