SlideShare une entreprise Scribd logo
1  sur  9
Télécharger pour lire hors ligne
McKinsey & Company 1
Korean consumers appear to be concerned about all aspects of
COVID-19—though most worried about the financial impact.
8
9
18
6
13
18
18
14
30
39
32
32
20
14
14
20
19
14
13
21
9
6
6
7
I am very worried that my family’s income
will be impacted by COVID-19 situation to a level
where I will not be able to make ends meet
I think the media coverage on COVID-19 is
getting too sensational and creating more panic
I am planning to give up something I was planning
to buy because of uncertainly from COVID-19
I am afraid to go outside to shop for groceries now
To what extent do you currently agree with following statements?
% of respondents
Strongly agree Agree Somewhat agree Somewhat disagree Disagree Strongly disagree
During the COVID-19
outbreak …
Only 20% of respondents
agree that the media
coverage is getting too
sensational and creating
more panic
Only 20% are not afraid of
going outside to shop for
groceries
Only 20% are not worried
about COVID-19’s impact
on household income;
36% are worried about
their families’ financial
stability
Source: McKinsey & Company COVID-19 mobile survey 3/23/2020~3/25/2020 , N = 1,500. Sampled and balanced to match Korea’s general population, 18-65 years old.
McKinsey & Company 2
Post-COVID-19, the results suggest some movement toward
increased awareness of product safety.
8
13
6
2
22
30
18
4
42
39
39
11
17
11
21
33
9
5
11
32
3
2
5
19
I will spend more time to understand
product safety for my grocery purchases,
manufacturing processes after COVID-19 outbreak
I will care more about product
safety after COVID-19 situation
I will buy more foreign grocery
products after the COVID-19 outbreak
I will consider grocery products that
are more environmental-friendly after
the COVID-19 outbreak
Strongly agree Agree Somewhat disagreeSomewhat agree Disagree Strongly disagree
Post COVID-19 …
Only 10% of consumers
claim that they will not
care more about
product safety after the
COVID-19 outbreak
More than 40% plan to
spend more time
understanding the
product safety of their
grocery purchases post-
COVID-19
To what extent do you currently agree with following statements?
% of respondents
Source: McKinsey & Company COVID-19 mobile survey 3/23/2020~3/25/2020 , N = 1,500. Sampled and balanced to match Korea’s general population, 18-65 years old.
McKinsey & Company 3
The results suggest a potential sustained lift for grocery; food
service preferences appear to shift toward take-out and delivery.
1.Q: How has your spending per month changed during the COVID-19 outbreak compared to before the COVID-19 outbreak for each of the below items?
2.Q: For each of the following meal options, how do you expect your spending per month to change after the COVID-19 outbreak compared to now (during the COVID-19 outbreak)?
3.Net intent is calculated by subtracting the percent of respondents stating they expect to decrease spend from the % of respondents stating they expect to increase spend.
Consumers may not dine in
restaurants as much, and
are increasingly buying
groceries from grocery
stores and delivered food
during COVID-19
Delivery could become an
increasingly key channel;
famous restaurants with
presences on delivery
platforms appear to be
capturing the majority of
customer growth
Spend preference during
COVID-19 vs. before,1
Net behavior3
Spend preference after
COVID-19 vs. during,2
Net intent3
Dine in restaurant -49% +18%
Groceries purchased
from grocery stores
+28%
+1%
Take out food from
restaurants
+11% +8%
Ready to eat food from
restaurant delivered to home
+27%
+23%
Ready made food purchased
from grocery stores
+10%
-1%
Decrease Stays similar Increase
Source: McKinsey & Company COVID-19 mobile survey 3/23/2020~3/25/2020 , N = 1,500. Sampled and balanced to match Korea’s general population, 18-65 years old.
McKinsey & Company 4
Consumers have increased their online shopping of groceries and
anticipate continued use of the channel post-COVID-19.
1. Q: Among the below grocery shopping channels, which ones do you visit more/less frequently during the COVID-19 outbreak compared to before?
2. Net behavior/intent is calculated by subtracting the percent of respondents stating they do/expect to decrease frequency/spend from the % of respondents stating they do/expect to increase frequency/spend.
3. Q: Within the below store types, which ones do you think you will visit more/less frequently after the COVID-19 outbreak stabilize?
4. Q: Which store types have you increase your spending per month during the COVID-19 outbreak compared to before? (Percentage of consumers who have used each channel).
5. Q: Which store types have you decrease your spending per month during the COVID-19 outbreak compared to before? (Percentage of consumers who have used each channel, excl. those who increased their spend at a particular channel).
6. Q: Which store types do you expect your spending per month to increase after the COVID-19 outbreak stabilizes? (Percentage of consumers who have used each channel).
Change in grocery purchase frequency,
% of respondents who visited each channel before COVID-19
Decrease Stays similar Increase
During vs. prior,1
Net reported behavior2
After vs. during,3
Net intent2
Change in grocery spending,
% of respondents who visited each channel before COVID-19
During vs. prior,45
Net reported behavior2
After COVID-19,6 % of shoppers per
channel who plan to increase
spending post COVID-19
Local supermarket
Hypermarket
Online
Convenience store
Wet market
National chain supermarket
Cash & Carry
Department store
Home shopping
+13%
+51%
-7%
+8%
-3%
-34%
-19%
+9%
-27%
+10%
+7%
+34%
-1%
+4%
+19%
+25%
-6%
-2%
Source: McKinsey & Company COVID-19 mobile survey 3/23/2020~3/25/2020 , N = 1,500. Sampled and balanced to match Korea’s general population, 18-65 years old.
+5%
+11%
-9%
+4%
-3%
+5%
-17%
+3%
-27%
19%
23%
42%
12%
12%
31%
34%
8%
17%
McKinsey & Company 5
About one-quarter of consumers say demonstrated cleanliness
practices among staff are a key driver of in-store experience.
23
18
18
11
7
5
5
4
4
3
3
