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Digital 2014 Europe (February 2014)

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DataReportal
DataReportal

Everything you need to know about mobile, internet, social media, and e-commerce use in Europe in 2014. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com

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wearesocial.sg • @wearesocialsg • 1We Are Social EUROPEAN DIGITAL LANDSCAPE 2014 WE ARE SOCIAL’S SNAPSHOT OF KEY DIGITAL DATA & STATISTICS we are social
wearesocial.sg • @wearesocialsg • 2We Are Social COUNTRIES DETAILED IN THIS REPORT 01 ALBANIA 09 CZECH REPUBLIC 17 ICELAND 25 MOLDOVA 33 SERBIA 02 AUSTRIA 10 DENMARK 18 IRELAND 26 MONTENEGRO 34 SLOVAKIA 03 BELARUS 11 ESTONIA 19 ITALY 27 NETHERLANDS 35 SLOVENIA 04 BELGIUM 12 FINLAND 20 LATVIA 28 NORWAY 36 SPAIN 05 BOSNIA & HERZEGOVINA 13 FRANCE 21 LITHUANIA 29 POLAND 37 SWEDEN 06 BULGARIA 14 GERMANY 22 LUXEMBOURG 30 PORTUGAL 38 SWITZERLAND 07 CROATIA 15 GREECE 23 MACEDONIA 31 ROMANIA 39 UKRAINE 08 CYPRUS 16 HUNGARY 24 MALTA 32 RUSSIA 40 UNITED KINGDOM 01!30! 02! 03! 07! 08! 09! 04! 05! 06! 10! 11! 12! 13! 17! 18! 19! 14! 15! 16! 20! 21! 22! 23! 27! 28! 29! 24! 25! 26! 31! 32! 33! 34! 35! 36! 37! 38! 39! 40!
wearesocial.sg • @wearesocialsg • 4We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION GLOBAL DATA SNAPSHOT FEB 2014 • Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, VKontakte, ITU, CIA 7,095,476,818 2,640,432,161 1,858,450,660 6,572,950,124 ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION RURAL 52% 48% 37% 26% 93%
wearesocial.sg • @wearesocialsg • 5We Are Social SHARE OF GLOBAL USERS FEB 2014 • Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, ITU, CIA NORTH AMERICA 5% 11% 11% 5% CENTRAL AMERICA 3% 4% 3% 3% SOUTH AMERICA 6% 10% 7% 8% EUROPE 11% 16% 19% 15% CENTRAL ASIA 2% 1% 1% 2% EAST ASIA 22% 37% 29% 22% SOUTH ASIA 23% 6% 11% 18% MIDDLE EAST 4% 4% 4% 5% AFRICA 16% 4% 8% 11% OCEANIA 1% 1% 1% 1% POPULATION SOCIAL MEDIA USERS INTERNET USERS MOBILE SUBSCRIPTIONS SOUTHEAST ASIA 9% 9% 7% 10%
wearesocial.sg • @wearesocialsg • 6We Are Social EUROPEAN REGIONAL OVERVIEW
wearesocial.sg • @wearesocialsg • 7We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION EUROPE 738,853,985 539,397,504 293,155,800 1,025,340,015 ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION RURAL FEB 2014 73% 27% • Sources: US Census Bureau, InternetWorldStats, Facebook, VKontakte, ITU 68% 40% 139%
wearesocial.sg • @wearesocialsg • 8We Are Social SHARE OF GLOBAL POPULATION SHARE OF GLOBAL INTERNET USERS SHARE OF GLOBAL SOCIAL MEDIA USERS SHARE OF GLOBAL MOBILE USERS FEB 2014 EUROPE’S GLOBAL SHARE 10.4% 18.9% 15.8% 17.2% • Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, VKontakte, GSMA Intelligence
wearesocial.sg • @wearesocialsg • 9We Are Social EUROPE: SOCIAL MEDIA USAGE FEB 2014 • Sources: Facebook, VKontakte, Roem.ru ACTIVE SOCIAL MEDIA USERS IN EUROPE ACCESSING SOCIAL MEDIA ON ANY DEVICE ACTIVE SOCIAL MEDIA USERS IN EUROPE ACCESSING SOCIAL MEDIA ON MOBILE DEVICES 293,155,800 193,798,000 Q ##
wearesocial.sg • @wearesocialsg • 10We Are Social EUROPE: SOCIAL PENETRATION FEB 2014 • Sources: US Census Bureau, Facebook, Vkontakte, Roem.ru ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON ANY DEVICE AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON MOBILE AS A PERCENTAGE OF THE TOTAL POPULATION 40% 26% ACTIVE MOBILE SOCIAL MEDIA USERS AS A PERCENTAGE OF TOTAL ACTIVE SOCIAL MEDIA USERS 66% Q Q
wearesocial.sg • @wearesocialsg • 11We Are Social TOTAL NUMBER OF ACTIVE MOBILE USERS (UNIQUE INDIVIDUALS) MOBILE PENETRATION (UNIQUE USERS AS A PERCENTAGE OF TOTAL POPULATION) TOTAL NUMBER OF ACTIVE MOBILE SUBSCRIPTIONS (CONNECTIONS) AVERAGE NUMBER OF ACTIVE MOBILE SUBSCRIPTIONS PER UNIQUE USER FEB 2014 • Sources: US Census Bureau, ITU, GSMA Intelligence ## EUROPE: MOBILE USAGE 576M 78.0% 1,024M 1.78
wearesocial.sg • @wearesocialsg • 12We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # EUROPE: MOBILE INDICATORS 353.9M 48% 193.8M 26% • Sources: US Census Bureau, Tencent, Facebook, extrapolated VKontakte data, ITU
wearesocial.sg • @wearesocialsg • 13We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G EUROPE: MOBILE CONTRACT TYPE 59% 41% 41%
wearesocial.sg • @wearesocialsg • 14We Are Social COUNTRIES IN OUR EUROPEAN SUB-REGIONS WESTERN EUROPE CENTRAL EUROPE NORTHERN EUROPE SOUTHERN EUROPE EASTERN EUROPE BALTIC STATES SOUTH-EASTERN EUROPE BELGIUM AUSTRIA DENMARK ANDORRA BELARUS ESTONIA ALBANIA FAROE ISLANDS CROATIA FINLAND GIBRALTAR RUSSIA LATVIA BOSNIA & HERZEGOVINA FRANCE CZECH REPUBLIC ICELAND ITALY UKRAINE LITHUANIA BULGARIA IRELAND GERMANY NORWAY MALTA CYPRUS LUXEMBOURG HUNGARY SWEDEN MONACO GREECE NETHERLANDS LIECHTENSTEIN PORTUGAL KOSOVO UNITED KINGDOM POLAND SAN MARINO MACEDONIA SLOVAKIA SPAIN MOLDOVA SLOVENIA MONTENEGRO SWITZERLAND ROMANIA SERBIA • Classification is for convenience only. Not all countries are included in the in-depth analysis.
wearesocial.sg • @wearesocialsg • 15We Are Social WESTERN EUROPE
wearesocial.sg • @wearesocialsg • 16We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION WESTERN EUROPE 161,937,043 137,694,632 80,894,000 192,540,314 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL FEB 2014 83% 85% 50% 17% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 119%
wearesocial.sg • @wearesocialsg • 17We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # MOBILE INDICATORS 96.78M 60% 63.43M 39%
wearesocial.sg • @wearesocialsg • 18We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G MOBILE CONTRACT TYPE 38% 62% 55%
wearesocial.sg • @wearesocialsg • 19We Are Social CENTRAL EUROPE
wearesocial.sg • @wearesocialsg • 20We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION CENTRAL EUROPE 167,844,786 130,119,800 60,412,000 220,493,431 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL FEB 2014 69% 78% 36% 31% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 131%
wearesocial.sg • @wearesocialsg • 21We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # MOBILE INDICATORS 71.87M 43% 43.21M 26%
wearesocial.sg • @wearesocialsg • 22We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G MOBILE CONTRACT TYPE 50% 50% 45%
wearesocial.sg • @wearesocialsg • 23We Are Social SOUTHERN EUROPE
wearesocial.sg • @wearesocialsg • 24We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION SOUTHERN EUROPE 120,240,738 76,724,809 51,129,800 165,986,450 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL FEB 2014 64% 43% 29% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 138% 71%
wearesocial.sg • @wearesocialsg • 25We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # MOBILE INDICATORS 60.51M 50% 38.61M 32%
wearesocial.sg • @wearesocialsg • 26We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G MOBILE CONTRACT TYPE 63% 37% 54%
wearesocial.sg • @wearesocialsg • 27We Are Social NORTHERN EUROPE
wearesocial.sg • @wearesocialsg • 28We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION NORTHERN EUROPE 24,979,971 23,274,801 14,020,000 33,641,201 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL FEB 2014 93% 56% 16% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 135% 84%
wearesocial.sg • @wearesocialsg • 29We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # MOBILE INDICATORS 23.89M 96% 11.61M 46%
wearesocial.sg • @wearesocialsg • 30We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G MOBILE CONTRACT TYPE 22% 78% 65%
wearesocial.sg • @wearesocialsg • 31We Are Social EASTERN EUROPE
wearesocial.sg • @wearesocialsg • 32We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION EASTERN EUROPE 196,699,575 95,565,236 61,000,000 331,920,471 ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION RURAL FEB 2014 49% 31% 28% • Sources: US Census Bureau, InternetWorldStats, Facebook, VKontakte, ITU 169% 72%
wearesocial.sg • @wearesocialsg • 33We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # MOBILE INDICATORS 80.98M 41% 20.62M 10% Facebook, extrapolated VKontake data
wearesocial.sg • @wearesocialsg • 34We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G MOBILE CONTRACT TYPE 84% 16% 17%
wearesocial.sg • @wearesocialsg • 35We Are Social BALTIC STATES
wearesocial.sg • @wearesocialsg • 36We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION BALTIC STATES 6,960,676 5,026,306 2,280,000 9,380,547 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL FEB 2014 72% 33% 32% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 135% 68%
wearesocial.sg • @wearesocialsg • 37We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # MOBILE INDICATORS 2.35M 34% 1.36M 20%
wearesocial.sg • @wearesocialsg • 38We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G MOBILE CONTRACT TYPE 48% 52% 36%
wearesocial.sg • @wearesocialsg • 39We Are Social SOUTH-EASTERN EUROPE
wearesocial.sg • @wearesocialsg • 40We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION SOUTH-EASTERN EUROPE 61,191,196 32,480,986 23,420,000 71,377,601 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL FEB 2014 53% 38% 41% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 117% 59%
wearesocial.sg • @wearesocialsg • 41We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # MOBILE INDICATORS 17.90M 29% 14.96M 24%
wearesocial.sg • @wearesocialsg • 42We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G MOBILE CONTRACT TYPE 66% 34% 33%
wearesocial.sg • @wearesocialsg • 43We Are Social REGIONAL ANALYSIS
wearesocial.sg • @wearesocialsg • 44We Are Social DENMARK ICELAND PORTUGAL UNITED KINGDOM SPAIN ITALY FRANCE NETHERLANDS IRELAND GREECE GERMANY BELGIUM SWITZERLAND NORWAY SWEDEN FINLAND ESTONIA LATVIA POLAND RUSSIA LITHUANIA UKRAINE BELARUS ROMANIA BULGARIA CYPRUS AUSTRIA HUNGARY CZECH REP. SERBIA ALBANIA INTERNET PENETRATION IN EUROPE FEB 2014 • Sources: US Census Bureau, InternetWorldStats EUROPE AVERAGE 93%! 95%! 64%! 87%! 72%! 58%! 83%! 93%! 68%! 78%! 56%! 84%!82%! 84%! 95%! 94%! 91%! 80%! 74%! 65%! 53%! 68%! 34%! 47%! 50%! 56%! 60%! 81%! 72%! 75%! 48%! 55%!
wearesocial.sg • @wearesocialsg • 45We Are Social INTERNET PENETRATION IN EUROPE FEB 2014 • Sources: US Census Bureau, InternetWorldStats GLOBAL AVERAGE: 34% 95%! 95%! 94%! 93%! 93%! 91%! 91%! 87%! 84%! 84%! 83%! 82%! 81%! 80%! 80%! 78%! 75%! 74%! 72%! 72%! 70%! 70%! 68%! 68%! 65%! 65%! 64%! 63%! 63%! 60%! 58%! 57%! 56%! 56%! 55%! 53%! 50%! 48%! 47%! 44%! 34%! ICELAND NORWAY SWEDEN DENMARK NETHERLANDS LUXEMBOURG FINLAND UNITEDKINGDOM SWITZERLAND GERMANY FRANCE BELGIUM AUSTRIA SLOVAKIA ESTONIA IRELAND CZECHREPUBLIC LATVIA HUNGARY SPAIN SLOVENIA MALTA LITHUANIA EUROPEANAVERAGE BOSNIA&HERZEGOVINA POLAND PORTUGAL CROATIA MACEDONIA CYPRUS ITALY MONTENEGRO GREECE BULGARIA ALBANIA RUSSIA ROMANIA SERBIA BELARUS MOLDOVA UKRAINE
wearesocial.sg • @wearesocialsg • 46We Are Social DENMARK ICELAND PORTUGAL UNITED KINGDOM SPAIN ITALY FRANCE NETHERLANDS IRELAND GREECE GERMANY BELGIUM SWITZERLAND NORWAY SWEDEN FINLAND ESTONIA LATVIA POLAND RUSSIA LITHUANIA UKRAINE BELARUS ROMANIA BULGARIA CYPRUS AUSTRIA HUNGARY CZECH REP. SERBIA ALBANIA INTERNET USERS IN EUROPE FEB 2014 • Sources: US Census Bureau, InternetWorldStats 5.2M! 301K! 6.9M! 55M! 34M! 36M! 54M! 16M! 501M! 3.7M! 6.0M! 68M!8.6M! 6.8M! 4.5M! 8.6M! 4.8M! 1.0M! 1.6M! 25M! 76M! 2.4M! 15M! 4.5M! 11M! 3.9M! 694K! 6.7M! 7.2M! 7.6M! 3.5M! 1.6M! EUROPE TOTAL
wearesocial.sg • @wearesocialsg • 47We Are Social TIME SPENT ON THE INTERNET FEB 2014 • Source: GlobalWebIndex AVERAGE NUMBER OF HOURS PER DAY SPENT BY INTERNET USERS ON THE INTERNET 4.8! 4.8! 4.7! 4.2! 4.1! 4.1! 4.0! 3.7! 3.7! 3.7! 1.8! 1.4! 2.2! 1.4! 1.4! 1.6! 1.8! 1.6! 1.4! 1.9! POLAND RUSSIA ITALY SWEDEN FRANCE UK SPAIN GERMANY NETHERLANDS IRELAND ACCESS THROUGH LAPTOP / DESKTOP ACCESS THROUGH MOBILE DEVICE
wearesocial.sg • @wearesocialsg • 48We Are Social DENMARK ICELAND PORTUGAL UNITED KINGDOM SPAIN ITALY FRANCE NETHERLANDS IRELAND GREECE GERMANY BELGIUM SWITZERLAND NORWAY SWEDEN FINLAND ESTONIA LATVIA POLAND RUSSIA LITHUANIA UKRAINE BELARUS ROMANIA BULGARIA CYPRUS AUSTRIA HUNGARY CZECH REP. SERBIA ALBANIA EUROPE: SOCIAL MEDIA PENETRATION FEB 2014 • Sources: US Census Bureau, Facebook, VKontakte 58%! 70%! 48%! 57%! 41%! 42%! 42%! 52%! 40%! 50%! 41%! 35%!52%! 43%! 64%! 57%! 46%! 43%! 23%! 31%! 33%! 35%! 27%! 23%! 32%! 43%! 48%! 39%! 48%! 41%! 52%! 45%! EUROPE AVERAGE
wearesocial.sg • @wearesocialsg • 49We Are Social EUROPE: SOCIAL MEDIA PENETRATION FEB 2014 • Sources: US Census Bureau, Facebook, VKontakte GLOBAL AVERAGE: 26% 70%! 64%! 58%! 58%! 57%! 57%! 52%! 52%! 52%! 51%! 50%! 50%! 49%! 48%! 48%! 48%! 46%! 45%! 43%! 43%! 43%! 42%! 42%! 41%! 41%! 41%! 40%! 40%! 40%! 40%! 40%! 39%! 35%! 35%! 33%! 32%! 31%! 27%! 23%! 23%! 10%! ICELAND NORWAY MALTA DENMARK SWEDEN UNITEDKINGDOM SERBIA NETHERLANDS BELGIUM MACEDONIA LUXEMBOURG IRELAND MONTENEGRO CYPRUS HUNGARY PORTUGAL FINLAND ALBANIA BULGARIA ESTONIA SWITZERLAND FRANCE ITALY SPAIN CZECHREPUBLIC GREECE CROATIA SLOVENIA SLOVAKIA EUROPEANAVERAGE BOSNIA&HERZEGOVINA AUSTRIA LITHUANIA GERMANY RUSSIA ROMANIA POLAND UKRAINE LATVIA BELARUS MOLDOVA
