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MATTERMARK
organizing the world’s business information
September 2014 - confidential
Organizing the world’s
business information to answer
questions about the companies
you want to do business with
MATTERMAR...
Mattermark is Google for Business People MATTERMARK
September 2014 - confidential
B2B search has 3 key data points:
250M+ c...
• when you buy a CRM it comes empty	

• everyone is re-collecting the same information	

• everyone is re-creating the sam...
Market Research today = Google + spreadsheet	

!
!
Market Research of the future = data-driven answers,
delivered in a for...
Who needs a B2B search engine?
every knowledge worker in the world will benefit
from the most comprehensive source for answ...
PROSPECTING
& LEAD
QUALIFICATION
30,000VC & Private Equity Professionals 	

!
568,000 Sales Managers & Professionals
$3 Bi...
$125K MRR
377% CAGR
0%
10%
20%
30%
40%
50%
60%
70%
$0
$20,000
$40,000
$60,000
$80,000
$100,000
$120,000
$140,000
July'13
A...
2015 GOAL: $10M ARR
13.5% MRR GROWTH RATE
MonthlyRecurringRevenue(MRR)
$0
$100,000
$200,000
$300,000
$400,000
$500,000
$60...
$0
$250,000
$500,000
$750,000
$1,000,000
$1,250,000
$1,500,000
Jul '13 Sep '13 Nov '13 Jan '14 Mar '14 May '14 Jul '14 Sep...
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
$0
$17,500
$35,000
$52,500
$70,000
Jul'13Aug'13Sep
'13O
ct'13N
ov'13D
ec'13Jan
'14F...
Core Questions to Answer
MATTERMARK
September 2014 - confidential
Who should we
do business with?
What new vertical
should we enter?
How do we optimize
our supply chain?
How do we optimize...
Market Size
Pricing
Competitors
Equities
Bonds
Cash Equivalents
IPO
Dividend
Re-investment
M&A
Recruiting
Invest
Customer
...
Market Sizing
Pricing
Competitors
Equities
Bonds
Cash Equivalents
IPO
Dividend
Re-investment
M&A
Recruiting
Investment
Cus...
Market Sizing
Pricing
Competitors
Equities
Bonds
Cash Equivalents
IPO
Dividend
Re-investment
M&A
Recruiting
Investment
Cus...
0
100,000
200,000
300,000
400,000
500,000
600,000
Apr '13 Jun '13 Aug '13 Oct '13 Dec '13 Feb '14 Apr '14 Jun '14 Aug '14
...
WE FOUND A WAY 	

TO GO FASTER
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
4,000,000
Apr '13 July '13 Oct '13 Jan '14 Apr '14 J...
September 2014 - confidential
LEADERSHIPTEAM
First employee. Build and lead the marketing teams
and acquired the first 100,000 customers.
DANIELLE MORRILL, CEO & COFOUN...
Kevin cofounded health communications
technology company Capito Life, cofounded Referly
and worked as a software engineer ...
Lead creation of website for tracking release of
movies,TV shows and video games.Acquired by
Referly (nee Mattermark) in F...
Joined Kabam pre-revenue and spent 6 years
helping grow the company to a $1 Billion+
valuation. Owned P&L and product stra...
DANIEL HAYTER, VP OF SALES
Completed 2 of Bloomberg's largest deals,
generating $60m in revenue over 5 years
Head of Insti...
SARAH CATANZARO, DATATEAM LEAD
Embedded Analyst, New York City government
Cyber Intelligence Analyst
implemented data inte...
companies in motion
September 2014 - confidential
MATTERMARK
Mattermark 2nd (Final) Series A Deck
Mattermark 2nd (Final) Series A Deck
Mattermark 2nd (Final) Series A Deck
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Mattermark 2nd (Final) Series A Deck

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This was our final Series A deck. Read more about raising the round in this blog post:
https://medium.com/@DanielleMorrill/welcome-brad-feld-to-the-mattermark-team-announcing-our-6-5m-series-a-dd9532fc1b39

