This B2B marketing mix template will help you plan and execute successful marketing campaigns and produce the desired response from your target market.

1. Marketing Mix Template to Plan
Successful B2B Campaigns

2. How to Use This Email Template:
This template will explain what to write in each specific section.
The prompts are given in the brackets
The template can be adapted to suit different products, markets, and
situations.
All the sections can be edited; therefore, you can erase any wording
or sections you see fit and fill in information for your specific project,
product, or price.
If you have any queries regarding these email templates, contact us
anytime.

3. Marketing Mix
4Ps
The 4Ps of Marketing Mix
This is a simple marketing mix template. All you have to do is understand the context of the 4Ps of marketing,
remove the text, and add your content.
A product refers to an item that satisfies the consumer's
needs or wants. Products may be tangible (goods) or
intangible (services, ideas, or experiences). A marketer
needs to consider the product's design, features, quality,
packaging, and branding while writing this section.
The price refers to the amount a customer pays for a
product. It is usually based on the corporate branding
strategy and market positioning. This section includes
discounts, timings, location, and shipping.
Promotion refers to marketing communications, content,
and messaging to persuade the target audience to buy.
This includes sales promotion activities like advertising,
public relations, direct marketing, sales promotion,
exhibition, or even demonstrations.
Place refers to providing customer access to products
through agents and distribution sales networks. This
section also talks about the process and methods by
which products or services reach customers.
Product: Price:
Place: Promotion:

4. Marketing Mix template for a single product or service
(Name of the product or service)
Marketing Mix Template for a Single (Name of the Product or Service)
Product Price
This template can create a marketing mix for a single product or service.
Price to Consumer—(Insert the price)
Price to Distributors/Stores—(Insert if applicable)
Contribution Margin—(Insert if Applicable)
What is the cost to produce the product/service? At which
price point will you sell this product? When setting the
price, remember that it should neither be too low nor high.
Include all fixed and variable costs, including R&D. You can
highlight contribution margin, break-even, and revenue
goals.
In this section, you can name the product/service, describe
the item being sold, and provide a history of how and why it
was developed. Showcase how it can satisfy the needs
and expectations of your customers.
Product Name—(Insert product/service name)
Product Description—(A brief description of your
product or service and the pain point it solves in 1
or 2 lines)

5. Place Promotion
Describe the process and methods by which products or
services reach customers. List out the offline stores or
websites your product will be sold on.
1. Offline Store/Website
2. Offline Store/Website
3. Offline Store/Website
4. Offline Store/Website
5. Offline Store/Website
1. Promotion Channel/Strategy
2. Promotion Channel/Strategy
3. Promotion Channel/Strategy
4. Promotion Channel/Strategy
5. Promotion Channel/Strategy
Product Launch Date—(Insert product Launch
Date)
Product Buyer Persona(s)—(Paint a vivid picture
of who your ideal customer is, what they do, what
their motivations are, and what their goals are)
Revenue Goals—(Include the financial target your
business has set)
Revenue to Date—(Evaluate and track the total
revenue for the past year or month)
What tactics will you utilize to promote your product? How
do you plan to utilize employees and current customers to
promote your product? Promotion channels/strategy for this
product or service include:

6. A Marketing Mix Template for a Company (Company name)
A Marketing Mix Template for a Company
Product Price
This template can create a marketing mix for a single product or service.
This section refers to the product or service your company
plans to launch. In this section of the diagram, you can jot
down the unique characteristics of your offering and
mention its unique selling points, key features, customer
needs, and points of differentiation from competitors.
Start by giving a brief description of your product or
service:
In this section, you will lay out your product or service line's
price point(s). Evaluate how your product or service fits in
the current market, the number of competitors, and how
unique your product or service is to decide the price.
The questions that must be answered in this section are,
'How much do you charge, and how does that impact your
customers' view of your brand?', 'Are you in a high-end
luxury market?', and 'What are the lowest and highest price
points available?'
Product or service 1: Name and purpose
Product or service 2: Name and purpose
Product or service 3: Name and purpose

7. Place Promotion
In this section, your team can consider where customers
can find your product, such as physical shops, an online
website, or via social media links. You can also note where
some items are and are not available.
Example: "Products #1 and #2 are available in stores
throughout Los Angeles and on our website, but Product
#3 and #4 is an ecommerce exclusive for our online store."
This section can also talk about:
1. Quality of the product or service
2. Features of the product or service
3. The unique selling point (USP) being offered
4. Info on guarantees, exchanges, and refunds
5. Support services
6. The convenience of use, handling, and delivery
1. Terms and means for payment
2. Discounts given
3. Criteria for granting credit
4. Cost vs. benefits compared to the market
Example: "Our products range between $200 and $350 in
price to the consumer, which helps us appeal to buyers
looking for both a bargain and a higher-value item."
Include other information such as:
In this section, your team can clarify the channels they will
utilize to promote your product. Identify the promotional
tactics your company engages in for your business as a
whole and specific products/services.
Example: (Company Name) relies on the following
promotional channels.

8. After that, you can include information on
Physical and online channels for service
Business reach area
Info on the distribution and transport of goods
or services
Paid advertising on Google
Video marketing on YouTube
All the B2B social media platforms
Email drip campaigns
Influencer partnerships
Strategy 1:
Strategy 2:
Strategy 3:
Once you mention your marketing channels write the few
strategies your team will implement to achieve your sales
goals.