wearesocial.sg • @wearesocialsg • 50We Are Social DENMARK ICELAND PORTUGAL UNITED KINGDOM SPAIN ITALY FRANCE NETHERLANDS IRELAND GREECE GERMANY BELGIUM SWITZERLAND NORWAY SWEDEN FINLAND ESTONIA LATVIA POLAND RUSSIA LITHUANIA UKRAINE BELARUS ROMANIA BULGARIA CYPRUS AUSTRIA HUNGARY CZECH REP. SERBIA ALBANIA SOCIAL MEDIA USERS IN EUROPE FEB 2014 • Sources: US Census Bureau, Facebook, VKontakte 3.2M! 220K! 5.2M! 36M! 20M! 26M! 28M! 8.8M! 293M! 2.4M! 4.4M! 28M!5.4M! 3.4M! 3.0M! 5.2M! 2.4M! 540K! 500K! 12M! 47M! 1.2M! 12M! 2.2M! 7.0M! 3.0M! 560K! 3.2M! 4.8M! 4.2M! 3.8M! 1.4M! EUROPE TOTAL
wearesocial.sg • @wearesocialsg • 51We Are Social TIME SPENT ON SOCIAL MEDIA FEB 2014 • Source: GlobalWebIndex AVERAGE NUMBER OF HOURS PER DAY SPENT BY SOCIAL MEDIA USERS ON ALL SOCIAL CHANNELS2.0! 1.9! 1.7! 1.7! 1.6! 1.6! 1.5! 1.4! 1.3! 1.3! ITALY RUSSIA FRANCE IRELAND POLAND UK SPAIN SWEDEN NETHERLANDS GERMANY
wearesocial.sg • @wearesocialsg • 52We Are Social DENMARK ICELAND PORTUGAL UNITED KINGDOM SPAIN ITALY FRANCE NETHERLANDS IRELAND GREECE GERMANY BELGIUM SWITZERLAND NORWAY SWEDEN FINLAND ESTONIA LATVIA POLAND RUSSIA LITHUANIA UKRAINE BELARUS ROMANIA BULGARIA CYPRUS AUSTRIA HUNGARY CZECH REP. SERBIA ALBANIA MOBILE SUBSCRIPTION PENETRATION FEB 2014 • Sources: US Census Bureau, ITU. Data represent active mobile subscriptions. 119%! 110%! 114%! 130%! 118%! 158%! 109%! 117%! 139%! 103%! 124%! 133%!123%! 131%! 121%! 128%! 177%! 164%! 106%! 132%! 184%! 142%! 133%! 111%! 104%! 154%! 96%! 165%! 117%! 128%! 126%! 116%! EUROPE AVERAGE
wearesocial.sg • @wearesocialsg • 53We Are Social MOBILE SUBSCRIPTION PENETRATION FEB 2014 • Sources: US Census Bureau, ITU. Data represent active mobile subscriptions. GLOBAL AVERAGE: 93% 184%! 177%! 172%! 165%! 164%! 158%! 154%! 148%! 142%! 139%! 133%! 133%! 132%! 131%! 131%! 130%! 128%! 128%! 126%! 124%! 123%! 121%! 119%! 118%! 117%! 117%! 116%! 114%! 113%! 113%! 111%! 111%! 111%! 110%! 109%! 107%! 106%! 104%! 103%! 96%! 86%! RUSSIA FINLAND MONTENEGRO AUSTRIA ESTONIA ITALY BULGARIA LUXEMBOURG LITHUANIA EUROPEANAVERAGE UKRAINE GERMANY POLAND MALTA SWITZERLAND UNITEDKINGDOM SWEDEN CZECHREPUBLIC SERBIA GREECE BELGIUM NORWAY DENMARK SPAIN NETHERLANDS HUNGARY ALBANIA PORTUGAL MOLDOVA SLOVENIA CROATIA SLOVAKIA BELARUS ICELAND FRANCE MACEDONIA LATVIA ROMANIA IRELAND CYPRUS BOSNIA&HERZEGOVINA
wearesocial.sg • @wearesocialsg • 54We Are Social DENMARK ICELAND PORTUGAL UNITED KINGDOM SPAIN ITALY FRANCE NETHERLANDS IRELAND GREECE GERMANY BELGIUM SWITZERLAND NORWAY SWEDEN FINLAND ESTONIA LATVIA POLAND RUSSIA LITHUANIA UKRAINE BELARUS ROMANIA BULGARIA CYPRUS AUSTRIA HUNGARY CZECH REP. SERBIA ALBANIA MOBILE SUBSCRIPTIONS IN EUROPE FEB 2014 • Sources: US Census Bureau, ITU. Data represent active mobile subscriptions. 6.6M! 346K! 12M! 82M! 56M! 97M! 72M! 20M! 1.03B! 4.9M! 13M! 108M!13M! 10M! 5.7M! 12M! 9.3M! 2.1M! 2.3M! 51M! 262M! 5.0M! 59M! 11M! 23M! 11M! 1.1M! 14M! 12M! 13M! 9.1M! 3.5M! EUROPE TOTAL
wearesocial.sg • @wearesocialsg • 55We Are Social DENMARK ICELAND PORTUGAL UNITED KINGDOM SPAIN ITALY FRANCE NETHERLANDS IRELAND GREECE GERMANY BELGIUM SWITZERLAND NORWAY SWEDEN FINLAND ESTONIA LATVIA POLAND RUSSIA LITHUANIA UKRAINE BELARUS ROMANIA BULGARIA CYPRUS AUSTRIA HUNGARY CZECH REP. SERBIA ALBANIA MOBILE BROADBAND PENETRATION FEB 2014 • Sources: US Census Bureau, ITU. Figures are based on number of active subscriptions. 87%! 71%! 32%! 72%! 53%! 52%! 52%! 61%! 48%! 64%! 44%! 41%!34%! 41%! 84%! 101%! 106%! 73%! 52%! 49%! 53%! 9%! 6%! 33%! 24%! 41%! 33%! 56%! 23%! 44%! 40%! 18%! EUROPE AVERAGE
wearesocial.sg • @wearesocialsg • 56We Are Social MOBILE BROADBAND PENETRATION FEB 2014 • Sources: US Census Bureau, ITU. Figures are based on number of active subscriptions. GLOBAL AVERAGE: 21% 106%! 101%! 87%! 84%! 73%! 72%! 72%! 71%! 64%! 61%! 57%! 56%! 53%! 53%! 52%! 52%! 52%! 52%! 49%! 48%! 44%! 44%! 41%! 41%! 41%! 40%! 37%! 35%! 34%! 33%! 33%! 32%! 27%! 24%! 23%! 22%! 18%! 11%! 9%! 6%! 5%! FINLAND SWEDEN DENMARK NORWAY ESTONIA LUXEMBOURG UNITEDKINGDOM ICELAND IRELAND NETHERLANDS MALTA AUSTRIA RUSSIA SPAIN CROATIA FRANCE ITALY LATVIA POLAND EUROPEANAVERAGE GREECE CZECHREPUBLIC GERMANY SWITZERLAND BULGARIA SERBIA SLOVENIA SLOVAKIA BELGIUM CYPRUS BELARUS PORTUGAL MONTENEGRO ROMANIA HUNGARY MACEDONIA ALBANIA BOSNIA&HERZEGOVINA LITHUANIA UKRAINE MOLDOVA
wearesocial.sg • @wearesocialsg • 57We Are Social DENMARK ICELAND PORTUGAL UNITED KINGDOM SPAIN ITALY FRANCE NETHERLANDS IRELAND GREECE GERMANY BELGIUM SWITZERLAND NORWAY SWEDEN FINLAND ESTONIA LATVIA POLAND RUSSIA LITHUANIA UKRAINE BELARUS ROMANIA BULGARIA CYPRUS AUSTRIA HUNGARY CZECH REP. SERBIA ALBANIA MOBILE BROADBAND SUBSCRIPTIONS FEB 2014 • Sources: International Telecoms Union. Figures represent active subscriptions. 4.9M! 225K! 3.5M! 45M! 25M! 32M! 34M! 10M! 354M! 3.0M! 4.8M! 33M!3.5M! 3.3M! 4.0M! 9.2M! 5.6M! 925K! 1.1M! 19M! 75M! 301K! 2.5M! 3.2M! 5.2M! 2.8M! 384K! 4.6M! 2.3M! 4.5M! 2.9M! 553K! EUROPE TOTAL
wearesocial.sg • @wearesocialsg • 58We Are Social DENMARK ICELAND PORTUGAL UNITED KINGDOM SPAIN ITALY FRANCE NETHERLANDS IRELAND GREECE GERMANY BELGIUM SWITZERLAND NORWAY SWEDEN FINLAND ESTONIA LATVIA POLAND RUSSIA LITHUANIA UKRAINE BELARUS ROMANIA BULGARIA CYPRUS AUSTRIA HUNGARY CZECH REP. SERBIA ALBANIA MOBILE SOCIAL PENETRATION (MAU) FEB 2014 • Sources: US Census Bureau, Facebook, VKontakte, Roem.ru; active monthly user figures. 47%! 53%! 30%! 47%! 33%! 32%! 30%! 44%! 26%! 42%! 26%! 27%!36%! 35%! 55%! 48%! 35%! 27%! 14%! 19%! 11%! 20%! 9%! 8%! 21%! 24%! 48%! 32%! 30%! 24%! 33%! 33%! EUROPE AVERAGE
wearesocial.sg • @wearesocialsg • 59We Are Social MOBILE SOCIAL PENETRATION (MAU) FEB 2014 • Sources: US Census Bureau, Facebook, VKontakte, Roem.ru; active monthly user figures. 55%! 53%! 48%! 48%! 47%! 47%! 44%! 42%! 42%! 39%! 36%! 35%! 35%! 33%! 33%! 33%! 32%! 32%! 32%! 31%! 30%! 30%! 30%! 29%! 27%! 27%! 26%! 26%! 26%! 25%! 24%! 24%! 23%! 21%! 20%! 19%! 14%! 11%! 9%! 8%! 5%! NORWAY ICELAND SWEDEN CYPRUS UNITEDKINGDOM DENMARK NETHERLANDS MALTA IRELAND LUXEMBOURG BELGIUM SWITZERLAND FINLAND SERBIA ALBANIA SPAIN ITALY AUSTRIA MACEDONIA MONTENEGRO FRANCE HUNGARY PORTUGAL CROATIA GERMANY ESTONIA EUROPEANAVERAGE SLOVENIA GREECE SLOVAKIA BULGARIA CZECHREPUBLIC BOSNIA&HERZEGOVINA ROMANIA LITHUANIA POLAND LATVIA RUSSIA UKRAINE BELARUS MOLDOVA
wearesocial.sg • @wearesocialsg • 60We Are Social DENMARK ICELAND PORTUGAL UNITED KINGDOM SPAIN ITALY FRANCE NETHERLANDS IRELAND GREECE GERMANY BELGIUM SWITZERLAND NORWAY SWEDEN FINLAND ESTONIA LATVIA POLAND RUSSIA LITHUANIA UKRAINE BELARUS ROMANIA BULGARIA CYPRUS AUSTRIA HUNGARY CZECH REP. SERBIA ALBANIA ACTIVE MOBILE SOCIAL USERS (MAU) FEB 2014 • Sources: Facebook, VKontakte, Roem.ru 2.6M! 166K! 3.2M! 30M! 15M! 20M! 20M! 7.4M! 194M! 2.0M! 2.8M! 22M!3.8M! 2.8M! 2.6M! 4.4M! 1.8M! 340K! 300K! 7.2M! 16M! 720K! 4.1M! 744K! 4.6M! 1.7M! 560K! 2.6M! 3.0M! 2.4M! 2.4M! 980K! EUROPE TOTAL
wearesocial.sg • @wearesocialsg • 61We Are Social INDIVIDUAL COUNTRY DATA
wearesocial.sg • @wearesocialsg • 62We Are Social ALBANIA
wearesocial.sg • @wearesocialsg • 63We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ALBANIA: SNAPSHOT 3,011,405 1,641,241 1,360,000 3,500,000 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL FEB 2014 52% 55% 45% 48% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 116%
wearesocial.sg • @wearesocialsg • 64We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # ALBANIA: MOBILE STATS 553K 18% 980K 33%
wearesocial.sg • @wearesocialsg • 65We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G ALBANIA: CONTRACT TYPE 90% 10% 9%
wearesocial.sg • @wearesocialsg • 66We Are Social AUSTRIA
wearesocial.sg • @wearesocialsg • 67We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION AUSTRIA 8,221,646 6,657,992 3,200,000 13,590,000 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL FEB 2014 68% 81% 39% 32% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 165%
wearesocial.sg • @wearesocialsg • 68We Are Social SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE FEB 2014 • Source: Google’s “Our Mobile Planet” Report AUSTRIA: SMARTPHONE USAGE 48% 90% 80% 30%
wearesocial.sg • @wearesocialsg • 69We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # AUSTRIA: MOBILE STATS 4.6M 56% 2.6M 32%
wearesocial.sg • @wearesocialsg • 70We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G AUSTRIA: CONTRACT TYPE 27% 73% 64%
wearesocial.sg • @wearesocialsg • 71We Are Social BELARUS
wearesocial.sg • @wearesocialsg • 72We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION BELARUS 9,625,888 4,523,412 2,200,000 10,676,471 ACTIVE VKONTAKTE USERS VKONTAKTE PENETRATION RURAL FEB 2014 75% 47% 23% 25% • Sources: US Census Bureau, InternetWorldStats, extrapolated VKontakte data, ITU 111%
wearesocial.sg • @wearesocialsg • 73We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # BELARUS: MOBILE STATS 3.2M 33% 744K 8% extrapolated VKontake data
wearesocial.sg • @wearesocialsg • 74We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G BELARUS: CONTRACT TYPE 53% 47% 23%
wearesocial.sg • @wearesocialsg • 75We Are Social BELGIUM
wearesocial.sg • @wearesocialsg • 76We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION BELGIUM 10,444,268 8,559,449 5,400,000 12,880,000 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL (3%) FEB 2014 97% 82% 52% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 123%
wearesocial.sg • @wearesocialsg • 77We Are Social SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE FEB 2014 • Source: Google’s “Our Mobile Planet” Report BELGIUM: SMARTPHONE USAGE 34% 84% 66% 16%
wearesocial.sg • @wearesocialsg • 78We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # BELGIUM: MOBILE STATS 3.5M 34% 3.8M 36%
wearesocial.sg • @wearesocialsg • 79We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G BELGIUM: CONTRACT TYPE 49% 51% 33%
wearesocial.sg • @wearesocialsg • 80We Are Social BOSNIA & HERZEGOVINA
wearesocial.sg • @wearesocialsg • 81We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION BOSNIA & HERZEGOVINA (B&H) 3,875,723 2,535,356 1,540,000 3,352,331 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL FEB 2014 49% 65% 40% 86% 51% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg • @wearesocialsg • 82We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # B&H: MOBILE STATS 422K 11% 880K 23%
wearesocial.sg • @wearesocialsg • 83We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G B&H: CONTRACT TYPE 84% 16% 19%
wearesocial.sg • @wearesocialsg • 84We Are Social BULGARIA
wearesocial.sg • @wearesocialsg • 85We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION BULGARIA 6,981,642 3,881,287 3,000,000 10,780,732 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL FEB 2014 72% 56% 43% 28% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 154%
wearesocial.sg • @wearesocialsg • 86We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # BULGARIA: MOBILE STATS 2.8M 41% 1.7M 24%
wearesocial.sg • @wearesocialsg • 87We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G BULGARIA: CONTRACT TYPE 38% 62% 33%
wearesocial.sg • @wearesocialsg • 88We Are Social CROATIA
wearesocial.sg • @wearesocialsg • 89We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION CROATIA 4,475,611 2,822,427 1,800,000 4,971,351 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL FEB 2014 58% 63% 40% 42% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 111%
wearesocial.sg • @wearesocialsg • 90We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # CROATIA: MOBILE STATS 2.3M 52% 1.3M 29%
wearesocial.sg • @wearesocialsg • 91We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G CROATIA: CONTRACT TYPE 59% 41% 33%
wearesocial.sg • @wearesocialsg • 92We Are Social CYPRUS
wearesocial.sg • @wearesocialsg • 93We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION CYPRUS 1,155,403 694,223 560,000 1,110,935 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL FEB 2014 70% 60% 48% 30% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 96%
wearesocial.sg • @wearesocialsg • 94We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # BELARUS: MOBILE STATS 384K 33% 560K 48%
wearesocial.sg • @wearesocialsg • 95We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G CYPRUS: CONTRACT TYPE 59% 41% 52%
wearesocial.sg • @wearesocialsg • 96We Are Social CZECH REPUBLIC
wearesocial.sg • @wearesocialsg • 97We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION CZECH REPUBLIC 10,162,921 7,632,975 4,200,000 12,973,080 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL FEB 2014 74% 75% 41% 26% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 128%
wearesocial.sg • @wearesocialsg • 98We Are Social SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE FEB 2014 • Source: Google’s “Our Mobile Planet” Report CZECH REP.: SMARTPHONE USAGE 42% 91% 77% 30%
wearesocial.sg • @wearesocialsg • 99We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # CZECH REP.: MOBILE STATS 4.5M 44% 2.4M 24%
wearesocial.sg • @wearesocialsg • 100We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G CZECH REP.: CONTRACT TYPE 42% 58% 28%
wearesocial.sg • @wearesocialsg • 101We Are Social DENMARK
wearesocial.sg • @wearesocialsg • 102We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION DENMARK 5,556,452 5,155,411 3,200,000 6,600,000 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL FEB 2014 87% 93% 58% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 119% 13%!
