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Unleashing Analytic Creativity
with BI on the Cloud
©2015 IBM Corporation
Welcome!
Andrew Buckler: andrewdb@ca.ibm.com
Worldwide Technical Sales Leader, IBM Cloud Data Servic...
Part 1: Cloud Data Warehousing
©2015 IBM Corporation
Cloud – beyond the hype stage
"Many organizations have progressed beyond early use cases
and experim...
©2015 IBM Corporation
Cloud Drives Better Business Economics
Cost
Flexibility
1
Shifts fixed to variable cost
Pay as and...
©2015 IBM Corporation
Cloud Has Three Main Delivery Models
1.IaaS (Infrastructure as a Service)
2.PaaS (Platform as a Serv...
©2015 IBM Corporation
Control vs Simplicity in the Cloud
Software
• Fully customized
• Absolute control, but
highest inves...
©2015 IBM Corporation
Cloud
Beacons
MDM
Purchase Gateway
Mobile App
NoSQL as a
Service
Data Warehouse and
Analytics as a S...
©2015 IBM Corporation
Cloud Data Warehouse: Managed System of Insight
 Deploy in minutes with
rapid cloud provisioning
 ...
©2015 IBM Corporation
Cloud Data Warehousing: Key Use Cases
• Easy synchronization of JSON to structured data
• Allows ana...
©2015 IBM Corporation
Case Study: Pharmaceuticals
What was the problem
/ need?
• After an acquisition, a large pharmaceuti...
©2015 IBM Corporation
SAP
Stuttgart,
Germany
Infinium/M
BA
Montreal,
CanadaNetezza
Rancho
Cordova,
USA
New solution delive...
©2015 IBM Corporation
Case Study: Connected Vehicles
What was the problem
/ need?
• An automaker equipping 2015 and later ...
©2015 IBM Corporation
Architecture Details
IBM Cloudant
- Softlayer Dallas
- 3 node production cluster
- 3 node dev cluste...
Part 2: Business Intelligence on Cloud
©2015 IBM Corporation
Cloud is
CHANGING the way workgets done
Accelerated by Cloud
Innovate at the
speed the customer
expe...
©2015 IBM Corporation
136% more likely
to use cloud to
reinvent customer
relationships
Strategic
reinvention
170% more lik...
©2015 IBM Corporation
What’s BI on Cloud?
A fully managed business intelligence platform, delivered as-a-service on a
per ...
©2015 IBM Corporation
IT
Business Users
Empowered to Operate at Business Speed
• Seamlessly integrate cloud and existing b...
©2015 IBM Corporation
Business Leaders: Cloud with Choice
 Accelerate business innovation
through cloud’s faster time to ...
©2015 IBM Corporation
Sales
Marketing
Customer
Service
Finance
Operations
Product
Development
Human
Resources
Combine pers...
©2015 IBM Corporation
IT Managers: Cloud with control
Control
Scale
Globally
Blueprint for success Balance CapEx/OpEx and...
©2015 IBM Corporation
Delivering a complete cloud journey, not
just an application
Bare Metal Cloud
Environments
For high ...
©2015 IBM Corporation
Developers: Cloud with confidence
Transparency
Confidence
Blueprint for success
 Prototype and depl...
©2015 IBM Corporation
BI on Cloud
•Off-Premise
•OpEx Budget
•Predictable TCO
•Low Effort
•Updates in Days/Weeks
•Standard ...
©2015 IBM Corporation
50 100 150 200 300 500 1000 2000 3000 4000 5000 …
Number of Users
ServiceLevel
Standard
Enterprise
R...
©2015 IBM Corporation
It’s Your Journey…
Choice Confidence
BI on Cloud…
• Improves compliance
and certifications: Safe
Har...
©2015 IBM Corporation
“ The system will allow us to better target
substandard performance and forecast risk
dynamically in...
©2015 IBM Corporation
Get Started Today
www.dashdb.com
@ibmdashdb
http://www.ibm.com/marketplace/cl
oud/business-intellige...
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Unleashing Analytic Creativity with BI on the Cloud

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Data really can turn the dial - in fact, recent research suggests that organizations get a payback of 13 dollars for every one dollar spent on analytics. But while the ROI of analytics is promising, the data landscape is growing more complex, with web, mobile and even IoT data entering the data warehouse. Organizations need to act fast to start delivering more value from their data.

