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Make social media work for you

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Talk at 100% Design, 23 September 2015

Publié dans : Médias sociaux
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Make social media work for you

  1. Make social media Daniel Nelson October Communications @octobercomms work for you.
  2. Social media is: another marketing channel. a conversation.
  3. Social media is: another marketing channel. a conversation.
  4. If you’re pushing messages, you’re doing it wrong.
  5. You may have heard these words: Viral Engage Audience Listen Awareness Content Outreach
  6. You may have heard these words: Viral Engage Audience Listen Awareness Content Outreach } commonly used when speaking about social media
  7. You may have heard these words: Viral Engage Audience Listen Awareness Content Outreach }some of them are overused
  8. Tell the story of who you are with your whole heart” Brene Brown “
  9. Speak with your customers.
  10. Speak with your customers. The way we used to.
  11. They knew your name. They knew your family. They knew what products you bought. They had high retention rates ;-)
  12. And they didn't think ‘viral’ was a good thing either.
  13. Today we have a far easier way to connect with potential and existing customers. Twitter Facebook Pinterest YouTube Instagram et al
  14. 64.1 million people in the UK 38 million are actively using social media accounts For 2hours 13mins every day
  15. Build your audience • Start by showing what you do • Show you have a lot of knowledge • Don’t focus on follower numbers
  16. Engage in conversation • Don’t push messages • Listen to others • Get to know your customers
  17. Amplify your message • If you build it, they will come • Followers become ambassadors • They share your message
  18. I’m not going to bore you with formulas and algorithms…
  19. But Facebook’s EdgeRank is like a credit rating. It’s invisible, it's important, it's unique to each user, and no one other than Facebook knows knows exactly how it works.
  20. But I’m not going to bore you with algorithms…
  21. If you want to know how it works, search ‘Edgerank’.
  22. Great brands tell us WHY they do what they do. HOWthey do it. And lastly WHATthey sell.
  23. Tell the story of who you are with your whole heart” Brene Brown “
  24. is bare sickinnit
  25. is bare sickinnit
  26. is bare sickinnit sometimes it’s good to speak to customers as they would speak to you
  27. But if it does backfire on you… • Keep calm • Respond in the same channel as it happened • Don’t leave it until tomorrow to reply
  28. Did Tupperware invent social networking?
  29. Did Tupperware invent social networking?
  30. Watch it again? @octobercomms #100design #LDF15 octobercomms.com/ 100design

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