wearesocial.sg • @wearesocialsg • 103We Are Social SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE FEB 2014 • Source: Google’s “Our Mobile Planet” Report DENMARK: SMARTPHONE USAGE 59% 86% 76% 31%
wearesocial.sg • @wearesocialsg • 104We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # DENMARK: MOBILE STATS 4.9M 87% 2.6M 47%
wearesocial.sg • @wearesocialsg • 105We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G DENMARK: CONTRACT TYPE 14% 86% 61%
wearesocial.sg • @wearesocialsg • 106We Are Social ESTONIA
wearesocial.sg • @wearesocialsg • 107We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ESTONIA 1,266,375 1,007,020 540,000 2,070,547 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL FEB 2014 70% 80% 43% 30% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 164%
wearesocial.sg • @wearesocialsg • 108We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # ESTONIA: MOBILE STATS 925K 73% 340K 27%
wearesocial.sg • @wearesocialsg • 109We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G ESTONIA: CONTRACT TYPE 37% 63% 41%
wearesocial.sg • @wearesocialsg • 110We Are Social FINLAND
wearesocial.sg • @wearesocialsg • 111We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION FINLAND 5,266,114 4,789,266 2,400,000 9,320,000 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL FEB 2014 85% 91% 46% 15% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 177%
wearesocial.sg • @wearesocialsg • 112We Are Social SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE FEB 2014 • Source: Google’s “Our Mobile Planet” Report FINLAND: SMARTPHONE USAGE 45% 92% 81% 26%
wearesocial.sg • @wearesocialsg • 113We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # FINLAND: MOBILE STATS 5.6M 106% 1.8M 35%
wearesocial.sg • @wearesocialsg • 114We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G FINLAND: CONTRACT TYPE 10% 90% 61%
wearesocial.sg • @wearesocialsg • 115We Are Social FRANCE
wearesocial.sg • @wearesocialsg • 116We Are Social FRANCE: DATA SNAPSHOT 65,951,611 54,473,474 28,000,000 72,180,000 TOTAL POPULATION INTERNET USERS ACTIVE FACEBOOK USERS ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION FACEBOOK PENETRATION MOBILE PENETRATION RURAL FEB 2014 85% 83% 42% 15% 109% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg • @wearesocialsg • 117We Are Social AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY • Sources: US Census Bureau, GlobalWebIndex FEB 2014 FRANCE: INTERNET INDICATORS 4H 08M 51% 1H 21M
wearesocial.sg • @wearesocialsg • 118We Are Social • Sources: US Census Bureau, GlobalWebIndex SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES FEB 2014 FRANCE: SOCIAL INDICATORS 69% 1H 41M 44% 12%
wearesocial.sg • @wearesocialsg • 119We Are Social FRANCE: SOCIAL MEDIA USE FEB 2014 • Source: GlobalWebIndex. Figures represent percentage of internet users. USED IN THE PAST MONTH OWN AN ACCOUNT 84% 75% 37% 26% 22% 14% 49% 40% 11% 9% 2% 3% ANY SOCIAL NETWORK FACEBOOK GOOGLE+ TWITTER COPAINS D'AVANT VIADEO
wearesocial.sg • @wearesocialsg • 120We Are Social SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE FEB 2014 • Source: Google’s “Our Mobile Planet” Report FRANCE: SMARTPHONE USAGE 42% 88% 74% 26%
wearesocial.sg • @wearesocialsg • 121We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # FRANCE: MOBILE STATS 34.2M 52% 20.0M 30%
wearesocial.sg • @wearesocialsg • 122We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G FRANCE: CONTRACT TYPE 26% 74% 52%
wearesocial.sg • @wearesocialsg • 123We Are Social GERMANY
wearesocial.sg • @wearesocialsg • 124We Are Social GERMANY: DATA SNAPSHOT 81,147,265 68,296,919 28,000,000 107,700,000 TOTAL POPULATION INTERNET USERS ACTIVE FACEBOOK USERS ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION FACEBOOK PENETRATION MOBILE PENETRATION RURAL FEB 2014 74% 84% 35% 26% 133% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg • @wearesocialsg • 125We Are Social AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY • Sources: US Census Bureau, GlobalWebIndex FEB 2014 GERMANY: INTERNET INDICATORS 3H 44M 60% 1H 33M
wearesocial.sg • @wearesocialsg • 126We Are Social • Sources: US Census Bureau, GlobalWebIndex SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES FEB 2014 GERMANY: SOCIAL INDICATORS 64% 1H 17M 49% 13%
wearesocial.sg • @wearesocialsg • 127We Are Social GERMANY: SOCIAL MEDIA USE FEB 2014 • Source: GlobalWebIndex. Figures represent percentage of internet users. USED IN THE PAST MONTH OWN AN ACCOUNT 76% 67% 35% 21% 9% 8% 43% 38% 7% 6% 1% 1% ANY SOCIAL NETWORK FACEBOOK GOOGLE+ TWITTER MYSPACE STUDIVZ
wearesocial.sg • @wearesocialsg • 128We Are Social SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE FEB 2014 • Source: Google’s “Our Mobile Planet” Report GERMANY: SMARTPHONE USAGE 40% 88% 76% 32%
wearesocial.sg • @wearesocialsg • 129We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # GERMANY: MOBILE STATS 33.3M 41% 22.0M 27%
wearesocial.sg • @wearesocialsg • 130We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G GERMANY: CONTRACT TYPE 53% 47% 46%
wearesocial.sg • @wearesocialsg • 131We Are Social GREECE
wearesocial.sg • @wearesocialsg • 132We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION GREECE 10,772,967 6,029,983 4,400,000 13,354,000 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL FEB 2014 61% 56% 41% 39% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 124%
wearesocial.sg • @wearesocialsg • 133We Are Social SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE FEB 2014 • Source: Google’s “Our Mobile Planet” Report GREECE: SMARTPHONE USAGE 33% 94% 85% 32%
wearesocial.sg • @wearesocialsg • 134We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # GREECE: MOBILE STATS 4.8M 44% 2.8M 26%
wearesocial.sg • @wearesocialsg • 135We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G GREECE: CONTRACT TYPE 69% 31% 45%
wearesocial.sg • @wearesocialsg • 136We Are Social HUNGARY
wearesocial.sg • @wearesocialsg • 137We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION HUNGARY 9,939,470 7,170,086 4,800,000 11,580,000 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL FEB 2014 68% 72% 48% 32% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 117%
wearesocial.sg • @wearesocialsg • 138We Are Social SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE FEB 2014 • Source: Google’s “Our Mobile Planet” Report HUNGARY: SMARTPHONE USAGE 34% 82% 75% 24%
wearesocial.sg • @wearesocialsg • 139We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # HUNGARY: MOBILE STATS 2.3M 23% 3.0M 30%
wearesocial.sg • @wearesocialsg • 140We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G HUNGARY: CONTRACT TYPE 48% 52% 41%
wearesocial.sg • @wearesocialsg • 141We Are Social ICELAND
wearesocial.sg • @wearesocialsg • 142We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ICELAND 315,281 300,656 220,000 346,000 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL FEB 2014 93% 95% 70% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 110% 7%!
wearesocial.sg • @wearesocialsg • 143We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # ICELAND: MOBILE STATS 225K 71% 166K 53%
wearesocial.sg • @wearesocialsg • 144We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G ICELAND: CONTRACT TYPE 41% 59% 51%
wearesocial.sg • @wearesocialsg • 145We Are Social IRELAND
wearesocial.sg • @wearesocialsg • 146We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION IRELAND 4,775,982 3,730,402 2,400,000 4,906,000 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL FEB 2014 62% 78% 50% 38% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 103%
wearesocial.sg • @wearesocialsg • 147We Are Social AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY • Sources: US Census Bureau, GlobalWebIndex FEB 2014 IRELAND: INTERNET INDICATORS 3H 40M 59% 1H 52M
wearesocial.sg • @wearesocialsg • 148We Are Social • Sources: US Census Bureau, GlobalWebIndex SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES FEB 2014 IRELAND: SOCIAL INDICATORS 71% 1H 40M 51% 12%
wearesocial.sg • @wearesocialsg • 149We Are Social IRELAND: SOCIAL MEDIA USE FEB 2014 • Source: GlobalWebIndex. Figures represent percentage of internet users. USED IN THE PAST MONTH OWN AN ACCOUNT 91% 83% 55% 42% 33% 19% 61% 51% 19% 18% 13% 7% ANY SOCIAL NETWORK FACEBOOK GOOGLE+ TWITTER LINKEDIN PINTEREST
wearesocial.sg • @wearesocialsg • 150We Are Social SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE FEB 2014 • Source: Google’s “Our Mobile Planet” Report IRELAND: SMARTPHONE USAGE 57% 91% 83% 44%
wearesocial.sg • @wearesocialsg • 151We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # IRELAND: MOBILE STATS 3.0M 64% 2.0M 42%
wearesocial.sg • @wearesocialsg • 152We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G IRELAND: CONTRACT TYPE 59% 41% 51%
wearesocial.sg • @wearesocialsg • 153We Are Social ITALY
wearesocial.sg • @wearesocialsg • 154We Are Social ITALY: DATA SNAPSHOT 61,482,297 35,531,527 26,000,000 97,226,000 TOTAL POPULATION INTERNET USERS ACTIVE FACEBOOK USERS ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION FACEBOOK PENETRATION MOBILE PENETRATION RURAL FEB 2014 68% 58% 42% 32% 158% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg • @wearesocialsg • 155We Are Social AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY • Sources: US Census Bureau, GlobalWebIndex FEB 2014 ITALY: INTERNET INDICATORS 4H 41M 47% 2H 13M
wearesocial.sg • @wearesocialsg • 156We Are Social • Sources: US Census Bureau, GlobalWebIndex SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES FEB 2014 ITALY: SOCIAL INDICATORS 52% 2H 00M 46% 17%
wearesocial.sg • @wearesocialsg • 157We Are Social ITALY: SOCIAL MEDIA USE FEB 2014 • Source: GlobalWebIndex. Figures represent percentage of internet users. USED IN THE PAST MONTH OWN AN ACCOUNT 91% 82% 54% 41% 21% 20% 54% 43% 18% 16% 5% 9% ANY SOCIAL NETWORK FACEBOOK GOOGLE+ TWITTER LINKEDIN INSTAGRAM
wearesocial.sg • @wearesocialsg • 158We Are Social SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE FEB 2014 • Source: Google’s “Our Mobile Planet” Report ITALY: SMARTPHONE USAGE 41% 92% 84% 30%
wearesocial.sg • @wearesocialsg • 159We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # ITALY: MOBILE STATS 31.7M 52% 19.8M 32%
wearesocial.sg • @wearesocialsg • 160We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G ITALY: CONTRACT TYPE 79% 21% 52%
wearesocial.sg • @wearesocialsg • 161We Are Social LATVIA
wearesocial.sg • @wearesocialsg • 162We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION LATVIA 2,178,443 1,621,769 500,000 2,310,000 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL FEB 2014 68% 74% 23% 32% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 106%
wearesocial.sg • @wearesocialsg • 163We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # LATVIA: MOBILE STATS 1.1M 52% 300K 14%
wearesocial.sg • @wearesocialsg • 164We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G LATVIA: CONTRACT TYPE 41% 59% 38%
wearesocial.sg • @wearesocialsg • 165We Are Social LITHUANIA
wearesocial.sg • @wearesocialsg • 166We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION LITHUANIA 3,515,858 2,397,517 1,240,000 5,000,000 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL FEB 2014 67% 68% 35% 33% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 142%
wearesocial.sg • @wearesocialsg • 167We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # LITHUANIA: MOBILE STATS 301K 9% 720K 20%
wearesocial.sg • @wearesocialsg • 168We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G LITHUANIA: CONTRACT TYPE 56% 44% 33%
wearesocial.sg • @wearesocialsg • 169We Are Social LUXEMBOURG
wearesocial.sg • @wearesocialsg • 170We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION LUXEMBOURG 514,862 468,348 260,000 761,314 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL FEB 2014 85% 91% 50% 15% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 148%
wearesocial.sg • @wearesocialsg • 171We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # LUXEMBOURG: MOBILE STATS 369K 72% 200K 39%
wearesocial.sg • @wearesocialsg • 172We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G LUXEMBOURG: CONTRACT TYPE 41% 59% 64%
wearesocial.sg • @wearesocialsg • 173We Are Social MACEDONIA
wearesocial.sg • @wearesocialsg • 174We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION MACEDONIA 2,087,171 1,314,969 1,060,000 2,235,460 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL FEB 2014 59% 63% 51% 41% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 107%
wearesocial.sg • @wearesocialsg • 175We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # MACEDONIA: MOBILE STATS 450K 22% 660K 32%
wearesocial.sg • @wearesocialsg • 176We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G MACEDONIA: CONTRACT TYPE 61% 39% 23%
wearesocial.sg • @wearesocialsg • 177We Are Social MALTA
wearesocial.sg • @wearesocialsg • 178We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION MALTA 411,277 286,885 240,000 539,500 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL (5%) FEB 2014 95% 70% 58% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 131%
wearesocial.sg • @wearesocialsg • 179We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # MALTA: MOBILE STATS 236K 57% 174K 42%
wearesocial.sg • @wearesocialsg • 180We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G MALTA: CONTRACT TYPE 81% 19% 43%
wearesocial.sg • @wearesocialsg • 181We Are Social MOLDOVA
wearesocial.sg • @wearesocialsg • 182We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION MOLDOVA 3,619,925 1,585,973 380,000 4,080,143 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL FEB 2014 47% 44% 53% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 113% 10%
wearesocial.sg • @wearesocialsg • 183We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # MOLDOVA: MOBILE STATS 185K 5% 184K 5%
wearesocial.sg • @wearesocialsg • 184We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G MOLDOVA: CONTRACT TYPE 75% 25% 35%
wearesocial.sg • @wearesocialsg • 185We Are Social MONTENEGRO
wearesocial.sg • @wearesocialsg • 186We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION MONTENEGRO 653,474 373,655 320,000 1,126,000 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL FEB 2014 62% 57% 49% 38% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 172%
wearesocial.sg • @wearesocialsg • 187We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # MONTENEGRO: MOBILE STATS 177K 27% 200K 31%
wearesocial.sg • @wearesocialsg • 188We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G MONTENEGRO: CONTRACT TYPE 69% 31% 23%
wearesocial.sg • @wearesocialsg • 189We Are Social NETHERLANDS
wearesocial.sg • @wearesocialsg • 190We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION NETHERLANDS 16,805,037 15,559,488 8,800,000 19,643,000 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL FEB 2014 83% 93% 52% 17% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 117%
wearesocial.sg • @wearesocialsg • 191We Are Social AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY • Sources: US Census Bureau, GlobalWebIndex FEB 2014 NETHERLANDS: INTERNET INDICATORS 3H 44M 66% 1H 26M
wearesocial.sg • @wearesocialsg • 192We Are Social • Sources: US Census Bureau, GlobalWebIndex SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES FEB 2014 NETHERLANDS: SOCIAL INDICATORS 78% 1H 20M 44% 7%
wearesocial.sg • @wearesocialsg • 193We Are Social NETHERLANDS: SOCIAL MEDIA USE FEB 2014 • Source: GlobalWebIndex. Figures represent percentage of internet users. USED IN THE PAST MONTH OWN AN ACCOUNT 84% 77% 35% 31% 26% 20% 48% 41% 8% 12% 9% 2% ANY SOCIAL NETWORK FACEBOOK GOOGLE+ TWITTER LINKEDIN HYVES
wearesocial.sg • @wearesocialsg • 194We Are Social SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE FEB 2014 • Source: Google’s “Our Mobile Planet” Report NETHERLANDS: SMARTPHONE USAGE 52% 81% 74% 18%
wearesocial.sg • @wearesocialsg • 195We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # NETHERLANDS: MOBILE STATS 10.2M 61% 7.4M 44%
wearesocial.sg • @wearesocialsg • 196We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G NETHERLANDS: CONTRACT TYPE 38% 62% 52%
wearesocial.sg • @wearesocialsg • 197We Are Social NORWAY
