1. 2015 Sample IT Org Member Survey
Summary of Results
Baitch Survey Consulting
April 2015

2. Directory
2
Objectives 3
Survey Process 4
Background 5
Summary of Highlights 6
Demographic Profile 7
Ratings of Org Performance 8
Demographic Differences in
Favorable Ratings
10
Recommending Org to Others 11
Comment Summary: What is Org
Doing Well?
12
Comment Summary: What Could Org
Do Better?
13
Questions Going Forward 14
Appendix 15
Actual Comments: What is Org
Doing Well?
16
Actual Comments: What Could Org
Do Better?
17
Suggested Topics for Future Events 18
Gender & Generation 20
Primary Industry 21
Org Size 22
Areas of Experience 23
Renewing and Joining 24
What Influences Membership? 25
2012 Survey: Social Networking 26

3. Provide current member feedback that:
• Assesses impact of improvement efforts taken since 2014 member survey
• Tracks member perceptions over time
• Identifies strengths to maintain and target areas for improvement
• Gathers ideas for improving events and member engagement
Objectives
3
Strengths to
maintain
Improvements
desired
Ideas to
consider
? ? ?

4. • Survey drafted by Marketing Committee with input from Board
• Survey link sent to members only (vs. members, non-members,
and guests last year)
• Incentive: $10/response donation to
• 126 responses = 29% response rate
Survey Process
4
•Identify
items
•Verify with
Board
DESIGN
•Overall
ratings
•Specific
topic ratings
•Comments
MEASURE
•Ratings
comparison
to 2012
•Comment
analysis
ANALYZE
•Exec
Committee
•Membership
REPORT
•Prioritize
•Take action
TAKE
ACTION

5. Background:
Response to 2012 Survey
5
WE HEARD… WE DID…
Events not sufficiently warm and welcoming,
especially for new people and consultants
• Renewed emphasis on greeting & welcoming non-
members, guests, and new members
• New people announced during events
• Name badge identification for new people
Desire to see more internal IT practitioners
and new faces at events
• Changed policy from one free guest a year per
member to one free guest per event
Desire for improved member networking and
involvement in thought leadership
discussions
• Held three Thought Leadership Forums
• Forum planning template to make it easier for
anyone to host a forum
• Two September networking events
• LinkedIn Group started
Frustration and confusion with registration
system
• Changed registration platform, eliminating need
to reenter personal info and simplifying guest
registration
Difficulty finding information on website • Improved, simplified website design
• Standardized, upgraded design for event emails
• New Org Fact Sheet and New Member Info Packet

6. 2015 Org Survey: Summary of Highlights
6
Participation: 126 members (29% response)
Trend: Positive difference vs. 2014 on 9 of 10 trended items, with decline related to “people in Org
network, relative to the types of people I want to network with.”
6
Strengths
to Maintain
Opportunities
to Improve
Ideas to
Consider
• Event announcements
and program registration
• Speaker selection and
event design
• Relevance of topics
• Member forums and
networking events
• Guest policy
• Membership fee
• Venues
• Involvement
opportunities
• Leadership
• Warm and welcoming
environment
• Mix of internal and
external members
• Connections among
members
• Participation in thought
leadership discussions
• LinkedIn Group
• Resources on Website
• Audibility at venues
• Availability of program
content after events
• Welcoming environment
for consultants
• Use technology for
virtual participation
(e.g., Webex)
• Include members in CITO
and Advisory Board
discussions
• Post more event-related
articles and content to
website

7. Demographic Profile
of Participants
49%
39%
14%
2%
0% 10% 20% 30% 40% 50%
Consulting total
Employed FT or PT by non…
In transition - seeking employment
Career hiatus / sabbatical
Half of respondents are consultants, two out of five are internal IT.
7
33%
22%
20%
20%
12%
4%
2%
Mentoring Program member
Attended a forum
Marketing Committee member
Board of Directors member
Program Committee member
Attended a CITO roundtable
Membership Committee member
Career
Situation
Involvement
in Org

8. Members’ Ratings of
Org Performance
71%
76%
67%
46%
59%
55%
51%
49%
46%
30%
35%
31%
34%
22%
27%
22%
27%
48%
35%
38%
41%
41%
42%
48%
41%
39%
36%
44%
2%
2%
6%
4%
6%
5%
8%
10%
10%
22%
20%
24%
22%
34%
2%
3%
2%
2%
4%
8%
2%
2%
0% 20% 40% 60% 80% 100%
Ease of registering for events
Communic re: upcoming events
Convenience of event locations
Value of Org membership
Overall leadership of Org
Oppt for involvement in activities
Warm and welcoming environment
Relevance of topics at events
Quality of speakers at events
Org website
Oppt to make valuable connections
Oppt to particip in thght ldrshp disc
Profile of people in Org ntwk
Org LinkedIn Page
Very good Good Fair Poor Very poor
• Favorable ratings range from 98% (ease of registration, event communications) to 66% (LinkedIn).
• Of non-favorable, most are “fair”, although profile of people in the network received 8% “poor”.
8

