1.
ECOMMERCE RUSSIA 2014
1
KEY RESULTS 2014
online orders:
195 m
incl. cross-border
7.7 online
orders
per online shopper a year
SHARE OF ALL ORDERS
SHARE OF DOMESTIC
ORDERS
CROSSBORDER SHARE
IN THE CATEGORY
apparel
(adults)
portable
devices
house
appliances
toys
and kids care
desktops/laptops
PRODUCT CATEGORIES (TOP 5)*
22,3% 12,3% 7,6% 9,9% 6,5%
49%
31% 4% 28% 21%
15,8% 11,8% 10,2% 10% 7,2%
34%
+37%
25.4 m people share of online shoppers
among Internet users 18-64 yo
share of online shoppers
among population 18-64 yo
growth for number of online shoppers
26%
560 bn rubles
+35%
domestic market growth
Russian B2B e-commerce market
number of online shoppers 18-64 yo

2.
ECOMMERCE RUSSIA 2014
2
3300 rubles prepaid orders
as % domestic purchases
26%
orders paid by card
as % of all orders
31%
47 m orders
+135%
share of orders in China
72%
number of cross-border orders
were made from Russia in foreign online stores
645 bn rubles
+41%
dynamics of online sales
spending on online purchases of physical goods
growth of cross-bordere-commerce
85.1 bn rubles
+115%
volume of cross-border online purchases
average order value (incl. delivery cost)

3.
ECOMMERCE RUSSIA 2014
3
mobile purchases
order placement
30%
online shoppers use mobile devices
to search and choose goods
17%
online shoppers use mobile devices
to order physical goods
9%
orders were made with mobile device
(tablet or smartphone) only
84%
of orders were made via
basket & standard order
form at the site
5%
of orders are made
via phone calls
1%
of orders is made
via mobile apps
delivery methods
36%
for domestic
orders
34%
24% - retailers’ pickup points
2% - pickup points of courier companies
7% - in-store pickup
60%
of online shoppers received
at least 1 parcel via Russian Post
of Internet users, who have not
shopped online, are going to start
to do this in nearest future
38%

4.
ECOMMERCE RUSSIA 2014
4
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