1. PERSONAL BRAND EXPLORATION
Daniel Reyna
Project & Portfolio I: Week 1
April 7, 2023

2. Daniel Reyna is pursuing his dream of sports broadcasting
with the support of his wife and daughters. This sports
enthusiast has been captured by the love of the game since
he was 3 years old. Daniel's amazing ability to recall sports
facts has earned him the nickname "Reynaman", but he is
known as Big Chief Daddy to his followers on Social Media.
Being the founder of Sports Daddy TV has given Daniel an
amazing opportunity to share his love of sports with his kids
and others.
Daniel is excited to begin this new journey of learning the
fundamentals of Sports Broadcasting here at Full Sail. To
help encourage and grow his passion in all aspects, creating
and sharing great sports content for all and helping others
find the love of the game.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Broadcast Announcers and Radio Disc Jockeys
• Producers and Directors
• Umpires, Referees, and Other Sports Officials
BRAND ARCHETYPE:
My top brand archetype was “The Guy Next-door”. I
think this placed me accurately, as I am often known
as a good neighbor, a great friend, and a guy’s guy. I
think that this friendly reputation will help me in my
area of study as well as my professional goals, as I
will always share wholesome content and be a
trustworthy source of information.
Broadcasting for Sports Entertainment

4. Sports Broadcasting
TARGET AUDIENCE
Amy Riley
Outreach Plan:
• Invest time to research the company and typical hiring
procedures to help me navigate and set myself apart.
• Applying directly with the company but sending a
follow-up email directly to the hiring manager with a
short introduction and sharing my intent.
• Follow up again directly with the hiring manager after
each step of the interview process.
Recruiter at ESPN
Gene White
Outreach Plan:
• Research the company and person to make better
connections with and build a relationship by following
on all social media platforms.
• Organically build a trusted relationship and reach out
via social media for mentorship and advice.
• After taking the advice, send a thank you and ask for
more opportunities to work together.
Talent Acquisition for FOX
Sports at FOX Corporation
Caroline Connelly
Outreach Plan:
• Take time to curate the perfect cold contact email. Keep
it short, but still conveyed my intent.
• I will send cold contact emails to potential news
directors. Underlining my strengths, including my asks
and benefit for partnership.
• Following up 3 times via email, 1 week apart.
Recruiter at Bally Sports

5. GOALS
June 2025.
‣ April 2025 300 YouTube Subscribers
‣ May 2025 650 YouTube Subscribers
‣ June 2025 1,000 YouTube Subscribers
Mid Term: (YEAR)
• I would grow my LinkedIn to be able to get a job in
sports even if it’s just an internship.
‣ May 2025 paid Internship.
‣ Nov. 2025 move from Internship to regular
employee
‣ Feb 2026 Full-Time paid job sports
Long Term: (YEAR)
• To be able to have a job in sports that I love to go to
and able to support my family
‣ Feb 2026 working for a major league team
‣ Feb 2027 making 100k a year
‣ Feb 2028 working for a national broadcasting
company

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Technology
SOFT
HARD
Novice / Adept / Expert
Security Protocol. Novice / Adept / Expert
Leadership Novice / Adept / Expert
Communication Novice / Adept / Expert
Communications and Media
SOFT
HARD
Novice / Adept / Expert
Sales and Marketing Novice / Adept / Expert
Written Comprehension Novice / Adept / Expert
Originality Novice / Adept / Expert

7. In a world typically driven by professional opinions, I
help the fans express their opinions after a game.
PROMISE

8. CREDENTIALS
Work Experience:
• The Walt Disney Company
• Allied Barton / Monument Security / US
Security Associates
Education:
• Criminal Justice, Forensics., East San
Gabriel Valley Technical Center (2012)
• Sports Broadcasting, B.S., Full Sail University (Exp. 2025)
Awards:
• Core Team- Braves Spring Training 2019.
• Core Team- Pro Bowl 2020.
• Core Team- Princess Marathon 2020.

9. COMPETITION
Noah Alcalay
Industry Experience:
• Solution Specialist for Cox
Communications
Education:
• Sports Broadcasting, B.S. Full Sail University (Mar.
2025)
Leadership Experience:
• None
Skills and Proficiencies:
• Forklift Operation- 0 endorsements
• Sales- 0 endorsements
• Customer Services- 0 endorsements
Daniel Reyna
Overall Online Presence:
• How many connections? 26, banner image
customized? Yes, professionalism of headshot? No,
how detailed is the profile? Some What, published
articles? No, active on other social media? Yes, is their
LinkedIn URL customized Yes?
• Grade: Poor, Average, or Superior?, 20 out of 100
Industry Experience:
• SportsdaddyTV YOUTUBE channel &
Podcast
Education:
• Sports Broadcasting, B.S., Full Sail University (Exp.
2025)
Leadership Experience:
• Lead a team of up to 90 People, assigning and
ensuring proper allocation of labor, breaks, and
lunches. Strong ability to manage, organize, direct, and
control a large scaled security operation with minimum
direction.
Skills and Proficiencies: No Endorsements Recorded
• Proven and documented successful leadership skills with an emphasis
on developing and inspiring strong teamwork as well as recognizing
those with outstanding performance.
• Well regarded for interpersonal, written, and oral communication.
• Takes initiative and finds solutions.
Overall Online Presence:
• How many connections? 29, banner image
customized? No, professionalism of headshot? No, how
detailed is the profile? Not Very, published articles? No,
active on other social media? Yes, is their LinkedIn URL
customized? No
• Grade: Poor, Average, or Superior?, 25 out of 100

