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5 Ways To Turn eCommerce Transaction Emails Into More Revenue

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Have you ever stopped to consider how you could possibly better leverage your transaction emails? For example - the automated emails that get sent out when an order is placed, or when the product was dispatched or shipped.

Admininstrational type emails….

This presentation outlines 5 ways to better leverage your transaction emails to generate even more sales from people that just bought from you.

Publié dans : Commerce de détail, Marketing
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5 Ways To Turn eCommerce Transaction Emails Into More Revenue

  1. 1. @veroapp | @chexton | www.getvero.comVero BIG IDEAS TO TURN ECOMMERCE TRANSACTIONAL EMAILS INTO MORE SALES Chris Hexton - Vero
  2. 2. TRANSACTIONAL EMAILS… Boring Ugly Bland Not mobile-friendly Not consistent with branding Utterly forgettable Yet, people love them
  3. 3. @veroapp | @chexton | www.getvero.comVero 8x the open rate of newsletters. Why? Transactional emails are awesome because… They are useful They are expected They are necessary Transactional emails win on context.
  4. 4. RECOMMEND RELATED PRODUCTS OR FEATURES 1
  5. 5. @veroapp | @chexton | www.getvero.comVero Example - GoGo
  6. 6. @veroapp | @chexton | www.getvero.comVero Example - RedBox
  7. 7. @veroapp | @chexton | www.getvero.comVero Example - iTunes
  8. 8. LINK DEEP AND LINK SMART 2
  9. 9. @veroapp | @chexton | www.getvero.comVero Example - Amazon
  10. 10. @veroapp | @chexton | www.getvero.comVero Example - Clarity.fm
  11. 11. @veroapp | @chexton | www.getvero.comVero Example - Buffer
  12. 12. ENCOURAGE SHARING AND REFERRALS 3
  13. 13. @veroapp | @chexton | www.getvero.comVero Example - Uber
  14. 14. @veroapp | @chexton | www.getvero.comVero Example - Skillshare
  15. 15. @veroapp | @chexton | www.getvero.comVero Example - Dollar Shave Club
  16. 16. @veroapp | @chexton | www.getvero.comVero Example - Amazon (of course!)
  17. 17. @veroapp | @chexton | www.getvero.comVero Example - Starbucks
  18. 18. MAKE CUSTOMERS FEEL GOOD 4
  19. 19. @veroapp | @chexton | www.getvero.comVero Example - Uber
  20. 20. @veroapp | @chexton | www.getvero.comVero Example - Sunglasses Hut
  21. 21. @veroapp | @chexton | www.getvero.comVero Sunglasses Hut continued…
  22. 22. @veroapp | @chexton | www.getvero.comVero Example - Gazelle
  23. 23. @veroapp | @chexton | www.getvero.comVero Example - Starbucks
  24. 24. @veroapp | @chexton | www.getvero.comVero A handy summary • Turn attention into action • Use micro CTAs • Tell users what to do next • Make users feel great • Link deep and smart • Take advantage of referral codes • Exceed expectations
  25. 25. ? ANY QUESTIONS?

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