Able to shop without interacting with staff
Store staff demonstrating cleanliness practices
Product prices for branded products
Availability of assistance from store staff
Product availability
Transparent communication of changes in what the store provides
Availability of hygienic services for in-store use for customers
Proactive communication of store cleaning procedures/policies
Promotions
Availability of private brands
Other
Most important factors impacting consumers’ current in-store experience,1
% of respondents selecting factor as top three
1. Q: What have been the most important factors for creating a positive in-store grocery shopping experience during the COVID-19 outbreak?
Source: McKinsey & Company COVID-19 mobile survey 3/23/2020~3/25/2020 , N = 1,500. Sampled and balanced to match Korea’s general population, 18-65 years old.
Cleanliness attributes
McKinsey & Company 6
Cleanliness and crowd levels will matter most to consumers when
deciding where to shop, after location.
35
17
14
10
8
5
3 2 2 2
1 0
I can order
online before
going to
store and
pick up or
get delivered
Robustness
of
cleanliness
/hygiene
practices in
store
Store
location
(close
to home
or work)
Ability to
shop and
pay without
interacting
with staff
Crowd levels
/number of
people in
store
Stable
availability
of fresh food
products
Store is
open until
late at night
Competitive
prices on
branded
products
Stable
availability of
packaged/
frozen food
and other
non-fresh
products
Stable
availability
of private
brands
Store is
open early in
the morning
Other
Most important factors in choosing a grocer to go to in the next four weeks,1
% of respondents selecting factor as top three
1. Q: What are the top 3 most important factors that will influence which physical store you do grocery shopping in during the next 4 weeks?
Source: McKinsey & Company COVID-19 mobile survey 3/23/2020~3/25/2020 , N = 1,500. Sampled and balanced to match Korea’s general population, 18-65 years old.
McKinsey and Company 7
About 10 percent have switched from their regular grocers, and
mostly in favor of online stores; ~25 percent will not switch back.
89% of consumers are still
visiting their regular/
primary store for grocery
needs
11% of consumers have
switched/started going to a
different store
73% of
consumers
who switched
stores are
expected to
switch back to
their primary
store
1. Q: Why have you switched from your regular/ primary store for your grocery store?
31
24
20
10
5
3
3
2
1
1
Changed to an online store/
mobile app-based store
Lack of good quality of fresh products
Closer to home
Store feels not to be safe/infection free
Stocked out on their private brands
Out of stock of a lot of items
Offers better delivery service
Does not offer competitive prices
on national brand products
Closer to work
Offers better curbside or
in-store pick up service
Reason for switching stores,1
% respondents who have switched stores
Post-COVID-19
situation
Source: McKinsey & Company COVID-19 mobile survey 3/23/2020~3/25/2020 , N = 1,500. Sampled and balanced to match Korea’s general population, 18-65 years old.
McKinsey & Company 8
The bulk of consumers have not changed consumption habits during
COVID-19, though there are increases in ramen and frozen food.
28
21
17
18
14
13
13
13
11
10
10
9
7
7
5
5
5
4
2
1
1
12
8
9
7
6
8
8
5
7
7
7
3
4
5
3
3
3
3
2
1
0
53
58
58
69
78
73
68
73
74
78
78
80
75
75
78
88
81
83
86
94
97
4
5
6
4
1
3
6
4
4
4
3
3
6
5
4
3
4
4
3
1
1
2
8
9
2
1
3
6
5
5
1
3
6
8
8
9
1
8
6
7
3
1
Food prepared in store
Deli meats
Snacks
Beverages
Mask/hand sanitizer
Coffee/tea
Beer
Ramen
Fresh foods
Dairy
Health care
Non beer alcoholic bev
Household care
Frozen foods
Bottled water
Eggs
HMR
Personal care
Packaged food
Household paper goods
Pet care
Significantly increased (+20% or more) Significantly decreased (-20% or more)No change in spendingSomewhat increased (+5 to +20% ) Somewhat decreased (-5 to -20%)
6
4
26
13
6
9
10
4
3
6
4
4
3
3
3
3
5
5
4
1
1
5
4
9
6
4
7
8
2
3
5
4
3
3
3
4
3
4
4
2
1
1
65
67
56
62
84
79
73
70
75
78
82
73
78
79
82
88
82
84
85
97
96
10
11
4
8
3
3
5
8
9
5
4
8
7
6
5
3
4
4
4
1
1
15
15
5
11
4
2
4
16
10
5
5
12
10
8
6
3
5
4
5
1
2
1. Q: How did you or your family’s spending per month change during the COVID-19 outbreak compared to before the COVID-19?
2. Q: How would you expect you or your family’s spending per month to change after the COVID-19 outbreak compared to now?
3. Net inflow is calculated by subtracting the percent of respondents stating they stop buying the item they have bought before during the outbreak from the % of respondents stating they only start purchasing the item during the outbreak.
2%
0%
-2%
14%
2%
0%
-1%
4%
3%
1%
0%
-1%
-2%
-1%
-3%
-3%
-4%
Net Inflow3
Consumption during COVID-19 situation vs. before,1
% of respondents who buy each item
Anticipated consumption after COVID-19 situation
vs. during,2 % of respondents who buy each item
Source: McKinsey & Company COVID-19 mobile survey 3/23/2020~3/25/2020 , N = 1,500. Sampled and balanced to match Korea’s general population, 18-65 years old.
0%
-1%
0%
-1%
McKinsey and Company 9
15 percent of consumers have tried different brands due to safety
perceptions and ~40 percent of them plan to stick with new brands.
83% of consumers
have not tried new/alternate
product brands
17% of consumers have
tried new/alternate product
brands
Reason for switching brands1
61% of
consumers
plan to switch
back to usual
brand after
COVID-19
1. Q: If yes, why did you switch from the brands you usually purchase to new/ alternate options?
28
21
17
16
15
New/alternate options are
safer
Brands that I usually purchase
were not available
New/alternate options are
easier to consume during
the COVID-19 outbreak
New/alternate options were
under promotions/display
New alternate options offer
better value (are cheaper)
Primary driver for switching to a new brand/product during
COVID-19,1 % respondents who have tried new/alternate product
brands
Post-COVID-19
situation
Source: McKinsey & Company COVID-19 mobile survey 3/23/2020~3/25/2020 , N = 1,500. Sampled and balanced to match Korea’s general population, 18-65 years old.