Publié dans : Business

Mattermark 2nd (Final) Series A Deck

  1. 1. MATTERMARK organizing the world’s business information September 2014 - confidential
  2. 2. Organizing the world’s business information to answer questions about the companies you want to do business with MATTERMARK September 2014 - confidential
  3. 3. Mattermark is Google for Business People MATTERMARK September 2014 - confidential B2B search has 3 key data points: 250M+ companies 1,000s of markets Billions of people
  4. 4. • when you buy a CRM it comes empty • everyone is re-collecting the same information • everyone is re-creating the same spreadsheets • 99% of knowledge workers can’t afford consultants • PDFs, reports, etc. are not structured or searchable MATTERMARK September 2014 - confidential The problem: There is no effective, reliable way for professionals to ask business questions and get credible intelligence supported by data.
  5. 5. Market Research today = Google + spreadsheet ! ! Market Research of the future = data-driven answers, delivered in a format professionals can use to G.S.D. MATTERMARK September 2014 - confidential
  6. 6. Who needs a B2B search engine? every knowledge worker in the world will benefit from the most comprehensive source for answering business questions on demand MATTERMARK September 2014 - confidential First 6 Months venture capitalists, angel investors, founders Today sales, marketing & business development professionals Tomorrow management consultants, analysts, researchers Someday investment bankers, executives, knowledge workers
  7. 7. PROSPECTING & LEAD QUALIFICATION 30,000VC & Private Equity Professionals ! 568,000 Sales Managers & Professionals $3 Billion revenue opp. in existing verticals
  8. 8. $125K MRR 377% CAGR 0% 10% 20% 30% 40% 50% 60% 70% $0 $20,000 $40,000 $60,000 $80,000 $100,000 $120,000 $140,000 July'13 Aug'13 Sep '13 O ct'13 N ov'13 D ec'13 Jan '14 Feb '14 M ar'14 Apr'14 M ay'14 Jun '14 Jul'14 Aug'14 Sep '14 MRR Growth Rate MRR MATTERMARK September 2014 - confidential
  9. 9. 2015 GOAL: $10M ARR 13.5% MRR GROWTH RATE MonthlyRecurringRevenue(MRR) $0 $100,000 $200,000 $300,000 $400,000 $500,000 $600,000 $700,000 $800,000 $900,000 Sep '14 O ct'14 N ov'14 D ec'14 Jan '15 Feb '15 M ar'15 Apr'15 M ay'15 Jun '15 Jul'15 Aug'15 Sep '15 O ct'15 N ov'15 D ec'15 MRR MATTERMARK September 2014 - confidential
  10. 10. $0 $250,000 $500,000 $750,000 $1,000,000 $1,250,000 $1,500,000 Jul '13 Sep '13 Nov '13 Jan '14 Mar '14 May '14 Jul '14 Sep '14 Venture Capital Business Development Private Equity Corporate Development Consulting & Research Angel Investing Academia Merchant Bank Investment Banking REVENUE BY USE CASE 54% OF REVENUE COMES FROMVC CUSTOMERS MATTERMARK September 2014 - confidential
  11. 11. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% $0 $17,500 $35,000 $52,500 $70,000 Jul'13Aug'13Sep '13O ct'13N ov'13D ec'13Jan '14Feb '14M ar'14Apr'14M ay'14Jun '14Jul'14Aug'14Sep '14 Venture Capital Business Development VC MRR Growth Rate Biz Dev MRR Growth Rate ARR GROWTH RATE BIZ DEV REVENUE IS GROWING 2-3X FASTER MATTERMARK September 2014 - confidential
  12. 12. Core Questions to Answer MATTERMARK September 2014 - confidential
  13. 13. Who should we do business with? What new vertical should we enter? How do we optimize our supply chain? How do we optimize via financial instruments? What new product should I build? Who do we need to hire/acquire to build it? How do I return value to shareholders?
