DANIEL ESTEFANO BADAUI
Address: Rua João Lira 103 pto 304 Leblon RJ
Cell phone (+55 21) 995361973
E-Mail: danielbadaui@hotmail.com
Date of Birth: April 10
th
1973
Objective: A position where I could exercise team leadership and training of
personnel in the fields of Trade Marketing, Marketing or Sales
PROFESSIONAL BACKGROUND:
Grupo 8ito - 7unel– Strategic planning, management, business
management
São Paulo - SP
Co-owner
Strategic Planner
Sales & Partnership
Lounching a social entrerprise at Rocinha RJ - from Jun/2015 to present
Creation and execution of a long term social program at Rocinha
From Dec/2012 to Jun/2015
Team leadership as PMO in the SAP Forum Event in partnership with SRCOM agency,
raising a sponsorship of 7.6 million (reais?).
Sponsorship raising and management of business department of SRCOM for high-
impact events: Copacabana New Year's Eve, FIFA World Cup and Olympic Games Rio
2016
Structuring of management processes of the agency and decision-making.
Development of the portfolio of products and services.
Project and account management.
New business development and sponsorship raising.

Team leadership and HR restructuring.
Development of content and engagement agency - 7UNEL
Strategic planning of activities such as word of mouth, consumer engagement and BTL
(below the line).
Main achievements:
o Business consulting for SRCOM agency for SAP Forum 2014 project,
with a 7.7 million reais fund raising and management as PMO of a project
worth 8 million, with a team of 128 leaders and 6-month execution.
o Opening of 2 strategic accounts, worth 2.4 million reais a year
o Conquest of accounts such as Pernod-Ricard and Souza Cruz via BTL
and Trade Marketing.
o 12% reduction in operational costs.
o 10% increase in EBITDA in a quarter and 11.4% increase in operating
profits.
Grupo GPSS – Incentive marketing, promotions and events
São Paulo - SP
General Manager
Strategic Planner From Aug/2012 to Dec/12
• Team leadership of 3 agencies (duo turismo, ecco eventos and Bravo!) - Annual
revenue of 45 million reais.
• Structuring of the assessment of high-performance teams, based on
achievements and targets.
• Review and management of creation and production processes.
• Remodeling of commercial, creation and new business structures.
• Strategic planning of the agency and development of the services portfolio.
• New business and current accounts development.
Main achievements:

o Development of 3 strategic new businesses: Bunge, Experience Club and
Alpargatas.
 2.6 million reais revenue, with a margin up to 28%.
o Repositioning of the agencies, their brands and product portfolios.
o Development of 2 new fronts of income (services):
 Duo DMC – 0.9 million reais turnover in 2 months.
 Entertainment and concerts logistics: 230 thousand reais in 2
months.
WEDO Promotional Marketing
São Paulo - SP
Innovation Director
Strategic Planner From Aug/2011 to Aug/2012
• New business and current accounts development.
• Planning of Consumer engagement platforms.
• Planning of sales campaign and trade marketing cycle platforms.
• Team leadership and event production.
• Planning of communication strategies in POS.
Main achievements:
o Development of 2 strategic new businesses: Diageo and Natura
o 1.2 million reais revenue, with a margin up to 28%.
Souza Cruz S.A.
Rio de Janeiro - RJ
Senior strategic Planner, Channel – On trade, Horeca (consumption)
Business Manager
Trade Marketing manager From Oct/2003 to Aug/2011
• Specialist in communication strategies for highly regulated and competitive
markets.