Contenu connexe

Tendances

McKinsey Survey: Chinese consumer sentiment during the coronavirus crisis
McKinsey Survey: Chinese consumer sentiment during the coronavirus crisisMcKinsey Survey: Chinese consumer sentiment during the coronavirus crisis
McKinsey Survey: Chinese consumer sentiment during the coronavirus crisisMcKinsey on Marketing & Sales
 
McKinsey Survey: Korean B2B decision maker response to COVID-19 crisis
McKinsey Survey: Korean B2B decision maker response to COVID-19 crisisMcKinsey Survey: Korean B2B decision maker response to COVID-19 crisis
McKinsey Survey: Korean B2B decision maker response to COVID-19 crisisMcKinsey on Marketing & Sales
 
McKinsey COVID-19 impact Morocco wave 3
McKinsey COVID-19 impact Morocco wave 3McKinsey COVID-19 impact Morocco wave 3
McKinsey COVID-19 impact Morocco wave 3John Euart
 
McKinsey Survey: Colombian consumer sentiment during the coronavirus crisis
McKinsey Survey: Colombian consumer sentiment during the coronavirus crisisMcKinsey Survey: Colombian consumer sentiment during the coronavirus crisis
McKinsey Survey: Colombian consumer sentiment during the coronavirus crisisMcKinsey on Marketing & Sales
 
McKinsey Survey: Belgian consumer sentiment during the coronavirus crisis
McKinsey Survey: Belgian consumer sentiment during the coronavirus crisisMcKinsey Survey: Belgian consumer sentiment during the coronavirus crisis
McKinsey Survey: Belgian consumer sentiment during the coronavirus crisisMcKinsey on Marketing & Sales
 
McKinsey Survey: German consumer sentiment during the coronavirus crisis
McKinsey Survey: German consumer sentiment during the coronavirus crisisMcKinsey Survey: German consumer sentiment during the coronavirus crisis
McKinsey Survey: German consumer sentiment during the coronavirus crisisMcKinsey on Marketing & Sales
 
McKinsey Survey: Japanese consumer sentiment during the coronavirus crisis
McKinsey Survey: Japanese consumer sentiment during the coronavirus crisisMcKinsey Survey: Japanese consumer sentiment during the coronavirus crisis
McKinsey Survey: Japanese consumer sentiment during the coronavirus crisisMcKinsey on Marketing & Sales
 
McKinsey Survey: Japanese consumer sentiment during the coronavirus crisis
McKinsey Survey: Japanese consumer sentiment during the coronavirus crisisMcKinsey Survey: Japanese consumer sentiment during the coronavirus crisis
McKinsey Survey: Japanese consumer sentiment during the coronavirus crisisMcKinsey on Marketing & Sales
 
McKinsey Survey: European consumer sentiment during the coronavirus crisis
McKinsey Survey: European consumer sentiment during the coronavirus crisisMcKinsey Survey: European consumer sentiment during the coronavirus crisis
McKinsey Survey: European consumer sentiment during the coronavirus crisisMcKinsey on Marketing & Sales
 
McKinsey Survey: Emirati consumer sentiment during the coronavirus crisis
McKinsey Survey: Emirati consumer sentiment during the coronavirus crisisMcKinsey Survey: Emirati consumer sentiment during the coronavirus crisis
McKinsey Survey: Emirati consumer sentiment during the coronavirus crisisMcKinsey on Marketing & Sales
 
McKinsey Survey: Chilean consumer sentiment during the coronavirus crisis
McKinsey Survey: Chilean consumer sentiment during the coronavirus crisisMcKinsey Survey: Chilean consumer sentiment during the coronavirus crisis
McKinsey Survey: Chilean consumer sentiment during the coronavirus crisisMcKinsey on Marketing & Sales
 
McKinsey Survey: Spanish consumer sentiment during the coronavirus crisis
McKinsey Survey: Spanish consumer sentiment during the coronavirus crisisMcKinsey Survey: Spanish consumer sentiment during the coronavirus crisis
McKinsey Survey: Spanish consumer sentiment during the coronavirus crisisMcKinsey on Marketing & Sales
 
Survey results: Consumer discretionary spending in Indonesia
Survey results: Consumer discretionary spending in IndonesiaSurvey results: Consumer discretionary spending in Indonesia
Survey results: Consumer discretionary spending in IndonesiaHeather Hanselman
 
McKinsey Survey: Canadian consumer sentiment during the coronavirus crisis
McKinsey Survey: Canadian consumer sentiment during the coronavirus crisisMcKinsey Survey: Canadian consumer sentiment during the coronavirus crisis
McKinsey Survey: Canadian consumer sentiment during the coronavirus crisisMcKinsey on Marketing & Sales
 
McKinsey Survey: French consumer sentiment during the coronavirus crisis
McKinsey Survey: French consumer sentiment during the coronavirus crisisMcKinsey Survey: French consumer sentiment during the coronavirus crisis
McKinsey Survey: French consumer sentiment during the coronavirus crisisMcKinsey on Marketing & Sales
 
McKinsey Survey: Global B2B decision maker response to COVID-19 crisis
McKinsey Survey: Global B2B decision maker response to COVID-19 crisisMcKinsey Survey: Global B2B decision maker response to COVID-19 crisis
McKinsey Survey: Global B2B decision maker response to COVID-19 crisisMcKinsey on Marketing & Sales
 
McKinsey Survey: Qatari consumer sentiment during the coronavirus crisis
McKinsey Survey: Qatari consumer sentiment during the coronavirus crisisMcKinsey Survey: Qatari consumer sentiment during the coronavirus crisis
McKinsey Survey: Qatari consumer sentiment during the coronavirus crisisMcKinsey on Marketing & Sales
 
McKinsey Survey: German consumer sentiment during the coronavirus crisis
McKinsey Survey: German consumer sentiment during the coronavirus crisisMcKinsey Survey: German consumer sentiment during the coronavirus crisis
McKinsey Survey: German consumer sentiment during the coronavirus crisisMcKinsey on Marketing & Sales
 
