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Production Management
Professor: Julien de Grandbois

European University

Fall Semester
Week 10th, December 9, 2010

Presented by
Daria Chizhova

Change
Management
© Daria Chizhova
Table of Content
Introduction
Definition
Levers of change

1.
2.
3.

◦
◦
◦
4.
5.
6.
7.

Definition
List of levers
Explanations

7 phases of transition or Transition
Curve
6 stages of change or Change Cycle
Entertainment
References
© Daria Chizhova

2
Introduction (1)

© Daria Chizhova

3
Introduction (2)

© Daria Chizhova

4
Introduction (3)

© Daria Chizhova

5
Let’s define first:
Change management - is…


a structured approach to
shifting/transitioning individuals, teams,
and organizations from a current state to
a desired future state



an organizational process aimed at
empowering employees to accept and
embrace changes in their current
business environment
© Daria Chizhova

6
Levers of change: definition
Lever – tool, which …
 can initiate activities
 bring something to the effect
 you pull to push something to the
change

© Daria Chizhova

7
Levers of change: list of
levers
Leadership

Rewards

Strategy/BPR

Integrity/
consistency

Involvement/
engagement

Measurement

Technical and
business
Progress

Culture/
Communication

Reinforcement

Learning

© Daria Chizhova

8
Explanation (1)


Leader – is the one who organizes the
group of people to achieve a common goal
and a person capable of inspiring them to
changes



Reward – stimulus for people to change,
renovate, move forward, as it is advantage,
benefit resulting from some event or action



Strategy and Business Process Reengineering – they act as a reason for
change. If company’s choosing another way
or process to produce goods and services
everything should be in alignment with this
new strategy

Leadership

Rewards

Strategy/
BPR

© Daria Chizhova

9
Explanation (2)


Consistency - by providing consistency of
message and alignment of systems and
processes, you allow people to make their
contribution



Engagement – people are more likely to
work if they feel involved into act of sharing
information, commitments of the whole
organization



Measurement – is about defining,
quantifying and monitoring the processes

Integrity/
Leadership
consistency

Involvement/
Rewards
engagement

Strategy/BP
Measurement
R

© Daria Chizhova

10
Explanation (3)
Technical and
Integrity/
Business
Leadership
consistency
Progress

Culture/
Communication

Reinforcement



Technical and Business Progress –
examples of those that levered the
changes: Mergers and Acquisitions, Virtual
Organizations, Internet(E-commerce), Ebusiness, Digital Convergence (Information
Technologies, Telecommunication,
Consumer Electronics, and Entertainment),
Privatizations



Culture:
◦ Communication within the company – is about sharing
the information about the changes
◦ Culture of society may be both a challenge and lever



Reinforcement – is sustaining change
making over the time
To improve is to change; to be perfect is to
change often.
Winston Churchill
© Daria Chizhova

11
The Transition Curve (1): 7
phases

© Daria Chizhova

12
The Transition Curve (2)

© Daria Chizhova

13
The Transition Curve (3)

© Daria Chizhova

14
Phases of transition (4)

© Daria Chizhova

15
6 Stages of Change or Change Cycle (1)
Pre-contemplation
Contemplation

Preparation
Action
Maintenance
Relapse
© Daria Chizhova

16
6 Stages of Change or Change Cycle (2)

© Daria Chizhova

17
6 Stages of Change or Change Cycle (3)
Pre-contemplation

•

•

Person does not see any problem in
his/her current behavior and has not
considered there might be some better
alternatives
Or person have tried to change a
number of times without success and
he/she has become demoralized by
the whole process
© Daria Chizhova

18
6 Stages of Change or Change Cycle (4)
Contemplation

Person is aware of the benefits of
change but is also aware of the costs.
This balance between the costs and
benefits of changing can keep person
stuck in this stage for long periods of
time
 So he/she is deciding whether stay with
his/her existing behaviors and attitudes
or should try to change to something


© Daria Chizhova

19
6 Stages of Change or Change Cycle (5)
Preparation

Person is taking steps to change
 He / She has a plan of action, has
checked out what strategies or
resources are available, consulting the
experts – taking the small steps
towards the change


© Daria Chizhova

20
6 Stages of Change or Change Cycle (6)
Action

Individual modifies his/her behavior,
experiences, or environment in order
to change
 Action requires considerable
commitment of resources


© Daria Chizhova

21
6 Stages of Change or Change Cycle (7)
Maintenance

The goal of the maintenance stage is
to maintain the new status quo
 The change has been integrated into
the person’s life
 People work to prevent relapse and
consolidate the gains attained during
action


© Daria Chizhova

22
6 Stages of Change or Change Cycle (8)
Relapse

 Relapse

is returning to the old
behavior and abandoning the new
changes
 This is not inevitable and should not
be seen as failure. Often people will
Relapse several times before they
finally succeed in making a
permanent to a new set of
© Daria Chizhova

23
Entertainment



http://youtu.be/tzlKoYLzdFo

© Daria Chizhova

24
References
1.
2.
3.
4.
5.
6.
7.

8.
9.
10.

