Publicité

Sophus_Daniel_DegreeAbbreviaiation-PB1_2023-03.pptx

27 Mar 2023
Publicité

Contenu connexe

Publicité

Sophus_Daniel_DegreeAbbreviaiation-PB1_2023-03.pptx

  1. PERSONAL BRAND EXPLORATION Daniel Sophus Project & Portfolio I: Week 1 February 28th, 2023
  2. I was born in Berkeley, CA and raised in Stockton, CA by my two wonderful parents, Hollis & David. I am proficient in Digital Marketing and Social Media. Marketing & Social Media has been a huge part of me since I’ve started and I am familiar with all the apps and trends that go on today. I have a divine passion for sports marketing and media. I am hard working, driven, and determined to work in this field. I envision myself one day working for a professional sports team whether its Basketball, Baseball, or Football. I love to help people, support people, and be a part in their growth as well as my own growth. IDENTITY
  3. PROFESSION Potential Job Titles: • Brand Manager • Marketing Director • Marketing Coordinator Guy Next Door - I want my brand to be welcoming, friendly, and help customers feel understood. I care about everyone I work with and everyone who I will help. Marketing Manager for Marketing
  4. Marketing Directors & Officers TARGET AUDIENCE Alex Chang Outreach Plan: • I will create a LinkedIn & Twitter account and update my profile with everything I need • I will try to get in contact with Mr. Chang through LinkedIn or Twitter • I will follow up with Mr. Chang within a 1-2 week timeframe Chief Marketing Officer for the SF 49ers Nick Kioski Outreach Plan: • I will create a LinkedIn & Twitter account and update my profile with everything I need • I will try to get in contact with Mr. Chang through LinkedIn or Twitter • I will follow up with Mr. Kioksi within a 1-2 week timeframe Director of Product & Digital Marketing for the LA Lakers Lon Rosen Outreach Plan: • I will create a LinkedIn & Twitter account and update my profile with everything I need • I will try to get in contact with Mr. Rosen through LinkedIn. I do not see any social media activity from him • I will follow up with Mr. Rosen within a 1-2 week timeframe Chief Marketing Officer for the LA Dodgers
  5. GOALS Short Term: Immediately After Graduation, 2024 • I want to grow my personal brand and build awareness about myself. I can do this by publishing content frequently about myself on Social Media. Mid Term: 5-10 Years ‣I will have established myself as a marketing coordinator and improved/increased the SEO, Customer Value, and Conversion rates of my company. Long Term:15-20 Years • In this time period I hope to have become a successful sports marketing coordinator and established a name for myself worldwide.
  6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Strategizing SOFT HARD Novice / Adept / Expert Content Creation Novice / Adept / Expert Active Listening Novice / Adept / Expert Written Comprehension Novice / Adept / Expert Operation Analysis SOFT HARD Novice / Adept / Expert System Analysis Novice / Adept / Expert Writing Novice / Adept / Expert Coordination Novice / Adept / Expert
  7. I promise to always work with 100% effort while having a smile on my face. PROMISE
  8. CREDENTIALS Work Experience: • Trainee at Lumos Marketing Group • Head associate at Amazon Education: • High School Diploma • Bachelor’s Degree in Nov. 2024 Awards: • The Fundamentals of Digital Marketing Certificate
  9. COMPETITION Joe Zollo Industry Experience: • Social & Marketing Coordinator, 4FRONT (5 Months) • Marketing Coordinator, O’Rourke Hospitality Marketing (5 Months) Education: • Bachelor’s Degree in Sports Marketing & Media from Full Sail University in 2018 Leadership Experience: Bismarck Larks Baseball Club • Director of Entertainment & On Field Host (5 mos, present) • Fan Communications Manager (1 yr 11 mos) Skills and Proficiencies: • Social Media- 9 Endorsements • Public Speaking- 9 Endorsements • Sports Marketing- 5 Endorsements Daniel Sophus Overall Online Presence: • Mr. Zollo has a huge and successful online presence. His profile is very well detailed. He is active on multiple social media platforms besides LinkedIn such as Instagram & Twitter. There are a lot of achievements, connections and skills listed. • Grade: Superior. 100 out of 100 Industry Experience: • Trainee, Lumos Marketing Group (Present) Education: • Bachelor’s Degree in Sports Marketing & media from Full Sail University in Nov. 2024 Leadership Experience: • Head Associate, Amazon (1 yr 7 mos) Skills and Proficiencies: • Digital Marketing - 5 endorsements • Active Listening- 5 endorsements • Written Comprehension- 5 endorsements Overall Online Presence: • I do not have much of an online presence, I only have a couple of articles published from 2018. • Grade: Poor, improvements need to be made