• Word of mouth marketing specialist.
• Team leadership and personnel development; Team: 17 people - Managers,
supervisors and staff.
• Responsible for the development of the channel (Horeca), by developing the
brands' actions, marketing tools and regional marketing activities.
• Experience with premium markets and marketing of luxury products.
• Creation and implementation of the Channels Department at Souza Cruz.
• Development of strategic agenda of the channel and activation guidelines.
• Creation and management of consumer engagement projects in POS, CRM and
brand ambassadors projects.
• Creation of B2B department, tools and Mais Varejo magazine
• Solid relationship with stakeholders, restaurants and night clubs (on premise) in
the State of São Paulo.
• Development, implementation and management of customer care strategies for
night retails in São Paulo, with emphasis on building global brands in night POS.
• Broad experience in event management.
• Development of high impact communication strategies and on premise sales
• Management of business consisting of 98 thousand retailers, which accounted
for 40% of Souza Cruz turnover.
• Management of sales processes and sales teams.
• Responsible for a portion of the State of São Paulo, with a client portfolio of 4.6
thousand clients and annual revenue of 228 million reais (20% of the sector).
• Planning of sales strategies, control and supply processes and visibility in the
State of São Paulo.
Main achievements:
 Increase of 4.2% in market share of premium brands, according to
Nielsen.
 Communication costs reduction up to 4 million per year.
 Increase of 5 out of 8 image attributes of the brand.
 Last 4 KPI: 2 achieved, 2 exceeded.
o
S.C.Johnson Wax Inc.

Porto Alegre, RS
Key Account Manager – Regional Sales Manager From Sep/2001 to Oct/2003
• Key Account Manager for global accounts, Carrefour and WalMart, and
Merchandising department.
• Responsible for the management of key accounts (Sonae, Zaffari and
WalMart), as well as for all commercial operations of area VI.
• Responsible for the implementation of the Merchandising department, by
developing national strategies, control and action plans for retailers,
wholesalers and distributors.
• Negotiation of commercial contracts and logistic agreements with a 9.6 million
dollars sales budget.
• Planning of sales strategies, creation of control and processes and business
reviews.
• Leadership of a multi-functional team, which involved managers of 4 different
sectors, and the organization of 28 people (3 sales supervisors, 5 consultants,
3 merchandising coordinators and sales promoters); Direct reports: 5
• Direct report to the General Manager about operations and results in Brazil
and to the Global Team Manager about Carrefour and WalMart results.
• Development of plans for sales, volumes, net income, profit and structures.
ADAMS (Pfizer inc. - Warner Lambert Consumer Group)
São Paulo, SP
Key Account – Supervisor /Regional Manager From Apr/1998 to Sep/2001
• Management of key accounts such as Sonae and Zaffari superstores, with
customer service, implementation and control of logistics and merchandising,
negotiation of commercial contracts and development of promotional activities
with large volumes of products.
• Responsible for customer service operations of superstores in southern Brazil
- Santa Catarina, Paraná and Rio Grande do Sul.
• Supervisor of Carrefour account, with duties such as sales, implementation of
activities, development of strategies and regional negotiations.

• Adjustment and control of P&L by account.
• Results achieved: 21% and 19% sales increase (Sonae and Zaffari,
respectively), with operational costs reduction of up to 9%.
• Planning of sales strategies and targets for sales team, supervisors and
promoters.
• Planning, implementation and control of Adams' activities in the region.
• Development of merchandising projects and new concepts of sales, resulting
in 26% of sales increase.
• Monitoring of sales results and performance by seller and by region.
• Negotiation of prices and trade policies.
• Creation of training programs for promoters and sellers.
Makro Atacadista S.A .
São Paulo, SP
Department Manager From 1997 to 1998
• Responsible for the management of perishables, beverage, hygiene, cleaning,
grocery and tobacco sectors, which together accounted for 79% of the store
turnover.
• Planning of purchases and sales and development of commercial strategies,
with a 44% increase in sales volumes as main achievement.
• Control of stock levels and assortment, with significant increase in the
financial margin.
• Management of financial results, with a growth of up to 32% of the profit
margin.
• Organization of POS tasks, team coordination and application of
merchandising techniques.
• Analysis and solution of problems that aimed to reduce costs and maximize
staff productivity.
• Responsible for coordination and development of pioneering projects within
Makro, together with suppliers and other areas of the company, achieving
relevant results in the management of stock levels, by reducing out-of-stock
rates.

