Ce diaporama a bien été signalé.
Nous utilisons votre profil LinkedIn et vos données d’activité pour vous proposer des publicités personnalisées et pertinentes. Vous pouvez changer vos préférences de publicités à tout moment.
The First Step in Information Management
looker.com
Produced by:
MONTHLY SERIES
In partnership with:
Top 5 Priorities of a...
Thank You to Our Sponsors!
pg 2© 2018 First San Francisco Partners www.firstsanfranciscopartners.com
Data Intelligence: Overcome These Challenges
 Fast, easy access
 Agility
 Governance
 Improved efficiency
 Effortless...
For those seeking to thrive in fast-changing business
environments, Datawatch is the data intelligence
solutions partner t...
DATA
PREPARATION
DATA
GOVERNANCE
MACHINE LEARNING
Data Cleansing
Data discovery
Collaboration
Automation
Data marketplace
...
DATA
PREPARATION
DATA
GOVERNANCE
MACHINE LEARNING
Data Cleansing
Data discovery
Collaboration
Automation
Data marketplace
...
1
Why A Chief Data Officer is
Important to Your Company
Lissa Daniels
VP of Demand Generation,
Marketing Operations &Analy...
We Agree:
Chief Analytics Officer
is a Key Role
This is why...
“I need data to do my job.”
Quantitative
Marketer
DevOps
Engineer
Growth
Hacker
Data Driven
Product Manager
Sales & Revenu...
“How do I get my data?”
Data ChaosLong Waits
“My data is unique and it is mine.”
Sales FinanceProductMarketing Service
Sales
Cross Company Data Strategy
Marketing Service
Embedding
FinanceProduct
A CAO Can Pull the Vision Together
Looker ensures a smarter use of data.
Get more value from your data with greater efficiency.
Try Looker on your data:
Look...
Thank you Lissa Daniels
lissa@looker.com
Welcome to Today’s Discussion
 Understanding the pivotal role and responsibilities of the analytics leader
 Discussion w...
www.firstsanfranciscopartners.com
Understanding the Role of an Analytics Leader
The Evolution of the Analytics Leader
1960s 1970s 1980s 1990s 2000s 2010s
Operations Research, Actuaries and Statisticians...
© 2018 First San Francisco Partners www.firstsanfranciscopartners.com
Guest Speaker: Anthony Algmin
▪ Anthony J. Algmin he...
© 2018 First San Francisco Partners www.firstsanfranciscopartners.com
Priority 1: Evangelizing the Importance of Data-Driv...
© 2018 First San Francisco Partners www.firstsanfranciscopartners.com
Priority 2: Aligning Analytics With a Business Value...
© 2018 First San Francisco Partners www.firstsanfranciscopartners.com
Priority 3: Developing an Analytics Competency
▪ Sta...
© 2018 First San Francisco Partners www.firstsanfranciscopartners.com
Priority 4: Ensuring Business Insights are Delivered...
© 2018 First San Francisco Partners www.firstsanfranciscopartners.com
Priority 5: Identifying and Delivering Opportunities...
www.firstsanfranciscopartners.com
Best Practices
© 2018 First San Francisco Partners www.firstsanfranciscopartners.com
Best Practicesand KeyTakeaways
▪ Always remember tha...
Please Share Your Questions and Comments
MONTHLY SERIES
Thank you for joining us today!
Our Thursday, July 5 #DIAnaltyics webinar is:
CDO vs. CAO: What’s the Difference?
John Lad...
Prochain SlideShare
Chargement dans…5
×

DI&A Webinar: Top 5 Priorities for an Analytics Leader

326 vues

Publié le

Join Kelle and John as they speak with an analytics leader about the ins and outs of this key role in driving data-driven decision-making and insights for increased revenue, reduced costs and competitive advantage. They will also explore why organizations hire analytics leaders and the evolution of related roles, such as the Chief Analytics Officer, Customer Analytics Leader and a hybrid Chief Data Officer role that drives analytic value.