wearesocial.sg • @wearesocialsg • 198We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION NORWAY: SNAPSHOT 4,722,701 4,471,907 3,000,000 5,732,000 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL FEB 2014 79% 95% 64% 21% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 121%
wearesocial.sg • @wearesocialsg • 199We Are Social SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE FEB 2014 • Source: Google’s “Our Mobile Planet” Report NORWAY: SMARTPHONE USAGE 68% 84% 68% 33%
wearesocial.sg • @wearesocialsg • 200We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # NORWAY: MOBILE STATS 4.0M 84% 2.6M 55%
wearesocial.sg • @wearesocialsg • 201We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G NORWAY: CONTRACT TYPE 24% 76% 50%
wearesocial.sg • @wearesocialsg • 202We Are Social POLAND
wearesocial.sg • @wearesocialsg • 203We Are Social POLAND: DATA SNAPSHOT 38,383,809 24,969,935 12,000,000 50,840,000 TOTAL POPULATION INTERNET USERS ACTIVE FACEBOOK USERS ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION FACEBOOK PENETRATION MOBILE PENETRATION RURAL FEB 2014 61% 65% 31% 39% 132% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg • @wearesocialsg • 204We Are Social AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY • Sources: US Census Bureau, GlobalWebIndex FEB 2014 POLAND: INTERNET INDICATORS 4H 50M 44% 1H 48M
wearesocial.sg • @wearesocialsg • 205We Are Social • Sources: US Census Bureau, GlobalWebIndex SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES FEB 2014 POLAND: SOCIAL INDICATORS 59% 1H 38M 32% 14%
wearesocial.sg • @wearesocialsg • 206We Are Social POLAND: SOCIAL MEDIA USE FEB 2014 • Source: GlobalWebIndex. Figures represent percentage of internet users. USED IN THE PAST MONTH OWN AN ACCOUNT 91% 81% 53% 49% 22% 13% 70% 60% 21% 27% 10% 5% ANY SOCIAL NETWORK FACEBOOK NASZAKLASA GOOGLE+ TWITTER BADOO
wearesocial.sg • @wearesocialsg • 207We Are Social SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE FEB 2014 • Source: Google’s “Our Mobile Planet” Report POLAND: SMARTPHONE USAGE 35% 90% 78% 28%
wearesocial.sg • @wearesocialsg • 208We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # POLAND: MOBILE STATS 18.9M 49% 7.2M 19%
wearesocial.sg • @wearesocialsg • 209We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G POLAND: CONTRACT TYPE 54% 46% 44%
wearesocial.sg • @wearesocialsg • 210We Are Social PORTUGAL
wearesocial.sg • @wearesocialsg • 211We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION PORTUGAL 10,799,270 6,900,134 5,200,000 12,312,000 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL FEB 2014 61% 64% 48% 39% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 114%
wearesocial.sg • @wearesocialsg • 212We Are Social SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE FEB 2014 • Source: Google’s “Our Mobile Planet” Report PORTUGAL: SMARTPHONE USAGE 32% 90% 79% 21%
wearesocial.sg • @wearesocialsg • 213We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # PORTUGAL: MOBILE STATS 3.5M 32% 3.2M 30%
wearesocial.sg • @wearesocialsg • 214We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G PORTUGAL: CONTRACT TYPE 73% 27% 59%
wearesocial.sg • @wearesocialsg • 215We Are Social ROMANIA
wearesocial.sg • @wearesocialsg • 216We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ROMANIA 21,790,479 10,924,252 7,000,000 22,700,000 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL FEB 2014 58% 50% 32% 42% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 104%
wearesocial.sg • @wearesocialsg • 217We Are Social SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE FEB 2014 • Source: Google’s “Our Mobile Planet” Report ROMANIA: SMARTPHONE USAGE 28% 90% 84% 34%
wearesocial.sg • @wearesocialsg • 218We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # ROMANIA: MOBILE STATS 5.2M 24% 4.6M 21%
wearesocial.sg • @wearesocialsg • 219We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G ROMANIA: CONTRACT TYPE 70% 30% 37%
wearesocial.sg • @wearesocialsg • 220We Are Social RUSSIA
wearesocial.sg • @wearesocialsg • 221We Are Social RUSSIA: DATA SNAPSHOT 142,500,482 75,926,004 46,800,000 261,886,329 TOTAL POPULATION INTERNET USERS ACTIVE VKONTAKTE USERS ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION VKONTAKTE PENETRATION MOBILE PENETRATION RURAL FEB 2014 73% 53% 33% 27% 184% • Sources: US Census Bureau, InternetWorldStats, VKontakte, ITU
wearesocial.sg • @wearesocialsg • 222We Are Social AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY • Sources: US Census Bureau, GlobalWebIndex FEB 2014 RUSSIA: INTERNET INDICATORS 4H 45M 37% 1H 26M
wearesocial.sg • @wearesocialsg • 223We Are Social • Sources: US Census Bureau, GlobalWebIndex SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES FEB 2014 RUSSIA: SOCIAL INDICATORS 50% 1H 56M 44% 11%
wearesocial.sg • @wearesocialsg • 224We Are Social RUSSIA: SOCIAL MEDIA USE FEB 2014 • Source: GlobalWebIndex. Figures represent percentage of internet users. USED IN THE PAST MONTH OWN AN ACCOUNT 93% 74% 66% 65% 52% 37% 73% 51% 34% 39% 23% 16% ANY SOCIAL NETWORK VKONTAKTE FACEBOOK ODNOKLASSNIKI GOOGLE+ TWITTER
wearesocial.sg • @wearesocialsg • 225We Are Social SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE FEB 2014 • Source: Google’s “Our Mobile Planet” Report RUSSIA: SMARTPHONE USAGE 36% 93% 82% 39%
wearesocial.sg • @wearesocialsg • 226We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # RUSSIA: MOBILE STATS 75.3M 53% 15.8M 11% extrapolated VKontake data
wearesocial.sg • @wearesocialsg • 227We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G RUSSIA: CONTRACT TYPE 84% 16% 20%
wearesocial.sg • @wearesocialsg • 228We Are Social SERBIA
wearesocial.sg • @wearesocialsg • 229We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION SERBIA 7,243,007 3,500,047 3,800,000 9,138,000 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL FEB 2014 56% 48% 52% 44% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 126%
wearesocial.sg • @wearesocialsg • 230We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # SERBIA: MOBILE STATS 2.9M 40% 2.4M 33%
wearesocial.sg • @wearesocialsg • 231We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G SERBIA: CONTRACT TYPE 66% 34% 19%
wearesocial.sg • @wearesocialsg • 232We Are Social SLOVAKIA
wearesocial.sg • @wearesocialsg • 233We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION SLOVAKIA 5,488,339 4,386,470 2,200,000 6,095,000 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL FEB 2014 55% 80% 40% 45% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 111%
wearesocial.sg • @wearesocialsg • 234We Are Social SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE FEB 2014 • Source: Google’s “Our Mobile Planet” Report SLOVAKIA: SMARTPHONE USAGE 46% 88% 84% 30%
wearesocial.sg • @wearesocialsg • 235We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # SLOVAKIA: MOBILE STATS 1.9M 35% 1.4M 25%
wearesocial.sg • @wearesocialsg • 236We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G SLOVAKIA: CONTRACT TYPE 51% 49% 37%
wearesocial.sg • @wearesocialsg • 237We Are Social SLOVENIA
wearesocial.sg • @wearesocialsg • 238We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION SLOVENIA 1,992,690 1,397,632 800,000 2,246,000 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL FEB 2014 50% 70% 40% 50% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 113%
wearesocial.sg • @wearesocialsg • 239We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # SLOVENIA: MOBILE STATS 741K 37% 520K 26%
wearesocial.sg • @wearesocialsg • 240We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G SLOVENIA: CONTRACT TYPE 29% 71% 48%
wearesocial.sg • @wearesocialsg • 241We Are Social SPAIN
wearesocial.sg • @wearesocialsg • 242We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION SPAIN 47,370,542 33,870,948 19,600,000 55,740,000 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL FEB 2014 77% 72% 41% 23% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 118%
wearesocial.sg • @wearesocialsg • 243We Are Social AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY • Sources: US Census Bureau, GlobalWebIndex FEB 2014 SPAIN: INTERNET INDICATORS 3H 59M 61% 1H 45M
wearesocial.sg • @wearesocialsg • 244We Are Social • Sources: US Census Bureau, GlobalWebIndex SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES FEB 2014 SPAIN: SOCIAL INDICATORS 66% 1H 28M 44% 11%
wearesocial.sg • @wearesocialsg • 245We Are Social SPAIN: SOCIAL MEDIA USE FEB 2014 • Source: GlobalWebIndex. Figures represent percentage of internet users. USED IN THE PAST MONTH OWN AN ACCOUNT 93% 87% 57% 54% 29% 26% 57% 48% 14% 23% 4% 9% ANY SOCIAL NETWORK FACEBOOK GOOGLE+ TWITTER TUENTI LINKEDIN
wearesocial.sg • @wearesocialsg • 246We Are Social SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE FEB 2014 • Source: Google’s “Our Mobile Planet” Report SPAIN: SMARTPHONE USAGE 55% 89% 80% 25%
wearesocial.sg • @wearesocialsg • 247We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # SPAIN: MOBILE STATS 25.0M 53% 15.4M 33%
wearesocial.sg • @wearesocialsg • 248We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G SPAIN: CONTRACT TYPE 33% 67% 56%
wearesocial.sg • @wearesocialsg • 249We Are Social SWEDEN
wearesocial.sg • @wearesocialsg • 250We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION SWEDEN 9,119,423 8,557,561 5,200,000 11,643,201 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL FEB 2014 85% 94% 57% 15% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 128%
wearesocial.sg • @wearesocialsg • 251We Are Social AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY • Sources: US Census Bureau, GlobalWebIndex FEB 2014 SWEDEN: INTERNET INDICATORS 4H 10M 73% 1H 25M
wearesocial.sg • @wearesocialsg • 252We Are Social • Sources: US Census Bureau, GlobalWebIndex SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES FEB 2014 SWEDEN: SOCIAL INDICATORS 80% 1H 25M 46% 11%
wearesocial.sg • @wearesocialsg • 253We Are Social SWEDEN: SOCIAL MEDIA USE FEB 2014 • Source: GlobalWebIndex. Figures represent percentage of internet users. USED IN THE PAST MONTH OWN AN ACCOUNT 85% 79% 40% 28% 26% 19% 54% 45% 10% 9% 12% 4% ANY SOCIAL NETWORK FACEBOOK GOOGLE+ TWITTER INSTAGRAM LINKEDIN
wearesocial.sg • @wearesocialsg • 254We Are Social SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE FEB 2014 • Source: Google’s “Our Mobile Planet” Report SWEDEN: SMARTPHONE USAGE 63% 92% 79% 33%
wearesocial.sg • @wearesocialsg • 255We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # SWEDEN: MOBILE STATS 9.2M 101% 4.4M 48%
wearesocial.sg • @wearesocialsg • 256We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G SWEDEN: CONTRACT TYPE 34% 66% 76%
wearesocial.sg • @wearesocialsg • 257We Are Social SWITZERLAND
wearesocial.sg • @wearesocialsg • 258We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION SWITZERLAND 7,996,026 6,752,540 3,400,000 10,460,000 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL FEB 2014 74% 84% 43% 26% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 131%
wearesocial.sg • @wearesocialsg • 259We Are Social SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE FEB 2014 • Source: Google’s “Our Mobile Planet” Report SWITZERLAND: SMARTPHONE USAGE 54% 92% 81% 36%
wearesocial.sg • @wearesocialsg • 260We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # SWITZERLAND: MOBILE STATS 3.3M 41% 2.8M 35%
wearesocial.sg • @wearesocialsg • 261We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G SWITZERLAND: CONTRACT TYPE 38% 62% 56%
wearesocial.sg • @wearesocialsg • 262We Are Social UKRAINE
wearesocial.sg • @wearesocialsg • 263We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION UKRAINE 44,573,205 15,115,820 12,000,000 59,344,000 ACTIVE VKONTAKTE USERS VKONTAKTE PENETRATION RURAL FEB 2014 69% 34% 27% 31% • Sources: US Census Bureau, InternetWorldStats, extrapolated VKontakte data, ITU 133%
wearesocial.sg • @wearesocialsg • 264We Are Social SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE FEB 2014 • Source: Google’s “Our Mobile Planet” Report UKRAINE: SMARTPHONE USAGE 14% 93% 85% 44%
wearesocial.sg • @wearesocialsg • 265We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # UKRAINE: MOBILE STATS 2.5M 6% 4.1M 9% extrapolated VKontake data
wearesocial.sg • @wearesocialsg • 266We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G UKRAINE: CONTRACT TYPE 92% 8% 4%
wearesocial.sg • @wearesocialsg • 267We Are Social UNITED KINGDOM
wearesocial.sg • @wearesocialsg • 268We Are Social UK: DATA SNAPSHOT 63,395,574 54,861,245 36,000,000 82,109,000 TOTAL POPULATION INTERNET USERS ACTIVE FACEBOOK USERS ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION FACEBOOK PENETRATION MOBILE PENETRATION RURAL FEB 2014 80% 87% 57% 20% 130% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg • @wearesocialsg • 269We Are Social AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY • Sources: US Census Bureau, GlobalWebIndex FEB 2014 UK: INTERNET INDICATORS 4H 06M 62% 1H 34M
wearesocial.sg • @wearesocialsg • 270We Are Social • Sources: US Census Bureau, GlobalWebIndex SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES FEB 2014 UK: SOCIAL INDICATORS 74% 1H 36M 45% 9%
wearesocial.sg • @wearesocialsg • 271We Are Social UK: SOCIAL MEDIA USE FEB 2014 • Source: GlobalWebIndex. Figures represent percentage of internet users. USED IN THE PAST MONTH OWN AN ACCOUNT 85% 78% 43% 35% 21% 13% 60% 51% 22% 11% 8% 5% ANY SOCIAL NETWORK FACEBOOK TWITTER GOOGLE+ LINKEDIN PINTEREST
wearesocial.sg • @wearesocialsg • 272We Are Social SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE FEB 2014 • Source: Google’s “Our Mobile Planet” Report UK: SMARTPHONE USAGE 62% 87% 73% 39%
wearesocial.sg • @wearesocialsg • 273We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # UK: MOBILE STATS 45.4M 72% 30.0M 47%
wearesocial.sg • @wearesocialsg • 274We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G UK: CONTRACT TYPE 46% 54% 63%
wearesocial.sg • @wearesocialsg • 275We Are Social DATA SOURCES USED IN THIS REPORT Population data Latest available data from the United States Census Bureau (mid-2013 data), correct as at February 2014. Internet user data Latest available data from InternetWorldStats.com, correct as at February 2014; usage data extrapolated from GlobalWebIndex Wave 12 (Q4 2013). Social media user data Latest site-reported monthly active user data from Facebook, Google+, Qzone, Sina Weibo, Tencent Weibo, Twitter, and VKontakte, correct as at February 2014; usage data extrapolated from GlobalWebIndex’s Active Usage: Social Platforms (Wave 12 Q4 2013). Mobile phone user data Latest available data from Ericsson Mobility Report (November 2013), the International Telecommunication Union (ITU), The GSM Association (Q4 2013), and the CIA Government Factbook, correct as at February 2014; usage data extrapolated from GlobalWebIndex’s Active Usage: Social Platforms (Wave 12 Q4 2013), and Google’s Our Mobile Planet Report (May 2013).
Making Friends & Influencing People • 45We Are Social WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY. WE HELP BRANDS TO LISTEN TO, UNDERSTAND, AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA. WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING ADIDAS, UNILEVER, DIAGEO, NESTLÉ, HEINZ, AND LVMH. IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 6423 1051, OR EMAIL US AT SAYHELLO@WEARESOCIAL.SG. FIND OUT MORE AT WEARESOCIAL.SG.
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Digital 2014 Europe (February 2014)

  • 1. wearesocial.sg • @wearesocialsg • 1We Are Social EUROPEAN DIGITAL LANDSCAPE 2014 WE ARE SOCIAL’S SNAPSHOT OF KEY DIGITAL DATA & STATISTICS we are social
  • 2. wearesocial.sg • @wearesocialsg • 2We Are Social COUNTRIES DETAILED IN THIS REPORT 01 ALBANIA 09 CZECH REPUBLIC 17 ICELAND 25 MOLDOVA 33 SERBIA 02 AUSTRIA 10 DENMARK 18 IRELAND 26 MONTENEGRO 34 SLOVAKIA 03 BELARUS 11 ESTONIA 19 ITALY 27 NETHERLANDS 35 SLOVENIA 04 BELGIUM 12 FINLAND 20 LATVIA 28 NORWAY 36 SPAIN 05 BOSNIA & HERZEGOVINA 13 FRANCE 21 LITHUANIA 29 POLAND 37 SWEDEN 06 BULGARIA 14 GERMANY 22 LUXEMBOURG 30 PORTUGAL 38 SWITZERLAND 07 CROATIA 15 GREECE 23 MACEDONIA 31 ROMANIA 39 UKRAINE 08 CYPRUS 16 HUNGARY 24 MALTA 32 RUSSIA 40 UNITED KINGDOM 01!30! 02! 03! 07! 08! 09! 04! 05! 06! 10! 11! 12! 13! 17! 18! 19! 14! 15! 16! 20! 21! 22! 23! 27! 28! 29! 24! 25! 26! 31! 32! 33! 34! 35! 36! 37! 38! 39! 40!
  • 3.