McKinsey Survey: Chinese consumer sentiment during the coronavirus crisis
McKinsey Survey: Chinese consumer sentiment during the coronavirus crisisMcKinsey Survey: Chinese consumer sentiment during the coronavirus crisis
McKinsey Survey: Chinese consumer sentiment during the coronavirus crisisMcKinsey on Marketing & Sales
 
The coronavirus effect on global economic sentiment
The coronavirus effect on global economic sentimentThe coronavirus effect on global economic sentiment
The coronavirus effect on global economic sentimentDaniellaSeiler
 

Tendances (20)

McKinsey Survey: Chinese consumer sentiment during the coronavirus crisis
McKinsey Survey: Chinese consumer sentiment during the coronavirus crisisMcKinsey Survey: Chinese consumer sentiment during the coronavirus crisis
McKinsey Survey: Chinese consumer sentiment during the coronavirus crisis
 
McKinsey Survey: Korean B2B decision maker response to COVID-19 crisis
McKinsey Survey: Korean B2B decision maker response to COVID-19 crisisMcKinsey Survey: Korean B2B decision maker response to COVID-19 crisis
McKinsey Survey: Korean B2B decision maker response to COVID-19 crisis
 
McKinsey COVID-19 impact Morocco wave 3
McKinsey COVID-19 impact Morocco wave 3McKinsey COVID-19 impact Morocco wave 3
McKinsey COVID-19 impact Morocco wave 3
 
McKinsey Survey: Colombian consumer sentiment during the coronavirus crisis
McKinsey Survey: Colombian consumer sentiment during the coronavirus crisisMcKinsey Survey: Colombian consumer sentiment during the coronavirus crisis
McKinsey Survey: Colombian consumer sentiment during the coronavirus crisis
 
McKinsey Survey: Belgian consumer sentiment during the coronavirus crisis
McKinsey Survey: Belgian consumer sentiment during the coronavirus crisisMcKinsey Survey: Belgian consumer sentiment during the coronavirus crisis
McKinsey Survey: Belgian consumer sentiment during the coronavirus crisis
 
McKinsey Survey: German consumer sentiment during the coronavirus crisis
McKinsey Survey: German consumer sentiment during the coronavirus crisisMcKinsey Survey: German consumer sentiment during the coronavirus crisis
McKinsey Survey: German consumer sentiment during the coronavirus crisis
 
McKinsey Survey: Japanese consumer sentiment during the coronavirus crisis
McKinsey Survey: Japanese consumer sentiment during the coronavirus crisisMcKinsey Survey: Japanese consumer sentiment during the coronavirus crisis
McKinsey Survey: Japanese consumer sentiment during the coronavirus crisis
 
McKinsey Survey: Japanese consumer sentiment during the coronavirus crisis
McKinsey Survey: Japanese consumer sentiment during the coronavirus crisisMcKinsey Survey: Japanese consumer sentiment during the coronavirus crisis
McKinsey Survey: Japanese consumer sentiment during the coronavirus crisis
 
McKinsey Survey: European consumer sentiment during the coronavirus crisis
McKinsey Survey: European consumer sentiment during the coronavirus crisisMcKinsey Survey: European consumer sentiment during the coronavirus crisis
McKinsey Survey: European consumer sentiment during the coronavirus crisis
 
McKinsey Survey: Emirati consumer sentiment during the coronavirus crisis
McKinsey Survey: Emirati consumer sentiment during the coronavirus crisisMcKinsey Survey: Emirati consumer sentiment during the coronavirus crisis
McKinsey Survey: Emirati consumer sentiment during the coronavirus crisis
 
McKinsey Survey: Chilean consumer sentiment during the coronavirus crisis
McKinsey Survey: Chilean consumer sentiment during the coronavirus crisisMcKinsey Survey: Chilean consumer sentiment during the coronavirus crisis
McKinsey Survey: Chilean consumer sentiment during the coronavirus crisis
 
McKinsey Survey: Spanish consumer sentiment during the coronavirus crisis
McKinsey Survey: Spanish consumer sentiment during the coronavirus crisisMcKinsey Survey: Spanish consumer sentiment during the coronavirus crisis
McKinsey Survey: Spanish consumer sentiment during the coronavirus crisis
 
Survey results: Consumer discretionary spending in Indonesia
Survey results: Consumer discretionary spending in IndonesiaSurvey results: Consumer discretionary spending in Indonesia
Survey results: Consumer discretionary spending in Indonesia
 
McKinsey Survey: Canadian consumer sentiment during the coronavirus crisis
McKinsey Survey: Canadian consumer sentiment during the coronavirus crisisMcKinsey Survey: Canadian consumer sentiment during the coronavirus crisis
McKinsey Survey: Canadian consumer sentiment during the coronavirus crisis
 
McKinsey Survey: French consumer sentiment during the coronavirus crisis
McKinsey Survey: French consumer sentiment during the coronavirus crisisMcKinsey Survey: French consumer sentiment during the coronavirus crisis
McKinsey Survey: French consumer sentiment during the coronavirus crisis
 
McKinsey Survey: Global B2B decision maker response to COVID-19 crisis
McKinsey Survey: Global B2B decision maker response to COVID-19 crisisMcKinsey Survey: Global B2B decision maker response to COVID-19 crisis
McKinsey Survey: Global B2B decision maker response to COVID-19 crisis
 
McKinsey Survey: Qatari consumer sentiment during the coronavirus crisis
McKinsey Survey: Qatari consumer sentiment during the coronavirus crisisMcKinsey Survey: Qatari consumer sentiment during the coronavirus crisis
McKinsey Survey: Qatari consumer sentiment during the coronavirus crisis
 
McKinsey Survey: German consumer sentiment during the coronavirus crisis
McKinsey Survey: German consumer sentiment during the coronavirus crisisMcKinsey Survey: German consumer sentiment during the coronavirus crisis
McKinsey Survey: German consumer sentiment during the coronavirus crisis
 