  14. 14. Market Size Pricing Competitors Equities Bonds Cash Equivalents IPO Dividend Re-investment M&A Recruiting Invest Customer Partner Suppliers Manufacturers Distributors New Product Development DATA WE NEED
  15. 15. Market Sizing Pricing Competitors Equities Bonds Cash Equivalents IPO Dividend Re-investment M&A Recruiting Investment Customer Partner Suppliers Manufacturers Distributors New Product Development INVESTMENT BANKING MANAGEMENT CONSULTING BUSINESS DEVELOPMENT RESEARCH & DEVELOPMENT WHO NEEDS IT
  16. 16. Market Sizing Pricing Competitors Equities Bonds Cash Equivalents IPO Dividend Re-investment M&A Recruiting Investment Customer Partner Suppliers Manufacturers Distributors New Product Development INVESTMENT BANKING MANAGEMENT CONSULTING BUSINESS DEVELOPMENT RESEARCH & DEVELOPMENT WHO NEEDS IT a.k.a BUSINESS PEOPLE
  17. 17. 0 100,000 200,000 300,000 400,000 500,000 600,000 Apr '13 Jun '13 Aug '13 Oct '13 Dec '13 Feb '14 Apr '14 Jun '14 Aug '14 500K+ COMPANIES CURRENTLYTRACKED BY MATTERMARK
  18. 18. WE FOUND A WAY TO GO FASTER
  19. 19. 0 500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000 3,500,000 4,000,000 Apr '13 July '13 Oct '13 Jan '14 Apr '14 Jul '14 Oct '14 Jan '15 Apr '15 Jul '15 PACE: 3M COMPANIES BY SEPTEMBER 2015
  20. 20. September 2014 - confidential LEADERSHIPTEAM
  21. 21. First employee. Build and lead the marketing teams and acquired the first 100,000 customers. DANIELLE MORRILL, CEO & COFOUNDER Director of Marketing Community Manager Mobile location-based social checkin app started in the pre iPhone world.Among first 10 iPhone apps. Business Process Analyst Automated manually processes through software. Reliant Consulting & Research Financial Analyst
  22. 22. Kevin cofounded health communications technology company Capito Life, cofounded Referly and worked as a software engineer for HelloSign. KEVIN MORRILL, CTO & COFOUNDER Startup Founder & Software Engineer Senior Program Manager, Sharepoint Lead Program Manager, Developer Division Kevin joined Microsoft in 1999 as a high school intern. He worked with the company for 10 years as an engineer and program manager acrossVisual Studio, .NET and Office (Sharepoint).
  23. 23. Lead creation of website for tracking release of movies,TV shows and video games.Acquired by Referly (nee Mattermark) in February 2012. ANDY SPARKS, COO & COFOUNDER CEO & Cofounder
  24. 24. Joined Kabam pre-revenue and spent 6 years helping grow the company to a $1 Billion+ valuation. Owned P&L and product strategy for a portfolio of games with eight figure annual bookings and managed a 70 person cross-functional team. BRYAN TSAO, DIRECTOR OF PRODUCT Director of Product Management Avi Design
  25. 25. DANIEL HAYTER, VP OF SALES Completed 2 of Bloomberg's largest deals, generating $60m in revenue over 5 years Head of Institutional Sales, Americas Managing Director, Bloomberg Law Sales European Financial Markets Sales Spearheaded $270 million business in corporate, financial, and private market products, overseeing P&L and reporting directly to CEO. Naveen Ravi Taylor Wade Ray Lisa Inside Sales Account ManagersSales Executives TBH
  26. 26. SARAH CATANZARO, DATATEAM LEAD Embedded Analyst, New York City government Cyber Intelligence Analyst implemented data integration and analytics solutions enabling municipal agency investigations Cyveillance Center for Advanced Defense Studies Program Director, Multiparadigmatic Approaches to National Security Clare Samiur Kevin Josh Tristan Business Analysts Technical AnalystData Scientists
  27. 27. companies in motion September 2014 - confidential MATTERMARK

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