- Efficient Consumer Response - ECR
- Electronic Data Interchange - EDI
- Category Management
• Development of balance sheet analysis systems, with the creation of reports
and presentation of suggestions, allowing for the identification of problems
and solutions, among which the reduction of up to 0.55% of the loss of goods.
• Responsible for staff training and multiplication of systems, projects and
procedures for other teams in the store and for Makro Group.
• Creation, implementation and coordination of customer loyalty programs and
satisfaction surveys for future creation of a sales strategic plan.
EDUCATION
2008: MBA In company – Fundação Dom Cabral
2006: MBA – MARKETING – ESPM
Bachelor's degree in Marketing - Universidade Paulista UNIP - Graduation: Dec/97
Economic studies - PUC-SP - 3rd year.
LANGUAGES
• English - fluent
• Spanish - Intermediate
INTERNATIONAL EXPERIENCE
• Launch of DUO DMC 7 incoming in Luanda, Angola.
• Production of incentive events for Garoto in Athens, Greece.
• Research trip 2010 - Morocco and London.
• On Trade research trips: 2007 and 2008 - Germany, Italy, England and
France
• Aug 1992 - Apr 1993: San Diego High School, California, USA - Basic and
Intermediate English.

• Jul - Dec 2003: Toronto, Canada - Participation in a project of category
management and organization of KA structure.
• Mar 2009 and Mar 2010: Amsterdam, Berlin, London, Paris, Rome and Madrid
- Research trips on night retails.
COURSES
• Introduction to Private Equity and Venture Capital for Entrepreneurs - FGV
2013.
• Infotrends – Info Exame – 2010.
• Leadership & high performance Forum – 2009.
• PGE – Programa de Gestão executiva (Executive Management Program) –
Dom Cabral – 2008.
• MBA In company – Fundação Dom Cabral – 2008.
• Powerbranding – IQPC 2008.
• Expo management - HSM 2007.
• GEP – Gestão estratégica de pessoas (Strategic Staff Management) – 2007.
• Commercial strategies for low income retail - FGV – 2004.
• Leadership and Staff Management - Souza Cruz SA – 2004.
• 6
th
and 7
th
Retail Forums Gouveia & Souza MD. - 2003/2004.
• ABC – Account management – Souza Cruz SA 2003
• Small retail customer service - FGV 2003
• Wal*Mart global Strategies – Benthonville, USA – 2002.
• Retail Environment & Merchandising solutions – Adams, Toronto Canada –
2001.
• New skills for sales managers and supervisors - ADVB – São Paulo
• Sales Seminar - Pfizer – 2001.
• Volume & Profit Builder: Key Account Program – Pfizer – Toronto, Canada –
2001.
• Intensive English – ELS level 10/10– Toronto, Canada – 2000.
• Negotiation Techniques Seminar - Pfizer – 2000.

• Negotiation Techniques Seminar - Warner Lambert – 1999.
• English intensive course at CEL LEP – 1999.
• Preparation course for CEAG-FGV specialization course – 1999.
• Marketing - technological training - USP/CECAE, São Paulo – 1998.
• Marketing Lab - SSJ, São Paulo – 1997.
• Communication Lab - SSJ, São Paulo – 1997.
• Globalization and International Relations - PUC-SP - 1996
• Financial Mathematics - Sebrae, São Paulo – 1995.

• Negotiation Techniques Seminar - Warner Lambert – 1999.
• English intensive course at CEL LEP – 1999.
• Preparation course for CEAG-FGV specialization course – 1999.
• Marketing - technological training - USP/CECAE, São Paulo – 1998.
• Marketing Lab - SSJ, São Paulo – 1997.
• Communication Lab - SSJ, São Paulo – 1997.
• Globalization and International Relations - PUC-SP - 1996
• Financial Mathematics - Sebrae, São Paulo – 1995.