  10. COMPETITION Mary Hyink Noteworthy Experience: • Executive Director, International Marketing(2 yrs, 2 mos) • Director, Integrated Marketing(10 mos) Daniel Sophus Industry Experience: • Director of Marketing & Communications, Fox Sports (13 yrs) Education: • BA in Business Administration from Lindenwood University Skills and Proficiencies: • Digital Media- 37 Endorsements • Strategic Partnerships- 15 endorsements • Integrated Marketing- 34 endorsements Overall Online Presence: • Ms. Hyink has a great and successful online presence. It is very well detail and there are a lot of things listed under his section. She has over 30 endorsements and 28 skills. She doesn’t have a profile picture on her LinkedIn account. • Grade: Great. 100 out of 100 Industry Experience: • Trainee, Lumos Marketing Group (present) Education: • Bachelor’s Degree in Sports Marketing & media from Full Sail University in Nov. 2024 Leadership Experience: • Head Associate, Amazon (1 yr 7 mos) Skills and Proficiencies: • Digital Marketing - 5 endorsements • Active Listening- 5 endorsements • Written Comprehension- 5 endorsements Overall Online Presence: • I do not have much of an online presence, I only have a couple of articles published from 2018. • Grade: Poor, improvements need to be made
  11. BRAND POSITION I am someone who can accept constructive criticism and take responsibility. I do not ever hold any hard feelings and always work with a chip on my shoulder. I am a selfless have no problem sacrificing for others. “NICKNAME?”
  12. NETWORKING & MARKETING Industry Events & Organizations • Activate Summit ‣ April 17-19, 2023 | San Francisco, CA • AdWorld ‣ March 29-30 | Online • Circles Conference ‣ September 6-8 | Grapevine, TX Digital Marketing • Primary Content: I can create content that shows off my soft and technical skills. Which includes active listening or written comprehension. I can display my knowledge and skills of social media. • Primary Tools: LinkedIn, Twitter, and Instagram will be the three primary ways I publish my content online. I plan to upload content at least 3-4 times a week. • Website: I can use my digital portfolio site to inform people of attributes and qualifications about myself. It can be my starting point to making my name bigger on the internet.
  13. PROFESSIONAL DEVELOPMENT Mentor • I have a family member who has experience with marketing and I will reach out to them for additional help. I want to learn as many tactics/techniques as I can. Formal Education • Bachelors Degree- Nov. 2024 Technical Skills • There are three technical skills I want to add. The first is getting familiar with Word processing software like Evernote. Next, is Video creation and editing software like Adobe After effects. Lastly, Presentation software such as Apple Keynote & Google slides. I will pace myself to learn something about each everyday and I will master them all by the end of the 2023 year. Soft Skills There are three skills I want to continue to work on and develop. First, is Sales & Marketing, I want to have an understanding of what I am selling and figuring out the best way to get the job done. Next, is processing information. To be able to categorize, organize, & verify information is very important. Lastly, I want to think creatively. I want to get out of my comfort zone and start thinking bigger. I want to work on this all of 2023 and start off 2024 improved with everything
  14. Daniel Sophus Are you having trouble running your companies online website? I am certified in Digital Marketing and I have a lot of knowledge about driving traffic to a website & calculating SEO. My certificate is at the bottom of the screen. Contact me and lets take your company to higher heights.
  15. REFERENCES #1 online marketing conference. Ad World 2023. (n.d.). Retrieved March 5, 2023, from https://adworldconference.com/#tickets 10 creative conferences you don't want to miss in 2023. Meld Marketing. (2023, February 14). Retrieved March 5, 2023, from https://meldmarketing.com/blog/10-creative- conferences-to-attend-in-2023/ Activate summit '23 - san francisco: Iterable's Signature conference. Activate Summit 2023 - Iterable's Signature Conference. (2023, February 27). Retrieved March 5, 2023, from https://iterable.com/activate/summit/?utm_source=googl e&utm_medium=cpc&utm_campaign=Activate_Summit _2022&utm_term=marketing+conference&utm_content= Activate_2023&gclid=CjwKCAiAmJGgBhAZEiwA1JZolk H9qYpu_pkgdd1YppMgUYMBhac0WkxJnbbQtzQ6kFLl xWOTKexRhhoCVUsQAvD_BwE Chang, A. (n.d.). San Francisco 49ers. 49ers Home. Retrieved March 5, 2023, from https://www.49ers.com/team/front- office-roster/alex-chang Girl/guy next door brand archetype - kaye putnam: Psychology brand strategy. Kaye Putnam | Psychology Driven Brand Strategist. (2022, April 13). Retrieved March 1, 2023, from https://www.kayeputnam.com/brand- archetype-everyman/ Hyink, M. (n.d.). Mary Hyink - director, Integrated Marketing - LinkedIn. LinkedIn. Retrieved March 5, 2023, from https://www.linkedin.com/in/maryhyink Kioski, N. (n.d.). Job history. RealGM. Retrieved March 5, 2023, from https://basketball.realgm.com/staff/Nick- Kioski/Summary/13729 O*Net online. O*NET OnLine. (n.d.). Retrieved March 1, 2023, from https://www.onetonline.org/ Rosen, L. (n.d.). Lon Rosen: Los Angeles Dodgers. MLB.com. Retrieved March 5, 2023, from https://www.mlb.com/dodgers/team/front-office/lon- rosen Zollo, J. (n.d.). Joe Zollo - Director of Entertainment & On Field Host - LinkedIn. LinkedIn. Retrieved March 5, 2023, from https://www.linkedin.com/in/joezollo

Notes de l'éditeur

  1. Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.
Publicité