DataEd Online: Building the Case for the Top Data Job

1. TITLE Building the Case for the Top Data Job Reﬂec%ons on the past 25 years of organiza%onal IT a c c o m p l i s h m e n t s , c o m b i n e d w i t h p e r f o r m a n c e measurement data, indicate that current IT management has been called upon to do a job that it cannot do well. Data are assets that deserve to be managed as professionally and aggressively as other company assets. Objec%ve measurements show that approximately 1% of all organiza%ons achieve data management success. In the face of the ongoing “data explosion,” this leaves most organiza%ons wholly unprepared to leverage their sole, non-‐degrading, strategic asset. The requirements and organiza%onal performance dictate a full %me posi%on that does not report to IT and manages the data func%on from a func%on that is external to and precedes the SDLC. While transforma%on may require some organiza%onal discomfort, this move will achieve improved organiza%onal IT performance faster and cheaper than ERPs or any other silver bullet. Date: March 12, 2013 Time: 2:00 PM ET Presented by: Peter Aiken, PhD PRODUCED BY CLASSIFICATION DATA SLIDE DATA BLUEPRINT 10124-C W. BROAD ST, GLEN ALLEN, VA 23060 EDUCATION 2/14/2012 1 © Copyright this and previous years by Data Blueprint - all rights reserved!

2. Get Social With Us! TITLE Live Twitter Feed Like Us on Facebook Join the Group Join the conversation! www.facebook.com/ Data Management & Follow us: datablueprint Business Intelligence @datablueprint Post questions and Ask questions, gain insights comments and collaborate with fellow @paiken Find industry news, insightful data management Ask questions and submit content professionals your comments: #dataed and event updates. PRODUCED BY CLASSIFICATION DATA SLIDE DATA BLUEPRINT 10124-C W. BROAD ST, GLEN ALLEN, VA 23060 EDUCATION 2/14/2012 2 © Copyright this and previous years by Data Blueprint - all rights reserved!

3. Meet Your Presenter: Dr. Peter Aiken • Internationally recognized thought- leader in the data management field - 30 years of experience – Recipient of multiple international awards – Founder, Data Blueprint (http://datablueprint.com) • 7 books and dozens of articles • Experienced w/ 500+ data management practices in 20 countries • Multi-year immersions with organizations as diverse as the US DoD, Deutsche Bank, Nokia, Wells Fargo, and the Commonwealth of Virginia 3 - datablueprint.com 3/14/2013 © Copyright this and previous years by Data Blueprint - all rights reserved!

4. Building the Case for the Top Data Job Peter Aiken DATA BLUEPRINT 10124-C W. BROAD ST, GLEN ALLEN, VA 23060 EDUCATION 2/14/2012

6. TITLE Agenda 1. Context: What is Data Management/ DAMA/DM BoK/CDMP? BoK/CDMP 2. Why there typically isn’t and ultimately must be an authority (a chief) on organizational informational asset management? management 3. Why CIOS have not been able to devote the required time and attention attention? 4. The seriousness of the skill gap – 4. The seriousness ofis rare gap – requisite expertise the skill requisite expertise is rare? 5. Understanding the ideal relationship 5. Understandingand IT between Data the ideal relationship Tweeting now: between Data and IT? #dataed PRODUCED BY CLASSIFICATION DATE SLIDE DATA BLUEPRINT 10124-C W. BROAD ST, GLEN ALLEN, VA 23060 EDUCATION 6 © Copyright this and previous years by Data Blueprint - all rights reserved!

7. TITLE Agenda 1. Context: What is Data Management/ DAMA/DM BoK/CDMP 2. Why there typically isn’t and ultimately must be an authority (a chief) on organizational informational asset management 3. Why CIOS have not been able to devote the required time and attention 4. The seriousness of the skill gap – requisite expertise is rare 5. Understanding the ideal relationship between Data and IT Tweeting now: #dataed PRODUCED BY CLASSIFICATION DATE SLIDE DATA BLUEPRINT 10124-C W. BROAD ST, GLEN ALLEN, VA 23060 EDUCATION 7 © Copyright this and previous years by Data Blueprint - all rights reserved!

