4. GRAPHIC DESIGN IS
A Graphic Designer arranges
To create posters, advertisements,
for newspapers and magazines.
Source: AIGA American Institute of Graphic
It is not about software or
It is about VISUAL
Every project has a set of
These goals might include
anything from persuading
to buy a candy bar
to organizing a large amount of
information in a meaningful
A graphic designer seeks to
accomplish project goals.
15. GRAPHIC DESIGN
COMMUNICATES A MESSAGE
The designing part in graphic design is for CREATING A
SPECIFIC MESSAGE in a professional and artistic way.
The aim is to produce a piece of visual information for a
The term graphic design also stands for visual
communication or communication design.
Delivering information in a graphical way.
Graphic Designers are problem solvers.
17. HOW TO BE AN
What is the message?
Who is the target audience?
It is important to understand the
value of graphic design and your
task as a designer.
Graphic design has a big role to play
in the competitive business
Businesses need the services of
graphic designers to create
impressive marketing materials:
brochures, business cards, websites,
leaflets, stationeries, newsletters
and so on.
1) Good Typography Choices
2) How to work with type.
3) Proofread anything that has text.
4) Understand color.
5) Use White Space.
6) Avoid pixelated graphics.
7) ALWAYS Proofread anything that
8) Package your file properly for
Every designer has design projects that
are short of award winning.
Some designers try to save time and
neglect steps that should be done in their
If the client is pleased, it’s easy to take a
short cut the next time, skip a step or
Soon, you develop bad habits. Bad habits
eventually show up in your work, like lost
files or always having issues with crop
marks and bleeds.
Learn to follow good practices. Keep a
It’s just as easy to work toward good
habits as it is to revert to bad ones.
It’s a matter of scheduling, re-checking
the project along the way, proofreading,
making a production proof and never
1. Practice good composition using
2. Study typography and learn how
to organize text.
3. Study images. Look at high quality
photography. Learn about image
file sizes, resolutions, and aspect
4. Use vector graphics.
5. Study color. Learn how to use
appropriate colors for the
message and audience.
24. GOOD DESIGN USES RULES
•Line, Color, Shape, Form, Texture, Space
•Balance, Unity, Harmony, Dominance/Emphasis,
Pattern, Rhythm/Movement, Scale/Proportion
Typography and Typesetting
29. STRENGTHEN YOUR
ALWAYS Review your design for spelling errors or format
Proofread EVERY single piece of text.
Pay attention to your design and any double entendre.
Get input from others.
32. GRAPHIC DESIGN VS FINE ARTS
Visual information used to
convey a message, typically
Normally used for
Convey a specific and
persuasive message to a
Provoke the same reaction
in everyone who sees it
Visual conveys message from
Normally, not intended for
Seek to inspire emotion in the
Encourages the observer’s
individual interpretation and
Speak to the observer in an
33. FINE ART CAN INSPIRE GRAPHIC
A graphic designer works in the commercial world.
A graphic designer must take very calculated steps
to make sure the objectives of a project are
met. The graphic designer works within a defined
The artist is free to express his or her style in any
medium and color scheme, using any number of
methods to convey a message or not.
Many designers are artists and many artists are
36. GRAPHIC DESIGN IS
BEYOND A SOFTWARE
Take time to learn the principles of design.
When you get to a software program, your design
senses won’t be clouded by learning the
The only way to get started is to get started.
You don’t have to be wildly creative to succeed as a
graphic designer. Persistence and good work
ethic…showing up…will take you further than
Learn to experiment and try new things.
Don’t limit yourself by thinking you can’t do
something or don’t have the knowledge.
Working in a creative field takes effort, ongoing
study and hands-on time.
38. DSU GDES 241
GRAPHIC DESIGN 1
THIS LECTURE WAS
ONLINE GRAPHIC DESIGN
Ms. Darla Hueske, M.A.