SlideShare une entreprise Scribd logo
1  sur  23
Télécharger pour lire hors ligne
Understanding Social Media’s
Relevance to your Business Objectives
@DapperTrapper
Careful about what we say
@DapperTrapper
Stay clear of the three R’s
Racism
Rugby
Religion
@DapperTrapper
Is your social media art?
• Plan?
• Strategize?
• Run campaigns and measure outcomes?
• Do you repeat yourself
@DapperTrapper
Or:
• Integrate platforms?
• Maximise opportunities?
• Whilst reaching company goals?
@DapperTrapper
Are you willing to learn?
Blogger Outreach Program
@DapperTrapper
@DapperTrapper
@DapperTrapper
Brand Sentiment and ORM
@DapperTrapper
Why are you doing Social Media
• Outlook?
• Because your competitors are doing it?
• Do you see the potential
• Why?
– Way you treat and embrace will determine your
brand sentiment.
– If you are not sentimental – Post blindly.
@DapperTrapper
Meet objectives and Understand
importance
• Need to understand “Brand Sentiment”
• How it will help to meet your KPI’s
@DapperTrapper
How I see brand sentiment and why it
is NB
• It shows the “health” of your brand
• Set goals that are realistic.
• Increase brand awareness
@DapperTrapper
Brand Health
Growth/Decline = Indicator
Sudden Growth – Positive / “Healthy”
Sudden Decline – Need to be more aware
@DapperTrapper
Realistic Goals
Set Benchmarks
Set and measure engagement goals
Sentiment increasing or not?
WoW / MoM / YoY
@DapperTrapper
Increase Brand Awareness
• Hand in hand ORM
– What are other people saying about your brand
– Proactive!
• What do they see?
• Problems/complaints?
– If Positive?
• Still respond!
@DapperTrapper
After Realising?
• Stick to what works (insights)
• “Listen” for new opportunities
• Try and fix what is broken
@DapperTrapper
Relevance of Social Media towards
your business objectives
@DapperTrapper
What is this?
@DapperTrapper
How is this relevant?
• Standard incentive for online users
– LIKE this page and win an iPad
– SHARE this image and win!
– Best caption walks away with this iPad!
– Send your funniest photo and win!
@DapperTrapper
#RCS
• Real Company Sh!t
– Wil Reynolds [http://bit.ly/18YJMrv]
• #RCS is what real companies do.
• Spending money that won’t get us
conversions.
• #RCS is about using “real” things.
– Believe in
– That your company do.
@DapperTrapper
But what now?!
• Understand and realise importance.
• How do you implement this?
@DapperTrapper
What separates the “#gurus” from the
pretenders?
1. What is your college major / degree
2. “Unedited” writing samples.
3. Client service experience
4. Examples to show ideas in collaborative environments.
5. Experience in PR
6. Graphic design experience
7. Can you answer the following:
a) CPM?
b) CPC?
c) Excess Inventory?
d) How do you manage content?
e) Examples of marketing calendar?
f) Social Ecosystem?
g) How many social networks are there?
@DapperTrapper
References
• http://searchenginewatch.com/article/2290882/
12-Questions-to-Separate-Social-Media-Experts-
From-Pretenders
• http://moz.com/blog/an-interview-with-wil-
reynolds
• http://blog.cx.com/business-tips/5-ways-to-
improve-online-sentiment-for-your-business/
• http://www.salesforcemarketingcloud.com/blog/
2013/06/volume-sentiment-social-media-
mentions/

Contenu connexe

En vedette

How Sentiment Analysis works
How Sentiment Analysis worksHow Sentiment Analysis works
How Sentiment Analysis worksCJ Jenkins
 
Introduction to Sentiment Analysis
Introduction to Sentiment AnalysisIntroduction to Sentiment Analysis
Introduction to Sentiment AnalysisJaganadh Gopinadhan
 
A Review on Sentimental Analysis of Application Reviews
A Review on Sentimental Analysis of Application ReviewsA Review on Sentimental Analysis of Application Reviews
A Review on Sentimental Analysis of Application ReviewsIJMER
 
Project report on- "A study of digital marketing services"
Project report on- "A study of digital marketing services" Project report on- "A study of digital marketing services"
Project report on- "A study of digital marketing services" MarketerBoard
 
Project Report on Digital Media Marketing
Project Report on Digital Media Marketing Project Report on Digital Media Marketing
Project Report on Digital Media Marketing Asams VK
 