8. TITLE Five Integrated DM Practices #dataed PRODUCED BY CLASSIFICATION DATA SLIDE DATA BLUEPRINT 10124-C W. BROAD ST, GLEN ALLEN, VA 23060 EDUCATION 2/14/2012 8 © Copyright this and previous years by Data Blueprint - all rights reserved!

9. TITLE Five Integrated DM Practices Manage data coherently. Data Program Coordination Share data across boundaries. Organizational Data Integration Data Stewardship Data Development Assign responsibilities for data. Engineer data delivery systems. Data Support Operations Maintain data availability. #dataed PRODUCED BY CLASSIFICATION DATA SLIDE DATA BLUEPRINT 10124-C W. BROAD ST, GLEN ALLEN, VA 23060 EDUCATION 2/14/2012 9 © Copyright this and previous years by Data Blueprint - all rights reserved!

10. Data Management Practices Hierarchy (after Maslow) • 5 Data Management Practices Areas / Data Management Basics • Are necessary but insufficient Advanced prerequisites to Data organizational data Practices leveraging • Cloud applications • MDM • Mining (that is Self Actualizing • Analytics Data or Advanced Data • Warehousing Practices) • Big Basic Data Management Practices – Data Program Management – Organizational Data Integration – Data Stewardship – Data Development – Data Support Operations http://3.bp.blogspot.com/-ptl-9mAieuQ/T-idBt1YFmI/AAAAAAAABgw/Ib-nVkMmMEQ/s1600/maslows_hierarchy_of_needs.png - datablueprint.com 3/14/2013 © Copyright this and previous years by Data Blueprint - all rights reserved!

11. TITLE Data Management Func-ons DAMA DM BoK & CDMP • Published by DAMA International – The professional association for Data Managers (40 chapters worldwide) – DMBoK organized around – Primary data management functions focused around data delivery to the organization (more at dama.org) – Organized around several environmental elements • CDMP – Certified Data Management Professional – DAMA International and ICCP – Membership in a distinct group made up of your fellow professionals – Recognition for your specialized knowledge in a choice of 17 specialty areas – Series of 3 exams – For more information, please visit: • http://www.dama.org/i4a/pages/index.cfm? pageid=3399 • http://iccp.org/certification/designations/cdmp #dataed PRODUCED BY CLASSIFICATION DATA SLIDE DATA BLUEPRINT 10124-C W. BROAD ST, GLEN ALLEN, VA 23060 EDUCATION 2/14/2012 11 © Copyright this and previous years by Data Blueprint - all rights reserved!

13. What does it mean to treat data as an organizational asset? • Assets are economic resources – Must own or control – Must use to produce value – Value can be converted into cash • An asset is a resource controlled by the organization as a result of past events or transactions and from which future economic benefits are expected to flow to the organization [Wikipedia] • With assets: – Formalize the care and feeding of data • Cash management - HR planning – Put data to work in unique and significant ways • Identify data the organization will need [Redman 2008] 13 - datablueprint.com 3/14/2013 © Copyright this and previous years by Data Blueprint - all rights reserved!

14. Organizations Surveyed • Results from International Organizations 10% Local Government more than 500 4% organizations State Government Agencies • 32% 17% government • Appropriate public company representation Federal Government • Enough data to 11% demonstrate European organization Public Companies 58% DM practices are generally more mature 14 - datablueprint.com 3/14/2013 © Copyright this and previous years by Data Blueprint - all rights reserved!

15. CIOs • Have accomplished astounding feats • Many have developed excellent organizational skill sets • Delivered excellent business value to their organizations 15 - datablueprint.com 3/14/2013 © Copyright this and previous years by Data Blueprint - all rights reserved!