  • 4. wearesocial.sg • @wearesocialsg • 4We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION GLOBAL DATA SNAPSHOT FEB 2014 • Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, VKontakte, ITU, CIA 7,095,476,818 2,640,432,161 1,858,450,660 6,572,950,124 ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION RURAL 52% 48% 37% 26% 93%
  • 5. wearesocial.sg • @wearesocialsg • 5We Are Social SHARE OF GLOBAL USERS FEB 2014 • Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, ITU, CIA NORTH AMERICA 5% 11% 11% 5% CENTRAL AMERICA 3% 4% 3% 3% SOUTH AMERICA 6% 10% 7% 8% EUROPE 11% 16% 19% 15% CENTRAL ASIA 2% 1% 1% 2% EAST ASIA 22% 37% 29% 22% SOUTH ASIA 23% 6% 11% 18% MIDDLE EAST 4% 4% 4% 5% AFRICA 16% 4% 8% 11% OCEANIA 1% 1% 1% 1% POPULATION SOCIAL MEDIA USERS INTERNET USERS MOBILE SUBSCRIPTIONS SOUTHEAST ASIA 9% 9% 7% 10%
  • 6. wearesocial.sg • @wearesocialsg • 6We Are Social EUROPEAN REGIONAL OVERVIEW
  • 7. wearesocial.sg • @wearesocialsg • 7We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION EUROPE 738,853,985 539,397,504 293,155,800 1,025,340,015 ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION RURAL FEB 2014 73% 27% • Sources: US Census Bureau, InternetWorldStats, Facebook, VKontakte, ITU 68% 40% 139%
  • 8. wearesocial.sg • @wearesocialsg • 8We Are Social SHARE OF GLOBAL POPULATION SHARE OF GLOBAL INTERNET USERS SHARE OF GLOBAL SOCIAL MEDIA USERS SHARE OF GLOBAL MOBILE USERS FEB 2014 EUROPE’S GLOBAL SHARE 10.4% 18.9% 15.8% 17.2% • Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, VKontakte, GSMA Intelligence
  • 9. wearesocial.sg • @wearesocialsg • 9We Are Social EUROPE: SOCIAL MEDIA USAGE FEB 2014 • Sources: Facebook, VKontakte, Roem.ru ACTIVE SOCIAL MEDIA USERS IN EUROPE ACCESSING SOCIAL MEDIA ON ANY DEVICE ACTIVE SOCIAL MEDIA USERS IN EUROPE ACCESSING SOCIAL MEDIA ON MOBILE DEVICES 293,155,800 193,798,000 Q ##
  • 10. wearesocial.sg • @wearesocialsg • 10We Are Social EUROPE: SOCIAL PENETRATION FEB 2014 • Sources: US Census Bureau, Facebook, Vkontakte, Roem.ru ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON ANY DEVICE AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON MOBILE AS A PERCENTAGE OF THE TOTAL POPULATION 40% 26% ACTIVE MOBILE SOCIAL MEDIA USERS AS A PERCENTAGE OF TOTAL ACTIVE SOCIAL MEDIA USERS 66% Q Q
  • 11. wearesocial.sg • @wearesocialsg • 11We Are Social TOTAL NUMBER OF ACTIVE MOBILE USERS (UNIQUE INDIVIDUALS) MOBILE PENETRATION (UNIQUE USERS AS A PERCENTAGE OF TOTAL POPULATION) TOTAL NUMBER OF ACTIVE MOBILE SUBSCRIPTIONS (CONNECTIONS) AVERAGE NUMBER OF ACTIVE MOBILE SUBSCRIPTIONS PER UNIQUE USER FEB 2014 • Sources: US Census Bureau, ITU, GSMA Intelligence ## EUROPE: MOBILE USAGE 576M 78.0% 1,024M 1.78
  • 12. wearesocial.sg • @wearesocialsg • 12We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # EUROPE: MOBILE INDICATORS 353.9M 48% 193.8M 26% • Sources: US Census Bureau, Tencent, Facebook, extrapolated VKontakte data, ITU
  • 13. wearesocial.sg • @wearesocialsg • 13We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G EUROPE: MOBILE CONTRACT TYPE 59% 41% 41%
  • 14. wearesocial.sg • @wearesocialsg • 14We Are Social COUNTRIES IN OUR EUROPEAN SUB-REGIONS WESTERN EUROPE CENTRAL EUROPE NORTHERN EUROPE SOUTHERN EUROPE EASTERN EUROPE BALTIC STATES SOUTH-EASTERN EUROPE BELGIUM AUSTRIA DENMARK ANDORRA BELARUS ESTONIA ALBANIA FAROE ISLANDS CROATIA FINLAND GIBRALTAR RUSSIA LATVIA BOSNIA & HERZEGOVINA FRANCE CZECH REPUBLIC ICELAND ITALY UKRAINE LITHUANIA BULGARIA IRELAND GERMANY NORWAY MALTA CYPRUS LUXEMBOURG HUNGARY SWEDEN MONACO GREECE NETHERLANDS LIECHTENSTEIN PORTUGAL KOSOVO UNITED KINGDOM POLAND SAN MARINO MACEDONIA SLOVAKIA SPAIN MOLDOVA SLOVENIA MONTENEGRO SWITZERLAND ROMANIA SERBIA • Classification is for convenience only. Not all countries are included in the in-depth analysis.
  • 15. wearesocial.sg • @wearesocialsg • 15We Are Social WESTERN EUROPE
  • 16. wearesocial.sg • @wearesocialsg • 16We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION WESTERN EUROPE 161,937,043 137,694,632 80,894,000 192,540,314 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL FEB 2014 83% 85% 50% 17% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 119%
  • 17. wearesocial.sg • @wearesocialsg • 17We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # MOBILE INDICATORS 96.78M 60% 63.43M 39%
  • 18. wearesocial.sg • @wearesocialsg • 18We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G MOBILE CONTRACT TYPE 38% 62% 55%
  • 19. wearesocial.sg • @wearesocialsg • 19We Are Social CENTRAL EUROPE
  • 20. wearesocial.sg • @wearesocialsg • 20We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION CENTRAL EUROPE 167,844,786 130,119,800 60,412,000 220,493,431 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL FEB 2014 69% 78% 36% 31% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 131%
  • 21. wearesocial.sg • @wearesocialsg • 21We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # MOBILE INDICATORS 71.87M 43% 43.21M 26%
  • 22. wearesocial.sg • @wearesocialsg • 22We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G MOBILE CONTRACT TYPE 50% 50% 45%
  • 23. wearesocial.sg • @wearesocialsg • 23We Are Social SOUTHERN EUROPE
  • 24. wearesocial.sg • @wearesocialsg • 24We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION SOUTHERN EUROPE 120,240,738 76,724,809 51,129,800 165,986,450 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL FEB 2014 64% 43% 29% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 138% 71%
  • 25. wearesocial.sg • @wearesocialsg • 25We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # MOBILE INDICATORS 60.51M 50% 38.61M 32%
  • 26. wearesocial.sg • @wearesocialsg • 26We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G MOBILE CONTRACT TYPE 63% 37% 54%
  • 27. wearesocial.sg • @wearesocialsg • 27We Are Social NORTHERN EUROPE
  • 28. wearesocial.sg • @wearesocialsg • 28We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION NORTHERN EUROPE 24,979,971 23,274,801 14,020,000 33,641,201 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL FEB 2014 93% 56% 16% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 135% 84%
  • 29. wearesocial.sg • @wearesocialsg • 29We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # MOBILE INDICATORS 23.89M 96% 11.61M 46%
  • 30. wearesocial.sg • @wearesocialsg • 30We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G MOBILE CONTRACT TYPE 22% 78% 65%
  • 31. wearesocial.sg • @wearesocialsg • 31We Are Social EASTERN EUROPE
  • 32. wearesocial.sg • @wearesocialsg • 32We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION EASTERN EUROPE 196,699,575 95,565,236 61,000,000 331,920,471 ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION RURAL FEB 2014 49% 31% 28% • Sources: US Census Bureau, InternetWorldStats, Facebook, VKontakte, ITU 169% 72%
  • 33. wearesocial.sg • @wearesocialsg • 33We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # MOBILE INDICATORS 80.98M 41% 20.62M 10% Facebook, extrapolated VKontake data
  • 34. wearesocial.sg • @wearesocialsg • 34We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G MOBILE CONTRACT TYPE 84% 16% 17%
  • 35. wearesocial.sg • @wearesocialsg • 35We Are Social BALTIC STATES
  • 36. wearesocial.sg • @wearesocialsg • 36We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION BALTIC STATES 6,960,676 5,026,306 2,280,000 9,380,547 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL FEB 2014 72% 33% 32% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 135% 68%
  • 37. wearesocial.sg • @wearesocialsg • 37We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # MOBILE INDICATORS 2.35M 34% 1.36M 20%
  • 38. wearesocial.sg • @wearesocialsg • 38We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G MOBILE CONTRACT TYPE 48% 52% 36%
  • 39. wearesocial.sg • @wearesocialsg • 39We Are Social SOUTH-EASTERN EUROPE
  • 40. wearesocial.sg • @wearesocialsg • 40We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION SOUTH-EASTERN EUROPE 61,191,196 32,480,986 23,420,000 71,377,601 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL FEB 2014 53% 38% 41% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 117% 59%
  • 41. wearesocial.sg • @wearesocialsg • 41We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # MOBILE INDICATORS 17.90M 29% 14.96M 24%
  • 42. wearesocial.sg • @wearesocialsg • 42We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G MOBILE CONTRACT TYPE 66% 34% 33%
  • 43. wearesocial.sg • @wearesocialsg • 43We Are Social REGIONAL ANALYSIS
  • 44. wearesocial.sg • @wearesocialsg • 44We Are Social DENMARK ICELAND PORTUGAL UNITED KINGDOM SPAIN ITALY FRANCE NETHERLANDS IRELAND GREECE GERMANY BELGIUM SWITZERLAND NORWAY SWEDEN FINLAND ESTONIA LATVIA POLAND RUSSIA LITHUANIA UKRAINE BELARUS ROMANIA BULGARIA CYPRUS AUSTRIA HUNGARY CZECH REP. SERBIA ALBANIA INTERNET PENETRATION IN EUROPE FEB 2014 • Sources: US Census Bureau, InternetWorldStats EUROPE AVERAGE 93%! 95%! 64%! 87%! 72%! 58%! 83%! 93%! 68%! 78%! 56%! 84%!82%! 84%! 95%! 94%! 91%! 80%! 74%! 65%! 53%! 68%! 34%! 47%! 50%! 56%! 60%! 81%! 72%! 75%! 48%! 55%!
  • 45. wearesocial.sg • @wearesocialsg • 45We Are Social INTERNET PENETRATION IN EUROPE FEB 2014 • Sources: US Census Bureau, InternetWorldStats GLOBAL AVERAGE: 34% 95%! 95%! 94%! 93%! 93%! 91%! 91%! 87%! 84%! 84%! 83%! 82%! 81%! 80%! 80%! 78%! 75%! 74%! 72%! 72%! 70%! 70%! 68%! 68%! 65%! 65%! 64%! 63%! 63%! 60%! 58%! 57%! 56%! 56%! 55%! 53%! 50%! 48%! 47%! 44%! 34%! ICELAND NORWAY SWEDEN DENMARK NETHERLANDS LUXEMBOURG FINLAND UNITEDKINGDOM SWITZERLAND GERMANY FRANCE BELGIUM AUSTRIA SLOVAKIA ESTONIA IRELAND CZECHREPUBLIC LATVIA HUNGARY SPAIN SLOVENIA MALTA LITHUANIA EUROPEANAVERAGE BOSNIA&HERZEGOVINA POLAND PORTUGAL CROATIA MACEDONIA CYPRUS ITALY MONTENEGRO GREECE BULGARIA ALBANIA RUSSIA ROMANIA SERBIA BELARUS MOLDOVA UKRAINE
  • 46. wearesocial.sg • @wearesocialsg • 46We Are Social DENMARK ICELAND PORTUGAL UNITED KINGDOM SPAIN ITALY FRANCE NETHERLANDS IRELAND GREECE GERMANY BELGIUM SWITZERLAND NORWAY SWEDEN FINLAND ESTONIA LATVIA POLAND RUSSIA LITHUANIA UKRAINE BELARUS ROMANIA BULGARIA CYPRUS AUSTRIA HUNGARY CZECH REP. SERBIA ALBANIA INTERNET USERS IN EUROPE FEB 2014 • Sources: US Census Bureau, InternetWorldStats 5.2M! 301K! 6.9M! 55M! 34M! 36M! 54M! 16M! 501M! 3.7M! 6.0M! 68M!8.6M! 6.8M! 4.5M! 8.6M! 4.8M! 1.0M! 1.6M! 25M! 76M! 2.4M! 15M! 4.5M! 11M! 3.9M! 694K! 6.7M! 7.2M! 7.6M! 3.5M! 1.6M! EUROPE TOTAL
  • 47. wearesocial.sg • @wearesocialsg • 47We Are Social TIME SPENT ON THE INTERNET FEB 2014 • Source: GlobalWebIndex AVERAGE NUMBER OF HOURS PER DAY SPENT BY INTERNET USERS ON THE INTERNET 4.8! 4.8! 4.7! 4.2! 4.1! 4.1! 4.0! 3.7! 3.7! 3.7! 1.8! 1.4! 2.2! 1.4! 1.4! 1.6! 1.8! 1.6! 1.4! 1.9! POLAND RUSSIA ITALY SWEDEN FRANCE UK SPAIN GERMANY NETHERLANDS IRELAND ACCESS THROUGH LAPTOP / DESKTOP ACCESS THROUGH MOBILE DEVICE
  • 48. wearesocial.sg • @wearesocialsg • 48We Are Social DENMARK ICELAND PORTUGAL UNITED KINGDOM SPAIN ITALY FRANCE NETHERLANDS IRELAND GREECE GERMANY BELGIUM SWITZERLAND NORWAY SWEDEN FINLAND ESTONIA LATVIA POLAND RUSSIA LITHUANIA UKRAINE BELARUS ROMANIA BULGARIA CYPRUS AUSTRIA HUNGARY CZECH REP. SERBIA ALBANIA EUROPE: SOCIAL MEDIA PENETRATION FEB 2014 • Sources: US Census Bureau, Facebook, VKontakte 58%! 70%! 48%! 57%! 41%! 42%! 42%! 52%! 40%! 50%! 41%! 35%!52%! 43%! 64%! 57%! 46%! 43%! 23%! 31%! 33%! 35%! 27%! 23%! 32%! 43%! 48%! 39%! 48%! 41%! 52%! 45%! EUROPE AVERAGE
  • 49. wearesocial.sg • @wearesocialsg • 49We Are Social EUROPE: SOCIAL MEDIA PENETRATION FEB 2014 • Sources: US Census Bureau, Facebook, VKontakte GLOBAL AVERAGE: 26% 70%! 64%! 58%! 58%! 57%! 57%! 52%! 52%! 52%! 51%! 50%! 50%! 49%! 48%! 48%! 48%! 46%! 45%! 43%! 43%! 43%! 42%! 42%! 41%! 41%! 41%! 40%! 40%! 40%! 40%! 40%! 39%! 35%! 35%! 33%! 32%! 31%! 27%! 23%! 23%! 10%! ICELAND NORWAY MALTA DENMARK SWEDEN UNITEDKINGDOM SERBIA NETHERLANDS BELGIUM MACEDONIA LUXEMBOURG IRELAND MONTENEGRO CYPRUS HUNGARY PORTUGAL FINLAND ALBANIA BULGARIA ESTONIA SWITZERLAND FRANCE ITALY SPAIN CZECHREPUBLIC GREECE CROATIA SLOVENIA SLOVAKIA EUROPEANAVERAGE BOSNIA&HERZEGOVINA AUSTRIA LITHUANIA GERMANY RUSSIA ROMANIA POLAND UKRAINE LATVIA BELARUS MOLDOVA
  • 50. wearesocial.sg • @wearesocialsg • 50We Are Social DENMARK ICELAND PORTUGAL UNITED KINGDOM SPAIN ITALY FRANCE NETHERLANDS IRELAND GREECE GERMANY BELGIUM SWITZERLAND NORWAY SWEDEN FINLAND ESTONIA LATVIA POLAND RUSSIA LITHUANIA UKRAINE BELARUS ROMANIA BULGARIA CYPRUS AUSTRIA HUNGARY CZECH REP. SERBIA ALBANIA SOCIAL MEDIA USERS IN EUROPE FEB 2014 • Sources: US Census Bureau, Facebook, VKontakte 3.2M! 220K! 5.2M! 36M! 20M! 26M! 28M! 8.8M! 293M! 2.4M! 4.4M! 28M!5.4M! 3.4M! 3.0M! 5.2M! 2.4M! 540K! 500K! 12M! 47M! 1.2M! 12M! 2.2M! 7.0M! 3.0M! 560K! 3.2M! 4.8M! 4.2M! 3.8M! 1.4M! EUROPE TOTAL
  • 51. wearesocial.sg • @wearesocialsg • 51We Are Social TIME SPENT ON SOCIAL MEDIA FEB 2014 • Source: GlobalWebIndex AVERAGE NUMBER OF HOURS PER DAY SPENT BY SOCIAL MEDIA USERS ON ALL SOCIAL CHANNELS2.0! 1.9! 1.7! 1.7! 1.6! 1.6! 1.5! 1.4! 1.3! 1.3! ITALY RUSSIA FRANCE IRELAND POLAND UK SPAIN SWEDEN NETHERLANDS GERMANY