Sentiment analysis of tweets
Sentiment analysis of tweetsSentiment analysis of tweets
Sentiment analysis of tweetsVasu Jain
 
Twitter sentiment-analysis Jiit2013-14
Twitter sentiment-analysis Jiit2013-14Twitter sentiment-analysis Jiit2013-14
Twitter sentiment-analysis Jiit2013-14Rachit Goel
 
Sentiment Analysis in Twitter
Sentiment Analysis in TwitterSentiment Analysis in Twitter
Sentiment Analysis in TwitterAyushi Dalmia
 
Tracxn Research - Insurance Tech Landscape, February 2017
Tracxn Research - Insurance Tech Landscape, February 2017Tracxn Research - Insurance Tech Landscape, February 2017
Tracxn Research - Insurance Tech Landscape, February 2017Tracxn
 
Sentiment Analysis of Twitter Data
Sentiment Analysis of Twitter DataSentiment Analysis of Twitter Data
Sentiment Analysis of Twitter DataSumit Raj
 

En vedette (10)

How Sentiment Analysis works
How Sentiment Analysis worksHow Sentiment Analysis works
How Sentiment Analysis works
 
Introduction to Sentiment Analysis
Introduction to Sentiment AnalysisIntroduction to Sentiment Analysis
Introduction to Sentiment Analysis
 
A Review on Sentimental Analysis of Application Reviews
A Review on Sentimental Analysis of Application ReviewsA Review on Sentimental Analysis of Application Reviews
A Review on Sentimental Analysis of Application Reviews
 
Project report on- "A study of digital marketing services"
Project report on- "A study of digital marketing services" Project report on- "A study of digital marketing services"
Project report on- "A study of digital marketing services"
 
Project Report on Digital Media Marketing
Project Report on Digital Media Marketing Project Report on Digital Media Marketing
Project Report on Digital Media Marketing
 
Sentiment analysis of tweets
Sentiment analysis of tweetsSentiment analysis of tweets
Sentiment analysis of tweets
 
Twitter sentiment-analysis Jiit2013-14
Twitter sentiment-analysis Jiit2013-14Twitter sentiment-analysis Jiit2013-14
Twitter sentiment-analysis Jiit2013-14
 
Sentiment Analysis in Twitter
Sentiment Analysis in TwitterSentiment Analysis in Twitter
Sentiment Analysis in Twitter
 
Tracxn Research - Insurance Tech Landscape, February 2017
Tracxn Research - Insurance Tech Landscape, February 2017Tracxn Research - Insurance Tech Landscape, February 2017
Tracxn Research - Insurance Tech Landscape, February 2017
 
Sentiment Analysis of Twitter Data
Sentiment Analysis of Twitter DataSentiment Analysis of Twitter Data
Sentiment Analysis of Twitter Data
 

Dernier

Globally, corrosion expenses reach $2.5 trillion yearly
Globally, corrosion expenses reach $2.5 trillion yearlyGlobally, corrosion expenses reach $2.5 trillion yearly
Globally, corrosion expenses reach $2.5 trillion yearlyReddy Kancharla
 
Chapter-4 Introduction to Global Distributions System and Computerized Reserv...
Chapter-4 Introduction to Global Distributions System and Computerized Reserv...Chapter-4 Introduction to Global Distributions System and Computerized Reserv...
Chapter-4 Introduction to Global Distributions System and Computerized Reserv...Md Shaifullar Rabbi
 
Crucial Conversation Certification India
Crucial Conversation Certification IndiaCrucial Conversation Certification India
Crucial Conversation Certification IndiaCrucial Skills
 
Nashon Holloway - Media/Press Kit - Priv
Nashon Holloway - Media/Press Kit - PrivNashon Holloway - Media/Press Kit - Priv
Nashon Holloway - Media/Press Kit - PrivNashonHolloway
 
Women_In_Automation_Introduction Session Presentation_2024.pptx
Women_In_Automation_Introduction Session Presentation_2024.pptxWomen_In_Automation_Introduction Session Presentation_2024.pptx
Women_In_Automation_Introduction Session Presentation_2024.pptxAndreeaTom
 
127. Reviewer Certificate in BP International
127. Reviewer Certificate in BP International127. Reviewer Certificate in BP International
127. Reviewer Certificate in BP InternationalManu Mitra
 
