Business data has changed radically. Enterprises today use thousands of SaaS applications and business systems that create more data than ever imagined, resulting in a struggle for users to gain holistic and actionable insights. Organizations need a solution to simplify the end to end workflow-- from data prep and governance to visualization, delivery, and action. This webinar will reveal a proven solution with real world examples and how it creates future opportunities for your organization.

1. THE FUTURE OF BI
IS NOT A BI TOOL

2. PHIL BOWERMASTER

3. The
WORLD TRANSFORMED

4. FAST FORWARD
onthe
WORLD TRANSFORMED

5. BAD PREDICTIONS

8. This “telephone” has too many
shortcomings to be seriously considered
as a means of communication.
William Orton, President of Western Union, 1876

9. The wireless music box has no imaginable
commercial value. Who would pay for a
message sent to no one in particular?
Investor, responding to David Sarnoff 1921

10. Nuclear powered vacuum cleaners will
probably be a reality within 10 years.
Alex Lewyt, 1955

11. Remote shopping, while entirely feasible,
will flop.
Time Magazine, 1966

12. ThefutureofBusinessIntelligence

13. THE FUTURE OF BI
IS NOT A BI TOOL

14. DANIEL MINTZ

15. The Future of BI isn't a BI Tool
Daniel Mintz
Chief Data
Evangelist

16. The World of Data is Changing

17. Three big trends
1 2 3
SaaS apps
are
exploding
Infrastructure
has evolved
Everyone
wants data

18. Trend #1
Business Applications are exploding

19. How many SaaS apps have you used today?

20. BI Dashboards Have Big Competition
Today most data is consumed outside of the BI tool, delivered into the user workflow

21. “Spending and focus on traditional query and reporting BI
environments will shift dramatically to ... analytics
integrated into business operations and
digital solutions.”
Gartner, 100 Data and Analytics Predictions Through 2022

22. SaaS apps are growing like crazy
Netskope, 2018
The average enterprise uses
1,100+ Saas apps
to run their business

23. Between 2018 to 2023,500
million new apps will
be created
IDC: FutureScape: Multiplied Innovation Takes Off, Powered by AI, Distributed Public Cloud, Microservices,
Developer Population Explosion, Greater Specialization and Verticalization, and Scaling Trust

24. All applications today are data applications

25. Problem: Creating islands of departmental data
Sales Marketing Service Product Finance

26. 3000+
Workbooks
1000+
SQL
Snippets
1500+
New ad-hoc
requesters
Traditional Data Wrangling Approaches Can’t Keep Up
5000+
Lines of
ETL code

27. ©Looker2019.Confidential
Embedded
Analytics
Departmenta
l BI
Specific
Use-Cases
Analytics isolation is everywhere
▪ Repeats work
▪ Difficult to manage
▪ Rigid, sharing is limited
▪ Brittle and unscalable
Business Data Business Data Business Data
Decision-making should not be
constrained by data silos

28. Trend #2
Everyone needs data. Everyone.

29. We expect data when we shop…

30. in our pockets…

31. to guide our way…

32. even when we chill.

33. The data-hungry workforce has arrived
Growth
Hacker
Quantitative
Marketer
Data Driven
Product Manager
Sales & Revenue
Ops Analyst
DevOps
Engineer
Customer Success
Manager

34. Companies that use data effectively are:
More likely to
grow revenue
240%178%
More likely to
build sustainable
competitive
advantage
Forrester Research: The State of Insights-Driven Business
Maturity, 2019

35. ▪ Deliveroo thrives on self-service access
to data, right where it’s needed
▪ Business is tightly connected to data –
better, faster decision making
▪ Data teams focus on strategy and
supporting business growth
Literally, data-driven

36. We won’t reach everyone with BI.

37. 66% of companies
still use Excel for
the majority of BI
Source: Forrester Research, Business Technographics® Global Data And Analytics Survey

38. How can we create a data platform
that serves our whole organization?

39. There is hope.

40. Trend #3
Data infrastructure has evolved.

41. Databases
are bigger
faster
cheaper
ELT is
simpler and
iterative
SQL remains
the standard
Data engineering trends provide hope
Removing constraints on analytics