Fortunately, the cloud is enabling faster innovation, better IT economics and a lower risk of failure for analytic projects. In fact, with business intelligence solutions delivered as a service through the cloud, all you have to lose for unleashing your analytic creativity is this month's cloud bill.

In this webinar, you'll learn how cloud based data warehousing and BI services are opening up new opportunities to analyze old and new data within your organization.

Publié dans : Technologie
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Unleashing Analytic Creativity with BI on the Cloud

  1. 1. Unleashing Analytic Creativity with BI on the Cloud
  2. 2. ©2015 IBM Corporation Welcome! Andrew Buckler: andrewdb@ca.ibm.com Worldwide Technical Sales Leader, IBM Cloud Data Services Kasun Attanapola: kasun.attanapola@ca.ibm.com Offering Manager, IBM Cognos Business Intelligence
  3. 3. Part 1: Cloud Data Warehousing
  4. 4. ©2015 IBM Corporation Cloud – beyond the hype stage "Many organizations have progressed beyond early use cases and experimentation and are utilizing the cloud for mission- critical workloads. There are also many enterprises (not just small startups any more) that are 'born in the cloud' and run their business (clearly mission-critical) completely in the cloud."
  5. 5. ©2015 IBM Corporation Cloud Drives Better Business Economics Cost Flexibility 1 Shifts fixed to variable cost Pay as and when needed Business Scalability 2 Provides limitless, cost- effective computing capacity to support growth Masked Complexity 4 Expands product sophistication Simpler for customers and users Context-Driven Variability 5 User defined experiences Increases relevance Ecosystem Connectivity 6 New value nets Potential new businesses Market Adaptability Faster time to market Supports experimentation 3  The number one reason to adopt cloud is NOT cost savings, it is agility. Cloud enables businesses to compete faster. And speed kills – a chess grandmaster would lose to a beginner that got four moves every turn.
  6. 6. ©2015 IBM Corporation Cloud Has Three Main Delivery Models 1.IaaS (Infrastructure as a Service) 2.PaaS (Platform as a Service 3.SaaS (Software-aaS) with BPaaS (Business Process-aaS) as a special case Infrastructure-as-a-Service Platform-as-a-Service Databases Hadoop Integration Other Middleware Software-as-a-Service Servers Storage Networking Applications Commerce Analytics Business Process -as-a-Service Payments, Procurement ApplicationsMiddlewareHardware Do-It-Yourself / Custom
  7. 7. ©2015 IBM Corporation Control vs Simplicity in the Cloud Software • Fully customized • Absolute control, but highest investment and slowest ROI Appliance • Expertly engineered hardware & software • Less control, but faster payback Hosted Service • Expertly engineered software configuration • Cloud hardware • Control only over software, very fast payback Managed Service • Provider operates service and controls everything • Control only over data, fully opex based control simplicity Customer Data Center Cloud Data Center
  8. 8. ©2015 IBM Corporation Cloud Beacons MDM Purchase Gateway Mobile App NoSQL as a Service Data Warehouse and Analytics as a Service Business Analysts On-Prem Systems of Record Mobile Ecosystem
  9. 9. ©2015 IBM Corporation Cloud Data Warehouse: Managed System of Insight  Deploy in minutes with rapid cloud provisioning  No infrastructure investment for cloud agility  Accelerate application development for analytics  Built for Analytics to help you understand your data and business  In-Database Analytics for greater efficiency and performance  Compatible with Advanced Tooling like R and Watson Analytics  Grow more without growing the things that cost more  Built-in Performance with in-memory technology  Load and go with no tuning required Build More Know MoreGrow More Keep data warehouse infrastructure out of your way
  10. 10. ©2015 IBM Corporation Cloud Data Warehousing: Key Use Cases • Easy synchronization of JSON to structured data • Allows analytics via standard BI tools • In-database predictive algorithms allow greater insight for users than ever before NoSQL Analytics • Extend on-premises data warehouse environments to the cloud • Flexible, cost-effective growth • Hybrid Cloud models support ground to cloud Extend / Modernize • Robust predictive analytic algorithms • Integrated with R • Watson Analytics Ready • Analytics Ecosystem with Partners In-Database Analytics • Data Warehousing and Analytics in the Cloud • Cloud Agility and Flexibility • Analytics for Cloud Data, Data Marts, and dev/test environments Data Warehouse & Analytics Service
