UserFarm es la nueva plataforma europea de crowdsourcing con concursos de vídeo, gráficos y sonido para todos los creativos de la Red.

2. THE WEB PUBLISHER S CHALLENGE
ONLINE VIDEO USERS,TRAFFIC AND ADVERTISING ARE GROWING RAPIDLY
ARE THERE ENOUGH VIDEOS FOR MONETIZING TRAFFIC ?

3. THE BRAND S CHALLENGE
VIDEO CONTEST ? VIRALS ? TUTORIALS ?
PRODUCT PRESENTATION ? CORPORATE VALUES ?
WHEREAS IT IS ON THE BRAND S SITE OR ON SOCIAL MEDIA,
THE BEST WAY TO ENGAGE THE TARGET AND DRIVE SALES
IS THROUGH VIDEO

4. THE BROADCASTER S CHALLENGE
DIGITAL CHANNELS CAN TURN THEIR AUDIENCE INTO COMMUNITIES
AND CREATE NEW SOCIAL TV SHOWS BASED ON USER S CONTRIBUTIONS

5. VIDEOCENTRICITY
WHETHER YOUR ARE A BRAND, A BROADCASTER OR A WEB PUBLISHER,
TODAY, YOU NEED VIDEO
5

6. VIDEO CENTRICITY
AND WHEN YOU NEED A VIDEO, WOULD YOU SPEND A FORTUNE ON
ENDEMOL, JWT, WPP OR OTHERS ?

7. OR WOULD YOU
CALL YOUR FRIENDS ?

8. USERFARM
!
Introducing you to the largest
video making crowd in the world

9. VIDEOMAKERS
FOR ALL YOUR NEEDS

10. USERFARM NETWORK
GLOBAL DISTRIBUTION

11. OUR OFFERING
VIDEO SOURCING VIDEO SHOWS
Proposition Proposition
Call for video with different options (private, Tv shows or Web series based on users
special, limited, etc.) contribution (call for video / existing video library)
Main Target Clients Main Target Clients
Production Companies, Advertising Agencies, Broadcasters, WebSites
WebSites
Pricing
Pricing Pay per content rights
Pay per call

12. USERFARM VIDEOSOURCING
A constantly growing crowd of videomakers is waiting for
your call

13. VIDEO SOURCING
USING A STATE OF THE ART PLATFORM
UserFarm.com is an innovative
web platform for video content
crowdsourcing, available in 4
different languages
> English
> French
> Spanish
> Italian
Videomakers from all over the world
register, participate and create videos
for clients by responding calls for
video opened on Userfarm.

14. DIVERSITY
OF PEOPLE, TALENT AND SPECIALITIES
UserFarm videomakers have specific competencies in realizing a
wide variety of video, from real life documentaries to more elaborate
advertising and sketches.
REAL LIFE FICTION NEWS
Video diaries, Real stories! Shorts, Sketches, Parodies, Local News, Vox Pop, Sport,
Memories, Travels Mashups Interviews, Events coverage
ADVERTISING HOW TO OTHERS
TV Spot, Viral Videos! Cooking, Parenting, House & Video Clip, Digital Art, Cartoon,
Tutorial, Product Information Pet, Beauty & Wellness Talent Scouting

15. HOW
IT WORKS >
$
BRIEF
BRIEF > CALL TO ACTION
BRIEF > UPLOADS
BRIEF > SELECTION
BRIEF > REWARDS
BRIEF
Defining the Brief Call to action on Creatives upload Selection of Rewards can be
U s e r f a r m s their contribution; content made by prize based (big
Our accounts and platform client, external jury for one) or
Get feedback from o r b y t h e contribution
contest specialists
Either All or Private the client, and the c o m m u n i t y based (small for
support the client in
(inviting for example other participants through voting and many)
defining and writing
only top talent, locals, (open calls only) viewing.
the most efficent and
compelling brief specialists etc)
- O pen vs Hidden The Us erfarm
including : the
(where content us community managers
objectives, target,
visible only to the also give advices,
timing, prices,
client) answer the member s
rights and any legal
requirements. - S ingle vs Group needs or moderate
participation content.