McKinsey Survey: Chinese consumer sentiment during the coronavirus crisis
McKinsey Survey: Chinese consumer sentiment during the coronavirus crisisMcKinsey Survey: Chinese consumer sentiment during the coronavirus crisis
McKinsey Survey: Chinese consumer sentiment during the coronavirus crisis
 
The coronavirus effect on global economic sentiment
The coronavirus effect on global economic sentimentThe coronavirus effect on global economic sentiment
The coronavirus effect on global economic sentiment
 

Similaire à 20200407 asia covid 19 - grocery retail survey - south korea v final-ds v2

Covid 19-Grocery retail survey-India
Covid 19-Grocery retail survey-IndiaCovid 19-Grocery retail survey-India
Covid 19-Grocery retail survey-IndiaSanjeevGarg49
 
McKinsey Survey: Chinese consumer sentiment during the coronavirus crisis
McKinsey Survey: Chinese consumer sentiment during the coronavirus crisisMcKinsey Survey: Chinese consumer sentiment during the coronavirus crisis
McKinsey Survey: Chinese consumer sentiment during the coronavirus crisisMcKinsey on Marketing & Sales
 
Survey results: Consumer discretionary spending in India
Survey results: Consumer discretionary spending in IndiaSurvey results: Consumer discretionary spending in India
Survey results: Consumer discretionary spending in IndiaHeather Hanselman
 
Infographics - The UK's Rise of Click and Collect during Covid-19
Infographics - The UK's Rise of Click and Collect during Covid-19Infographics - The UK's Rise of Click and Collect during Covid-19
Infographics - The UK's Rise of Click and Collect during Covid-19imogenkw
 
Insights from 2,000 UK consumers explain - How retail stores could safely reo...
Insights from 2,000 UK consumers explain - How retail stores could safely reo...Insights from 2,000 UK consumers explain - How retail stores could safely reo...
Insights from 2,000 UK consumers explain - How retail stores could safely reo...imogenkw
 
Capgemini cri what-matters-to-today's-consumers
Capgemini cri what-matters-to-today's-consumersCapgemini cri what-matters-to-today's-consumers
Capgemini cri what-matters-to-today's-consumersSocial Samosa
 
McKinsey Survey: Filipino consumer sentiment during the coronavirus crisis
McKinsey Survey: Filipino consumer sentiment during the coronavirus crisisMcKinsey Survey: Filipino consumer sentiment during the coronavirus crisis
McKinsey Survey: Filipino consumer sentiment during the coronavirus crisisMcKinsey on Marketing & Sales
 
McKinsey Survey: Saudi consumer sentiment during the coronavirus crisis
McKinsey Survey: Saudi consumer sentiment during the coronavirus crisisMcKinsey Survey: Saudi consumer sentiment during the coronavirus crisis
McKinsey Survey: Saudi consumer sentiment during the coronavirus crisisMcKinsey on Marketing & Sales
 
Insights from 2,000 American consumers explain - How retail stores could safe...
Insights from 2,000 American consumers explain - How retail stores could safe...Insights from 2,000 American consumers explain - How retail stores could safe...
Insights from 2,000 American consumers explain - How retail stores could safe...imogenkw
 
How The Coronavirus Crisis Impacts Performance Marketing Long Term
How The Coronavirus Crisis Impacts Performance Marketing Long TermHow The Coronavirus Crisis Impacts Performance Marketing Long Term
How The Coronavirus Crisis Impacts Performance Marketing Long TermTinuiti
 
McKinsey Survey: US consumer sentiment during the coronavirus crisis
McKinsey Survey: US consumer sentiment during the coronavirus crisisMcKinsey Survey: US consumer sentiment during the coronavirus crisis
McKinsey Survey: US consumer sentiment during the coronavirus crisisMcKinsey on Marketing & Sales
 
Food Sourcing in America: New Consumer Food Sourcing Trends That Will Impact ...
Food Sourcing in America: New Consumer Food Sourcing Trends That Will Impact ...Food Sourcing in America: New Consumer Food Sourcing Trends That Will Impact ...
Food Sourcing in America: New Consumer Food Sourcing Trends That Will Impact ...Kelly Paschall
 
IMPACT OF COVID-19 ON CONSUMER S BUYING BEHAVIOR AN ANALYTICAL STUDY CARRIED...
IMPACT OF COVID-19 ON CONSUMER S BUYING BEHAVIOR  AN ANALYTICAL STUDY CARRIED...IMPACT OF COVID-19 ON CONSUMER S BUYING BEHAVIOR  AN ANALYTICAL STUDY CARRIED...
IMPACT OF COVID-19 ON CONSUMER S BUYING BEHAVIOR AN ANALYTICAL STUDY CARRIED...Veronica Smith
 
Survey results: Consumer discretionary spending in China
Survey results: Consumer discretionary spending in ChinaSurvey results: Consumer discretionary spending in China
Survey results: Consumer discretionary spending in ChinaHeather Hanselman
 
McKinsey Survey: Australian consumer sentiment during the coronavirus crisis
McKinsey Survey: Australian consumer sentiment during the coronavirus crisisMcKinsey Survey: Australian consumer sentiment during the coronavirus crisis
McKinsey Survey: Australian consumer sentiment during the coronavirus crisisMcKinsey on Marketing & Sales
 
Infographics - The USA's Rise of Click and Collect during Covid-19
Infographics - The USA's Rise of Click and Collect during Covid-19Infographics - The USA's Rise of Click and Collect during Covid-19
Infographics - The USA's Rise of Click and Collect during Covid-19imogenkw
 
Circular Fashion Summit 2020
Circular Fashion Summit 2020 Circular Fashion Summit 2020
Circular Fashion Summit 2020 PwC Italy
 
Snapshot of consumer behaviors of Aug 2021 eo l i-survey (en)
Snapshot of consumer behaviors of Aug 2021 eo l i-survey (en)Snapshot of consumer behaviors of Aug 2021 eo l i-survey (en)
Snapshot of consumer behaviors of Aug 2021 eo l i-survey (en)Eastern Online-iSURVEY
 