  11. 11. ©2015 IBM Corporation Case Study: Pharmaceuticals What was the problem / need? • After an acquisition, a large pharmaceutical distributor needed a supplier spend dashboard to capture synergy. • Enterprise wide visibility to procurement team to facilitate negotiations. • Needed to deliver the project in 10 weeks. What insight was needed? • Provide enterprise-wide visibility to the global procurement team to facilitate negotiations with suppliers and track alignment on terms. • Deliver a dashboard that end-users can leverage in discussions with their suppliers to normalize terms globally. • Key focus areas: 1) Cost savings with vendors, 2) Compliance with suppliers, 3) Identify growth trends. Architecture details • Data sources: Supplier data from SAP, Netezza and other systems across Europe and North America • Data Integration & Loading: Information Server • Business Intelligence: Tableau • Time to value was absolutely critical. • Leveraging cloud software, infrastructure and services enabled a complete solution to be delivered in record time. SPEED is key. Factors for success
  12. 12. ©2015 IBM Corporation SAP Stuttgart, Germany Infinium/M BA Montreal, CanadaNetezza Rancho Cordova, USA New solution delivered in weeks… SAP Stuttgart, Germany Infinium/M BA Montreal, Canada Softlayer Dallas Private Network Information Server Tableau Server Softlayer Dallas - Public Cloud 1. Connect to data sources 2. Extract from sources 3. Transform into target model 4. Load into warehouse 5. Analyze 6. Report & visualize 1 1 1 2, 3 5 4 6 Global Sourcing Team - UK
  13. 13. ©2015 IBM Corporation Case Study: Connected Vehicles What was the problem / need? • An automaker equipping 2015 and later models with an "interactive" infotainment system that drivers can customize by subscribing to various 3rd party apps which may include vendor offers. • Had no accompanying data management or analytic solution to understand campaign effectiveness. What insight was needed? • Take unstructured data, automatically format it, and report against it in the cloud, allowing marketing teams & merchants to segment customers and measure campaign effectiveness. Architecture details • Data sources: Customer & vehicle profile data from vehicles for Cloudant, to move to dashDB. Other data sources to be configured for dashDB too. • Other integrations: Cognos for Business Intelligence, Cloudant as JSON NoSQL data store, DataStage on Cloud. • A superior "Analytics Reporting Cloud” with high interoperability and performance. Success factors
  14. 14. ©2015 IBM Corporation Architecture Details IBM Cloudant - Softlayer Dallas - 3 node production cluster - 3 node dev cluster IBM dashDB - Softlayer Dallas - 4 TB production system - 4 TB dev system Infotainment Data - Bulk load of 6-8 million accounts, 28 millions cars (~1TB of data) IBM Datastage - Softlayer Dallas - Data movement into SFDC and into dashDB Other Data Sources JSON data to relational Cloudant Schema Discovery Protocol
  15. 15. Part 2: Business Intelligence on Cloud
  16. 16. ©2015 IBM Corporation Cloud is CHANGING the way workgets done Accelerated by Cloud Innovate at the speed the customer expects by tapping into cloud services Create the next great killer app by rapidly assembling cloud services Quickly deliver a consumable hybrid cloud environment to support expanding business needs
  17. 17. ©2015 IBM Corporation 136% more likely to use cloud to reinvent customer relationships Strategic reinvention 170% more likely to use analytics extensively via cloud to derive insights Better decisions 79% more likely to rely on cloud to locate and leverage expertise anywhere in ecosystem Deeper collaboration Source: IBM Global Cloud study, “Under Cloud Cover” Leading Organizations use Cloud to Gain a Competitive Advantage the revenue growth Almost 2x higher gross profit growth Nearly 2.5x
  18. 18. ©2015 IBM Corporation What’s BI on Cloud? A fully managed business intelligence platform, delivered as-a-service on a per user/per month subscription, that offers multiple options for price and scale. • Extend your on-premises business intelligence use to the cloud. • Enhance self-service reporting and collaborate in a larger eco-system. • Access data sources where they reside without a ‘lift-and-shift.’