Thisismycivics101Presentationforicstars.
Thisismycivics101Presentationforicstars.Thisismycivics101Presentationforicstars.
Thisismycivics101Presentationforicstars.mellis7
 
Full Sail projects and portfolio. edits after feedback
Full Sail projects and portfolio. edits after feedbackFull Sail projects and portfolio. edits after feedback
Full Sail projects and portfolio. edits after feedbacknkdiehl
 
kids gpaddfghtggvgghhhuuuuuhhhgggggy.pptx
kids gpaddfghtggvgghhhuuuuuhhhgggggy.pptxkids gpaddfghtggvgghhhuuuuuhhhgggggy.pptx
kids gpaddfghtggvgghhhuuuuuhhhgggggy.pptxJagrutiSononee
 
Moaaz Hassan El-Shayeb - Projects Portfolio
Moaaz Hassan El-Shayeb - Projects PortfolioMoaaz Hassan El-Shayeb - Projects Portfolio
Moaaz Hassan El-Shayeb - Projects Portfoliomoaaz el-shayeb
 
10 Things That Will Shape the Future of Education.pdf
10 Things That Will Shape the Future of Education.pdf10 Things That Will Shape the Future of Education.pdf
10 Things That Will Shape the Future of Education.pdfEducationView
 
STORY OF SUSAN & JUDY - CEREBRAL PALSY.pptx
STORY OF SUSAN & JUDY - CEREBRAL PALSY.pptxSTORY OF SUSAN & JUDY - CEREBRAL PALSY.pptx
STORY OF SUSAN & JUDY - CEREBRAL PALSY.pptxsheenam bansal
 
Blockchain_TezosDeveloperCommunitySNSCE.pdf
Blockchain_TezosDeveloperCommunitySNSCE.pdfBlockchain_TezosDeveloperCommunitySNSCE.pdf
Blockchain_TezosDeveloperCommunitySNSCE.pdfVISHNURAJSSNSCEAD
 
Personal Branding Exploration for Career
Personal Branding Exploration for CareerPersonal Branding Exploration for Career
Personal Branding Exploration for Careerwhiteheadnakiyyah
 
ASDFSDFASDFASDFASDFOUIASHDFOIASUD FOIJSADO;IFJOISADJF
ASDFSDFASDFASDFASDFOUIASHDFOIASUD FOIJSADO;IFJOISADJFASDFSDFASDFASDFASDFOUIASHDFOIASUD FOIJSADO;IFJOISADJF
ASDFSDFASDFASDFASDFOUIASHDFOIASUD FOIJSADO;IFJOISADJFJulia Kaye
 
Audhina Nur Afifah Resume & Portofolio_2024.pdf
Audhina Nur Afifah Resume & Portofolio_2024.pdfAudhina Nur Afifah Resume & Portofolio_2024.pdf
Audhina Nur Afifah Resume & Portofolio_2024.pdfaudhinafh1
 
reStartEvents March 28th TS/SCI & Above Employer Directory.pdf
reStartEvents March 28th TS/SCI & Above Employer Directory.pdfreStartEvents March 28th TS/SCI & Above Employer Directory.pdf
reStartEvents March 28th TS/SCI & Above Employer Directory.pdfKen Fuller
 
ALISHA SHAKYA - Decade of Short Selected WORK PORTFOLIO
ALISHA SHAKYA - Decade of Short Selected WORK PORTFOLIOALISHA SHAKYA - Decade of Short Selected WORK PORTFOLIO
ALISHA SHAKYA - Decade of Short Selected WORK PORTFOLIOAlishaShakya7
 
Chapter-1 IATA, UFTAA, ICAO, FAA, CAA, ATAB, Conventions
Chapter-1 IATA, UFTAA, ICAO, FAA, CAA, ATAB, ConventionsChapter-1 IATA, UFTAA, ICAO, FAA, CAA, ATAB, Conventions
Chapter-1 IATA, UFTAA, ICAO, FAA, CAA, ATAB, ConventionsMd Shaifullar Rabbi
 
FAHAD HASSAN NOOR || UCP Business School Data Analytics Head Recommended | MB...
FAHAD HASSAN NOOR || UCP Business School Data Analytics Head Recommended | MB...FAHAD HASSAN NOOR || UCP Business School Data Analytics Head Recommended | MB...
FAHAD HASSAN NOOR || UCP Business School Data Analytics Head Recommended | MB...FaHaD .H. NooR
 

Dernier (20)

Globally, corrosion expenses reach $2.5 trillion yearly
Globally, corrosion expenses reach $2.5 trillion yearlyGlobally, corrosion expenses reach $2.5 trillion yearly
Globally, corrosion expenses reach $2.5 trillion yearly
 
Chapter-4 Introduction to Global Distributions System and Computerized Reserv...
Chapter-4 Introduction to Global Distributions System and Computerized Reserv...Chapter-4 Introduction to Global Distributions System and Computerized Reserv...
Chapter-4 Introduction to Global Distributions System and Computerized Reserv...
 