  • 52. wearesocial.sg • @wearesocialsg • 52We Are Social DENMARK ICELAND PORTUGAL UNITED KINGDOM SPAIN ITALY FRANCE NETHERLANDS IRELAND GREECE GERMANY BELGIUM SWITZERLAND NORWAY SWEDEN FINLAND ESTONIA LATVIA POLAND RUSSIA LITHUANIA UKRAINE BELARUS ROMANIA BULGARIA CYPRUS AUSTRIA HUNGARY CZECH REP. SERBIA ALBANIA MOBILE SUBSCRIPTION PENETRATION FEB 2014 • Sources: US Census Bureau, ITU. Data represent active mobile subscriptions. 119%! 110%! 114%! 130%! 118%! 158%! 109%! 117%! 139%! 103%! 124%! 133%!123%! 131%! 121%! 128%! 177%! 164%! 106%! 132%! 184%! 142%! 133%! 111%! 104%! 154%! 96%! 165%! 117%! 128%! 126%! 116%! EUROPE AVERAGE
  • 53. wearesocial.sg • @wearesocialsg • 53We Are Social MOBILE SUBSCRIPTION PENETRATION FEB 2014 • Sources: US Census Bureau, ITU. Data represent active mobile subscriptions. GLOBAL AVERAGE: 93% 184%! 177%! 172%! 165%! 164%! 158%! 154%! 148%! 142%! 139%! 133%! 133%! 132%! 131%! 131%! 130%! 128%! 128%! 126%! 124%! 123%! 121%! 119%! 118%! 117%! 117%! 116%! 114%! 113%! 113%! 111%! 111%! 111%! 110%! 109%! 107%! 106%! 104%! 103%! 96%! 86%! RUSSIA FINLAND MONTENEGRO AUSTRIA ESTONIA ITALY BULGARIA LUXEMBOURG LITHUANIA EUROPEANAVERAGE UKRAINE GERMANY POLAND MALTA SWITZERLAND UNITEDKINGDOM SWEDEN CZECHREPUBLIC SERBIA GREECE BELGIUM NORWAY DENMARK SPAIN NETHERLANDS HUNGARY ALBANIA PORTUGAL MOLDOVA SLOVENIA CROATIA SLOVAKIA BELARUS ICELAND FRANCE MACEDONIA LATVIA ROMANIA IRELAND CYPRUS BOSNIA&HERZEGOVINA
  • 54. wearesocial.sg • @wearesocialsg • 54We Are Social DENMARK ICELAND PORTUGAL UNITED KINGDOM SPAIN ITALY FRANCE NETHERLANDS IRELAND GREECE GERMANY BELGIUM SWITZERLAND NORWAY SWEDEN FINLAND ESTONIA LATVIA POLAND RUSSIA LITHUANIA UKRAINE BELARUS ROMANIA BULGARIA CYPRUS AUSTRIA HUNGARY CZECH REP. SERBIA ALBANIA MOBILE SUBSCRIPTIONS IN EUROPE FEB 2014 • Sources: US Census Bureau, ITU. Data represent active mobile subscriptions. 6.6M! 346K! 12M! 82M! 56M! 97M! 72M! 20M! 1.03B! 4.9M! 13M! 108M!13M! 10M! 5.7M! 12M! 9.3M! 2.1M! 2.3M! 51M! 262M! 5.0M! 59M! 11M! 23M! 11M! 1.1M! 14M! 12M! 13M! 9.1M! 3.5M! EUROPE TOTAL
  • 55. wearesocial.sg • @wearesocialsg • 55We Are Social DENMARK ICELAND PORTUGAL UNITED KINGDOM SPAIN ITALY FRANCE NETHERLANDS IRELAND GREECE GERMANY BELGIUM SWITZERLAND NORWAY SWEDEN FINLAND ESTONIA LATVIA POLAND RUSSIA LITHUANIA UKRAINE BELARUS ROMANIA BULGARIA CYPRUS AUSTRIA HUNGARY CZECH REP. SERBIA ALBANIA MOBILE BROADBAND PENETRATION FEB 2014 • Sources: US Census Bureau, ITU. Figures are based on number of active subscriptions. 87%! 71%! 32%! 72%! 53%! 52%! 52%! 61%! 48%! 64%! 44%! 41%!34%! 41%! 84%! 101%! 106%! 73%! 52%! 49%! 53%! 9%! 6%! 33%! 24%! 41%! 33%! 56%! 23%! 44%! 40%! 18%! EUROPE AVERAGE
  • 56. wearesocial.sg • @wearesocialsg • 56We Are Social MOBILE BROADBAND PENETRATION FEB 2014 • Sources: US Census Bureau, ITU. Figures are based on number of active subscriptions. GLOBAL AVERAGE: 21% 106%! 101%! 87%! 84%! 73%! 72%! 72%! 71%! 64%! 61%! 57%! 56%! 53%! 53%! 52%! 52%! 52%! 52%! 49%! 48%! 44%! 44%! 41%! 41%! 41%! 40%! 37%! 35%! 34%! 33%! 33%! 32%! 27%! 24%! 23%! 22%! 18%! 11%! 9%! 6%! 5%! FINLAND SWEDEN DENMARK NORWAY ESTONIA LUXEMBOURG UNITEDKINGDOM ICELAND IRELAND NETHERLANDS MALTA AUSTRIA RUSSIA SPAIN CROATIA FRANCE ITALY LATVIA POLAND EUROPEANAVERAGE GREECE CZECHREPUBLIC GERMANY SWITZERLAND BULGARIA SERBIA SLOVENIA SLOVAKIA BELGIUM CYPRUS BELARUS PORTUGAL MONTENEGRO ROMANIA HUNGARY MACEDONIA ALBANIA BOSNIA&HERZEGOVINA LITHUANIA UKRAINE MOLDOVA
  • 57. wearesocial.sg • @wearesocialsg • 57We Are Social DENMARK ICELAND PORTUGAL UNITED KINGDOM SPAIN ITALY FRANCE NETHERLANDS IRELAND GREECE GERMANY BELGIUM SWITZERLAND NORWAY SWEDEN FINLAND ESTONIA LATVIA POLAND RUSSIA LITHUANIA UKRAINE BELARUS ROMANIA BULGARIA CYPRUS AUSTRIA HUNGARY CZECH REP. SERBIA ALBANIA MOBILE BROADBAND SUBSCRIPTIONS FEB 2014 • Sources: International Telecoms Union. Figures represent active subscriptions. 4.9M! 225K! 3.5M! 45M! 25M! 32M! 34M! 10M! 354M! 3.0M! 4.8M! 33M!3.5M! 3.3M! 4.0M! 9.2M! 5.6M! 925K! 1.1M! 19M! 75M! 301K! 2.5M! 3.2M! 5.2M! 2.8M! 384K! 4.6M! 2.3M! 4.5M! 2.9M! 553K! EUROPE TOTAL
  • 58. wearesocial.sg • @wearesocialsg • 58We Are Social DENMARK ICELAND PORTUGAL UNITED KINGDOM SPAIN ITALY FRANCE NETHERLANDS IRELAND GREECE GERMANY BELGIUM SWITZERLAND NORWAY SWEDEN FINLAND ESTONIA LATVIA POLAND RUSSIA LITHUANIA UKRAINE BELARUS ROMANIA BULGARIA CYPRUS AUSTRIA HUNGARY CZECH REP. SERBIA ALBANIA MOBILE SOCIAL PENETRATION (MAU) FEB 2014 • Sources: US Census Bureau, Facebook, VKontakte, Roem.ru; active monthly user figures. 47%! 53%! 30%! 47%! 33%! 32%! 30%! 44%! 26%! 42%! 26%! 27%!36%! 35%! 55%! 48%! 35%! 27%! 14%! 19%! 11%! 20%! 9%! 8%! 21%! 24%! 48%! 32%! 30%! 24%! 33%! 33%! EUROPE AVERAGE
  • 59. wearesocial.sg • @wearesocialsg • 59We Are Social MOBILE SOCIAL PENETRATION (MAU) FEB 2014 • Sources: US Census Bureau, Facebook, VKontakte, Roem.ru; active monthly user figures. 55%! 53%! 48%! 48%! 47%! 47%! 44%! 42%! 42%! 39%! 36%! 35%! 35%! 33%! 33%! 33%! 32%! 32%! 32%! 31%! 30%! 30%! 30%! 29%! 27%! 27%! 26%! 26%! 26%! 25%! 24%! 24%! 23%! 21%! 20%! 19%! 14%! 11%! 9%! 8%! 5%! NORWAY ICELAND SWEDEN CYPRUS UNITEDKINGDOM DENMARK NETHERLANDS MALTA IRELAND LUXEMBOURG BELGIUM SWITZERLAND FINLAND SERBIA ALBANIA SPAIN ITALY AUSTRIA MACEDONIA MONTENEGRO FRANCE HUNGARY PORTUGAL CROATIA GERMANY ESTONIA EUROPEANAVERAGE SLOVENIA GREECE SLOVAKIA BULGARIA CZECHREPUBLIC BOSNIA&HERZEGOVINA ROMANIA LITHUANIA POLAND LATVIA RUSSIA UKRAINE BELARUS MOLDOVA
  • 60. wearesocial.sg • @wearesocialsg • 60We Are Social DENMARK ICELAND PORTUGAL UNITED KINGDOM SPAIN ITALY FRANCE NETHERLANDS IRELAND GREECE GERMANY BELGIUM SWITZERLAND NORWAY SWEDEN FINLAND ESTONIA LATVIA POLAND RUSSIA LITHUANIA UKRAINE BELARUS ROMANIA BULGARIA CYPRUS AUSTRIA HUNGARY CZECH REP. SERBIA ALBANIA ACTIVE MOBILE SOCIAL USERS (MAU) FEB 2014 • Sources: Facebook, VKontakte, Roem.ru 2.6M! 166K! 3.2M! 30M! 15M! 20M! 20M! 7.4M! 194M! 2.0M! 2.8M! 22M!3.8M! 2.8M! 2.6M! 4.4M! 1.8M! 340K! 300K! 7.2M! 16M! 720K! 4.1M! 744K! 4.6M! 1.7M! 560K! 2.6M! 3.0M! 2.4M! 2.4M! 980K! EUROPE TOTAL
  • 61. wearesocial.sg • @wearesocialsg • 61We Are Social INDIVIDUAL COUNTRY DATA
  • 62. wearesocial.sg • @wearesocialsg • 62We Are Social ALBANIA
  • 63. wearesocial.sg • @wearesocialsg • 63We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ALBANIA: SNAPSHOT 3,011,405 1,641,241 1,360,000 3,500,000 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL FEB 2014 52% 55% 45% 48% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 116%
  • 64. wearesocial.sg • @wearesocialsg • 64We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # ALBANIA: MOBILE STATS 553K 18% 980K 33%
  • 65. wearesocial.sg • @wearesocialsg • 65We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G ALBANIA: CONTRACT TYPE 90% 10% 9%
  • 66. wearesocial.sg • @wearesocialsg • 66We Are Social AUSTRIA
  • 67. wearesocial.sg • @wearesocialsg • 67We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION AUSTRIA 8,221,646 6,657,992 3,200,000 13,590,000 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL FEB 2014 68% 81% 39% 32% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 165%
  • 68. wearesocial.sg • @wearesocialsg • 68We Are Social SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE FEB 2014 • Source: Google’s “Our Mobile Planet” Report AUSTRIA: SMARTPHONE USAGE 48% 90% 80% 30%
  • 69. wearesocial.sg • @wearesocialsg • 69We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # AUSTRIA: MOBILE STATS 4.6M 56% 2.6M 32%
  • 70. wearesocial.sg • @wearesocialsg • 70We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G AUSTRIA: CONTRACT TYPE 27% 73% 64%
  • 71. wearesocial.sg • @wearesocialsg • 71We Are Social BELARUS
  • 72. wearesocial.sg • @wearesocialsg • 72We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION BELARUS 9,625,888 4,523,412 2,200,000 10,676,471 ACTIVE VKONTAKTE USERS VKONTAKTE PENETRATION RURAL FEB 2014 75% 47% 23% 25% • Sources: US Census Bureau, InternetWorldStats, extrapolated VKontakte data, ITU 111%
  • 73. wearesocial.sg • @wearesocialsg • 73We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # BELARUS: MOBILE STATS 3.2M 33% 744K 8% extrapolated VKontake data
  • 74. wearesocial.sg • @wearesocialsg • 74We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G BELARUS: CONTRACT TYPE 53% 47% 23%
  • 75. wearesocial.sg • @wearesocialsg • 75We Are Social BELGIUM
  • 76. wearesocial.sg • @wearesocialsg • 76We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION BELGIUM 10,444,268 8,559,449 5,400,000 12,880,000 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL (3%) FEB 2014 97% 82% 52% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 123%
  • 77. wearesocial.sg • @wearesocialsg • 77We Are Social SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE FEB 2014 • Source: Google’s “Our Mobile Planet” Report BELGIUM: SMARTPHONE USAGE 34% 84% 66% 16%
  • 78. wearesocial.sg • @wearesocialsg • 78We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # BELGIUM: MOBILE STATS 3.5M 34% 3.8M 36%
  • 79. wearesocial.sg • @wearesocialsg • 79We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G BELGIUM: CONTRACT TYPE 49% 51% 33%
  • 80. wearesocial.sg • @wearesocialsg • 80We Are Social BOSNIA & HERZEGOVINA
  • 81. wearesocial.sg • @wearesocialsg • 81We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION BOSNIA & HERZEGOVINA (B&H) 3,875,723 2,535,356 1,540,000 3,352,331 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL FEB 2014 49% 65% 40% 86% 51% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 82. wearesocial.sg • @wearesocialsg • 82We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # B&H: MOBILE STATS 422K 11% 880K 23%
  • 83. wearesocial.sg • @wearesocialsg • 83We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G B&H: CONTRACT TYPE 84% 16% 19%
  • 84. wearesocial.sg • @wearesocialsg • 84We Are Social BULGARIA
  • 85. wearesocial.sg • @wearesocialsg • 85We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION BULGARIA 6,981,642 3,881,287 3,000,000 10,780,732 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL FEB 2014 72% 56% 43% 28% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 154%
  • 86. wearesocial.sg • @wearesocialsg • 86We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # BULGARIA: MOBILE STATS 2.8M 41% 1.7M 24%
  • 87. wearesocial.sg • @wearesocialsg • 87We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G BULGARIA: CONTRACT TYPE 38% 62% 33%
  • 88. wearesocial.sg • @wearesocialsg • 88We Are Social CROATIA
  • 89. wearesocial.sg • @wearesocialsg • 89We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION CROATIA 4,475,611 2,822,427 1,800,000 4,971,351 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL FEB 2014 58% 63% 40% 42% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 111%
  • 90. wearesocial.sg • @wearesocialsg • 90We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # CROATIA: MOBILE STATS 2.3M 52% 1.3M 29%
  • 91. wearesocial.sg • @wearesocialsg • 91We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G CROATIA: CONTRACT TYPE 59% 41% 33%
  • 92. wearesocial.sg • @wearesocialsg • 92We Are Social CYPRUS
  • 93. wearesocial.sg • @wearesocialsg • 93We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION CYPRUS 1,155,403 694,223 560,000 1,110,935 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL FEB 2014 70% 60% 48% 30% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 96%
  • 94. wearesocial.sg • @wearesocialsg • 94We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # BELARUS: MOBILE STATS 384K 33% 560K 48%
  • 95. wearesocial.sg • @wearesocialsg • 95We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G CYPRUS: CONTRACT TYPE 59% 41% 52%
  • 96. wearesocial.sg • @wearesocialsg • 96We Are Social CZECH REPUBLIC
  • 97. wearesocial.sg • @wearesocialsg • 97We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION CZECH REPUBLIC 10,162,921 7,632,975 4,200,000 12,973,080 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL FEB 2014 74% 75% 41% 26% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 128%
  • 98. wearesocial.sg • @wearesocialsg • 98We Are Social SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE FEB 2014 • Source: Google’s “Our Mobile Planet” Report CZECH REP.: SMARTPHONE USAGE 42% 91% 77% 30%
  • 99. wearesocial.sg • @wearesocialsg • 99We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # CZECH REP.: MOBILE STATS 4.5M 44% 2.4M 24%
  • 100. wearesocial.sg • @wearesocialsg • 100We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G CZECH REP.: CONTRACT TYPE 42% 58% 28%
  • 101. wearesocial.sg • @wearesocialsg • 101We Are Social DENMARK
  • 102. wearesocial.sg • @wearesocialsg • 102We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION DENMARK 5,556,452 5,155,411 3,200,000 6,600,000 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL FEB 2014 87% 93% 58% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 119% 13%!