42. Cloud database year over year growth

43. Cloud databases have changed our world
of all databases will
be cloud by 2023*
▪ Massive scale
▪ Power and performance
▪ Elasticity
▪ Ease of use
▪ Low cost
▪ Improved security
75%
*Source: Gartner Market Guide for Database Platform as a Service,Donald
Feinberg, Rick Greenwald, Adam Ronthal, 14 December, 2018

44. So...
What is the future of business intelligence?

45. Modern Data
Warehouse:
Modern cloud
databases will
continue to provide
massive gains in cost,
size, speed,
analytics.
Rise of SaaS
Applications:
Data exhaust will
only grow. Analytics
must evolve to
encompass these new
sources.
Guiding principles for the future
Data Driven
Workforce:
Actionable insights
for everyone, when &
where they need
them.

46. The Future of BI…
is not (only) a BI tool

47. ©Looker2019.Confidential
Purpose-built Applications: Digital Marketing

48. ©Looker2019.Confidential
Purpose-built Applications: Web Analytics

49. ©Looker2019.Confidential
Purpose-built Applications: Incident Reporting

50. ©Looker2019.Confidential
Custom applications for
specific user needs
▪ Purpose-built application with
approachable, tightly-controlled
interface for a great experience
▪ Designed to scale to 500k+
users at a time with consistent
underlying data platform
▪ Great user experience became a
differentiator and saved on
support & maintenance, too

51. ©Looker2019.Confidential
Data in the hands of
customers becomes a
competitive edge
▪ Only 8% of companies report
having usable HR data
▪ Data embedded to surface that
data, simply
▪ Easy access to data a major
differentiator

52. ©Looker2019.Confidential
Data responds like a
human, while you work
▪ Ask questions directly in Slack
like you would ask a person
▪ Rapid follow-up on questions and
quick filtering of results
▪ Data access is streamlined,
simple, and intuitive

53. "Which technology area do
you think is most important
to helping your business
differentiate and win?”
Source: 2018 CIO Agenda: Global Perspectives on the New Job of the CIO, Tomas Nielsen, Andy Rowsell-Jones, Jan-
Martin Lowendahl, Chris Howard, 12 MArch 2018

54. The Future of BI is a Data Platform
Actionable insights
delivered when and
where they’re
needed
A new architecture with
the flex and scale to
tackle the modern data
ecosystem
Return to a unified,
trusted, and complete
view of all your
business data

55. Any SQL Database
SaaS Apps Business Planning Web Analytics
Business
Intelligence
Self-Serve
Exploration
Visualization Export SDK iFrame Javascript
Business Operations and
Workflows
Email Actions S3 API
API for Data
Git Version Control
JDBC Connections
User Management & Security
Transactional DBs
©Looker2019.Confidential
Embedding and
Customization
Robust Data Analytics
Shared Data Foundation
Governance & Unified Metrics
Great Data Experiences
Total Flexibility
The Looker Data Platform

56. 100% In-Database
Radically simplifies DataOps
Leverage modern data warehouse
technologies
Business users discover insights on
the entire data set
Data federation and virtualization
110% API coverage
Every query and visualization is
addressable by URL
Simple extensibility and connectivity
to web services
Applications and Workflow
Integrations
Extensible Web Architecture
Build data-driven apps
Differences of the Looker Data Platform
Flexible Modeling Layer
Single source of truth
Store and manage all business
definitions in one central location
Looker intelligently reads relationships
between tables in your database
Enables business users to access and
build on complex datasets
©Looker2019.Confidential
42

57. Resonates With Customers Across the Spectrum
eCommerce &
Marketplaces
Media FinanceHealthTechnology

58. Looker’s flagship, multi-day conference is
November 5 - 7, 2019 in San Francisco, CA at SVN West.

59. Thank you!
Resources: https://info.looker.com/
Blog: https://looker.com/blog
Upcoming Events: https://looker.com/events
Request a personal demo: https://looker.com/demo
Email us: hello@looker.com