Crucial Conversation Certification India
Crucial Conversation Certification IndiaCrucial Conversation Certification India
Crucial Conversation Certification India
 
Nashon Holloway - Media/Press Kit - Priv
Nashon Holloway - Media/Press Kit - PrivNashon Holloway - Media/Press Kit - Priv
Nashon Holloway - Media/Press Kit - Priv
 
Women_In_Automation_Introduction Session Presentation_2024.pptx
Women_In_Automation_Introduction Session Presentation_2024.pptxWomen_In_Automation_Introduction Session Presentation_2024.pptx
Women_In_Automation_Introduction Session Presentation_2024.pptx
 
127. Reviewer Certificate in BP International
127. Reviewer Certificate in BP International127. Reviewer Certificate in BP International
127. Reviewer Certificate in BP International
 
Thisismycivics101Presentationforicstars.
Thisismycivics101Presentationforicstars.Thisismycivics101Presentationforicstars.
Thisismycivics101Presentationforicstars.
 
Full Sail projects and portfolio. edits after feedback
Full Sail projects and portfolio. edits after feedbackFull Sail projects and portfolio. edits after feedback
Full Sail projects and portfolio. edits after feedback
 
kids gpaddfghtggvgghhhuuuuuhhhgggggy.pptx
kids gpaddfghtggvgghhhuuuuuhhhgggggy.pptxkids gpaddfghtggvgghhhuuuuuhhhgggggy.pptx
kids gpaddfghtggvgghhhuuuuuhhhgggggy.pptx
 
Moaaz Hassan El-Shayeb - Projects Portfolio
Moaaz Hassan El-Shayeb - Projects PortfolioMoaaz Hassan El-Shayeb - Projects Portfolio
Moaaz Hassan El-Shayeb - Projects Portfolio
 
10 Things That Will Shape the Future of Education.pdf
10 Things That Will Shape the Future of Education.pdf10 Things That Will Shape the Future of Education.pdf
10 Things That Will Shape the Future of Education.pdf
 
STORY OF SUSAN & JUDY - CEREBRAL PALSY.pptx
STORY OF SUSAN & JUDY - CEREBRAL PALSY.pptxSTORY OF SUSAN & JUDY - CEREBRAL PALSY.pptx
STORY OF SUSAN & JUDY - CEREBRAL PALSY.pptx
 
Blockchain_TezosDeveloperCommunitySNSCE.pdf
Blockchain_TezosDeveloperCommunitySNSCE.pdfBlockchain_TezosDeveloperCommunitySNSCE.pdf
Blockchain_TezosDeveloperCommunitySNSCE.pdf
 
Personal Branding Exploration for Career
Personal Branding Exploration for CareerPersonal Branding Exploration for Career
Personal Branding Exploration for Career
 
ASDFSDFASDFASDFASDFOUIASHDFOIASUD FOIJSADO;IFJOISADJF
ASDFSDFASDFASDFASDFOUIASHDFOIASUD FOIJSADO;IFJOISADJFASDFSDFASDFASDFASDFOUIASHDFOIASUD FOIJSADO;IFJOISADJF
ASDFSDFASDFASDFASDFOUIASHDFOIASUD FOIJSADO;IFJOISADJF
 
Audhina Nur Afifah Resume & Portofolio_2024.pdf
Audhina Nur Afifah Resume & Portofolio_2024.pdfAudhina Nur Afifah Resume & Portofolio_2024.pdf
Audhina Nur Afifah Resume & Portofolio_2024.pdf
 
reStartEvents March 28th TS/SCI & Above Employer Directory.pdf
reStartEvents March 28th TS/SCI & Above Employer Directory.pdfreStartEvents March 28th TS/SCI & Above Employer Directory.pdf
reStartEvents March 28th TS/SCI & Above Employer Directory.pdf
 