  • 103. wearesocial.sg • @wearesocialsg • 103We Are Social SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE FEB 2014 • Source: Google’s “Our Mobile Planet” Report DENMARK: SMARTPHONE USAGE 59% 86% 76% 31%
  • 104. wearesocial.sg • @wearesocialsg • 104We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # DENMARK: MOBILE STATS 4.9M 87% 2.6M 47%
  • 105. wearesocial.sg • @wearesocialsg • 105We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G DENMARK: CONTRACT TYPE 14% 86% 61%
  • 106. wearesocial.sg • @wearesocialsg • 106We Are Social ESTONIA
  • 107. wearesocial.sg • @wearesocialsg • 107We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ESTONIA 1,266,375 1,007,020 540,000 2,070,547 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL FEB 2014 70% 80% 43% 30% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 164%
  • 108. wearesocial.sg • @wearesocialsg • 108We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # ESTONIA: MOBILE STATS 925K 73% 340K 27%
  • 109. wearesocial.sg • @wearesocialsg • 109We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G ESTONIA: CONTRACT TYPE 37% 63% 41%
  • 110. wearesocial.sg • @wearesocialsg • 110We Are Social FINLAND
  • 111. wearesocial.sg • @wearesocialsg • 111We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION FINLAND 5,266,114 4,789,266 2,400,000 9,320,000 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL FEB 2014 85% 91% 46% 15% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 177%
  • 112. wearesocial.sg • @wearesocialsg • 112We Are Social SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE FEB 2014 • Source: Google’s “Our Mobile Planet” Report FINLAND: SMARTPHONE USAGE 45% 92% 81% 26%
  • 113. wearesocial.sg • @wearesocialsg • 113We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # FINLAND: MOBILE STATS 5.6M 106% 1.8M 35%
  • 114. wearesocial.sg • @wearesocialsg • 114We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G FINLAND: CONTRACT TYPE 10% 90% 61%
  • 115. wearesocial.sg • @wearesocialsg • 115We Are Social FRANCE
  • 116. wearesocial.sg • @wearesocialsg • 116We Are Social FRANCE: DATA SNAPSHOT 65,951,611 54,473,474 28,000,000 72,180,000 TOTAL POPULATION INTERNET USERS ACTIVE FACEBOOK USERS ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION FACEBOOK PENETRATION MOBILE PENETRATION RURAL FEB 2014 85% 83% 42% 15% 109% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 117. wearesocial.sg • @wearesocialsg • 117We Are Social AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY • Sources: US Census Bureau, GlobalWebIndex FEB 2014 FRANCE: INTERNET INDICATORS 4H 08M 51% 1H 21M
  • 118. wearesocial.sg • @wearesocialsg • 118We Are Social • Sources: US Census Bureau, GlobalWebIndex SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES FEB 2014 FRANCE: SOCIAL INDICATORS 69% 1H 41M 44% 12%
  • 119. wearesocial.sg • @wearesocialsg • 119We Are Social FRANCE: SOCIAL MEDIA USE FEB 2014 • Source: GlobalWebIndex. Figures represent percentage of internet users. USED IN THE PAST MONTH OWN AN ACCOUNT 84% 75% 37% 26% 22% 14% 49% 40% 11% 9% 2% 3% ANY SOCIAL NETWORK FACEBOOK GOOGLE+ TWITTER COPAINS D'AVANT VIADEO
  • 120. wearesocial.sg • @wearesocialsg • 120We Are Social SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE FEB 2014 • Source: Google’s “Our Mobile Planet” Report FRANCE: SMARTPHONE USAGE 42% 88% 74% 26%
  • 121. wearesocial.sg • @wearesocialsg • 121We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # FRANCE: MOBILE STATS 34.2M 52% 20.0M 30%
  • 122. wearesocial.sg • @wearesocialsg • 122We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G FRANCE: CONTRACT TYPE 26% 74% 52%
  • 123. wearesocial.sg • @wearesocialsg • 123We Are Social GERMANY
  • 124. wearesocial.sg • @wearesocialsg • 124We Are Social GERMANY: DATA SNAPSHOT 81,147,265 68,296,919 28,000,000 107,700,000 TOTAL POPULATION INTERNET USERS ACTIVE FACEBOOK USERS ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION FACEBOOK PENETRATION MOBILE PENETRATION RURAL FEB 2014 74% 84% 35% 26% 133% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 125. wearesocial.sg • @wearesocialsg • 125We Are Social AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY • Sources: US Census Bureau, GlobalWebIndex FEB 2014 GERMANY: INTERNET INDICATORS 3H 44M 60% 1H 33M
  • 126. wearesocial.sg • @wearesocialsg • 126We Are Social • Sources: US Census Bureau, GlobalWebIndex SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES FEB 2014 GERMANY: SOCIAL INDICATORS 64% 1H 17M 49% 13%
  • 127. wearesocial.sg • @wearesocialsg • 127We Are Social GERMANY: SOCIAL MEDIA USE FEB 2014 • Source: GlobalWebIndex. Figures represent percentage of internet users. USED IN THE PAST MONTH OWN AN ACCOUNT 76% 67% 35% 21% 9% 8% 43% 38% 7% 6% 1% 1% ANY SOCIAL NETWORK FACEBOOK GOOGLE+ TWITTER MYSPACE STUDIVZ
  • 128. wearesocial.sg • @wearesocialsg • 128We Are Social SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE FEB 2014 • Source: Google’s “Our Mobile Planet” Report GERMANY: SMARTPHONE USAGE 40% 88% 76% 32%
  • 129. wearesocial.sg • @wearesocialsg • 129We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # GERMANY: MOBILE STATS 33.3M 41% 22.0M 27%
  • 130. wearesocial.sg • @wearesocialsg • 130We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G GERMANY: CONTRACT TYPE 53% 47% 46%
  • 131. wearesocial.sg • @wearesocialsg • 131We Are Social GREECE
  • 132. wearesocial.sg • @wearesocialsg • 132We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION GREECE 10,772,967 6,029,983 4,400,000 13,354,000 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL FEB 2014 61% 56% 41% 39% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 124%
  • 133. wearesocial.sg • @wearesocialsg • 133We Are Social SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE FEB 2014 • Source: Google’s “Our Mobile Planet” Report GREECE: SMARTPHONE USAGE 33% 94% 85% 32%
  • 134. wearesocial.sg • @wearesocialsg • 134We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # GREECE: MOBILE STATS 4.8M 44% 2.8M 26%
  • 135. wearesocial.sg • @wearesocialsg • 135We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G GREECE: CONTRACT TYPE 69% 31% 45%
  • 136. wearesocial.sg • @wearesocialsg • 136We Are Social HUNGARY
  • 137. wearesocial.sg • @wearesocialsg • 137We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION HUNGARY 9,939,470 7,170,086 4,800,000 11,580,000 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL FEB 2014 68% 72% 48% 32% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 117%
  • 138. wearesocial.sg • @wearesocialsg • 138We Are Social SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE FEB 2014 • Source: Google’s “Our Mobile Planet” Report HUNGARY: SMARTPHONE USAGE 34% 82% 75% 24%
  • 139. wearesocial.sg • @wearesocialsg • 139We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # HUNGARY: MOBILE STATS 2.3M 23% 3.0M 30%
  • 140. wearesocial.sg • @wearesocialsg • 140We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G HUNGARY: CONTRACT TYPE 48% 52% 41%
  • 141. wearesocial.sg • @wearesocialsg • 141We Are Social ICELAND
  • 142. wearesocial.sg • @wearesocialsg • 142We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ICELAND 315,281 300,656 220,000 346,000 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL FEB 2014 93% 95% 70% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 110% 7%!
  • 143. wearesocial.sg • @wearesocialsg • 143We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # ICELAND: MOBILE STATS 225K 71% 166K 53%
  • 144. wearesocial.sg • @wearesocialsg • 144We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G ICELAND: CONTRACT TYPE 41% 59% 51%
  • 145. wearesocial.sg • @wearesocialsg • 145We Are Social IRELAND
  • 146. wearesocial.sg • @wearesocialsg • 146We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION IRELAND 4,775,982 3,730,402 2,400,000 4,906,000 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL FEB 2014 62% 78% 50% 38% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 103%
  • 147. wearesocial.sg • @wearesocialsg • 147We Are Social AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY • Sources: US Census Bureau, GlobalWebIndex FEB 2014 IRELAND: INTERNET INDICATORS 3H 40M 59% 1H 52M
  • 148. wearesocial.sg • @wearesocialsg • 148We Are Social • Sources: US Census Bureau, GlobalWebIndex SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES FEB 2014 IRELAND: SOCIAL INDICATORS 71% 1H 40M 51% 12%
  • 149. wearesocial.sg • @wearesocialsg • 149We Are Social IRELAND: SOCIAL MEDIA USE FEB 2014 • Source: GlobalWebIndex. Figures represent percentage of internet users. USED IN THE PAST MONTH OWN AN ACCOUNT 91% 83% 55% 42% 33% 19% 61% 51% 19% 18% 13% 7% ANY SOCIAL NETWORK FACEBOOK GOOGLE+ TWITTER LINKEDIN PINTEREST
  • 150. wearesocial.sg • @wearesocialsg • 150We Are Social SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE FEB 2014 • Source: Google’s “Our Mobile Planet” Report IRELAND: SMARTPHONE USAGE 57% 91% 83% 44%
  • 151. wearesocial.sg • @wearesocialsg • 151We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # IRELAND: MOBILE STATS 3.0M 64% 2.0M 42%
  • 152. wearesocial.sg • @wearesocialsg • 152We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G IRELAND: CONTRACT TYPE 59% 41% 51%
  • 153. wearesocial.sg • @wearesocialsg • 153We Are Social ITALY
  • 154. wearesocial.sg • @wearesocialsg • 154We Are Social ITALY: DATA SNAPSHOT 61,482,297 35,531,527 26,000,000 97,226,000 TOTAL POPULATION INTERNET USERS ACTIVE FACEBOOK USERS ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION FACEBOOK PENETRATION MOBILE PENETRATION RURAL FEB 2014 68% 58% 42% 32% 158% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 155. wearesocial.sg • @wearesocialsg • 155We Are Social AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY • Sources: US Census Bureau, GlobalWebIndex FEB 2014 ITALY: INTERNET INDICATORS 4H 41M 47% 2H 13M
  • 156. wearesocial.sg • @wearesocialsg • 156We Are Social • Sources: US Census Bureau, GlobalWebIndex SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES FEB 2014 ITALY: SOCIAL INDICATORS 52% 2H 00M 46% 17%
  • 157. wearesocial.sg • @wearesocialsg • 157We Are Social ITALY: SOCIAL MEDIA USE FEB 2014 • Source: GlobalWebIndex. Figures represent percentage of internet users. USED IN THE PAST MONTH OWN AN ACCOUNT 91% 82% 54% 41% 21% 20% 54% 43% 18% 16% 5% 9% ANY SOCIAL NETWORK FACEBOOK GOOGLE+ TWITTER LINKEDIN INSTAGRAM
  • 158. wearesocial.sg • @wearesocialsg • 158We Are Social SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE FEB 2014 • Source: Google’s “Our Mobile Planet” Report ITALY: SMARTPHONE USAGE 41% 92% 84% 30%
  • 159. wearesocial.sg • @wearesocialsg • 159We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # ITALY: MOBILE STATS 31.7M 52% 19.8M 32%
  • 160. wearesocial.sg • @wearesocialsg • 160We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G ITALY: CONTRACT TYPE 79% 21% 52%
  • 161. wearesocial.sg • @wearesocialsg • 161We Are Social LATVIA
  • 162. wearesocial.sg • @wearesocialsg • 162We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION LATVIA 2,178,443 1,621,769 500,000 2,310,000 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL FEB 2014 68% 74% 23% 32% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 106%
  • 163. wearesocial.sg • @wearesocialsg • 163We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # LATVIA: MOBILE STATS 1.1M 52% 300K 14%
  • 164. wearesocial.sg • @wearesocialsg • 164We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G LATVIA: CONTRACT TYPE 41% 59% 38%
  • 165. wearesocial.sg • @wearesocialsg • 165We Are Social LITHUANIA
  • 166. wearesocial.sg • @wearesocialsg • 166We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION LITHUANIA 3,515,858 2,397,517 1,240,000 5,000,000 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL FEB 2014 67% 68% 35% 33% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 142%
  • 167. wearesocial.sg • @wearesocialsg • 167We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # LITHUANIA: MOBILE STATS 301K 9% 720K 20%
  • 168. wearesocial.sg • @wearesocialsg • 168We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G LITHUANIA: CONTRACT TYPE 56% 44% 33%
  • 169. wearesocial.sg • @wearesocialsg • 169We Are Social LUXEMBOURG
  • 170. wearesocial.sg • @wearesocialsg • 170We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION LUXEMBOURG 514,862 468,348 260,000 761,314 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL FEB 2014 85% 91% 50% 15% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 148%
  • 171. wearesocial.sg • @wearesocialsg • 171We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # LUXEMBOURG: MOBILE STATS 369K 72% 200K 39%
  • 172. wearesocial.sg • @wearesocialsg • 172We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G LUXEMBOURG: CONTRACT TYPE 41% 59% 64%
  • 173. wearesocial.sg • @wearesocialsg • 173We Are Social MACEDONIA
  • 174. wearesocial.sg • @wearesocialsg • 174We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION MACEDONIA 2,087,171 1,314,969 1,060,000 2,235,460 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL FEB 2014 59% 63% 51% 41% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 107%
  • 175. wearesocial.sg • @wearesocialsg • 175We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # MACEDONIA: MOBILE STATS 450K 22% 660K 32%
  • 176. wearesocial.sg • @wearesocialsg • 176We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G MACEDONIA: CONTRACT TYPE 61% 39% 23%
  • 177. wearesocial.sg • @wearesocialsg • 177We Are Social MALTA
  • 178. wearesocial.sg • @wearesocialsg • 178We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION MALTA 411,277 286,885 240,000 539,500 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL (5%) FEB 2014 95% 70% 58% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 131%
  • 179. wearesocial.sg • @wearesocialsg • 179We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # MALTA: MOBILE STATS 236K 57% 174K 42%
  • 180. wearesocial.sg • @wearesocialsg • 180We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G MALTA: CONTRACT TYPE 81% 19% 43%
  • 181. wearesocial.sg • @wearesocialsg • 181We Are Social MOLDOVA
  • 182. wearesocial.sg • @wearesocialsg • 182We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION MOLDOVA 3,619,925 1,585,973 380,000 4,080,143 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL FEB 2014 47% 44% 53% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 113% 10%
  • 183. wearesocial.sg • @wearesocialsg • 183We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # MOLDOVA: MOBILE STATS 185K 5% 184K 5%
  • 184. wearesocial.sg • @wearesocialsg • 184We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G MOLDOVA: CONTRACT TYPE 75% 25% 35%
  • 185. wearesocial.sg • @wearesocialsg • 185We Are Social MONTENEGRO
  • 186. wearesocial.sg • @wearesocialsg • 186We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION MONTENEGRO 653,474 373,655 320,000 1,126,000 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL FEB 2014 62% 57% 49% 38% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 172%
  • 187. wearesocial.sg • @wearesocialsg • 187We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # MONTENEGRO: MOBILE STATS 177K 27% 200K 31%
  • 188. wearesocial.sg • @wearesocialsg • 188We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G MONTENEGRO: CONTRACT TYPE 69% 31% 23%
  • 189. wearesocial.sg • @wearesocialsg • 189We Are Social NETHERLANDS
  • 190. wearesocial.sg • @wearesocialsg • 190We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION NETHERLANDS 16,805,037 15,559,488 8,800,000 19,643,000 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL FEB 2014 83% 93% 52% 17% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 117%
  • 191. wearesocial.sg • @wearesocialsg • 191We Are Social AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY • Sources: US Census Bureau, GlobalWebIndex FEB 2014 NETHERLANDS: INTERNET INDICATORS 3H 44M 66% 1H 26M
  • 192. wearesocial.sg • @wearesocialsg • 192We Are Social • Sources: US Census Bureau, GlobalWebIndex SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES FEB 2014 NETHERLANDS: SOCIAL INDICATORS 78% 1H 20M 44% 7%
  • 193. wearesocial.sg • @wearesocialsg • 193We Are Social NETHERLANDS: SOCIAL MEDIA USE FEB 2014 • Source: GlobalWebIndex. Figures represent percentage of internet users. USED IN THE PAST MONTH OWN AN ACCOUNT 84% 77% 35% 31% 26% 20% 48% 41% 8% 12% 9% 2% ANY SOCIAL NETWORK FACEBOOK GOOGLE+ TWITTER LINKEDIN HYVES
  • 194. wearesocial.sg • @wearesocialsg • 194We Are Social SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE FEB 2014 • Source: Google’s “Our Mobile Planet” Report NETHERLANDS: SMARTPHONE USAGE 52% 81% 74% 18%