How pharmacy retailers should navigate Covid-19 - based on insights from 2,00...
How pharmacy retailers should navigate Covid-19 - based on insights from 2,00...How pharmacy retailers should navigate Covid-19 - based on insights from 2,00...
How pharmacy retailers should navigate Covid-19 - based on insights from 2,00...imogenkw
 
Ifm executive summary report jan july 2020 vn covid consumer behavior impact
Ifm executive summary report jan july 2020 vn covid consumer behavior impactIfm executive summary report jan july 2020 vn covid consumer behavior impact
Ifm executive summary report jan july 2020 vn covid consumer behavior impactDienPham20
 

Similaire à 20200407 asia covid 19 - grocery retail survey - south korea v final-ds v2 (20)

Covid 19-Grocery retail survey-India
Covid 19-Grocery retail survey-IndiaCovid 19-Grocery retail survey-India
Covid 19-Grocery retail survey-India
 
McKinsey Survey: Chinese consumer sentiment during the coronavirus crisis
McKinsey Survey: Chinese consumer sentiment during the coronavirus crisisMcKinsey Survey: Chinese consumer sentiment during the coronavirus crisis
McKinsey Survey: Chinese consumer sentiment during the coronavirus crisis
 
Survey results: Consumer discretionary spending in India
Survey results: Consumer discretionary spending in IndiaSurvey results: Consumer discretionary spending in India
Survey results: Consumer discretionary spending in India
 
Infographics - The UK's Rise of Click and Collect during Covid-19
Infographics - The UK's Rise of Click and Collect during Covid-19Infographics - The UK's Rise of Click and Collect during Covid-19
Infographics - The UK's Rise of Click and Collect during Covid-19
 
Insights from 2,000 UK consumers explain - How retail stores could safely reo...
Insights from 2,000 UK consumers explain - How retail stores could safely reo...Insights from 2,000 UK consumers explain - How retail stores could safely reo...
Insights from 2,000 UK consumers explain - How retail stores could safely reo...
 
Capgemini cri what-matters-to-today's-consumers
Capgemini cri what-matters-to-today's-consumersCapgemini cri what-matters-to-today's-consumers
Capgemini cri what-matters-to-today's-consumers
 
McKinsey Survey: Filipino consumer sentiment during the coronavirus crisis
McKinsey Survey: Filipino consumer sentiment during the coronavirus crisisMcKinsey Survey: Filipino consumer sentiment during the coronavirus crisis
McKinsey Survey: Filipino consumer sentiment during the coronavirus crisis
 
McKinsey Survey: Saudi consumer sentiment during the coronavirus crisis
McKinsey Survey: Saudi consumer sentiment during the coronavirus crisisMcKinsey Survey: Saudi consumer sentiment during the coronavirus crisis
McKinsey Survey: Saudi consumer sentiment during the coronavirus crisis
 
Insights from 2,000 American consumers explain - How retail stores could safe...
Insights from 2,000 American consumers explain - How retail stores could safe...Insights from 2,000 American consumers explain - How retail stores could safe...
Insights from 2,000 American consumers explain - How retail stores could safe...
 
How The Coronavirus Crisis Impacts Performance Marketing Long Term
How The Coronavirus Crisis Impacts Performance Marketing Long TermHow The Coronavirus Crisis Impacts Performance Marketing Long Term
How The Coronavirus Crisis Impacts Performance Marketing Long Term
 
McKinsey Survey: US consumer sentiment during the coronavirus crisis
McKinsey Survey: US consumer sentiment during the coronavirus crisisMcKinsey Survey: US consumer sentiment during the coronavirus crisis
McKinsey Survey: US consumer sentiment during the coronavirus crisis
 
Food Sourcing in America: New Consumer Food Sourcing Trends That Will Impact ...
Food Sourcing in America: New Consumer Food Sourcing Trends That Will Impact ...Food Sourcing in America: New Consumer Food Sourcing Trends That Will Impact ...
Food Sourcing in America: New Consumer Food Sourcing Trends That Will Impact ...
 
IMPACT OF COVID-19 ON CONSUMER S BUYING BEHAVIOR AN ANALYTICAL STUDY CARRIED...
IMPACT OF COVID-19 ON CONSUMER S BUYING BEHAVIOR  AN ANALYTICAL STUDY CARRIED...IMPACT OF COVID-19 ON CONSUMER S BUYING BEHAVIOR  AN ANALYTICAL STUDY CARRIED...
IMPACT OF COVID-19 ON CONSUMER S BUYING BEHAVIOR AN ANALYTICAL STUDY CARRIED...
 
Survey results: Consumer discretionary spending in China
Survey results: Consumer discretionary spending in ChinaSurvey results: Consumer discretionary spending in China
Survey results: Consumer discretionary spending in China
 
McKinsey Survey: Australian consumer sentiment during the coronavirus crisis
McKinsey Survey: Australian consumer sentiment during the coronavirus crisisMcKinsey Survey: Australian consumer sentiment during the coronavirus crisis
McKinsey Survey: Australian consumer sentiment during the coronavirus crisis
 
Infographics - The USA's Rise of Click and Collect during Covid-19
Infographics - The USA's Rise of Click and Collect during Covid-19Infographics - The USA's Rise of Click and Collect during Covid-19
Infographics - The USA's Rise of Click and Collect during Covid-19
 
Circular Fashion Summit 2020
Circular Fashion Summit 2020 Circular Fashion Summit 2020
Circular Fashion Summit 2020
 
Snapshot of consumer behaviors of Aug 2021 eo l i-survey (en)
Snapshot of consumer behaviors of Aug 2021 eo l i-survey (en)Snapshot of consumer behaviors of Aug 2021 eo l i-survey (en)
Snapshot of consumer behaviors of Aug 2021 eo l i-survey (en)
 
How pharmacy retailers should navigate Covid-19 - based on insights from 2,00...
How pharmacy retailers should navigate Covid-19 - based on insights from 2,00...How pharmacy retailers should navigate Covid-19 - based on insights from 2,00...
How pharmacy retailers should navigate Covid-19 - based on insights from 2,00...
 