ALISHA SHAKYA - Decade of Short Selected WORK PORTFOLIO
ALISHA SHAKYA - Decade of Short Selected WORK PORTFOLIOALISHA SHAKYA - Decade of Short Selected WORK PORTFOLIO
ALISHA SHAKYA - Decade of Short Selected WORK PORTFOLIO
 
Chapter-1 IATA, UFTAA, ICAO, FAA, CAA, ATAB, Conventions
Chapter-1 IATA, UFTAA, ICAO, FAA, CAA, ATAB, ConventionsChapter-1 IATA, UFTAA, ICAO, FAA, CAA, ATAB, Conventions
Chapter-1 IATA, UFTAA, ICAO, FAA, CAA, ATAB, Conventions
 
FAHAD HASSAN NOOR || UCP Business School Data Analytics Head Recommended | MB...
FAHAD HASSAN NOOR || UCP Business School Data Analytics Head Recommended | MB...FAHAD HASSAN NOOR || UCP Business School Data Analytics Head Recommended | MB...
FAHAD HASSAN NOOR || UCP Business School Data Analytics Head Recommended | MB...
 

Understanding Social Media's Relevance to your Business Objectives

  • 1. Understanding Social Media’s Relevance to your Business Objectives @DapperTrapper
  • 2. Careful about what we say @DapperTrapper
  • 3. Stay clear of the three R’s Racism Rugby Religion @DapperTrapper
  • 4. Is your social media art? • Plan? • Strategize? • Run campaigns and measure outcomes? • Do you repeat yourself @DapperTrapper
  • 5. Or: • Integrate platforms? • Maximise opportunities? • Whilst reaching company goals? @DapperTrapper
  • 6. Are you willing to learn? Blogger Outreach Program @DapperTrapper
  • 9. Brand Sentiment and ORM @DapperTrapper
  • 10. Why are you doing Social Media • Outlook? • Because your competitors are doing it? • Do you see the potential • Why? – Way you treat and embrace will determine your brand sentiment. – If you are not sentimental – Post blindly. @DapperTrapper
  • 11. Meet objectives and Understand importance • Need to understand “Brand Sentiment” • How it will help to meet your KPI’s @DapperTrapper
  • 12. How I see brand sentiment and why it is NB • It shows the “health” of your brand • Set goals that are realistic. • Increase brand awareness @DapperTrapper
  • 13. Brand Health Growth/Decline = Indicator Sudden Growth – Positive / “Healthy” Sudden Decline – Need to be more aware @DapperTrapper
  • 14. Realistic Goals Set Benchmarks Set and measure engagement goals Sentiment increasing or not? WoW / MoM / YoY @DapperTrapper
  • 15. Increase Brand Awareness • Hand in hand ORM – What are other people saying about your brand – Proactive! • What do they see? • Problems/complaints? – If Positive? • Still respond! @DapperTrapper
  • 16. After Realising? • Stick to what works (insights) • “Listen” for new opportunities • Try and fix what is broken @DapperTrapper
  • 17. Relevance of Social Media towards your business objectives @DapperTrapper
  • 19. How is this relevant? • Standard incentive for online users – LIKE this page and win an iPad – SHARE this image and win! – Best caption walks away with this iPad! – Send your funniest photo and win! @DapperTrapper
  • 20. #RCS • Real Company Sh!t – Wil Reynolds [http://bit.ly/18YJMrv] • #RCS is what real companies do. • Spending money that won’t get us conversions. • #RCS is about using “real” things. – Believe in – That your company do. @DapperTrapper
  • 21. But what now?! • Understand and realise importance. • How do you implement this? @DapperTrapper
  • 22. What separates the “#gurus” from the pretenders? 1. What is your college major / degree 2. “Unedited” writing samples. 3. Client service experience 4. Examples to show ideas in collaborative environments. 5. Experience in PR 6. Graphic design experience 7. Can you answer the following: a) CPM? b) CPC? c) Excess Inventory? d) How do you manage content? e) Examples of marketing calendar? f) Social Ecosystem? g) How many social networks are there? @DapperTrapper
  • 23. References • http://searchenginewatch.com/article/2290882/ 12-Questions-to-Separate-Social-Media-Experts- From-Pretenders • http://moz.com/blog/an-interview-with-wil- reynolds • http://blog.cx.com/business-tips/5-ways-to- improve-online-sentiment-for-your-business/ • http://www.salesforcemarketingcloud.com/blog/ 2013/06/volume-sentiment-social-media- mentions/