Last updated May 2012. The latest practical tools can be downloaded from http://www.smartInsights.com/digital-marketing-strategy. This is a one day masterclass I used to give on The IDM Diploma in Digital Marketing Strategy Session. It gives a structure and tools for developing a plan for online customer acquisition, conversion and development.
I developed the original Internet Marketing programme for the IDM in 2005 and gave this talk until 2012. All the latest tools are available on Smart Insights available in a Digital Strategy Toolkit and there is a popular free Internet marketing plan download for members too.