16. CONTENT FOR BROADCASTING
FOCUS TARGET
Videomakers are requested to produce
q Specialized Tv Channels: fillers, promos video content following specific briefs and
and user generated tv shows technical requirements in order to comply
with authors guidelines and quality
q TV Production Companies: footage for
standards.
their tv shows or documentaries
CITIZEN REPORT BABEL
Title: CitizenReport Title: PromoBabel
Client: Rai Client: Babel
Year: 2009/2010 Year: 2010
Request: real stories Request: real
around the 10 topics people witnesssing
covered by the tv show. their experience in
Italy
Description: Citizen Report is the first citizen Description: Babel is the first tv channel
journalism format broadcasted by RAI. dedicated to foreigners living in Italy
Results: 700 contributions and over 100 videos Results: 70 contributions and 20 selected to
selected and broadcasted become Babel channel id promo

17. CONTENT FOR WEBSITES
CONTENT FOR WEBSITES
FOCUS TARGET
WebSites and WebTvs of Videomakers are requested to produce a
q Internet properties short lenght video content for online
q Brands and their agencies publishers following brief and guidelines.
q Publishers (magazine, newspapers) Video selected are finalized with graphics
q Broadcasters and music.
q Institutions
BABELGUM MADE IN KITCHEN
Title: Talents
Title: Recipees
Client: Babelgum
Client: MIK
Year: 2009
Year: 2010
Request: music and fun
Request: regional
sketches for the Babel
cooking recipees
web portal
Duration: 2 months
Duration: 6months
Description: Babelgum is a leading UK and ITA Description: MadeinKitchen is a videosharing
video online property platform for cooking recipees
Results: 325 contributions, more than 150 selected Results: 100 contributions and 50 selected
videos

18. COLLECTIVE DOCUMENTARIES
FOCUS TARGET
Videomakers are requested to contribute with
q Production Companies their video to a documentary with a director
q Brands editing the contributed material and realize the
q Broadcasters final cut.
IL MIO PAESE 2.0 LIFE IN A DAY
Title: IlMioPaese Title: LifeinaDay
Client: VivoFilm Client: LG
Year: 2009 Year: 2010
Request: real stories Request: real stories
form South to North Italy of a single day (July
Duration: 2 months 24th)
Duration: 5 months
Description: IlMioPaes is a documentary about Description: LifeinaDay is a project directed by
cultural differences in Italy Oscar winner director Kevin McDonald and
produced by Ridley Scott
Results: 500 contributions, 90 selected
Results: 80.000 videos, 4.500 hours

19. USER>GENERATED ADVERTISING
FOCUS TARGET
User Generated Advertising allows brands to
q Brands create video spot, viral videos or product
q Advertising Agencies tutorials leveraging on the creativity of
q Institutions thousands of videomakers.
MASCHIO PRIME UVE MOTODAYS
Title: Prime Uve
Client: Maschio Title: Motodays
Year: 2010 Client: FieradiRoma
Request: tv spot (6 Year: 2010
and 30 ) for the brand Request: online
Duration: 3 months video spot
Duration: 3 weeks
Description: The italian leading grappa was the
Description: Motodays is the italian most
first to air a user generated advertising on national
important market dedicated specifically to
television channel
motorcycle
Results: 70 contributions, 5 selections Results: 35 contributions, 1 winner

20. BRANDED VIDEO FACTORY
To leading brands and publishers, aiming to launch multiple call for contents ,
UserFarm offers the possibility of opening their own VideoFactory:
q Personalized look&feel
q Distinct database
q Dedicated backend for moderation an satistics
q Ability to open new calls and set prizes.
TALENTO LIBERO
Talento Libero is the UserFarm branded
video factory launched by the web
property Libero.it, # 1 site traffic in Italy.

21. IN SUMMARY
CALL TO ACTION TYPE DESCRIPTION
OPEN All videomakers can participate to the call.
Only selected videomakers (eg top, geographical) can participate to the call
SELECTED
ensuring a higher level of participation.
Anybody can see the content contributed, leave comments, vote and share it
VISIBLE
allowing a wider digital pr.
Only the client can see the content contributed ensuring maximum privacy and ip
PRIVATE
protection.
SINGLE CALL The call is open on UserFarm platform in a single country
The call is open on all UserFarm countries/languages allowing participation from
INTERNATIONAL CALL
all countries
PERSONALIZED A separate Videofactory is set up allowing multiple call and separate
VIDEOFACTORY management of the participation.

22. SOME CASESTUDIES
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23. WHY ARE YOU WAITING ?
CALL USERFARM
www.userfarm.com
info@userfarm.com
Available in UK, Italy,
France and Spain