17. 58 Commonly Used Chief Officer Titles • Chief Accounting Officer, Chief Administrative Officer, Chief Analytics Officer, Chief Audit Officer, Chief Brand Officer, Chief Business Officer, Chief Channel Officer, Chief Commercial Officer, Chief Communications Officer, Chief Compliance Officer, Chief Creative Officer, Chief Data Officer, Chief Executive Officer, Chief Financial Officer, Chief Human Resources Officer, Chief Information Officer, Chief Information Security Officer, Chief Innovation Officer, Chief Investment Officer, Chief Immigration Officer, Chief Geospatial Information Officer, Chief Knowledge Officer, Chief Leadership Officer, Chief Learning Officer, Chief Legal Officer, Chief Marketing Officer, Chief Marketing Information Officer, Chief Medical Officer, Chief Merchandising Officer, Chief Networking Officer, Chief Operating Officer, Chief Process Officer, Chief Procurement Officer, Chief Product Officer, Chief Research Information Officer, Chief Risk Officer, Chief Science Officer, Chief Stores Officer, Chief Strategy Officer, Chief Technology Officer, Chief Visionary Officer, Chief Web Officer 17 - datablueprint.com 3/14/2013 © Copyright this and previous years by Data Blueprint - all rights reserved!

18. The "Chief Officer" Title • Chief – The head or leader of an organized body of people; the person highest in authority: the chief of police • Chief Risk Officer (CRO) – Individual possessing the knowledge, skills, and abilities makes decisions and implements risk management • Chief Medical Officer (CMO) – Responsible for organizational medical matters. The organization, and the public, has similar expectations for any of chief officer – especially after Sarbanes-Oxley • Chief Financial Officer (CFO) – Individual possessing the knowledge, skills, and abilities to be both the final authority and decision-maker in organizational financial matters 18 - datablueprint.com 3/14/2013 © Copyright this and previous years by Data Blueprint - all rights reserved! [dictionary.com]

19. CFO Necessary Prerequisites/Qualifications • CPA • CMA • Masters of Accountancy • Other recognized degrees/certifications • These are necessary but insufficient prerequisites/ qualifications 19 - datablueprint.com 3/14/2013 © Copyright this and previous years by Data Blueprint - all rights reserved!

20. 0% 17.500% 35.000% 52.500% 70.000% Operations 68% Finance 56% Sales 49% Marketing 34% • No specific qualifications • Typically technological fields: computer science, HR software engineering, or information systems 24% • Many have Master of Business Administration or Master of Science in Management degrees IT • Recently leadership capabilities, business 13% acumen and strategic perspectives have taken precedence over technical skills CIO Qualifications/ • It is now quite common for CIOs to be appointed from the business side of the organization, Background especially if they have project management skills. http://www.cioinsight.com/c/a/IT-Management/CIO-Job-Description-Which-Skills-Really-Matter-842565/ 20 - datablueprint.com 3/14/2013 © Copyright this and previous years by Data Blueprint - all rights reserved!

21. 5 2007 Maturity Levels 2012 Maturity Levels 4 Comparison of 3 DM Maturity 2 2007-2012 1 Data Program Coordination Organizational Data Integration Data Stewardship Data Development Data Support Operations • By using the title CIO, they are unintentionally misleading their organization in two ways: 1. They are misleading them into thinking their CIO is someone with the requisite knowledge, skills, and abilities to manage the organizational data assets; and 2. That there actually is someone in charge of using organizational data as an asset in support of strategy. 21 - datablueprint.com 3/14/2013 © Copyright this and previous years by Data Blueprint - all rights reserved!

22. TITLE Title: Chief Data Officer (CDO) • Description – Directs organizational data leveraging (as coordinated architecture activities) ensuring maximum support for strategy achievement – Understands and influences enterprise business strategy through the leverage, optimization and management of enterprise data assets • Duties – Understanding business strategy and developing an aligned enterprise data strategy – Leveraging, optimizing, and managing enterprise data assets – Coordinate enterprise data functions across all lines of business and breaking down silos – Establishing/maintaining an advantageous data governance program – Reducing data ROT/increasing data reuse – Ensuring adequate access to and security of data • Skills – Demonstrated critical thinking, excellent communication, interpersonal relations and negotiation skills are essential as well as strong administration, organizational, analytical and problem solving skills Background – A bachelor’s degree in Computer Science, Information Technology or related field (advanced degree desired), ten to fifteen years of progressive responsibility including executive leadership ability. CDMP Preferred! PRODUCED BY CLASSIFICATION DATA SLIDE DATA BLUEPRINT 10124-C W. BROAD ST, GLEN ALLEN, VA 23060 EDUCATION 2/14/2012 22 © Copyright this and previous years by Data Blueprint - all rights reserved!