Attendees will learn how an analytics leader enables results with priorities that include:

​Evangelizing the importance of data-driven decision-making
Aligning analytics with a business value-driven approach
Developing an analytics competency to train and develop staff
Ensuring business insights are delivered – and communicated
Identifying and delivering opportunities that monetize data

Publié dans : Technologie
  • Soyez le premier à commenter

  • Soyez le premier à aimer ceci

DI&A Webinar: Top 5 Priorities for an Analytics Leader

  1. 1. The First Step in Information Management looker.com Produced by: MONTHLY SERIES In partnership with: Top 5 Priorities of an Analytics Leader June 7, 2018
  2. 2. Thank You to Our Sponsors! pg 2© 2018 First San Francisco Partners www.firstsanfranciscopartners.com
  3. 3. Data Intelligence: Overcome These Challenges  Fast, easy access  Agility  Governance  Improved efficiency  Effortless collaboration  Faster time to insight  Usable vs. inaccessible  Controlled vs. chaotic  Empowering vs. overwhelming Get smarter about data-driven decision-making Train & develop staff to master their data Business insights are impactful
  4. 4. For those seeking to thrive in fast-changing business environments, Datawatch is the data intelligence solutions partner that fuels your business. MORE DATA  Enterprise-Wide  Inclusive of External  Structured & Multi-Structured  Unusable to Usable MORE TRUST  Control & Governance  Centralization & Lineage  Data Integrity  Company Legacy MORE MINDS  Collaboration  Powered By Machine Learning  Cross-Discipline  Personalized To Role
  5. 5. DATA PREPARATION DATA GOVERNANCE MACHINE LEARNING Data Cleansing Data discovery Collaboration Automation Data marketplace Data lineage Data quality Data security Data Stewards IT APPLICATIONS DATA-AS-A-SERVICE PARTNERS SUPPLIERS SELF-SERVICE ANALYTICS PREDICTIVE ANALYTICS STREAMING DATA VISUALIZATION Data Lake Business AnalystsSenior Executives Data Analysts Data Scientists CHIEF DATA OFFICER
  6. 6. DATA PREPARATION DATA GOVERNANCE MACHINE LEARNING Data Cleansing Data discovery Collaboration Automation Data marketplace Data lineage Data quality Data security Data Stewards IT APPLICATIONS DATA-AS-A-SERVICE PARTNERS SUPPLIERS SELF-SERVICE ANALYTICS PREDICTIVE ANALYTICS STREAMING DATA VISUALIZATION Data Lake Business AnalystsSenior Executives Data Analysts Data Scientists CHIEF DATA OFFICER
  7. 7. 1 Why A Chief Data Officer is Important to Your Company Lissa Daniels VP of Demand Generation, Marketing Operations &Analytics
  8. 8. We Agree: Chief Analytics Officer is a Key Role This is why...
  9. 9. “I need data to do my job.” Quantitative Marketer DevOps Engineer Growth Hacker Data Driven Product Manager Sales & Revenue Ops Analyst Customer Success Manager
  10. 10. “How do I get my data?” Data ChaosLong Waits
  11. 11. “My data is unique and it is mine.” Sales FinanceProductMarketing Service
  12. 12. Sales Cross Company Data Strategy Marketing Service Embedding FinanceProduct A CAO Can Pull the Vision Together
  13. 13. Looker ensures a smarter use of data. Get more value from your data with greater efficiency. Try Looker on your data: Looker.com/demo
  14. 14. Thank you Lissa Daniels lissa@looker.com
  15. 15. Welcome to Today’s Discussion  Understanding the pivotal role and responsibilities of the analytics leader  Discussion with guest speaker on top 5 priorities: − Evangelizing the importance of data-driven decision-making − Aligning analytics with a business value-driven approach − Developing an analytics competency − Ensuring business insights are delivered and communicated − Identifying and delivering opportunities for data monetization  Best practices and key takeaways  Q&A pg 3© 2018 First San Francisco Partners www.firstsanfranciscopartners.com
  16. 16. www.firstsanfranciscopartners.com Understanding the Role of an Analytics Leader
  17. 17. The Evolution of the Analytics Leader 1960s 1970s 1980s 1990s 2000s 2010s Operations Research, Actuaries and Statisticians Operational Package Implementation Data Mining Analytics as a business Cloud/Big Data Manual Process Automation Business Intelligence Dotcom Biz Models Analytical Roles Statisticians as business element, SAS, SPSS, etc. Business Use Cases Analytics MDM Over time, there has been a shift from task-oriented to business line orientation. © 2018 First San Francisco Partners www.firstsanfranciscopartners.com pg 5