11.
12.

www.awlp.org/.../The_Seven_Levers_of_Change_for_Work-Life_
Effectiveness.pdf
http://www.slideshare.net/nusantara99/change-management-51890#
http://www.slideshare.net/paraskaushik/change-management-1541378
http://www.primeast.com/en/programmes/creating-environmentchange-%E2%80%93-5-change-levers.html
http://www.walkingthetalk.com/blog/2009/10/top-5-levers-to-changeculture/
http://www.tech-faq.com/change-management.html
http://www.changecycle.com/changecycle.htm
http://localenterprise.wordpress.com/2008/06/25/cycle-of-changeprochaska-and-diclemente-and-enterprise/
http://ezinearticles.com/?The-5-Stages-of-the-Cycle-ofChange&id=2227439
http://www.addictioninfo.org/articles/11/1/Stages-of-ChangeModel/Page1.html
http://www.trainathome.biz/resources/Stages%20of%20Change/Stage
s%20of%20Change.html
www.iienet2.org/.../Tools.../Leading%20Change%20People%20Matter.pdf
© Daria Chizhova

25
Any questions?

My contacts:
Daria.chizhova@euruni.edu
Dasha.chizhova@gmail.com
Mob: 076 773 0779

© Daria Chizhova

26

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Change management

Notes de l'éditeur

  1. Many of you probably mentioned that the older we become the faster is time running and it seems like what we see around us is changing faster and faster. The same is with the world, the older it becomes the faster the progress becoming. When we reached the 21st century the changes in technologies, attitudes, cultures and even religions, well in everything speed up even more. You all probably have seen those gramophones like the one which is on the slide: this is the model of the early 40-is, less than 50 years after we already had portable tape players, then less than in 10 years CD players and about the same amount of money it took Steve Jobs to give us one of the best gadgets for listening to music – ipod.
  2. Probably, this slide is more oriented on boys than on girls. But everyone remembers Sega Games, first PlayStation, then Second, Third, PSP, new Wii games. But even 30 years ago those things were probably only in Science Fiction movies and books.
  3. I didn’t find the real abacas, but for those who has no idea what is it – here’s the picture. And yes, in Russia, Ukraine and probably somewhere else we still use them to count, whereas there are not only normal calculators, but also Graphic, Scientific and many others. The change from Abacas to calculator is impressing. All those inventions were produced because the world needed the changes. But nowadays society understands clearly that every changed should better be managed.
  4. Digital Convergence: Information Technologies, Telecommunication, Consumer Electronics, and Entertainment
  5. Stage 1 – Loss to SafetyIn Stage 1 you admit to yourself that regardless of whether or not you perceive the change to be good or 'bad" there will be a sense of loss of what "was." Stage 2 – Doubt to RealityIn this stage, you doubt the facts, doubt your doubts and struggle to find information about the change that you believe is valid. Resentment, skepticism and blame cloud your thinking. Stage 3 – Discomfort to MotivationYou will recognize Stage 3 by the discomfort it brings. The change and all it means has now become clear and starts to settle in. Frustration and lethargy rule until possibility takes over. The Danger ZoneThe Danger Zone represents the pivotal place where you make the choice either to move on to Stage 4 and discover the possibilities the change has presented or to choose fear and return to Stage 1. Stage 4 – Discovery to PerspectiveStage 4 represents the "light at the end of the tunnel." Perspective, anticipation, and a willingness to make decisions give a new sense of control and hope. You are optimistic about a good outcome because you have choices. Stage 5 - UnderstandingIn Stage 5, you understand the change and are more confident, think pragmatically, and your behavior is much more productive. Good thing. Stage 6 - IntegrationBy this time, you have regained your ability and willingness to be flexible. You have insight into the ramifications, consequences and rewards of the change -- past, present, and future.