24. What do we teach business people about data? What percentage of them deal with it daily? 24 - datablueprint.com 3/14/2013 © Copyright this and previous years by Data Blueprint - all rights reserved!

25. What do we teach IT people about data? • 1 course – How to build a new database – 80% of IT expenses are used to improve existing IT assets • What impression do IT people get from this education? – Data is a technical skill that is used to develop new databases • This is not the best way to educate IT and business people about data - every organization's – Sole non-depleteable, non-degrading, durable, strategic asset 25 - datablueprint.com 3/14/2013 © Copyright this and previous years by Data Blueprint - all rights reserved!

27. Top Five CIO Concerns 2005-2011 2005 2006 2007 2008 2009 2010 2011 Grant Thornton-State CIO Survey 1 1 1 1 1 1 6 Ameritech ITAA Annual CIO survey 1 1 1 1 1 1 6 CIO Magazine-State of the CIO 1 1 1 1 1 5 UK CIO Survey 1 1 Gartner Annual Priorities 1 1 1 1 1 1 1 7 Informationweek Global CIO top 10 issues 1 1 1 3 Accenture CIO Survey 1 1 KPMG & Harvey Nash 1 1 1 1 1 1 6 NASCIO Survey 1 1 1 1 1 1 1 7 Robert Half Technology 1 1 1 1 1 1 6 3 6 9 7 8 8 7 48 27 - datablueprint.com 3/14/2013 © Copyright this and previous years by Data Blueprint - all rights reserved!

28. IT /Inf o rm a 28 - datablueprint.com tio Da nS ta ec 0.800 0.600 0.400 ur 0.200 ce 0.000 ity nte /P r/I riv T Vi eff rtua acy ic i Im en liz at c ie io pr s/C n ov ing So lo pe c ia ud op lM St le/ ed an lea ia da de rd rsh iz a BI IT tio /an ip wo n/c aly on tic rkf or so s ce lid 3/14/2013 de ati ve on © lop Mo IT me go nt bil Ri ve Im ea sk rn ple pp ma an lic ce me ati na nti on ge ng s/t me pla ec nt ns Inf hn /in or olo ita ma gie tiv tio s Copyright this and previous years by Data Blueprint - all rights reserved! es nS /ac ha hie rin Ac v in g qu gr is i es Pr tio ult oc es n/p s s/s ro jec ys tm tem gt int St eg ra ra tio n Top Five CIO Concerns 2005-2011 teg ic pla nn ing 2005 2006 2007 2008 2009 2011 2010

29. The Top Job • Finance • Operations • Sale/Marketing • HR Information • Risk • Technology/CIO – Align IT initiatives with business goals – Improving IT operations performance – Cultivating the IT/business partnership Where does data go? – Cost control/expense management – Implementing new systems – Leading change efforts – Driving business innovation – Redesigning business processes – Developing and refining business strategy – Negotiating with IT vendors – Managing IT crises – Developing market strategies & technologies – Security management – Studying trends to identify opportunities 29 - datablueprint.com ... data 3/14/2013 © Copyright this and previous years by Data Blueprint - all rights reserved!

31. What should TDJs do? • Successfully leveraging organizational data-based assets in support of organizational strategy 31 - datablueprint.com 3/14/2013 © Copyright this and previous years by Data Blueprint - all rights reserved!

32. T s RO s Process Le Data Leverage Technologies People • Permits organizations to better manage their sole non-depleteable, non- degrading, durable, strategic asset - data – within the organization, and – with organizational data exchange partners • Leverage – Obtained by implementation of data-centric technologies, processes, and human skill sets – Increased by elimination of data ROT (redundant, obsolete, or trivial) • The bigger the organization, the greater potential leverage exists • Treating data more asset-like simultaneously 1. lowers organizational IT costs and 2. increases organizational knowledge worker productivity 32 - datablueprint.com 3/14/2013 © Copyright this and previous years by Data Blueprint - all rights reserved!

35. CIOs must understand engineering concepts • It is tall USS Midway • It has a clutch & Pancakes • It was built in the 1940's • It is still in regular use 35 - datablueprint.com 3/14/2013 © Copyright this and previous years by Data Blueprint - all rights reserved!