  18. 18. © 2018 First San Francisco Partners www.firstsanfranciscopartners.com Guest Speaker: Anthony Algmin ▪ Anthony J. Algmin helps companies improve their competitiveness in a digital world. His experience includes decades of hands-on technology, management consulting and executive experience alongside a passion for leading data-driven change. ▪ Anthony is a popular speaker and the creator of the Data Leadership Framework, which helps organizations balance their efforts across the many areas of data management. His book on Data Leadership will be published in the fall of 2018. ▪ Now consulting independently, Anthony was previously the first Chief Data Officer for the Chicago Transit Authority, and most recently Senior Partner and Chief Data Officer for Uturn Data Solutions, a data and AWS cloud consultancy. pg 6
  19. 19. © 2018 First San Francisco Partners www.firstsanfranciscopartners.com Priority 1: Evangelizing the Importance of Data-Driven Decision-Making ▪ Traditional approaches (SDLC/waterfall/agile) may not be well-suited to data-centric projects such as data lakes. ▪ You need to define what data-driven means to your organization. ▪ Data capabilities mean nothing without the business achieving something new. pg 7 !
  20. 20. © 2018 First San Francisco Partners www.firstsanfranciscopartners.com Priority 2: Aligning Analytics With a Business Value-Driven Approach ▪ Business alignment is a critical success factor to any data-driven initiative. ▪ Data folks bring knowledge of what’s possible to a business that knows what’s reasonable. ▪ Listen to each other! ▪ Analytics are not a “build it and move on” proposition — they must evolve and respond to change. pg 8
  21. 21. © 2018 First San Francisco Partners www.firstsanfranciscopartners.com Priority 3: Developing an Analytics Competency ▪ Start by building something, anything, that will add business value. ▪ Then do it again: keep creating more business value and earn the better tools or the bigger team. ▪ Iteration and agility builds momentum faster than a big plan. ▪ When you need others to help your growing analytics team, look to Marketing and Finance. − Finance knows the detail and Marketing intuitively understands that data quality is a function of suitability-for-use. pg 9
  22. 22. © 2018 First San Francisco Partners www.firstsanfranciscopartners.com Priority 4: Ensuring Business Insights are Delivered (and Communicated) ▪ Do not get bogged down in talking about data or trying to get a perfect plan in place. ▪ Your roadmap should be detailed only to your organization’s tactical horizon. After that, it should represent philosophy and principle. ▪ Delivering insights is 80% of the solution, but the last 20% is getting change to happen. Our job isn’t complete until it does. pg 10
  23. 23. © 2018 First San Francisco Partners www.firstsanfranciscopartners.com Priority 5: Identifying and Delivering Opportunities for Data Monetization ▪ Directly monetizing data is based on the hypothesis that whomever is buying the data needs more data. − Chances are they already have plenty of data. ▪ Data monetization is really about simplifying the buyers’ journey to data-driven business outcomes. − The closer the seller gets them to the ultimate outcomes, the more valuable this service is  note that this is a service, not a product. pg 11
  24. 24. www.firstsanfranciscopartners.com Best Practices
  25. 25. © 2018 First San Francisco Partners www.firstsanfranciscopartners.com Best Practicesand KeyTakeaways ▪ Always remember that business value is all that really matters. ▪ Stop talking and start working — build value however you can. ▪ Create true partnerships among the data/tech/business teams. ▪ Listen, iterate, build momentum and earn the tools you buy. ▪ Be an agent of change. pg 13
  26. 26. Please Share Your Questions and Comments MONTHLY SERIES
  27. 27. Thank you for joining us today! Our Thursday, July 5 #DIAnaltyics webinar is: CDO vs. CAO: What’s the Difference? John Ladley @jladley john@firstsanfranciscopartners.com Kelle O’Neal @kellezoneal kelle@firstsanfranciscopartners.com

×