9. Org Performance:
Change in Favorable Ratings 2012-2015
98% 98% 94% 94% 94% 93% 92% 90% 88%
78% 76% 71%
70%
66%
91% 95%
0
86% 88% 83%
0
86% 81%
0
57%
45%
79%
0
0%
20%
40%
60%
80%
100%
Eventregistration
Eventcommunic
Eventlocations
Valueofmembership
Overallleadership
Opptforinvolvemt
Welcomingenvt
Relevanceoftopics
Qualityofspeakers
NYHRPSWebsite
Valueofconnections
Thoughtldrshpdisc
Peopleinnetwork
LinkedInpage
%Favorable
2015 2012
9
• Improvements are seen on nine of 10 items measured last year.
• Greatest improvements are in two areas that are presumably highly important to members – thought
leadership discussions (up 26 points) and value of connections employees have made (up 19 points).
• About one out of five members are still not happy with the profiles of people in the network
• One-third do not see high value in the LinkedIn site.
78%
60%
57%
50%
59%
29%
37%
44%
47%
-43%
Change in distance
from 100% favorable

10. Demographic Differences in
Favorable Ratings
10
• Consultants more more content, except regarding warm and welcoming environment.
• Consultants are much more favorable regarding profiles of members and valuable connections.
• Involvement in Mentoring Program, Forums, and Board correlates with higher ratings in most areas.
• Board is more critical than Non-Board regarding LinkedIn Group and convenience of event locations
Differences in Percent Favorable
Consultant vs.
Non-
Consultant
Mentoring
Participant vs.
Non-
Participant
Forum
Participant vs.
Non-
Participant
Board Member
vs.
Non-Board
Communications regarding events -4% -6% 3% 2.4%
Ease of Registering for events 4% 3% 3% 2.4%
Convenience of event locations 4% 0% -4% -6.3%
Warm and welcoming envt -16% -6% 10% 9.5%
Quality of presenters 16% 18% 15% 14.6%
Relevance of topics 4% 6% 1% 11.9%
Profiles of members 26% 17% 15% 9.5%
Opportunities for thought leadership discussions 11% 9% 14% 8.7%
Opportunities to make valuable connections 23% 18% 18% 15.1%
Overall leadership of Org 12% 9% 8% 7.5%
Volunteer opportunities 4% -7% 10% 9.4%
Org LinkedIn Group 2% 10% -4% -10.9%
Overall value of your Org membership 4% 0% 8% 7.3%
Recommend Org 4% 3% 3% 2.5%
First category at least 5% First category at least 5% lower

11. Recommending Org to Others
How likely is it that you would recommend Org to a friend or colleague?
70%
21%
9%
11
2012
76%
22%
2%
• “Highly likely to recommend” grew by 6% to 76%
2015
Highly
likely
Somewhat
likely
Somewhat
unlikely
Highly
unlikely
• I find the diversity of
backgrounds of the members
and program topics to be of
value.
• I belong to this group because
of the timely topics and the
high caliber of attendees.
• I'd like to see more corporate
executives as members
• Too many consultants & job
seekers - level too low
• Need more fortune 500
companies and more of all
ages
• The presenters can be hit or
miss

12. 24
13
10
4
4
3
1
1
5
4
2
6
6
4
2
3
2
1
6
5
0 5 10 15 20 25
PROGRAMS
Good speakers
Good content / types of meetings
Networking/member interaction
Good/convenienient locations
Warm and inviting atmosphere/good envt
Executive attendees
Attendance / Audience size
No pressure to attend events
GOVERNANCE
Leadership: Nice, good people
Committees/member involvement
Good general direction
PROCESSES / PRACTICES
Communication / advance speaker calendar
Guest policy
Listening to members
Website
SPECIAL PROGRAMS
Mentoring program
Networking event
Small group events / forums
OTHER
Generally positive experience
Diversity of member backgrounds
Open Comments: What is Org Doing Well?
12

13. What could Org do better that would have
a positive impact?
13
10
8
5
1
6
4
2
2
1
1
4
4
4
3
2
2
1
3
2
1
1
0 2 4 6 8 10
MEMBERSHIP
Diversity of members
More corp members at events
Attract more mid level IT
Recruit more members in general
PROGRAM CONTENT/DESIGN
Better program diversity
More oppt for networking/collab
No consultants / esoteric topics
Higher level presentations/less basic
Small mid-size business interests
Better thought leaders as speakers
PROGRAM LOGISTICS
Simplify registration ((personal info)
Innovative locations, on-line events
On-line access to events (Webex)
Start programs later (after 5)
Allow members to bring >1 guest
Better sound quality
Speaker notes / presentation decks
OTHER
Keep doing what we're doing
Interaction w CITO rndtbl/adv board
Annual simulation on IT strategy
Fewer surveys (esp to non-attendees)

