Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Similar to The Next Generation Cision Communications Cloud
Similar to The Next Generation Cision Communications Cloud (20)
Recently uploaded
Recently uploaded (20)
The Next Generation Cision Communications Cloud
- 1. THE NEXT GENERATION CISION COMMS CLOUD
- 2. THE MEDIA LANDSCAPE IS FRAGMENTED
- 3. The majority of comms teams cannot identify the right influencers and journalists Sources: 2019 State of the Media Declining Journalists Emerging Influencers New Channels Gut-driven Outreach
- 4. 3 out of 4 senior communicators feel they can do better at proving ROI Ad Value Equivalency Potential Reach Share of Voice Sentiment Analysis
- 5. The majority of comms teams run siloed campaigns across channels and departments PAID MEDIA OWNED MEDIA EARNED EARNED MEDIA
- 6. Modern Comms TARGET The right audiences and influencers ENGAGE Integrated, personalized campaigns at scale MEASURE Measure & Optimize impact from impressions to purchase INTEGRATE Earned credibility & insights into paid, owned & shared
- 7. Take a data-driven approach to outreach TARGET Start with end-audience data Match journalists and influencers to interests, audience and content preferences of your target customers. Discover traditional & social influencers Instant access to a sophisticated database of nearly 1 billion traditional media and influencer profiles. Intuitive, personalized & automated workflows Work smarter and faster to overhaul manual efforts, organize interactions, and deliver more effective outreach.
- 8. Find the right mix of reach & relevance ENGAGE Personalized outreach Build better relationships with journalists and influencers through personalized, one-to-one outreach at scale Dynamic storytelling Tell a better story. Include rich, dynamic assets like images, infographics, interactive and video content as part of your pitch, press release and social posts. Cross-channel distribution Rely on Cision PR Newswire to deliver your story to key audiences. Garner more coverage and boost online visibility with the industry’s most trusted distribution network.
- 9. Define & measure earned media success Measure Complete media coverage Know the complete story behind brand with the most complete collection of global content sources in the industry: online, social, broadcast, and print in one unified platform. Definitive metrics Establish metrics that align earned media’s contribution to business result to give your PR programs the credit they truly deserve Unified measurement Stop relying on ‘potential reach’ and start measuring real audience data and analyze the content that drove them to take action on owned websites.
- 10. Put comms in context with marketing Integrate Amplify comms contribution Extend the reach and impact of PR campaigns with paid media to specific audiences or personas. Be part of the big picture Attribute bottom-line value to your earned media program by using the same metrics as your marketing counterparts. Expand the revenue funnel Understand the customers engaging with your audiences and empower your marketing team to activate these audiences to grow your sales funnel.
- 11. Scalable Measurable SOFTWARE FOR THE MODERN COMMUNICATOR Targeted Integrated
- 12. TARGET Influencers and Journalists Target the right influencers • 1.4M traditional records and 925M+ Influencer profiles • Match journalists and influencers to interests, audience and content • Create segmented, audience centric, campaigns that go beyond relationships and
- 13. ENGAGE • Personalization workflows to email journalists efficiently with individual results. • Communicate 1:1 or at scale with integrated social engagement, email and wire distribution Audiences Personally & At Scale
- 14. MEASURE • Fast, easy to use, unlimited dashboards and reports. • Instant benchmarking with access to archive of 5+ years of earned media • Cision Global Monitoring delivers the most comprehensive coverage across online, print, social and broadcast
- 15. INTEGRATE • Understand the audience demographic and firmographic profiles consuming earned media • True reach, not potential impressions • Conversion events from media consumption to measure actual business results
- 16. THANK YOU