  • 195. wearesocial.sg • @wearesocialsg • 195We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # NETHERLANDS: MOBILE STATS 10.2M 61% 7.4M 44%
  • 196. wearesocial.sg • @wearesocialsg • 196We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G NETHERLANDS: CONTRACT TYPE 38% 62% 52%
  • 197. wearesocial.sg • @wearesocialsg • 197We Are Social NORWAY
  • 198. wearesocial.sg • @wearesocialsg • 198We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION NORWAY: SNAPSHOT 4,722,701 4,471,907 3,000,000 5,732,000 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL FEB 2014 79% 95% 64% 21% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 121%
  • 199. wearesocial.sg • @wearesocialsg • 199We Are Social SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE FEB 2014 • Source: Google’s “Our Mobile Planet” Report NORWAY: SMARTPHONE USAGE 68% 84% 68% 33%
  • 200. wearesocial.sg • @wearesocialsg • 200We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # NORWAY: MOBILE STATS 4.0M 84% 2.6M 55%
  • 201. wearesocial.sg • @wearesocialsg • 201We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G NORWAY: CONTRACT TYPE 24% 76% 50%
  • 202. wearesocial.sg • @wearesocialsg • 202We Are Social POLAND
  • 203. wearesocial.sg • @wearesocialsg • 203We Are Social POLAND: DATA SNAPSHOT 38,383,809 24,969,935 12,000,000 50,840,000 TOTAL POPULATION INTERNET USERS ACTIVE FACEBOOK USERS ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION FACEBOOK PENETRATION MOBILE PENETRATION RURAL FEB 2014 61% 65% 31% 39% 132% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 204. wearesocial.sg • @wearesocialsg • 204We Are Social AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY • Sources: US Census Bureau, GlobalWebIndex FEB 2014 POLAND: INTERNET INDICATORS 4H 50M 44% 1H 48M
  • 205. wearesocial.sg • @wearesocialsg • 205We Are Social • Sources: US Census Bureau, GlobalWebIndex SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES FEB 2014 POLAND: SOCIAL INDICATORS 59% 1H 38M 32% 14%
  • 206. wearesocial.sg • @wearesocialsg • 206We Are Social POLAND: SOCIAL MEDIA USE FEB 2014 • Source: GlobalWebIndex. Figures represent percentage of internet users. USED IN THE PAST MONTH OWN AN ACCOUNT 91% 81% 53% 49% 22% 13% 70% 60% 21% 27% 10% 5% ANY SOCIAL NETWORK FACEBOOK NASZAKLASA GOOGLE+ TWITTER BADOO
  • 207. wearesocial.sg • @wearesocialsg • 207We Are Social SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE FEB 2014 • Source: Google’s “Our Mobile Planet” Report POLAND: SMARTPHONE USAGE 35% 90% 78% 28%
  • 208. wearesocial.sg • @wearesocialsg • 208We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # POLAND: MOBILE STATS 18.9M 49% 7.2M 19%
  • 209. wearesocial.sg • @wearesocialsg • 209We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G POLAND: CONTRACT TYPE 54% 46% 44%
  • 210. wearesocial.sg • @wearesocialsg • 210We Are Social PORTUGAL
  • 211. wearesocial.sg • @wearesocialsg • 211We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION PORTUGAL 10,799,270 6,900,134 5,200,000 12,312,000 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL FEB 2014 61% 64% 48% 39% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 114%
  • 212. wearesocial.sg • @wearesocialsg • 212We Are Social SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE FEB 2014 • Source: Google’s “Our Mobile Planet” Report PORTUGAL: SMARTPHONE USAGE 32% 90% 79% 21%
  • 213. wearesocial.sg • @wearesocialsg • 213We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # PORTUGAL: MOBILE STATS 3.5M 32% 3.2M 30%
  • 214. wearesocial.sg • @wearesocialsg • 214We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G PORTUGAL: CONTRACT TYPE 73% 27% 59%
  • 215. wearesocial.sg • @wearesocialsg • 215We Are Social ROMANIA
  • 216. wearesocial.sg • @wearesocialsg • 216We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION ROMANIA 21,790,479 10,924,252 7,000,000 22,700,000 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL FEB 2014 58% 50% 32% 42% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 104%
  • 217. wearesocial.sg • @wearesocialsg • 217We Are Social SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE FEB 2014 • Source: Google’s “Our Mobile Planet” Report ROMANIA: SMARTPHONE USAGE 28% 90% 84% 34%
  • 218. wearesocial.sg • @wearesocialsg • 218We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # ROMANIA: MOBILE STATS 5.2M 24% 4.6M 21%
  • 219. wearesocial.sg • @wearesocialsg • 219We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G ROMANIA: CONTRACT TYPE 70% 30% 37%
  • 220. wearesocial.sg • @wearesocialsg • 220We Are Social RUSSIA
  • 221. wearesocial.sg • @wearesocialsg • 221We Are Social RUSSIA: DATA SNAPSHOT 142,500,482 75,926,004 46,800,000 261,886,329 TOTAL POPULATION INTERNET USERS ACTIVE VKONTAKTE USERS ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION VKONTAKTE PENETRATION MOBILE PENETRATION RURAL FEB 2014 73% 53% 33% 27% 184% • Sources: US Census Bureau, InternetWorldStats, VKontakte, ITU
  • 222. wearesocial.sg • @wearesocialsg • 222We Are Social AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY • Sources: US Census Bureau, GlobalWebIndex FEB 2014 RUSSIA: INTERNET INDICATORS 4H 45M 37% 1H 26M
  • 223. wearesocial.sg • @wearesocialsg • 223We Are Social • Sources: US Census Bureau, GlobalWebIndex SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES FEB 2014 RUSSIA: SOCIAL INDICATORS 50% 1H 56M 44% 11%
  • 224. wearesocial.sg • @wearesocialsg • 224We Are Social RUSSIA: SOCIAL MEDIA USE FEB 2014 • Source: GlobalWebIndex. Figures represent percentage of internet users. USED IN THE PAST MONTH OWN AN ACCOUNT 93% 74% 66% 65% 52% 37% 73% 51% 34% 39% 23% 16% ANY SOCIAL NETWORK VKONTAKTE FACEBOOK ODNOKLASSNIKI GOOGLE+ TWITTER
  • 225. wearesocial.sg • @wearesocialsg • 225We Are Social SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE FEB 2014 • Source: Google’s “Our Mobile Planet” Report RUSSIA: SMARTPHONE USAGE 36% 93% 82% 39%
  • 226. wearesocial.sg • @wearesocialsg • 226We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # RUSSIA: MOBILE STATS 75.3M 53% 15.8M 11% extrapolated VKontake data
  • 227. wearesocial.sg • @wearesocialsg • 227We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G RUSSIA: CONTRACT TYPE 84% 16% 20%
  • 228. wearesocial.sg • @wearesocialsg • 228We Are Social SERBIA
  • 229. wearesocial.sg • @wearesocialsg • 229We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION SERBIA 7,243,007 3,500,047 3,800,000 9,138,000 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL FEB 2014 56% 48% 52% 44% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 126%
  • 230. wearesocial.sg • @wearesocialsg • 230We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # SERBIA: MOBILE STATS 2.9M 40% 2.4M 33%
  • 231. wearesocial.sg • @wearesocialsg • 231We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G SERBIA: CONTRACT TYPE 66% 34% 19%
  • 232. wearesocial.sg • @wearesocialsg • 232We Are Social SLOVAKIA
  • 233. wearesocial.sg • @wearesocialsg • 233We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION SLOVAKIA 5,488,339 4,386,470 2,200,000 6,095,000 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL FEB 2014 55% 80% 40% 45% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 111%
  • 234. wearesocial.sg • @wearesocialsg • 234We Are Social SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE FEB 2014 • Source: Google’s “Our Mobile Planet” Report SLOVAKIA: SMARTPHONE USAGE 46% 88% 84% 30%
  • 235. wearesocial.sg • @wearesocialsg • 235We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # SLOVAKIA: MOBILE STATS 1.9M 35% 1.4M 25%
  • 236. wearesocial.sg • @wearesocialsg • 236We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G SLOVAKIA: CONTRACT TYPE 51% 49% 37%
  • 237. wearesocial.sg • @wearesocialsg • 237We Are Social SLOVENIA
  • 238. wearesocial.sg • @wearesocialsg • 238We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION SLOVENIA 1,992,690 1,397,632 800,000 2,246,000 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL FEB 2014 50% 70% 40% 50% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 113%
  • 239. wearesocial.sg • @wearesocialsg • 239We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # SLOVENIA: MOBILE STATS 741K 37% 520K 26%
  • 240. wearesocial.sg • @wearesocialsg • 240We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G SLOVENIA: CONTRACT TYPE 29% 71% 48%
  • 241. wearesocial.sg • @wearesocialsg • 241We Are Social SPAIN
  • 242. wearesocial.sg • @wearesocialsg • 242We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION SPAIN 47,370,542 33,870,948 19,600,000 55,740,000 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL FEB 2014 77% 72% 41% 23% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 118%
  • 243. wearesocial.sg • @wearesocialsg • 243We Are Social AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY • Sources: US Census Bureau, GlobalWebIndex FEB 2014 SPAIN: INTERNET INDICATORS 3H 59M 61% 1H 45M
  • 244. wearesocial.sg • @wearesocialsg • 244We Are Social • Sources: US Census Bureau, GlobalWebIndex SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES FEB 2014 SPAIN: SOCIAL INDICATORS 66% 1H 28M 44% 11%
  • 245. wearesocial.sg • @wearesocialsg • 245We Are Social SPAIN: SOCIAL MEDIA USE FEB 2014 • Source: GlobalWebIndex. Figures represent percentage of internet users. USED IN THE PAST MONTH OWN AN ACCOUNT 93% 87% 57% 54% 29% 26% 57% 48% 14% 23% 4% 9% ANY SOCIAL NETWORK FACEBOOK GOOGLE+ TWITTER TUENTI LINKEDIN
  • 246. wearesocial.sg • @wearesocialsg • 246We Are Social SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE FEB 2014 • Source: Google’s “Our Mobile Planet” Report SPAIN: SMARTPHONE USAGE 55% 89% 80% 25%
  • 247. wearesocial.sg • @wearesocialsg • 247We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # SPAIN: MOBILE STATS 25.0M 53% 15.4M 33%
  • 248. wearesocial.sg • @wearesocialsg • 248We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G SPAIN: CONTRACT TYPE 33% 67% 56%
  • 249. wearesocial.sg • @wearesocialsg • 249We Are Social SWEDEN
  • 250. wearesocial.sg • @wearesocialsg • 250We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION SWEDEN 9,119,423 8,557,561 5,200,000 11,643,201 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL FEB 2014 85% 94% 57% 15% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 128%
  • 251. wearesocial.sg • @wearesocialsg • 251We Are Social AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY • Sources: US Census Bureau, GlobalWebIndex FEB 2014 SWEDEN: INTERNET INDICATORS 4H 10M 73% 1H 25M
  • 252. wearesocial.sg • @wearesocialsg • 252We Are Social • Sources: US Census Bureau, GlobalWebIndex SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES FEB 2014 SWEDEN: SOCIAL INDICATORS 80% 1H 25M 46% 11%
  • 253. wearesocial.sg • @wearesocialsg • 253We Are Social SWEDEN: SOCIAL MEDIA USE FEB 2014 • Source: GlobalWebIndex. Figures represent percentage of internet users. USED IN THE PAST MONTH OWN AN ACCOUNT 85% 79% 40% 28% 26% 19% 54% 45% 10% 9% 12% 4% ANY SOCIAL NETWORK FACEBOOK GOOGLE+ TWITTER INSTAGRAM LINKEDIN
  • 254. wearesocial.sg • @wearesocialsg • 254We Are Social SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE FEB 2014 • Source: Google’s “Our Mobile Planet” Report SWEDEN: SMARTPHONE USAGE 63% 92% 79% 33%
  • 255. wearesocial.sg • @wearesocialsg • 255We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # SWEDEN: MOBILE STATS 9.2M 101% 4.4M 48%
  • 256. wearesocial.sg • @wearesocialsg • 256We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G SWEDEN: CONTRACT TYPE 34% 66% 76%
  • 257. wearesocial.sg • @wearesocialsg • 257We Are Social SWITZERLAND
  • 258. wearesocial.sg • @wearesocialsg • 258We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION SWITZERLAND 7,996,026 6,752,540 3,400,000 10,460,000 ACTIVE FACEBOOK USERS FACEBOOK PENETRATION RURAL FEB 2014 74% 84% 43% 26% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 131%
  • 259. wearesocial.sg • @wearesocialsg • 259We Are Social SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE FEB 2014 • Source: Google’s “Our Mobile Planet” Report SWITZERLAND: SMARTPHONE USAGE 54% 92% 81% 36%
  • 260. wearesocial.sg • @wearesocialsg • 260We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # SWITZERLAND: MOBILE STATS 3.3M 41% 2.8M 35%
  • 261. wearesocial.sg • @wearesocialsg • 261We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G SWITZERLAND: CONTRACT TYPE 38% 62% 56%
  • 262. wearesocial.sg • @wearesocialsg • 262We Are Social UKRAINE
  • 263. wearesocial.sg • @wearesocialsg • 263We Are Social TOTAL POPULATION INTERNET USERS ACTIVE MOBILE SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION PENETRATION UKRAINE 44,573,205 15,115,820 12,000,000 59,344,000 ACTIVE VKONTAKTE USERS VKONTAKTE PENETRATION RURAL FEB 2014 69% 34% 27% 31% • Sources: US Census Bureau, InternetWorldStats, extrapolated VKontakte data, ITU 133%
  • 264. wearesocial.sg • @wearesocialsg • 264We Are Social SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE FEB 2014 • Source: Google’s “Our Mobile Planet” Report UKRAINE: SMARTPHONE USAGE 14% 93% 85% 44%
  • 265. wearesocial.sg • @wearesocialsg • 265We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # UKRAINE: MOBILE STATS 2.5M 6% 4.1M 9% extrapolated VKontake data
  • 266. wearesocial.sg • @wearesocialsg • 266We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G UKRAINE: CONTRACT TYPE 92% 8% 4%
  • 267. wearesocial.sg • @wearesocialsg • 267We Are Social UNITED KINGDOM
  • 268. wearesocial.sg • @wearesocialsg • 268We Are Social UK: DATA SNAPSHOT 63,395,574 54,861,245 36,000,000 82,109,000 TOTAL POPULATION INTERNET USERS ACTIVE FACEBOOK USERS ACTIVE MOBILE SUBSCRIPTIONS URBAN INTERNET PENETRATION FACEBOOK PENETRATION MOBILE PENETRATION RURAL FEB 2014 80% 87% 57% 20% 130% • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
  • 269. wearesocial.sg • @wearesocialsg • 269We Are Social AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY • Sources: US Census Bureau, GlobalWebIndex FEB 2014 UK: INTERNET INDICATORS 4H 06M 62% 1H 34M
  • 270. wearesocial.sg • @wearesocialsg • 270We Are Social • Sources: US Census Bureau, GlobalWebIndex SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES FEB 2014 UK: SOCIAL INDICATORS 74% 1H 36M 45% 9%
  • 271. wearesocial.sg • @wearesocialsg • 271We Are Social UK: SOCIAL MEDIA USE FEB 2014 • Source: GlobalWebIndex. Figures represent percentage of internet users. USED IN THE PAST MONTH OWN AN ACCOUNT 85% 78% 43% 35% 21% 13% 60% 51% 22% 11% 8% 5% ANY SOCIAL NETWORK FACEBOOK TWITTER GOOGLE+ LINKEDIN PINTEREST
  • 272. wearesocial.sg • @wearesocialsg • 272We Are Social SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE FEB 2014 • Source: Google’s “Our Mobile Planet” Report UK: SMARTPHONE USAGE 62% 87% 73% 39%
  • 273. wearesocial.sg • @wearesocialsg • 273We Are Social NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION FEB 2014 • Sources: US Census Bureau, ITU, Facebook # # UK: MOBILE STATS 45.4M 72% 30.0M 47%
  • 274. wearesocial.sg • @wearesocialsg • 274We Are Social PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS • Source: GSMA Intelligence FEB 2014 3G UK: CONTRACT TYPE 46% 54% 63%
  • 275. wearesocial.sg • @wearesocialsg • 275We Are Social DATA SOURCES USED IN THIS REPORT Population data Latest available data from the United States Census Bureau (mid-2013 data), correct as at February 2014. Internet user data Latest available data from InternetWorldStats.com, correct as at February 2014; usage data extrapolated from GlobalWebIndex Wave 12 (Q4 2013). Social media user data Latest site-reported monthly active user data from Facebook, Google+, Qzone, Sina Weibo, Tencent Weibo, Twitter, and VKontakte, correct as at February 2014; usage data extrapolated from GlobalWebIndex’s Active Usage: Social Platforms (Wave 12 Q4 2013). Mobile phone user data Latest available data from Ericsson Mobility Report (November 2013), the International Telecommunication Union (ITU), The GSM Association (Q4 2013), and the CIA Government Factbook, correct as at February 2014; usage data extrapolated from GlobalWebIndex’s Active Usage: Social Platforms (Wave 12 Q4 2013), and Google’s Our Mobile Planet Report (May 2013).
  • 276. Making Friends & Influencing People • 45We Are Social WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY. WE HELP BRANDS TO LISTEN TO, UNDERSTAND, AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA. WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING ADIDAS, UNILEVER, DIAGEO, NESTLÉ, HEINZ, AND LVMH. IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 6423 1051, OR EMAIL US AT SAYHELLO@WEARESOCIAL.SG. FIND OUT MORE AT WEARESOCIAL.SG.