14. Some Questions Going Forward
• What are we doing that is working to improve the atmosphere of inclusion?
• How can we increase the proportion of internal IT practitioners?
• How can we improve the quality of thought leadership discussions and
member to member connections?
• How can we improve the diversity of the Org community?
14

15. 15
APPENDIX

16. Selected Comments: What is Org doing well?
SPEAKERS
• Presenters who have credibility and tremendous
insight
• Speakers that I want to hear from
• Continue to bring in thought leaders
EVENT EXPERIENCE
• Great and timely topics
• Leading edge programs
• Convenient locations
• Great programs in great venues
• Great environment at meetings
• Creating a valued experience
• Friendly atmosphere, warm and inviting
• Making the events more of an "experience" than a
straight 45 minute lecture
• Organization of events,
MEMBER INTERACTION
• Involving members and listening to members
• Most sessions now have an interactive component
and table group exercises.
• Many different types of opportunities and meetings
• Providing high value networking
16
PROGRAMMING
• Annual networking event
• Mentoring program
• Variety of program activities e.g. discussion forums
• i.e. the Mentoring program, the working committees
• Small group events on leading edge topics, i.e. the
Forums
LEADERSHIP
• Being led by nice, good people!
• Communication
• Lots of efforts out of the committees - seem to be
going in the right direction!
ADMINISTRATION
• The new guest policy
• There is a regular schedule and it is published well in
advance. It is predictable and reliable.
• The new website is terrific
MEMBERSHIP
• The diversity of backgrounds of the members and
program topics to be of value
• High level executive attendees

17. Sample Responses: What could Org do better?
17
MEMBERSHIP
• More internal practitioners at meetings - for more balanced
conversations
• We are an older group. We need to make sure we are brining
in those earlier in their careers and invite them into the
discussion
• Attract more employed corporate IT executives, as well as
those in transition to join
• Attract a broader and more relevant member base
• Attract more employed corporate IT executives, as well as
those in transition to join
• Better mix of both IT practitioners and consultants
MEMBER INTERACTION
• Make the group more conducive to networking and potential
collaboration
• More events like the Volunteer Appreciation Event and the
Networking social where you get to talk to members more at
length
• I don't want to talk with people at my table.
• Organize the Advisory level Board and the CITO roundtable so
members can benefit from an interchange of ideas with
members
ADMINISTRATION
• Too many surveys--receiving one after each meeting, whether
I attend or not, is too much.
• Allow members to bring more than one at a time if space is
not a problem
SPEAKERS
• Raise the bar on speakers - need to be thought leaders
• Meetings that have consultants who present esoteric topics is
not valuable
PROGRAM DESIGN
• Better integrate considerations for small to mid size companies
• Better link presentations to business and people strategy
• A bit more diversity of program topics. Ex. staffing, comp and
/or total rewards
• Programs are way too elementary. I want to hear from experts
who have an opinion and challenge my thinking. The meeting
this week was at best 101. I didn't walk away with anything
that I could use.
PROGRAM LOGISTICS
• Consider time change to later...might assure more corporate
attendance....4:30 can be tough to get away
• The sound quality is terrible at most events. I am slightly hard of
hearing and cannot follow the Q&A in particular which is
valuable.
• Please invest in a sound system that works with a broad room
filled with people.
TECHNOLOGY
• Improve registration so you do not have to enter your personal
information
• Let participants access event presentations
• Provide remote participation for programs (Webex, Go To
Meeting)

18. Full List of Suggested Topics for Future Events- 1
TRENDS
• Anything on the future of work is great
• Changes in manufacturing and how that will affect
the workforce
• Innovation, new work structures (highly flexible
and fluid)
TECHNOLOGY
• The emerging technologies of the field
• Recruiting technology
• Training technology
• New social media platforms
WORKFORCE DEVELOPMENT
• Professional development and training
• identifying and developing high potential talent
• Talent management overseeing recruiting and any
new techniques/ processes
• Strategic recruitment
• Where is McKinsey now on Talent Management?
CAREER IMPROVEMENT
• How to leverage in your career and in IT
18
ASSESSMENT
• Impact of IT analytics and how this effects key IT
functions
• Data analytics
• Performance management
BUSINESS INFLUENCE
• New/ innovative ways to expedite transformation
from the IT perspective
• IT Leaders as Business Leaders
• "View from the C Suite” - What the CEO/COO needs
from IT
• Non-IT (Finance or Consulting) people talk about IT
Strategy and Support that add value
LEADERSHIP
• Emotional intelligence
• Retaining millennial
• The IT and Finance collaboration - new roles, new
approaches to valuing human capita

