This deck comprises of different tools and methods startups can use to identify the problem, brainstorm solutions, prototype concepts and validate them.
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3. We are not going to
• Sell anything
• Learn how to do research!
• Learn to Design!
• Provide deep explanation of tools and methods used for research and design.
5. VALIDATE
Does it work the way we want it to?
Does it need improvement?
PROBLEM FRAMING
What do customers do/want/need?
BRAINSTORMING
SOLUTIONS
How might we enable that?
BUILDING EXPERIMENTS
Which tactics are working?
Product Phases
All products generally go through 5 phases, startups usually need these 4.
Let’s find out how to leverage Research and Design in each one!
6. VALIDATIONBUILDING EXPERIMENTSBRAINSTORMING SOLUTIONSPROBLEM FRAMING
METHODSDELIVERABLES
What do our customers need
(or want)?
How should we think about the
competitive landscape?
What problem should we solve?
Pull reports on cases
Pull reports on feature usage
Subject matter expert interviews
Competitive analysis
Review Forrester trends
Secondary research
Behavioral models
User Mental Models
UX success metrics
Design briefs
Trends Reports
Customer Segmentations
How might we differentiate from
competitors?
What new features might we
offer?
What would we do if resources
weren’t a constraint?
Customer Feedback
UI comparisons
Modes/motivation matrices
Co-Creation exercises
Design Studio/Workshops
Sketchy concepts
Storyboards
Concept systems
Are we on the right track?
Which approaches are
working
Does preference vary by
customer segment? Why?
Customer Feedback
Preference Tests
UI Pattern Alignment
Heuristic Review
Tree Tests
Accessibility Reviews
RITE Usability Tests
Invision prototypes
Keynote animations
HTML clickable protos
QUESTIONS
Process Summary (Research and
Design)
(It’s cyclical and not perfectly linear, but you get the idea)
Did we move the needle?
Are there usability issues
we can further assuage
through non-structural
changes?
Usage Metrics
AppStore Reviews
Customer Feedback
Eye tracking
Unmoderated click tests
Videos to “prove it” to
stakeholders.
Identification of
outstanding issues
Recommendations
for changes
Heuristic triage
14. QUESTIONS METHODS DELIVERABLES
Pull reports on cases
Pull reports on feature usage
Subject matter expert
interviews
Competitive analysis
Review Forrester trends
Secondary research
Behavioral models
User Mental Models
UX success metrics
Design briefs
Trends Reports
Customer Segmentations
What do our customers need
(or want)?
How should we think about
the competitive landscape?
What should we build?
Different techniques to help with problem framing
VALIDATIONBUILDING EXPERIMENTSBRAINSTORMING SOLUTIONSPROBLEM FRAMING
20. Some Exercises
Circles!
The Love Letter and Break-Up letter
Reverse Brainstorming
“how do we achieve this result?” flip and ask “how do we not want to achieve this result?”
Association Game
Build on each others ideas, can be performed as a written exercise as well
21. QUESTIONS METHODS DELIVERABLES
Customer Feedback
UI comparisons
Modes/motivation matrices
Co-Creation exercises
Design Studio/Workshops
Sketchy concepts
Storyboards
Concept systems
How might we differentiate
from competitors?
What new features might we
offer?
VALIDATIONBUILDING EXPERIMENTSBRAINSTORMING SOLUTIONSPROBLEM FRAMING
• A-Z Ideation tools
• OpenIdeo Ideation Tools
• Innovators Toolkit
• Hyper Island Toolbox
Resources
28. HTML, CSS, JS Prototypes
Pros
• Very close to the real product
• Easy to test with users
Cons
• Longer times depending on
existing resources
• Skilled resources
29. QUESTIONS METHODS DELIVERABLES
Customer Feedback
Preference Tests
UI Pattern Alignment
Heuristic Review
Tree Tests
Accessibility Reviews
RITE Usability Tests
Invision prototypes
Keynote animations
HTML clickable prototypes
Flinto mobile prototypes
Are we on the right track?
Which approaches are working
best?
Does preference vary by
customer segment? Why?
VALIDATIONBUILDING EXPERIMENTSBRAINSTORMING SOLUTIONSPROBLEM FRAMING
A really good book on building prototypes by Dan Roam
38. QUESTIONS METHODS DELIVERABLES
Eye tracking
Unmoderated click tests
Instrumentation usage data
CogTool
AppStore Reviews
Customer Feedback
Heuristic triage
Efficiency assessments
Identification of outstanding
issues
Recommendations for changes
Are there pain-points we can
assuage?
Did we move the needle?
Did our changes have impact?
VALIDATIONBUILDING EXPERIMENTSBRAINSTORMING SOLUTIONSPROBLEM FRAMING
Just Enough Research by Erika Hall is wonderful short book with direct
applicable guidance on how to get Research going in startups.
