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Join Kelle and John as they speak with an analytics leader about the ins and outs of this key role in driving data-driven decision-making and insights for increased revenue, reduced costs and competitive advantage. They will also explore why organizations hire analytics leaders and the evolution of related roles, such as the Chief Analytics Officer, Customer Analytics Leader and a hybrid Chief Data Officer role that drives analytic value.
Attendees will learn how an analytics leader enables results with priorities that include:
Evangelizing the importance of data-driven decision-making
Aligning analytics with a business value-driven approach
Developing an analytics competency to train and develop staff
Ensuring business insights are delivered – and communicated
Identifying and delivering opportunities that monetize data