CES 2019: from Consumer Electronics Show to Consumer EXPERIENCE Show

3DS.COM©DassaultSystèmes|ConfidentialInformation|2/1/2019|ref.:3DS_Document_2015
2019
From Consumer Electronics Show
to Consumer EXPERIENCE Show
CES 2019 decoded by Dassault Systèmes – Home & Lifestyle Industry Experts

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Who is the New Consumer?
Consumer Experiences in 2030
Summary
Top Trends from CES 2019 in Home & Lifestyle
Introduction

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Summary
Introduction

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CES 2019 :
From a Tech Show to an Experience Show
CES 2019 has made the first move from a Tech Show to an Experience
Show. This movement is perfectly aligned to how new consumers want to
experience new products and services and how these can work
interdependently in order to increase convenience and to enhance the
consumer experience.

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Technology as an EXPERIENCE
Technology DELIVERING and even ANTICIPATING consumers NEEDS
and exceeding EXPECTATIONS
Technology to ENHANCE the consumers’ lifestyle, bring comfort, save time,
enhance sleep, beauty, health and wellness, and create a BETTER LIFE.
CES 2019 was a showcase of Technology
in context of the CONSUMER:

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CES highlights the magic of showing first the real value brought to consumers, visible
in the front-end. That Value is the starting point to create the brand story-telling that
will directly convince the consumer. The technology and the back-end itself is now
invisible to the consumer.
Value for Consumers

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Summary
Introduction

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THE NEW CONSUMER: URBAN
600 mega cities will generate 60% of the economic growth in 2025
The most ‘adapted’ to an urban context
are the millennials.
They are the digital pioneers and
constantly connected.
They are the first generation to be living,
for real, in a global village.
This leads to a new type of behavior,
and we see millennials acting more and
more as a tribe, where there is a sense
of unity, but also of belonging.Tribes
Global
Village
Millennials

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THE NEW CONSUMER: CONNECTED
By 2030, there will be more than five connected devices for every user
Anywhere, anytime, made for me:
Same-day delivery
Finding product fast
Eager for new experiences:
Demand product information: delivery time,
real price, product origin…
Tired of sharing data:
Data security, GDPR.
Being recognized but “anonymous”
Using, sharing, not buying:
The sharing economy could exceed $300
billion by 2025. They don’t look like
“consumers” anymore
Sharing
Economy
Impatient
Data
Security
Demanding

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THE NEW CONSUMER: NEW VALUES
50% of total world organic consumption comes from Millennials
Local brands are growing faster than
global players. Consumers trust more and
more local brands.
They want more natural, simpler food,
more local, right quantities. They are
leading a food revolution.
Sustainability is in their top of mind. The
new consumer does not accept the
consequences anymore.
Health & Wellness is also having a huge
impact in their buying decisions and
behaviors. They need brands to contribute
to this realm.
Local
Trust
Food
Revolution
Health &
Wellness
Sustainability

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Summary
Introduction

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SANITARY & SUSTAINABILITY
WELL BEING
Water management is #1 priority
SMART KITCHEN
Connected appliances,
smart assistant to cook the perfect meal…
Sleep tech, home speakers, lights
and connected apps…
EMBEDDED CONNECTIVITY
EVERYWHERE
Bicycles, skis, make-up mirrors, clothing, footwear…
COSMETICS
Skin scanning, product match-making…

SANITARY & SUSTAINABILITY
Water management, sustainability, personal experience
From voice controls to catalytic cleaning,
modern bathrooms are flush with tech.
While the personal experience is
paramount, better cleaning with less water
becomes increasingly critical for both
home and commercial environments.

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A lot of life happens in the bathroom. As a global leader in
innovation and technology, TOTO has a relentless pursuit to
engineer cutting-edge products that turn people’s daily
rituals into transformative experiences to improve the
quality of people’s lives.
Intelligent toilets with advanced cleansing technology also
bring artistic beauty to the room. With ‘people-first
innovations’ consumers appreciate the high-tech sensor
operation for auto open/close and auto flush; integrated
personal cleansing system with warm, aerated water to
cleanse, warm air dryer, heated seat, and in-bowl catalytic
deodorizer.
With key energy- and water-saving features, TOTO is also
steadfast in its commitment to develop products that offer
inclusive functionality and respect for the environment.
TOTO
Delivering “people-first innovations”

WELL BEING
Better sleep through personalized experience
While prior years’ shows focused on
tech to improve the sleep environment
(beds, lighting, sound) now it’s clear
the technology can directly engage with
the sleeper’s nightly experience.