10. COMPETITION
Farzin Vousoughian
Noteworthy Experience:
• Crown Vision Member for the Kansas City Royals
• Kansas City Chiefs Game Day Correspondent for
Bleacher Report
Daniel Reyna
Industry Experience:
• Farzcast Podcast
Education:
Journalism, Broadcast Journalism B.S., University of
Kansas 2014
Skills and Proficiencies:
• Sports Writing- 29 endorsements
• Broadcast Journalism- 20 endorsements
• Blogging- 15 endorsements
Overall Online Presence:
• How many connections? 500, banner image
customized No?, professionalism of headshot? Yes,
how detailed is the profile? Very well-published
articles? No, active on other social media? Yes, is their
LinkedIn URL customized? Yes
• Grade: Poor, Average, or Superior?, 60 out of 100
Industry Experience:
• SportsdaddyTV Youtube channel &
Podcast
Education:
Sports Broadcasting, B.S., Full Sail University (Exp. 2025)
Leadership Experience:
• Lead a team of up to 90 People, assigning and ensuring
proper allocation of labor, breaks, and lunches. Strong ability
to manage, organize, direct, and control a large scaled
security operation with minimum direction.
Skills and Proficiencies: No Endorsements
RecordedProven and documented successful leadership skills with an
emphasis on developing and inspiring strong teamwork as well as
recognizing those with outstanding performance.
• Well regarded for interpersonal, written, and oral
communication.
• Takes initiative and finds solutions.
Overall Online Presence:
• How many connections? 29, banner image customized? No,
professionalism of headshot? No, how detailed is the profile?
Not Very, published articles? No, active on other social media?
Yes, is their LinkedIn URL customized? No
• Grade: Poor, Average, or Superior?, 25 out of 100

11. BRAND POSITION
My post-game show is the perfect platform for fans of any
sport. I give all fans an opportunity to share their thoughts
about a game with the guy next door. This unique experience
is unlike any other post-show where only the hosts drive the
conversations. Here the fans are the show!
REYNA REWIND

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Name of event or professional organization
‣ October 2024 | College Football National Championship
• Name of event or professional organization
‣ March 2024 | March Madness
• Name of event or professional organization
‣ April 2024 | Baseball Opening Day
Digital Marketing
• Primary Content: Post-game show for fans to call in and discuss
the event.
• Primary Tools: Podcasts on iTunes, Spotify, and Daily shows
that air at a certain time.
• Website: Facebook live, Instagram live to interact with the fan
base during games or right after the game.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I would like to find a mentor in the field of radio sports
broadcasting. I would like them to have an established
Sports related radio show with a decent following.
Within the first of graduation 2025
Formal Education
Education:
Sports Broadcasting, B.S., Full Sail University (Exp. 2025)
Technical Skills
• Sports Marketing- Coursera, Dec 2024
• Foundations of Sports Analytics: Data, Representation,
and Models in Sports- Coursera, Feb 2025
• Read Skills for Radio Broadcasters by Curtis Holsopple
– Amazon Books, Feb 2024
Soft Skills
• Interpersonal Skills Training- LinkedIn Learning, Sept
2023
• Public Speaking Classes- LinkedIn Learning, Sept 2024
• Read Total Sportscasting by Marc Zumoff- Amazon
Books, December 2023

14. Daniel Reyna
“
You know fans are not given an opportunity to share their thoughts and feelings
after a game? Well, what I do is give them an opportunity to let their voice be
heard. In fact, I give the average Joe a place to feel welcomed and heard.

15. REFERENCES
Alcalay, N. (2023) Sportscasting Student at Full Sail University
www.linkedin.com/in/noah-alcalay-0868621b2/
Broadcast Announcers and Radio Disc Jockeys. (2023)
O*NETOnline.org
https://www.onetonline.org/link/summary/27-3011.00
Connelly, C. (2023) Bally Sports Recruiter Linkedin.com
www.linkedin.com/in/ccconnelly3/
Lee, C. (2022). Sports Marketing. Coursera.org
https://www.coursera.org/search?query=sports
Riley, A. (2023) ESPN Recruiter Linkedin.com
www.linkedin.com/in/amy-riley-3629677/
Soft Skills Training for Employees. (2023). LinkedIn Learning
https://learning.linkedin.com/content-library/online-business-
courses/soft-skills
Wang, W. (2021). Foundations of Sports Analytics
Coursera.org
https://www.coursera.org/learn/foundations-sports-analytics
White, G. (2023) Talent Acquisition for FOX Sports
Linkedin.com
www.linkedin.com/in/gene-white-1a891a8/
Vousoughian, F. (2023) Podcaster Linkein.com
www.linkedin.com/in/farzin-vousoughian-56203055/