19. Full List of Suggested Topics for Future Events – 2
• What IT practice looks like for start-ups, smaller to medium size companies
• How practitioners made points of connection with critical mass of business
• Will we become a gig / freelancer economy and if so, how to find, manage and maintain such
talent?
• Experiential programs that truly show us how to think in different ways
• With AIF our client- we are proposing a joint presentation with The Catchal Group
• More panel discussions -- engaging and dynamic
• How to build a consulting business
• New strategies for landing a job
• Compensation and total rewards
19

20. Demographics: Gender and Generation
Gen Y
3%
Gen X
20%
Boom
ers
72%
Matures
5%
Slightly more than two out of three respondents are women. The great majority are
Boomers (born 1946-1964 – 72%) and Gen X (born 1965-1980
Women
69%
Men
31%
Gender Generation
20

21. Demographics: Primary Industry
53%
13%
9%
6%
6%
6%
3%
3%
3%
3%
0% 10% 20% 30% 40% 50% 60%
Finance and Insurance
Education and Educational Services
Technology and Communications
Healthcare - Pharmaceutical
Manufacturing: Consumer Products
Media/Entertainment, Adv/PR, Publ
Construction and Real Estate
Healthcare - Medical
Retail
Wholesale
In 2012 Survey, more respondents work in the finance and insurance industries than all other industries
combined. Nearly one out of ten (11%) work in the healthcare field. 21

22. Demographics: Number of Employees
Up to 100, 8%
101 to 1K, 17%
1,001 to 10K, 36%
10,001 to 50K, 22%
More than 50K,
17%
Among those employee working for organizations, most (36%) work for moderate sized companies.
Two out of five work for organizations with more than 10,000 employees. 22

23. Demographics: Areas of Experience
24%
24%
23%
19%
18%
13%
12%
9%
8%
6%
6%
5%
5%
3%
3%
1%
1%
1%
1%
1%
0%
0%
0% 10% 20% 30%
HR: Talent Mgmt, OD, Org Eff
Executive Coach
HR Director/Exec
HR: Lrng & Dev/Training
Bus. Dev / Acct Mgmt
HR Gen./Bus. Partner
Mktg: Strategy, Proj Mgmt.
Executive: Non-HR
HR: Metrics/Analytics/Empl Rsch
HR: Project Management
Mktg: Market Research
HR: Staffing, Talent Acquisition
HR: Equal Oppt/Diversity
HR: Employee Relations
HR: Other (Includes Shared Svcs)
HR: Compensation
HR: Benefits
HR: Technology
Manager: Non-HR
Operations
Legal
Finance
Current Role
In 2012, more than one out of five respondents stated their current area as Talent Management, Org Effectiveness,
Org Development, Learning & Development, Executive Coach, or IT Director/Executive.
More than one out of three had served time as IT Directors/Executives and nearly half (45%) as IT Generalists
23

24. Renewing and Joining
19 out of 20 members are considering renewing Org memberships. Of former members who
participated, slightly less than half are considering rejoining.
Two out of three non-members would consider joining.
These results suggest reaching out to former and non-members to increase membership.
Members considering
renewing
Yes,
46,
96%
No, 2,
4%
Yes,
9,
45%
No,
11,
55%
Former members
considering rejoining
Yes,
12,
67%
No,
6,
33%
Non- members
considering joining
24

25. What Influences Org Membership
74%
53%
50%
41%
38%
36%
14%
9%
3%
0% 20% 40% 60% 80% 100%
Quality of presenters at events
Profile of people in Org network
Relevance of topics at events
Oppt to make valuable prof. connections
Overall leadership of the organization
Value for the cost of membership
Competing priorities with work of family
Other
Communications regarding upcoming events
Importance of people in the network was pointed out in the 2012 survey.
Which three of these have the most influence over your decision
to start or continue Org membership?
25

26. Involvement with Social Networking
85%
39%
22%
3%
12%
27%
8%
31%
3%
12%
11%
41%
1%
22%
59%
25%
0% 20% 40% 60% 80% 100%
LinkedIn
FaceBook
Twitter
ITS Benefits
Once or more/wk Once or more/month Few times a year Never
17 out of 20 respondents use LinkedIn at least once a week, and nearly all (97%) use it at least once a month. Two
out of five respondents use FaceBook on a weekly basis, and only one out of five (22%) use Twitter that frequently.
Nearly all (97%) have involvement with national ITPS; most of whom (41%) use those benefits a few times a year.
This includes the ITPS Website, ITPS Knowledge Center, ITPS conferences, business book reviews.
How frequently do you use…?
26