36. CIOs aren't ... • The ultimate authority on organizational informational assets • Able to devote the required time/attention to the management of organizational informational assets • Possessed of the requisite expertise to manage organizational informational assets • Situated to achieve success organizationally as long as they have a technology development perspective 36 - datablueprint.com 3/14/2013 © Copyright this and previous years by Data Blueprint - all rights reserved!

38. Designing for Evolution is Different than Creating New Systems Common Organizational Data Future State (and corresponding data needs requirements) Evolve (Version +1) Systems Development Activities Create New Organizational Capabilities 38 - datablueprint.com 3/14/2013 © Copyright this and previous years by Data Blueprint - all rights reserved!

39. Individual SDLC efforts make increasing use from IA Increasing scope and depth of information architecture utility Organized Organized Organized Requests Results system system system metadata metadata metadata Individual SDLC Effort Requests Requirements Requests Results Design Results Implement Individual SDLC Effort Requirements Design • Over time the: Implement – Number of requests increase Individual SDLC Effort – Utility of the results increase Requirements – Amount of metadata contributed by Design new systems development Implement increases 39 - datablueprint.com 3/14/2013 © Copyright this and previous years by Data Blueprint - all rights reserved!

40. Arguments for not reporting to IT 1. IT does not feel the true impact of poor DM practices 2. IT does not that they do not know organizational business rules that govern data and its use. 3. IT does not own or control access to the subject matter expertise ultimately needed to implement business driven data centric data development practices. 4. Only the business can competently assign values on various data uses. 5. Reporting to IT has been expected because IT owned the method. 6. CIOs are already slammed. 40 - datablueprint.com 3/14/2013 © Copyright this and previous years by Data Blueprint - all rights reserved!

41. Arguments for reporting to the business 1. Appropriate division of labor 2. Reduction in organizational system requirements translations 3. Encourages business to learn appropriate IT- derived methods 4. Better encourages data and architectural component reuse 41 - datablueprint.com 3/14/2013 © Copyright this and previous years by Data Blueprint - all rights reserved!

42. TDJ Reporting Top Job Top Top Top Top Top Information Operations Data Finance Marketing Technology Job Job Job Job Job Data Governance Organization • There is enough work to justify the function • There is not much talent 42 - datablueprint.com 3/14/2013 © Copyright this and previous years by Data Blueprint - all rights reserved!

44. Chief Electrification Officer • Chief Electrification Officer – responsible for electrical generating and distribution systems. The title was used mainly in developed countries from the 1880s to 1940s during the electrification of industry, but is still used in some developing countries. 44 - datablueprint.com 3/14/2013 © Copyright this and previous years by Data Blueprint - all rights reserved!

45. Upcoming Special Event Leading the Data Asset Management Team: CDO or Top Data Job? Join Peter Aiken, Ph.D. and Micheline Casey for this interactive discussion on the role of Chief Data Officer (CDO) or Top Data Job (TDJ). Attendees will be presented with big ideas and alternative ways not only for how to think about the role of CDO/TDJ but also how to plan and establish a CDO/TDJ position at their organizations. This webinar is intended to provide viewers with deep insights from two data management thought leaders. March 19, 2013 @ 2:00 PM ET/11:00 AM PT Brought to you by: - datablueprint.com 3/14/2013 © Copyright this and previous years by Data Blueprint - all rights reserved! 45

46. TITLE Questions? + = It’s your turn! Use the chat feature to submit your questions to Peter now. PRODUCED BY CLASSIFICATION DATA SLIDE DATA BLUEPRINT 10124-C W. BROAD ST, GLEN ALLEN, VA 23060 EDUCATION 2/14/2012 46 © Copyright this and previous years by Data Blueprint - all rights reserved!

47. Upcoming Events April Webinar: Unlock Business Value through Data Governance April 9, 2013 @ 2:00 PM ET/11:00 AM PT Sign up here: • www.datablueprint.com/webinar-schedule • www.Dataversity.net May Webinar: Demystifying Big Data May 14, 2013 @ 2:00 PM ET/11:00 AM PT Sign up here: • www.datablueprint.com/webinar-schedule • www.Dataversity.net Brought to you by: - datablueprint.com 3/14/2013 © Copyright this and previous years by Data Blueprint - all rights reserved! 47

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