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Millions of people know that quality sleep is critical to their
health but struggle to achieve it. Philips SmartSleep Deep
sleep headband is a clinically proven wearable solution for
consumers to actively enhance the quality of deep sleep.
Building on the successful introduction of the SmartSleep
Deep Sleep Headband at CES last year, PHILIPS has
expanded their suite of solutions to monitor, analyze, coach
and improve consumers’ ability to fall asleep, stay asleep,
minimize snoring, get deeper sleep to help people
everywhere sleep better, wake refreshed and live happier,
healthier lives.
PHILIPS
Intelligent, personalized solutions for better sleep

SMART KITCHEN
It’s no longer enough to have a
connected fridge or a smart food-robot.
The goal is to let consumers cook
better, faster, improving quality, and
reducing cost. The smart kitchen
serves consumers’ health and
wellness.
Connected appliances, smart assistant to
cook the perfect meal…

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The kitchen is the center of family discussions, the makeshift
desk for tackling homework, and the place for preparing and
cooking meals.
In this multi-purpose space – the appliances need to do more
than cook and bake – they should connect the kitchen.
Whirlpool has introduced the Connected Hub Wall
Oven concept, a vision for a central cooking hub that will offer
a whole new automated cooking experience for families.
While traditional ovens focus on programming, running, and
completing the cooking experience, the Whirlpool Connected
Hub Wall Oven will expand possibilities in the kitchen with
augmented reality and the latest in touchscreen technology.
WHIRLPOOL
Connected Hub Wall Oven Concept with Augmented Reality

EMBEDDED CONNECTIVITY
EVERYWHERE
Connectivity becomes part of how we live, not
an ‘add on’ device
Fitness trackers have given way to the
smartwatch which is quickly becoming the
‘smart everything’. Connected devices are
everywhere in our homes, offices and cars.
Now connectivity comes to what we wear so
that the experience becomes seamless.

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The desire for perfect fit, perfect comfort and ultimate
performance has been at the heart of footwear design for
centuries. ECCO, a world-leading brand of footwear and
leather goods, and its Innovation Lab (ILE) have
collaborated with Dassault Systèmes to develop a pilot
footwear customization project named QUANT-U (quantified
you).
Individual bio-mechanical data is combined with in-store
additive manufacturing to create customised silicone
midsoles, quantified by the wearer. The unique service
takes place within only a few hours, and is today showcased
exclusively at ECCO’s experimental shoe store W-21 in the
heart of Amsterdam...but expanding soon.
What’s next? Continuous connectivity for health,
performance, safety and more so staying connecting to your
world is a seamless step forward.
ECCO
A unique step into the future of footwear

COSMETICS
Skin scanning, product match-making
Tech is great when it makes us feel younger or
more beautiful. But cosmetics are now going a
level higher : from a personalized diagnostic
to a product based on individuals needs, we’re
reaching a new level of personalized
cosmetics, bringing new perspectives of
ingredients to meet today’s consumers
expectations.

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Neutrogena
3D print custom face masks based on buyers’ skin
measurements
The company is creating custom face masks through a new
iOS app called MaskiD. The app does rely on the TrueDepth
camera in the iPhone to take a 3D image of users’ faces.
The idea? Every mask is customized to fit each person.
The company will offer five main ingredients to start with:
stabilized vitamin C, purified hyaluronic acid, niacinamide,
feverfew, and N-Acetylglucosamine.
With this App, Neutrogena continue to focus on
personalization. It’s a priority for beauty companies.
Neutrogena sells thousands of products, and this App was
designed to give customers a better sense and more control
over what they’re putting on their faces.

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Summary
Introduction

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Experiencing Consumer in 2030- Trends & Perspectives
How will CES look like in 2020 and beyond? According to a survey based on 1000 US consumers
conducted by CITE research on behalf of Dassault Systèmes, it appears that:
 70 % of consumers expect to have a completely personalized experience
 81 % expect to use digital technologies in a store
 80 % of consumers expect to be using personalized products by 2030
 84 % expect to pay their purchase via mobile technology
Discover what experiences await consumers in 2030 and what it means for Home & Lifestyle
businesses.
Download our detailed report, done in collaboration with Frost & Sullivan.
DOWNLOAD THE REPORT

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STAY TUNED !
Want to know more about the top trends seen at CES 2019 for one
of the following segment? Stay tuned so you don’t miss the next
reports:
Furniture and Home goods
Sports and Leisure goods
Fashion and Luxury goods

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CES 2019: from Consumer Electronics Show to Consumer EXPERIENCE Show

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CES 2019: from Consumer Electronics Show to Consumer EXPERIENCE Show