Ifm executive summary report jan july 2020 vn covid consumer behavior impact
Ifm executive summary report jan july 2020 vn covid consumer behavior impactIfm executive summary report jan july 2020 vn covid consumer behavior impact
Ifm executive summary report jan july 2020 vn covid consumer behavior impact
 

Dernier

7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023Steve Rader
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZKanakChauhan5
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 

Dernier (20)

7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZ
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
Investment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV IndustriesInvestment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV Industries
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 

20200407 asia covid 19 - grocery retail survey - south korea v final-ds v2

  • 1. McKinsey & Company 1 Korean consumers appear to be concerned about all aspects of COVID-19—though most worried about the financial impact. 8 9 18 6 13 18 18 14 30 39 32 32 20 14 14 20 19 14 13 21 9 6 6 7 I am very worried that my family’s income will be impacted by COVID-19 situation to a level where I will not be able to make ends meet I think the media coverage on COVID-19 is getting too sensational and creating more panic I am planning to give up something I was planning to buy because of uncertainly from COVID-19 I am afraid to go outside to shop for groceries now To what extent do you currently agree with following statements? % of respondents Strongly agree Agree Somewhat agree Somewhat disagree Disagree Strongly disagree During the COVID-19 outbreak … Only 20% of respondents agree that the media coverage is getting too sensational and creating more panic Only 20% are not afraid of going outside to shop for groceries Only 20% are not worried about COVID-19’s impact on household income; 36% are worried about their families’ financial stability Source: McKinsey & Company COVID-19 mobile survey 3/23/2020~3/25/2020 , N = 1,500. Sampled and balanced to match Korea’s general population, 18-65 years old.
  • 2. McKinsey & Company 2 Post-COVID-19, the results suggest some movement toward increased awareness of product safety. 8 13 6 2 22 30 18 4 42 39 39 11 17 11 21 33 9 5 11 32 3 2 5 19 I will spend more time to understand product safety for my grocery purchases, manufacturing processes after COVID-19 outbreak I will care more about product safety after COVID-19 situation I will buy more foreign grocery products after the COVID-19 outbreak I will consider grocery products that are more environmental-friendly after the COVID-19 outbreak Strongly agree Agree Somewhat disagreeSomewhat agree Disagree Strongly disagree Post COVID-19 … Only 10% of consumers claim that they will not care more about product safety after the COVID-19 outbreak More than 40% plan to spend more time understanding the product safety of their grocery purchases post- COVID-19 To what extent do you currently agree with following statements? % of respondents Source: McKinsey & Company COVID-19 mobile survey 3/23/2020~3/25/2020 , N = 1,500. Sampled and balanced to match Korea’s general population, 18-65 years old.
  • 3. McKinsey & Company 3 The results suggest a potential sustained lift for grocery; food service preferences appear to shift toward take-out and delivery. 1.Q: How has your spending per month changed during the COVID-19 outbreak compared to before the COVID-19 outbreak for each of the below items? 2.Q: For each of the following meal options, how do you expect your spending per month to change after the COVID-19 outbreak compared to now (during the COVID-19 outbreak)? 3.Net intent is calculated by subtracting the percent of respondents stating they expect to decrease spend from the % of respondents stating they expect to increase spend. Consumers may not dine in restaurants as much, and are increasingly buying groceries from grocery stores and delivered food during COVID-19 Delivery could become an increasingly key channel; famous restaurants with presences on delivery platforms appear to be capturing the majority of customer growth Spend preference during COVID-19 vs. before,1 Net behavior3 Spend preference after COVID-19 vs. during,2 Net intent3 Dine in restaurant -49% +18% Groceries purchased from grocery stores +28% +1% Take out food from restaurants +11% +8% Ready to eat food from restaurant delivered to home +27% +23% Ready made food purchased from grocery stores +10% -1% Decrease Stays similar Increase Source: McKinsey & Company COVID-19 mobile survey 3/23/2020~3/25/2020 , N = 1,500. Sampled and balanced to match Korea’s general population, 18-65 years old.
  • 4. McKinsey & Company 4 Consumers have increased their online shopping of groceries and anticipate continued use of the channel post-COVID-19. 1. Q: Among the below grocery shopping channels, which ones do you visit more/less frequently during the COVID-19 outbreak compared to before? 2. Net behavior/intent is calculated by subtracting the percent of respondents stating they do/expect to decrease frequency/spend from the % of respondents stating they do/expect to increase frequency/spend. 3. Q: Within the below store types, which ones do you think you will visit more/less frequently after the COVID-19 outbreak stabilize? 4. Q: Which store types have you increase your spending per month during the COVID-19 outbreak compared to before? (Percentage of consumers who have used each channel). 5. Q: Which store types have you decrease your spending per month during the COVID-19 outbreak compared to before? (Percentage of consumers who have used each channel, excl. those who increased their spend at a particular channel). 6. Q: Which store types do you expect your spending per month to increase after the COVID-19 outbreak stabilizes? (Percentage of consumers who have used each channel). Change in grocery purchase frequency, % of respondents who visited each channel before COVID-19 Decrease Stays similar Increase During vs. prior,1 Net reported behavior2 After vs. during,3 Net intent2 Change in grocery spending, % of respondents who visited each channel before COVID-19 During vs. prior,45 Net reported behavior2 After COVID-19,6 % of shoppers per channel who plan to increase spending post COVID-19 Local supermarket Hypermarket Online Convenience store Wet market National chain supermarket Cash & Carry Department store Home shopping +13% +51% -7% +8% -3% -34% -19% +9% -27% +10% +7% +34% -1% +4% +19% +25% -6% -2% Source: McKinsey & Company COVID-19 mobile survey 3/23/2020~3/25/2020 , N = 1,500. Sampled and balanced to match Korea’s general population, 18-65 years old. +5% +11% -9% +4% -3% +5% -17% +3% -27% 19% 23% 42% 12% 12% 31% 34% 8% 17%
