Companies across a variety of industries are leveraging Big Data as a competitive advantage, with
Financial Services taking the lead followed by Technology, Telecommunications, and Retail.
0 25 50 75 100
18.5%
17.5%
27.3%
11.1%
0 25 50 75 100
Big Data enables data discovery, helping you find new insights and ask questions you never
knew to ask. Integrate and analyze structured and unstructured data across all channels to
better understand and discover the customer journey, find new revenue streams, gain huge
operational efficiencies, and more.
BIG DATA “USE CASES” WITHIN BUSINESSES
Around the world and across industries,
tech advancements are enabling companies
to take advantage of Big Data’s offerings.
BUSINESSES INVESTING IN BIG DATA, BY REGION
BIG DATA USAGE, BY INDUSTRY
Currently
Investing
Planning to Invest
within a Year
Investment
Increase
Total
Investing Financial Services
Government 7%
Health Care 7%
Advertising & Entertainment 6%
3%
Technology
3%
Telecommunications
22%
Retail
6%
Gaming
9%
Data Services
1%
Energy & Utilities
3%
SI Consulting
16%
Shipping
14%
Transportation 1%
NORTH AMERICA
EUROPE, MIDDLE
EAST, AND AFRICA
ASIA/PACIFIC
LATIN AMERICA
CUSTOMER ANALYTICS
• Increase customer acquisition
• Reduce churn
• Increase revenue per customer
• Improve existing products
OPERATIONAL ANALYTICS
• Industrial monitoring and optimization
• Supply chain efficiency
• IT operation analytics
• Network planning and optimization
NEW PRODUCT &
SERVICE INNOVATION
• Integrated analytics
• Data-driven new products
• Data-improved service offerings
48%
*Adds to 101% due to rounding
37.8%
26.8%
25.6%
17.8%
Customer Analytics
21% Operational Analytics
12% Fraud & Compliance
10% New Product & Service Innovation
10% Enterprise Data Warehouse Optimization
WHO’S USING IT?
TOP HIGH-IMPACT USE CASES
48.9%
65.2%
106.6%
62.3%
0 25 50 75 100
56.3%
44.3%
52.9%
28.9%
0 25 50 75 100
DATA
BIG
A COMPETITIVE WEAPON
FOR THE ENTERPRISE
Big Data is all around us, produced across all digital processes. Every
day, the number of exabytes (1 billion gigabytes) created grows
exponentially. In fact, 90% of the world’s data has been generated in
just the past 2 years.
The Global Hadoop* Market
$50.2B
by 2020
$1.5B
in 2012
Petabytes of data are generated every minute through mobile,
digital ads, social media, Web logs, electronic devices, and sensors
that can be combined and analyzed to give companies insights
never before revealed in siloed reports. Enterprises can use this
available data to gain new understandings of their customers’
behavior and internal operations.
IS BIG DATA RIGHT FOR YOU?
As technology grows, Big Data will become crucial in understanding your customer, company, and
industry. Enterprises that leverage and combine data from multiple sources will gain a deeper
understanding of their customer interactions, including what gets them to spend more time with their
product, what causes churn and, ultimately, how to improve purchasing decisions. Companies that
*Hadoop is an open source, low-cost storage and compute
platform for Big Data.
properly interpret their Big Data will get faster insight to boost production efficiency and develop new
data-driven products and services, which will help them gain a competitive edge over their peers. SOURCES: Datameer, sciencedaily.com, thegovlab.org,
experfy.com, alliedmarketresearch.com