  19. 19. ©2015 IBM Corporation IT Business Users Empowered to Operate at Business Speed • Seamlessly integrate cloud and existing business solutions • Collaborate across business and IT for better outcomes Be a King Maker, Own a Test & Dev Sandbox • Start small or go big with Bluemix • Reduce time to configure, tune, and scale mobile & web apps • Eliminate IT delays, improved production times Application Developer CHOICE CONTROL CONFIDENCE • Respond more quickly, scale on demand • Improve compliance and certification • Don’t make trade offs for cloud Delivery More for Less, a Cloud-First Strategy Business Intelligence on Cloud Helps all Users
  20. 20. ©2015 IBM Corporation Business Leaders: Cloud with Choice  Accelerate business innovation through cloud’s faster time to value and lower costs  Connect core business processes fueled by powerful analytics  Engage and collaborate with employees, customers and partners Align Teams Stop Competitors Choice Integrate Suppliers Monetize Data Blueprint for success
  21. 21. ©2015 IBM Corporation Sales Marketing Customer Service Finance Operations Product Development Human Resources Combine personal and corporate data to create fresh insights Access key customer information in the office and on the road Optmize staffing mix, reduce employee turnover Work on scenarios to align development resources IT Drive growth and profit through resource alllocation comply with confidence Manage rolling expenses Have real time visibility into stock levels Provide discovery and planning tools to reduce error-prone spreadsheet work Deliver at every level, in every department, in your organization
  22. 22. ©2015 IBM Corporation IT Managers: Cloud with control Control Scale Globally Blueprint for success Balance CapEx/OpEx and speed/risk  Embracing best of BI with open standards and avoid lock in  Ensure robust enterprise-grade capabilities in single-tenant or bare metal environments  Manage your identity, access, governance, and administration Multiple Environments Data Security
  23. 23. ©2015 IBM Corporation Delivering a complete cloud journey, not just an application Bare Metal Cloud Environments For high input and output (I/O)- intensive apps, big data, scalability Business Intelligence on Cloud For reporting, collaboration, innovation across depts, organizations, partners 40,000 Cloud Experts Trained to be global experts, working in offices near you
  24. 24. ©2015 IBM Corporation Developers: Cloud with confidence Transparency Confidence Blueprint for success  Prototype and deploy new apps —with a rich portfolio of tools in the cloud  Continuously deliver apps by automating development and delivery  Extend existing investments by easily connecting securely to your on-premise infrastructure or cloud data Developer Tools Agile Methods Fault Tolerant
  25. 25. ©2015 IBM Corporation BI on Cloud •Off-Premise •OpEx Budget •Predictable TCO •Low Effort •Updates in Days/Weeks •Standard Support Perfect for new deployments *Except items in deprecation Business Intelligence on Cloud Traditional BI • On-Premise • CapEx Budget • Less Predictable TCO • Variable Effort • Updates in Months/Years • Standard Support Extend current BI deployments VPN Hadoop Cloud Data On-Premise Streaming DB2 SQL DashDB Salesfoce.com Azure
  26. 26. ©2015 IBM Corporation 50 100 150 200 300 500 1000 2000 3000 4000 5000 … Number of Users ServiceLevel Standard Enterprise Reliable and Elastic Subscription Adaptive to Needs:  Data sandbox  Supplier collaboration  Consultant support  Compliance mandate  ReorganizationWorkgroup
  27. 27. ©2015 IBM Corporation It’s Your Journey… Choice Confidence BI on Cloud… • Improves compliance and certifications: Safe Harbor, SOC II, .. • Future ‘resident’ BI with 13 data centers in five continents • Having the have right tools available, for the right user roles BI on Cloud… • Purpose built environment for BI • Managed as single solution, bare-metal to BI, by domain experts • Increase trust and security • Plan for long-term growth without facing limits on users or support Control 24of the top 25 Fortune 500 trust the IBM Cloud IBM holds 1,560 cloud patents focused on driving innovation IBM plans to deliver cloud services from 40 data centers worldwide in 15 countries BI on Cloud … • Decide where to start, how and when to grow • Uptime guarantees that fit apps and users • Get a performance boost with ‘fast lane’ options • Locate data where it’s best, on/off premise • Select from a single – tenant or bare-metal environments
  28. 28. ©2015 IBM Corporation “ The system will allow us to better target substandard performance and forecast risk dynamically in response to changing factors and with much greater accuracy. ” Warwick Norman, Chief Executive Officer Case Study: Reducing Risk in Nautical Shipping Boost Revenue By adding value to the ship-vetting services Reduce risk By improving the accuracy and speed of ship ratings (50 factors) Reduce costs Speed time to market By providing the scalability to envelop new data sources
  29. 29. ©2015 IBM Corporation Get Started Today www.dashdb.com @ibmdashdb http://www.ibm.com/marketplace/cl oud/business-intelligence/us/en-us @ibmcognos

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