  • 5. McKinsey & Company 5 About one-quarter of consumers say demonstrated cleanliness practices among staff are a key driver of in-store experience. 23 18 18 11 7 5 5 4 4 3 3 Able to shop without interacting with staff Store staff demonstrating cleanliness practices Product prices for branded products Availability of assistance from store staff Product availability Transparent communication of changes in what the store provides Availability of hygienic services for in-store use for customers Proactive communication of store cleaning procedures/policies Promotions Availability of private brands Other Most important factors impacting consumers’ current in-store experience,1 % of respondents selecting factor as top three 1. Q: What have been the most important factors for creating a positive in-store grocery shopping experience during the COVID-19 outbreak? Source: McKinsey & Company COVID-19 mobile survey 3/23/2020~3/25/2020 , N = 1,500. Sampled and balanced to match Korea’s general population, 18-65 years old. Cleanliness attributes
  • 6. McKinsey & Company 6 Cleanliness and crowd levels will matter most to consumers when deciding where to shop, after location. 35 17 14 10 8 5 3 2 2 2 1 0 I can order online before going to store and pick up or get delivered Robustness of cleanliness /hygiene practices in store Store location (close to home or work) Ability to shop and pay without interacting with staff Crowd levels /number of people in store Stable availability of fresh food products Store is open until late at night Competitive prices on branded products Stable availability of packaged/ frozen food and other non-fresh products Stable availability of private brands Store is open early in the morning Other Most important factors in choosing a grocer to go to in the next four weeks,1 % of respondents selecting factor as top three 1. Q: What are the top 3 most important factors that will influence which physical store you do grocery shopping in during the next 4 weeks? Source: McKinsey & Company COVID-19 mobile survey 3/23/2020~3/25/2020 , N = 1,500. Sampled and balanced to match Korea’s general population, 18-65 years old.
  • 7. McKinsey and Company 7 About 10 percent have switched from their regular grocers, and mostly in favor of online stores; ~25 percent will not switch back. 89% of consumers are still visiting their regular/ primary store for grocery needs 11% of consumers have switched/started going to a different store 73% of consumers who switched stores are expected to switch back to their primary store 1. Q: Why have you switched from your regular/ primary store for your grocery store? 31 24 20 10 5 3 3 2 1 1 Changed to an online store/ mobile app-based store Lack of good quality of fresh products Closer to home Store feels not to be safe/infection free Stocked out on their private brands Out of stock of a lot of items Offers better delivery service Does not offer competitive prices on national brand products Closer to work Offers better curbside or in-store pick up service Reason for switching stores,1 % respondents who have switched stores Post-COVID-19 situation Source: McKinsey & Company COVID-19 mobile survey 3/23/2020~3/25/2020 , N = 1,500. Sampled and balanced to match Korea’s general population, 18-65 years old.
  • 8. McKinsey & Company 8 The bulk of consumers have not changed consumption habits during COVID-19, though there are increases in ramen and frozen food. 28 21 17 18 14 13 13 13 11 10 10 9 7 7 5 5 5 4 2 1 1 12 8 9 7 6 8 8 5 7 7 7 3 4 5 3 3 3 3 2 1 0 53 58 58 69 78 73 68 73 74 78 78 80 75 75 78 88 81 83 86 94 97 4 5 6 4 1 3 6 4 4 4 3 3 6 5 4 3 4 4 3 1 1 2 8 9 2 1 3 6 5 5 1 3 6 8 8 9 1 8 6 7 3 1 Food prepared in store Deli meats Snacks Beverages Mask/hand sanitizer Coffee/tea Beer Ramen Fresh foods Dairy Health care Non beer alcoholic bev Household care Frozen foods Bottled water Eggs HMR Personal care Packaged food Household paper goods Pet care Significantly increased (+20% or more) Significantly decreased (-20% or more)No change in spendingSomewhat increased (+5 to +20% ) Somewhat decreased (-5 to -20%) 6 4 26 13 6 9 10 4 3 6 4 4 3 3 3 3 5 5 4 1 1 5 4 9 6 4 7 8 2 3 5 4 3 3 3 4 3 4 4 2 1 1 65 67 56 62 84 79 73 70 75 78 82 73 78 79 82 88 82 84 85 97 96 10 11 4 8 3 3 5 8 9 5 4 8 7 6 5 3 4 4 4 1 1 15 15 5 11 4 2 4 16 10 5 5 12 10 8 6 3 5 4 5 1 2 1. Q: How did you or your family’s spending per month change during the COVID-19 outbreak compared to before the COVID-19? 2. Q: How would you expect you or your family’s spending per month to change after the COVID-19 outbreak compared to now? 3. Net inflow is calculated by subtracting the percent of respondents stating they stop buying the item they have bought before during the outbreak from the % of respondents stating they only start purchasing the item during the outbreak. 2% 0% -2% 14% 2% 0% -1% 4% 3% 1% 0% -1% -2% -1% -3% -3% -4% Net Inflow3 Consumption during COVID-19 situation vs. before,1 % of respondents who buy each item Anticipated consumption after COVID-19 situation vs. during,2 % of respondents who buy each item Source: McKinsey & Company COVID-19 mobile survey 3/23/2020~3/25/2020 , N = 1,500. Sampled and balanced to match Korea’s general population, 18-65 years old. 0% -1% 0% -1%
  • 9. McKinsey and Company 9 15 percent of consumers have tried different brands due to safety perceptions and ~40 percent of them plan to stick with new brands. 83% of consumers have not tried new/alternate product brands 17% of consumers have tried new/alternate product brands Reason for switching brands1 61% of consumers plan to switch back to usual brand after COVID-19 1. Q: If yes, why did you switch from the brands you usually purchase to new/ alternate options? 28 21 17 16 15 New/alternate options are safer Brands that I usually purchase were not available New/alternate options are easier to consume during the COVID-19 outbreak New/alternate options were under promotions/display New alternate options offer better value (are cheaper) Primary driver for switching to a new brand/product during COVID-19,1 % respondents who have tried new/alternate product brands Post-COVID-19 situation Source: McKinsey & Company COVID-19 mobile survey 3/23/2020~3/25/2020 , N = 1,500. Sampled and balanced to match Korea’s general population, 18-65 years old.