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Designing social tech Innovation for those furthest from work
- 1. www.nominettrust.org.uk What does social-tech innovation look like? Enabling tools for the furthest from work Centre for economic and social Inclusion December, 2013 Dan Sutch dan.sutch@nominettrust.org.uk @dansutch @nominettrust
- 2. Our mission To seek out, galvanise and support new, effective and widely adopted solutions that transform how we address big social challenges through the use of digital technology. • Social investments and grants of c£5m per year • Aim to demonstrate how digital technology can be used to redesign the way we address persistent social challenges •Aim to support (in addition to funding) to scale the social and economic impact •Foundation charity of Nominet – the .UK domain registry (10m+ .uk websites)
- 3. Social Innovation The successful application of new ideas generated at the intersection of insight and invention, which leads to the creation of social or economic value Insight understanding the context, histories and work of others Invention finding and developing the best ideas Application putting ideas into practice Value capturing outcomes, impact and learning
- 5. Redesigning our approach to social innovation Consider together, the: Affordances of digital technology The values & energy of social entrepreneurship and social business Look again at the challenges and redesign approaches Affordances of digital Tech Designing from ‘first principles’ Social Entrepreneurship
- 6. Many examples of significant tech-driven/tech-enabled changes – where for social-tech? http://en.wikipedia.org/wiki/File:Transistor_Count_and_Moore%27s_Law_-_2011.svg
- 7. Taking advantage of digital technology The use of digital technology provides remarkable opportunities to redesign how we address persistent social challenges This requires: • Creativity and imagination for how else we might address these issues • Risk taking and testing of these new approaches • Entrepreneurship and willingness • Aspiration, persistence and tenacity • (openness, collaboration...)
- 8. 42,002
- 9. History Pin Global intergenerational site, 40,000 contributors, 600,000 app users Peoria Hist Soc 1.4 mill hits to website, $14,000 image sales Consumer product led; incredible design; ‘social value’ built in Not designing for narrow user, but inclusive design historypin.com
- 10. Cell Slider Brand new approach to exploring Big scientific questions Cancer Research UK + Zooniverse + you Big data; Crowd-sourced activity; shift from institution-owned activity to public activity, micro-tasks Cross sector/disciplines involved in finding solutions Cellslider.net
- 11. Moving beyond ‘traditional’ approaches to ‘what counts’ Digitalme.co.uk/tag/badge-the-uk
- 13. Incubating innovative design/tech within established organisations Tasksquadhq.com
- 14. Developing digital understanding for personal, economic and social value Makethingsdostuff.org.uk
- 15. Mass computing power and data Networked technologies, mass computational power enables us to make sense of huge data sets, providing new insight into challenges; how services are used; how to allocate resources 1855 ‘Diagram of the causes of mortality in the Army in the East’ Florence Nightingale Great British Public Toilet Map. TACT3 & RCA Linking history of creativity & tenacity of social entrepreneurs with potential of digital technology
- 16. Social innovation in job search The successful application of new ideas generated at the intersection of insight and invention, which leads to the creation of social or economic value Insight understanding the context, histories and work of others Invention finding and developing the best ideas Application putting ideas into practice Value capturing outcomes, impact and learning • • • • • • Not designing for narrow user, but inclusive design Cross sector/disciplines involved in finding solutions Moving beyond ‘traditional’ approaches to ‘what counts’ Incubating innovative design/tech within established organisations Developing digital understanding for personal, economic and social value Linking history of creativity & tenacity of social entrepreneurs with potential of digital technology
- 17. Dan Sutch dan.sutch@nominettrust.org.uk @dansutch @nominettrust
Editor's Notes
- Thanks – great group, privilage to talk with youWho are NTSo what are we looking for when we seek out social innovationSo what does this look like. I’ll give some positive examples in a mo, but first, I generally think it looks like thisWhy potential? But why not yet fulfilled?Still early, difficult, so we need to explore and discover together
- Open – not tied to a particular social challengeInnovation - complicated but brings together these things
- Properties of technology – ways in which they can be used...
- Starting point for this is that there are already lots of examples of how digi tech have changed the way we communicate, buy and sell etcPotential of digi tech –if we were to design how you access information now, knowing how much comp power you have in your pocket; design learning interactions; ways of reducing social isolation etc etc, perhaps we would do it differently.Moore’s law – tech to get into space! – with this growth – how would wWhe begin to design what social care, education, addressing poverty, environmental action could look like in 5 years time? What sort of action would you like to see in 5 years time – let’s start testing and developing it now.We can expect Moore’s law to continue – so EXPLORE if you have a super computer in your pocket, sensor devices in your hand and environment how would you address social challenges? OR, another way of looking at this (William Gibson, future’s already here its just not evenly distributed) – if we imagine more people have current smartphones, internet access, tablets etc – how would we design approaches?£500 tablet will cost under £100 in 4 years
- .. . But this isn’t easy.
- New way of thinking about problem – consumer product led, not always social mission led
- DataCrowd
- Florence Nightingale diagram of the causes of mortality in the army in the east 1855
- Open – not tied to a particular social challengeInnovation - complicated but brings together these things